Navigating
Your Data


             1
How well do you know your Customers?
• How many products or services do your Commercial
  Relationships utilize today?
• When was the last time you proactively reviewed new product
  offerings with your customer?
• Do you really know who your competitors are in your market?
• How much revenue is walking out the door each day?



                   “If we don’t take care of the
            customer…somebody else will.” – Unknown
                                                                2
Electronic Payments Surpass Checks
             for the First Time
Posted: December 7, 2004

The Federal Reserve Board announced yesterday that the number of
electronic payment transactions in the United States has surpassed
payments by check for the first time.
Electronic payments--such as credit cards, debit cards, and automated
clearinghouse transactions--totaled 44.5 billion in 2003, compared to 36.7
billion payments by check, the Federal Reserve said in a new report, The
2004 Federal Reserve Payments Study: Analysis of Noncash Payments
Trends in the United States: 2000-2003. Total check payments in 2003 were
valued at $39.3 trillion, compared to $27.4 trillion for electronic transactions.
                                                www.federalreserve.gov



                                                                                    3
Check Payments                                                     Consumer
Number of check payments: 36.7 billion              $10
                                                                   Payments
Value: $39.3 trillion                                              in the U.S.
Annual rate of decline in transactions: 4.3%
                                                    $8
Electronic Payments
Number of electronic payments: 44.5 billion
Value: $27.4 trillion                               $6
Annual growth rate of transactions: 13.2%
Debit Cards                                                                                               R/B Remote
Number of debit card transactions: 15.6 billion     $4                                                    Cards
Value: $0.6 trillion                                                                                      Cash
Annual growth rate of transactions: 23.5%           $2
                                                                                                          Checks
ACH Transactions
Number of ACH payments: 9.1 billion
Value: $25.1 trillion
Annual growth rate of transactions: 13.4%
Credit Cards                                      Trillions
Number of credit card payments: 19 billion                       1999        2005        2010
Value: $1.7 trillion                                     Direct payments only. Cards are credit cards,
                                                         debit cards, prepaid cards and electronic benefits transfer
Annual growth rate of transactions: 6.7%                 (EBT) cards
                                                         Remote/RB are payments made by phone, computer and/or
                                                         regular recurring bills cleared through ACH




                                                                                                                       4
What Benefits Katzfey’s International
               Provides?
• Review existing Commercial Banking relationships
• Identify additional product/services being used with competitors
• Opportunity to expand existing products and services
• Leverages KI’s Team of industry knowledge & expertise in
  banking and electronic payments
• Increase Customer Retention through additional product offering


           “Coming together is a beginning; keeping together is
           progress; working together is success.” – Henry Ford
                                                                     5
Business Development through
               Data Mining
• Cross-selling is key to adding additional strength to
  existing relationships and preventing competitors from
  diluting revenue
• Commercial customers have an existing comfort level
  utilizing other products with competitors leading to
  reduced sales cycle
• Utilize data to proactively increase revenue, product
  adoption and third party referrals


          “The more doors a customer must exit, the less
              likely they are to leave” – Rod Katzfey
                                                           6
Deepen Partnerships through Internal and
       External Business Channels
Partnership Deepening        Customer Relationship          More Valuable Bank
                             Deepening                      Relationships


 Proactive Selling           Expanded opportunity to       Stronger Customer Retention
                              cross-sell products where
 Joint Calling               applicable                     Additional Products Per
                                                              Relationship
 Data-Mining/ Information    Merchant Services sold to
  Sharing                      New & Existing Commercial     Higher Customer Satisfaction
                               Business Relationships
                                                             Increase in Revenue
                              Retail Gift Card, Payroll,
                               ACH, Insurance, etc… Sold
                               to existing bank customers



                                                                                             7
Why Commercial Customers
        Accept Credit & Debit Cards
• Increases sales and average ticket price
    – Average increase in sales is 18% to 25%
• Increases cash flow and speed of payment
• Decreases risk for non-payment to merchant
• Customer convenience
• Allows customers to use loyalty/co-brand cards & increase
  card rewards
• Clients’ customers are requesting to use purchasing or
  corporate cards instead of by invoice (business-to-
  business & business-to-government)



                                                              8
Traditional and Emerging Markets

• Traditional Markets        • Emerging Markets
   – Retailers                 – Quick Serve Restaurants (QSR)
   – Restaurants               – Colleges/Universities
   – Lodging -                 – Healthcare/Dentists
     Hotels/Motels/Resorts     – Recurring Payment Industries
   – Mail Order/Telephone         • Utilities/Cable/Phone
     Order                     – State & Local Governments
                               – Business-to-Business and
                                 Business-to-Government




