1. Bank of America Card Services
John Cochran, Business Development Executive
Henry Fulton, Sales Executive
March 17, 2006

2. Forward Looking Statements
This presentation contains forward-looking statements, including statements about the
financial conditions, results of operations and earnings outlook of Bank of America
Corporation. The forward-looking statements involve certain risks and uncertainties.
Factors that may cause actual results or earnings to differ materially from such forward-
looking statements include, among others, the following: 1) projected business increases
following process changes and other investments are lower than expected; 2)
competitive pressure among financial services companies increases significantly; 3)
general economic conditions are less favorable than expected; 4) political conditions
including the threat of future terrorist activity and related actions by the United States
abroad may adversely affect the company’s businesses and economic conditions as a
whole; 5) changes in the interest rate environment reduce interest margins and impact
funding sources; 6) changes in foreign exchange rates increases exposure; 7) changes
in market rates and prices may adversely impact the value of financial products; 8)
legislation or regulatory environments, requirements or changes adversely affect the
businesses in which the company is engaged; 9) litigation liabilities, including costs,
expenses, settlements and judgments, may adversely affect the company or its
businesses; and 10) decisions to downsize, sell or close units or otherwise change the
business mix of any of the company. For further information regarding Bank of America
Corporation, please read the Bank of America reports filed with the SEC and available at
www.sec.gov.
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3. Card Services Profile
Based on 2005 Net Income 1
Bank of America
businesses other than
Global Consumer &
Global Consumer &
Small Business Card Services
Small Business
42%
58% 19%
GCSB (excl Card
services)
23%
Global Consumer & Small
Bank of America Business (GCSB)
• $189 billion in Managed Loans
– U.S Credit Card loans of $153 billion
– International card business $23 billion in loans in 3 countries
– Consumer Finance business with $13 billion
3
1 2005 net income includes GAAP earnings for BAC and MBNA combined

4. Top U.S. Credit Card Issuers
With $153 billion in outstanding
loans, Bank of America is the leading
$180
$153
credit card issuer in the U.S…
$160
$139
$140
$114
$120
$ in Billions
$100
$73
$80
$54
$60 $44
$40
$20
$0
Bank of JP Morgan Ci ti group Ameri can Capi tal Di scover
Ameri ca Chase Express One
Source: Nilson Report, 50 Largest Bank Credit Issuers in the US – 2005; company reports (excludes private label)
4

5. Top U.S. Credit Card Issuers
… and we continue to report growth rates
5.0% 4. 5% that are among the highest in the industry.
4.0% 3. 5%
3.0%
1. 8%
2.0%
Loan Growth
1.0%
0.0%
-1.0% Bank of JP Morgan Capi tal One Di scover Ci ti group
Ameri ca Chase*
-2.0%
-3.0%
- 2. 7%
-4.0%
- 3. 7%
-5.0%
5 Source: Company reports
* JP Morgan Chase growth rate excludes impact of Sears Canada acquisition

6. Net Credit Losses
Losses in the combined portfolio
remain below the industry average.
Industry
BAC/MBNA
Combined
1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05 4Q05
6 Source: Visa/MC reports; excludes impact of bankruptcy filings in 4Q05

7. Return on Managed Credit Card
Assets - 2005
Bank of America’s U.S. credit card
3.0% Combined ROA ~ 2.4% portfolio has the highest return among
the card portfolios of commercial banks
2.5%
2. 0%
Return on Assets
2.0%
1. 4%
1.5% 1. 2%
1.0%
0.5%
0.0%
Bank of MBNA Ci ti group JP Morgan Di scover
Ameri ca Chase
7 Source: Company reports

