Keynote by Ton Wesseling - CEO / Founder Testing.Agency at Ilive 2015 Latvia, Riga: Run more experiments!
Don't start to soon with A/B-testing, but once you can: scale up! Use your full test capacity and make sure experimenting becomes part of your company DNA. It's high energy, it's fun.
In this presentation the ROAR model is explained - the model you can use to know when to run which and how many experiments.
Keynote Digital Elite Camp Estonia 2015 - ROAR - when to run more experimentsTon Wesseling
Slides of my ROAR keynote at #elitecamp2015 from Peep Laja / ConversionXL in Estonia. I spoke about Risk, +Optimization, +Automation and Re-invent and explained how http://testing.agency can help you getting things done.
Presentatie over HOE je met social media begint. Met tips en advanced mogelijkheden
Dus niet over WAAROM.
Ik gebruik de presentatie voor collega's om als buddy hun een stukje op weg te helpen.
Keynote Digital Elite Camp Estonia 2015 - ROAR - when to run more experimentsTon Wesseling
Slides of my ROAR keynote at #elitecamp2015 from Peep Laja / ConversionXL in Estonia. I spoke about Risk, +Optimization, +Automation and Re-invent and explained how http://testing.agency can help you getting things done.
Presentatie over HOE je met social media begint. Met tips en advanced mogelijkheden
Dus niet over WAAROM.
Ik gebruik de presentatie voor collega's om als buddy hun een stukje op weg te helpen.
A/B-testing #leanconf Manchester 2014: WHEN - HOW - EXAMPLES - PITFALLSOnline Dialogue
Keynote of Ton Wesseling, CEO Testing.Agency on A/B-testing. November 17th 2014, Lean Conference Manchester. Is this keynote Ton shares why A/B-testing is user knowledge and how you use testing to outgrow the competition. In the slides are some tool and article tips, some A/B-test examples and some analytics pitfalls - which will be pittfalls with an extra t, if you don't know them :-)
Keynote Ton Wesseling - How to apply analytics within A/B-testing to maximize...Online Dialogue
Keynote by Ton Wesseling, CEO of Testing.Agency - How to apply analytics within A/B-testing to maximize your growth. Conversion Conference London, October 30, 2014 and Berlin November 3, 2014.
WIth the 7 step growth optimization model FACT & ACT Ton explains how you should use analytics to maximize your growth speed.
#Conversion2015 Amsterdam keynote Ton WesselingOnline Dialogue
April 14th - 09:45 - 12 hours earlier Ton Wesseling was asked to replace Craig Sullivan as morning keynote of Emerce Conversion 2015. Based on the ROAR model he created for CROday 2015 and the analytics tips on A/B-testing slidedeck he created voor DDTT on A/B-testing, he presented these slides for a 350 people audience in Amsterdam.
Any questions?
Email: ton@onlinedialogue.com
Twitter: @tonw
[CXL Live 16] How to Utilize Your Test Capacity? by Ton WesselingCXL
The more tests you run, the more you learn. Every test will deliver extra insights, but winners will pay the direct costs. How many tests should you run how often? Should it be many small tests or a couple of big ones? Ton will explain this to you based on his 15+ years of A/B-testing experience.
Conversion World 2015 Keynote by Ton WesselingOnline Dialogue
Conversion World #croworld 2015 - 3 days online live webinar with 20+ great CRO speakers. Ton Wesseling presented the second keynote on day 1, monday April 20th 2015.
His step by step slides on the Online Dialogue Ease & Effect matrix (where to test), the FACT & ACT Growth model (applying data & psychology to know what to test) and the ROAR model - so you know when you should start what sort of testing. Oh, and many tips on how to optimize, of course: 173 slides.
Module 4 Transcript - School for Change AgentsNHS Horizons
This module will help us create and sustain the energy we need to make change happen. We will look at a number of practical ideas, tools and resources to help us change the way we do change. We’ll look at why change fails and how you can minimise the risk of it failing by creating a shared purpose and understanding the different energies needed to bring teams with you.
To find out more about the School, please visit the website http://theedge.nhsiq.nhs.uk/school.
Leanconf2014 - A/B-testing - How, When, Examples & Pittfalls by Ton WesselingLeanconf
A/B-testing is awesome, the holy grail of online visitor knowledge and the base of revenue growth for many companies. Ton Wesseling, Testing Guru, frequently asked CRO speaker and CEO of Testing.Agency has 15 years of online optimization experience and will share the following insights in his talk:
How & when to apply testing in your company
10 inspirational A/B-test results
20 pitfalls you will make in A/B-testing if you don't attend this talk
Keynote Ton Wesseling at the Web Analytics Wednesday Copenhagen #wawcph at Se...Online Dialogue
Ton was asked to talk about things that get him excited as a web analyst looking at conversion rate optimization. He picked 5 things:
- The real fun part of web analytics is analyzing how user behavior is changing (analyzing experiments), not creating campaign reports...
- Win: inject your website feedback form responses into your analytics and be able to segment behavior based on goals.
- Run your experiments with an automated and free GTM / GA / EXCEL results set-up!
- To make sure business gets it: apply Bayesian statistics on experiment results, don't report on P values, confidence levels etc.
- Bandit algoritms: use www.smartnotifications.com for automated persuasive messaging on your website.
Inbound Marketing Map - Social Fresh Portland Mike VolpeHubSpot
Mapping the Inbound Marketing Ecosystem - How blogging, SEO, social media and lead conversion all fit together for a comprehensive inbound marketing program for lead generation marketing. By Mike Volpe of HubSpot.