                                                                 9
ACH Data Mining Overview
• KI provides parameter file for Banks IT department to
  complete with incoming and outgoing ACH Data
• Data is scrubbed from existing Commercial Relationships
   – Merchant, Check, ACH, Payroll & other misc. services
   – C/L, I/L, Credit Card, Payroll, Insurance & other misc.
• Data is then separated into Incoming & Outgoing results
• Individual lead sheets are created based on banks agreed
  upon distribution to associates for follow up
• Scripting developed & provided to bank or ISO partner
• Lead tracking can be provided by KI or designated by
  bank


                                                               10
Merchant Payment Services Lead Sheet

                 Business Name: ABC COMPANY INC
                 Address: 123 Anywhere Street
                 City, State: Opportunity WA 99999-1637        Zip Code: 99999

                 Phone: 5555551212

                 Branch Number: 012
                 Officer Code: 012


                 First Account Opened: 04/04/00
                 Account Number: ***400**28

Sample:          Transaction Amount: $1,564.00

                 SIC Code: 0



ACH Lead Sheet   Source Code: BANKCARD


                 Assigned To:
                                                  MERCH SETL


                                                                      Date:



                 [ ] Not able to reach customer – Why: _________________________________________________


                 [ ] Customer contacted, Not interested. Why: ___________________________________________


                 [ ] Appointment set with customer. Date: __________________________


                 [ ] Application taken from customer. Date: ________________________




                                      Fax completed form to Rod Katzfey at (770) 330-7141
                                                                                                            11
ACH Data Mining Pricing


  Business Accounts                    Pricing
   •   1 – 1000                          $3,000
   •   1,001 – 2,500                     $5,000
   •   2,501 – 5,000                     $10,000
   •   5,001 or Greater                  Special Pricing

 Above pricing is per occurrence that ACH data is reviewed,
  scrubbed and provided back to bank or ISO partner.


                                                               12
Katzfey’s International Services
                 Summary
• Focused exclusively on electronic payments enhancements
• A leader in ACH Data Mining
• Built on the strength of 20 years of banking and electronic
•
  payments experience


      Committed to be the best!


                                                                13
Katzfey’s International Contact Information

For assistance with product/service/pricing questions



 Rod R Katzfey        (770) 330-7141
                      (502) 292-2095

                      katintl@aol.com

                      @KATINTL



         “Success is simple. Do what's right, the right way,
                  all the time.” – Rod R Katzfey
                                                               14
Questions?

   “Comments”


        Concerns!