8. Leadership Strength
Bruce Hammonds
Bank of America
Card Services
Ric Struthers
John Cochran Henry Fulton Lance Weaver
Service & Fulfillment /
Business Development Sales International
Card Ops / Risk
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9. Our Customer Approach: Affinity
Marketing
• “Success is Getting the Right
Customers…and Keeping
Them”
• To get the right customers,
we developed affinity
marketing—selling to people
with a strong common
interest.
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10. Affinity Marketing Customers
• Affinity customers have better credit experience.
• Use their cards more.
• Carry a larger balance.
• Will use other Bank of America endorsed products.
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11. Affinity Marketing Customers
Have a propensity to accept multiple
endorsed products.
• Affinity and Business Partners Example:
– 81% endorse 2 or more National Education Association
products
–More than one-third of teachers
nationwide carry MBNA cards
– 68% endorse 3 or more
products –$2.6 billion in credit card loans
• Customers –$775 million in other consumer
loans
– 20% use multiple products
–$4.2 billion in deposit balances
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12. Dominance in Affinity Marketing
• More than 5,000 organizations
endorse our products
including:
– 1,400 professional
organizations
– 900 colleges and
universities
– 600 sports related
organizations
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13. Affinity Marketing – Financial
Institutions
• More than 300 Financial Institution partners with nearly $19
billion in outstanding loans
– Banks & Credit Unions – PNC Bank, AmSouth Bank, Desert
Schools Federal Credit Union
– Brokerages – Fidelity, Merrill Lynch, Charles Schwab
• Continue to pursue relationships with financial institution
partners., Since the announcement of the merger:
– Signed 7 new partnership agreements
– Renewed relationships with more than 50 partners
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14. International Affinity Marketing
• 9 million accounts
• $23 billion in loans
United Kingdom
• 1,100 endorsements
• Exploring opportunities
in China & Latin America
Spain
Ireland
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15. Consumer Finance
• $13 billion of outstanding loans
• 1.5 million accounts
• Unsecured consumer loans
• Practice Finance
• Aircraft Lending
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16. Bringing Together Superior
Distribution With Products
MBNA Brings:
• Best-in-class credit quality
• International presence
– Leading market positions in
Canada, UK, Ireland and Spain
• Affinity Relationships
– More than 5,000 affinity
partners worldwide
• Experienced management team
• Proven marketing skills
• Service focus
Unparalleled Distribution and Convenience
Stores Online Banking ATMs Telephone
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17. Relationship Strategy Means
Growth and Profitability
Card Strategy: Growing Card Accounts Through Relationship Channels
Relationship Key Strategic
Channels Attributes Result
Banking Centers Lower Risk More Profitable
Call Centers More Information Accounts
ATMs Lower Cost to Acquire
Higher Retention
42% of Power of
High Return
2005 New Customer
on Assets
Accounts* Information
* BAC new accounts only.
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18. Maximizing Relationship Value
Relationship customers perform better than single service card users*:
90%
Pretax Net
Income
35% lower loss … generating a 90%
rate … higher profit before
Charge- …and a 30% taxes per account
Offs lower voluntary
35% attrition rate …
Attrition
30%
* Full-Year 2005 data based on average account performance.
Full-
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19. Realizing the Power of the Franchise
Credit Card New Account Channel Mix*
100%
Channel Mix:
• New Account Mix is
75% 49% shifting dramatically
65% Direct Mail
Faster growing
Stores
50% Other
channels
Lower cost channels
34%
25%
22% • Banking Center card
sales grew 37% in 2005
12% 17%
0%
2004 2005
Bank of America’s distinct distribution network is a
critical factor in delivering superior results.
*Legacy BAC data only
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20. Affinity Marketing: Expanding the
Power of the Franchise
MBNA Acquisition Delivers More Power to BAC Franchise:
+ =
MBNA Affinity Bank of America Next Generation
Marketing Retail Product and Relationship
Assets Distribution Model
5,000 Endorsing 5,800 Banking Centers Leverage Customer
Organizations 17,000 ATMs Passions
24 Million Affinity Card 15 Million On-Line Manage Customer
Customers Customers Information
#1 Deposit Market Share Cross-Sell Banking
Products
#1 Small Business Lender
#1 Home Equity Lender
#1 Debit Card Share
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21. Cross-Sell Opportunity: Relationship
and Single Service Customers
BAC (Pre-MBNA) Combined Consumer Relationship
Consumer Card Card Portfolio Opportunities
Portfolio Composition Composition
Retail Banking Products:
• Over 20 million single service
customers from MBNA
Relationship
Customers
73% in BAC footprint
Relationship 25% 79% endorsed product
Customers Single
41% Single
Service
Customers Service Credit Cards:
59% Customers • 34% Card penetration into
75%
relationship customers
Balance Transfers:
• Relationship customers carry
competitor cards with at least
$61 Billion Portfolio $145 Billion Portfolio $40B* in balances
* Excludes balances of legacy MBNA relationship customers held at competing card issuers (information not yet available).
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22. Cross-Sell Opportunity:
Geographic Pockets
New York:
• BAC has 4% deposit share
(#6 behind Chase, Citi and
others)
• Approximately 2 million
MBNA card customers
without a BAC retail
relationship
California:
• Opportunity to cross-sell
BAC retail products to
• BAC is deposit market leader (19% share) MBNA card customer base
• Approximately 1,000 Banking Centers
• Limited retail presence by major credit card issuers
• Opportunity to offer affinity products (especially
cards) to CA retail customer base
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23. Cross-Sell Opportunity:
Next Generation Relationship Model
• Expanding the Customer Relationship Through Affinity
Customer Profile:
• Practicing dentist, member of Massachusetts Dentist Society
• Graduate of Univ. of Massachusetts College of Dentistry (5 years out)
• Starting his own dental practice
• Fan of the New England Patriots
Passion:
Professional: New England Patriots Extra Points
Credit Card
Small Business Owner:
Massachusetts Dentist Society Practice Lending
(MDS) Credit Card Small Business Checking
MDS Checking and Debit Small Business Card
Mortgage
Relationship Umbrella
Merchant Services
Investments (Mass Affluent)
Today
Near-Term
Future State
The Difference is DISTRIBUTION!
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24. Cross-Sell Opportunity:
Next Generation Relationship Model
• Expanding the Affinity Relationship Through Comprehensive Bank Products
Affinity Profile:
• Large nationally recognized university
• “Members” includes students, alumni, parents of students
• Employs thousands of faculty, staff and service support
• Requires variety of business and financial services
Employees:
Group Banking
Members: On-Site ATM Business:
Alumni Credit Cards Commercial Real Estate
Student Credit Cards Merchant Services
Checking Treasury Management
Mortgage Relationship Umbrella
Home Equity
Today
Near-Term
Future State
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