Austin, TX represents a $57.9 billion banking/financial market, ranking 45th among DMAs. Residents averaged 8 investments in the past year, 68% use banking services, and spend $725 monthly on credit cards. Wells Fargo, Bank of America, and Chase are the top 3 banks.

1. Austin, TX
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, ivonne.kinser@mni.com

2. Austin, TX
Market Intelligence
Banking/Financial Category
Austin, TX Austin, TX represents a $57.9 billion banking/financial
market, ranking 45th among all 210 DMAs.
Market Profile Austin, TX residents
DMA Rank: 47
Averaged 8.0 investment transactions in the past year.
Population: 1,918,090 68% use any type of banking services.
Pop. Growth: (2010-2015) .12% Spend an average of $725 on credit cards each month.
Households: 716,054
Total Investments: $57,865,841,252
Banking Service
Household Owns Professional Services Used Banks/Credit Unions
401k plan 25% Accountant 12% Wells Fargo 27%
529 plan/college savings plan 7% Check cashing 9% Bank of America 26%
Auto loan 28% Discount stockbroker 3% Chase 20%
Certificates of Deposit (CDs) 15% Financial planner 14% Wachovia 6%
Checking account 82% Full-service stockbroker 8% BBVA Compass 6%
Debit card 66% Online investing/stock trading 9% Citibank 5%
Home Equity/Improvement Loan 5% Frost 3%
Home mortgage 35% Investments household Prosperity Bank 2%
IRA (Individual Retirement has (HHLD) Guaranty Bank 2%
Account) 22%
Internet bank (such as EtradeBank, etc.) 2%
Money market account 22% Any investment 56% Comerica 1%
Online banking 40% Bonds 14% IBC Bank 1%
Online bill paying 38% Money market funds 24%
Personal loan 6% Mutual funds 30%
Refinance home mortgage 4% Second home or
Savings account 69% real estate property 11%
Stocks or stock options 32%
Other security or investment 14%
Sources: Scarborough, 2011; GfK MRI, Market-by-Market 2011; Claritas, 2011.
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, ivonne.kinser@mni.com

3. Dallas-Ft. Worth, TX
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, ivonne.kinser@mni.com

4. Dallas-Ft. Worth, TX
Market Intelligence
Banking/Financial Category
Dallas-Ft. Worth, TX Dallas-Ft. Worth, TX represents a $240.3 billion banking/financial
market, ranking tenth among all 210 DMAs.
Market Profile Dallas-Ft. Worth, TX residents
DMA Rank: 5
Averaged 13.0 investment transactions in the past year.
Population: 7,283,340 67% use any type of banking services.
Pop. Growth: (2010-2015) .09% Spend an average of $662 on credit cards each month.
Households: 2,613,491
Total Investments: $240,276,791,344
Banking Service
Household Owns Professional Services Used Banks/Credit Unions
401k plan 25% Accountant 15% Bank of America 32%
529 plan/college savings plan 6% Check cashing 9% Chase 29%
Auto loan 27% Discount stockbroker 3% Wells Fargo 19%
Certificates of Deposit (CDs) 15% Financial planner 13% Citibank 7%
Checking account 80% Full-service stockbroker 9% BBVA Compass 5%
Debit card 61% Online investing/stock trading 7% Capital One Bank 5%
Home Equity/Improvement Loan 5% Wachovia 4%
Home mortgage 35% Investments household Internet bank (such as EtradeBank, etc.) 1%
IRA (Individual Retirement has (HHLD) Guaranty Bank 1%
Account) 20%
Money market account 18% Any investment 52%
Online banking 32% Bonds 13%
Online bill paying 33% Money market funds 21%
Personal loan 7% Mutual funds 28%
Refinance home mortgage 4% Second home or
Savings account 64% real estate property 10%
Stocks or stock options 32%
Other security or investment 14%
Sources: Scarborough, 2011; GfK MRI, Market-by-Market 2011; Claritas, 2011.
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, ivonne.kinser@mni.com

5. Houston, TX
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, ivonne.kinser@mni.com

6. Houston, TX
Market Intelligence
Banking/Financial Category
Houston, TX Houston, TX represents a $196.9 billion banking/financial
market, ranking eighth among all 210 DMAs.
Market Profile Houston, TX residents
DMA Rank: 10
Averaged 14.0 investment transactions in the past year.
Population: 6,333,391 66% use any type of banking services.
Pop. Growth: (2010-2015) .09% Spend an average of $576 on credit cards each month.
Households: 2,197,652
Total Investments: $196,859,929,579
Banking Service
Household Owns Professional Services Used Banks/Credit Unions
401k plan 22% Accountant 10% Chase 35%
529 plan/college savings plan 5% Check cashing 9% Bank of America 23%
Auto loan 21% Discount stockbroker 3% Wells Fargo 19%
Certificates of Deposit (CDs) 15% Financial planner 13% Capital One Bank 7%
Checking account 77% Full-service stockbroker 9% Amegy Bank 6%
Debit card 57% Online investing/stock trading 6% Wachovia 5%
Home Equity/Improvement Loan 5% BBVA Compass 5%
Home mortgage 29% Investments household Citibank 3%
IRA (Individual Retirement has (HHLD) Internet bank (such as EtradeBank, etc.) 3%
Account) 18%
Comerica 1%
Money market account 15% Any investment 49% IBC Bank 1%
Online banking 29% Bonds 14%
Online bill paying 28% Money market funds 19%
Personal loan 5% Mutual funds 24%
Refinance home mortgage 2% Second home or
Savings account 63% real estate property 12%
Stocks or stock options 29%
Other security or investment 13%
Sources: Scarborough, 2011; GfK MRI, Market-by-Market 2011; Claritas, 2011.
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, ivonne.kinser@mni.com

7. San Antonio, TX
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, ivonne.kinser@mni.com

8. San Antonio, TX
Market Intelligence
Banking/Financial Category
San Antonio, TX San Antonio, TX represents a $59.4 billion banking/financial
market, ranking 41st among all 210 DMAs.
Market Profile San Antonio, TX residents
DMA Rank: 36
Averaged 7.0 investment transactions in the past year.
Population: 2,446,839 70% use any type of banking services.
Pop. Growth: (2010-2015) .08% Spend an average of $555 on credit cards each month.
Households: 855,639
Total Investments: $59,423,474,783
Banking Service
Household Owns Professional Services Used Banks/Credit Unions
401k plan 17% Accountant 10% Bank of America 20%
529 plan/college savings plan 4% Check cashing 10% Wells Fargo 18%
Auto loan 27% Discount stockbroker 2% Chase 15%
Certificates of Deposit (CDs) 12% Financial planner 10% Frost 6%
Checking account 76% Full-service stockbroker 5% IBC Bank 6%
Debit card 58% Online investing/stock trading 4% Broadway National Bank 4%
Home Equity/Improvement Loan 6% BBVA Compass 3%
Home mortgage 27% Investments household Citibank 3%
IRA (Individual Retirement has (HHLD) Jefferson Bank 2%
Account) 17%
Money market account 15% Any investment 45%
Online banking 28% Bonds 11%
Online bill paying 28% Money market funds 16%
Personal loan 10% Mutual funds 19%
Refinance home mortgage 4% Second home or
Savings account 65% real estate property 10%
Stocks or stock options 21%
Other security or investment 15%
Sources: Scarborough, 2011; GfK MRI, Market-by-Market 2011; Claritas, 2011.
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, ivonne.kinser@mni.com