                    15

Navigating Your Data

  • 1.
  • 2.
    How well doyou know your Customers? • How many products or services do your Commercial Relationships utilize today? • When was the last time you proactively reviewed new product offerings with your customer? • Do you really know who your competitors are in your market? • How much revenue is walking out the door each day? “If we don’t take care of the customer…somebody else will.” – Unknown 2
  • 3.
    Electronic Payments SurpassChecks for the First Time Posted: December 7, 2004 The Federal Reserve Board announced yesterday that the number of electronic payment transactions in the United States has surpassed payments by check for the first time. Electronic payments--such as credit cards, debit cards, and automated clearinghouse transactions--totaled 44.5 billion in 2003, compared to 36.7 billion payments by check, the Federal Reserve said in a new report, The 2004 Federal Reserve Payments Study: Analysis of Noncash Payments Trends in the United States: 2000-2003. Total check payments in 2003 were valued at $39.3 trillion, compared to $27.4 trillion for electronic transactions. www.federalreserve.gov 3
  • 4.
    Check Payments Consumer Number of check payments: 36.7 billion $10 Payments Value: $39.3 trillion in the U.S. Annual rate of decline in transactions: 4.3% $8 Electronic Payments Number of electronic payments: 44.5 billion Value: $27.4 trillion $6 Annual growth rate of transactions: 13.2% Debit Cards R/B Remote Number of debit card transactions: 15.6 billion $4 Cards Value: $0.6 trillion Cash Annual growth rate of transactions: 23.5% $2 Checks ACH Transactions Number of ACH payments: 9.1 billion Value: $25.1 trillion Annual growth rate of transactions: 13.4% Credit Cards Trillions Number of credit card payments: 19 billion 1999 2005 2010 Value: $1.7 trillion Direct payments only. Cards are credit cards, debit cards, prepaid cards and electronic benefits transfer Annual growth rate of transactions: 6.7% (EBT) cards Remote/RB are payments made by phone, computer and/or regular recurring bills cleared through ACH 4
  • 5.
    What Benefits Katzfey’sInternational Provides? • Review existing Commercial Banking relationships • Identify additional product/services being used with competitors • Opportunity to expand existing products and services • Leverages KI’s Team of industry knowledge & expertise in banking and electronic payments • Increase Customer Retention through additional product offering “Coming together is a beginning; keeping together is progress; working together is success.” – Henry Ford 5
  • 6.
    Business Development through Data Mining • Cross-selling is key to adding additional strength to existing relationships and preventing competitors from diluting revenue • Commercial customers have an existing comfort level utilizing other products with competitors leading to reduced sales cycle • Utilize data to proactively increase revenue, product adoption and third party referrals “The more doors a customer must exit, the less likely they are to leave” – Rod Katzfey 6
  • 7.
    Deepen Partnerships throughInternal and External Business Channels Partnership Deepening Customer Relationship More Valuable Bank Deepening Relationships  Proactive Selling  Expanded opportunity to  Stronger Customer Retention cross-sell products where  Joint Calling applicable  Additional Products Per Relationship  Data-Mining/ Information  Merchant Services sold to Sharing New & Existing Commercial  Higher Customer Satisfaction Business Relationships  Increase in Revenue  Retail Gift Card, Payroll, ACH, Insurance, etc… Sold to existing bank customers 7
  • 8.
    Why Commercial Customers Accept Credit & Debit Cards • Increases sales and average ticket price – Average increase in sales is 18% to 25% • Increases cash flow and speed of payment • Decreases risk for non-payment to merchant • Customer convenience • Allows customers to use loyalty/co-brand cards & increase card rewards • Clients’ customers are requesting to use purchasing or corporate cards instead of by invoice (business-to- business & business-to-government) 8
  • 9.
    Traditional and EmergingMarkets • Traditional Markets • Emerging Markets – Retailers – Quick Serve Restaurants (QSR) – Restaurants – Colleges/Universities – Lodging - – Healthcare/Dentists Hotels/Motels/Resorts – Recurring Payment Industries – Mail Order/Telephone • Utilities/Cable/Phone Order – State & Local Governments – Business-to-Business and Business-to-Government 9
  • 10.
    ACH Data MiningOverview • KI provides parameter file for Banks IT department to complete with incoming and outgoing ACH Data • Data is scrubbed from existing Commercial Relationships – Merchant, Check, ACH, Payroll & other misc. services – C/L, I/L, Credit Card, Payroll, Insurance & other misc. • Data is then separated into Incoming & Outgoing results • Individual lead sheets are created based on banks agreed upon distribution to associates for follow up • Scripting developed & provided to bank or ISO partner • Lead tracking can be provided by KI or designated by bank 10
  • 11.
    Merchant Payment ServicesLead Sheet Business Name: ABC COMPANY INC Address: 123 Anywhere Street City, State: Opportunity WA 99999-1637 Zip Code: 99999 Phone: 5555551212 Branch Number: 012 Officer Code: 012 First Account Opened: 04/04/00 Account Number: ***400**28 Sample: Transaction Amount: $1,564.00 SIC Code: 0 ACH Lead Sheet Source Code: BANKCARD Assigned To: MERCH SETL Date: [ ] Not able to reach customer – Why: _________________________________________________ [ ] Customer contacted, Not interested. Why: ___________________________________________ [ ] Appointment set with customer. Date: __________________________ [ ] Application taken from customer. Date: ________________________ Fax completed form to Rod Katzfey at (770) 330-7141 11
  • 12.
    ACH Data MiningPricing Business Accounts Pricing • 1 – 1000 $3,000 • 1,001 – 2,500 $5,000 • 2,501 – 5,000 $10,000 • 5,001 or Greater Special Pricing  Above pricing is per occurrence that ACH data is reviewed, scrubbed and provided back to bank or ISO partner. 12
  • 13.
    Katzfey’s International Services Summary • Focused exclusively on electronic payments enhancements • A leader in ACH Data Mining • Built on the strength of 20 years of banking and electronic • payments experience Committed to be the best! 13
  • 14.
    Katzfey’s International ContactInformation For assistance with product/service/pricing questions Rod R Katzfey (770) 330-7141 (502) 292-2095 katintl@aol.com @KATINTL “Success is simple. Do what's right, the right way, all the time.” – Rod R Katzfey 14
  • 15.
    Questions? “Comments” Concerns! 15