Landing page competition on CROday 2016Ton Wesseling
An example on how to optimize your landing page through 5 second tests. Lessons learned in good optimization and lessons learned into misleading the users. Don't take the wrong path - use the feedback to A/B-test your landing page on the real conversion goals.
Keynote Ton Wesseling at Superweek 2020: How an analyst can add value!Ton Wesseling
How an analyst can add value to your A/B-testing program.
What should be done with the A/B-test program?
A: Increase budgets (More a/b-tests (quantity))
B: Increase knowledge (Better a/b-tests (quality))
C: Decrease budgets (Less a/b-tests (quantity))
As an analyst:
You can calculate the answer
You have a big influence on the outcome
More Related Content
Similar to Run more experiments - Ilive 2015 Latvia, Riga
A/B-testing #leanconf Manchester 2014: WHEN - HOW - EXAMPLES - PITFALLSOnline Dialogue
Keynote of Ton Wesseling, CEO Testing.Agency on A/B-testing. November 17th 2014, Lean Conference Manchester. Is this keynote Ton shares why A/B-testing is user knowledge and how you use testing to outgrow the competition. In the slides are some tool and article tips, some A/B-test examples and some analytics pitfalls - which will be pittfalls with an extra t, if you don't know them :-)
Keynote Ton Wesseling - How to apply analytics within A/B-testing to maximize...Online Dialogue
Keynote by Ton Wesseling, CEO of Testing.Agency - How to apply analytics within A/B-testing to maximize your growth. Conversion Conference London, October 30, 2014 and Berlin November 3, 2014.
WIth the 7 step growth optimization model FACT & ACT Ton explains how you should use analytics to maximize your growth speed.
#Conversion2015 Amsterdam keynote Ton WesselingOnline Dialogue
April 14th - 09:45 - 12 hours earlier Ton Wesseling was asked to replace Craig Sullivan as morning keynote of Emerce Conversion 2015. Based on the ROAR model he created for CROday 2015 and the analytics tips on A/B-testing slidedeck he created voor DDTT on A/B-testing, he presented these slides for a 350 people audience in Amsterdam.
Any questions?
Email: ton@onlinedialogue.com
Twitter: @tonw
[CXL Live 16] How to Utilize Your Test Capacity? by Ton WesselingCXL
The more tests you run, the more you learn. Every test will deliver extra insights, but winners will pay the direct costs. How many tests should you run how often? Should it be many small tests or a couple of big ones? Ton will explain this to you based on his 15+ years of A/B-testing experience.
Conversion World 2015 Keynote by Ton WesselingOnline Dialogue
Conversion World #croworld 2015 - 3 days online live webinar with 20+ great CRO speakers. Ton Wesseling presented the second keynote on day 1, monday April 20th 2015.
His step by step slides on the Online Dialogue Ease & Effect matrix (where to test), the FACT & ACT Growth model (applying data & psychology to know what to test) and the ROAR model - so you know when you should start what sort of testing. Oh, and many tips on how to optimize, of course: 173 slides.
Module 4 Transcript - School for Change AgentsNHS Horizons
This module will help us create and sustain the energy we need to make change happen. We will look at a number of practical ideas, tools and resources to help us change the way we do change. We’ll look at why change fails and how you can minimise the risk of it failing by creating a shared purpose and understanding the different energies needed to bring teams with you.
To find out more about the School, please visit the website http://theedge.nhsiq.nhs.uk/school.
Leanconf2014 - A/B-testing - How, When, Examples & Pittfalls by Ton WesselingLeanconf
A/B-testing is awesome, the holy grail of online visitor knowledge and the base of revenue growth for many companies. Ton Wesseling, Testing Guru, frequently asked CRO speaker and CEO of Testing.Agency has 15 years of online optimization experience and will share the following insights in his talk:
How & when to apply testing in your company
10 inspirational A/B-test results
20 pitfalls you will make in A/B-testing if you don't attend this talk
Keynote Ton Wesseling at the Web Analytics Wednesday Copenhagen #wawcph at Se...Online Dialogue
Ton was asked to talk about things that get him excited as a web analyst looking at conversion rate optimization. He picked 5 things:
- The real fun part of web analytics is analyzing how user behavior is changing (analyzing experiments), not creating campaign reports...
- Win: inject your website feedback form responses into your analytics and be able to segment behavior based on goals.
- Run your experiments with an automated and free GTM / GA / EXCEL results set-up!
- To make sure business gets it: apply Bayesian statistics on experiment results, don't report on P values, confidence levels etc.
- Bandit algoritms: use www.smartnotifications.com for automated persuasive messaging on your website.
Inbound Marketing Map - Social Fresh Portland Mike VolpeHubSpot
Mapping the Inbound Marketing Ecosystem - How blogging, SEO, social media and lead conversion all fit together for a comprehensive inbound marketing program for lead generation marketing. By Mike Volpe of HubSpot.
Landing page competition on CROday 2016Ton Wesseling
An example on how to optimize your landing page through 5 second tests. Lessons learned in good optimization and lessons learned into misleading the users. Don't take the wrong path - use the feedback to A/B-test your landing page on the real conversion goals.
Keynote Ton Wesseling at Superweek 2020: How an analyst can add value!Ton Wesseling
How an analyst can add value to your A/B-testing program.
What should be done with the A/B-test program?
A: Increase budgets (More a/b-tests (quantity))
B: Increase knowledge (Better a/b-tests (quality))
C: Decrease budgets (Less a/b-tests (quantity))
As an analyst:
You can calculate the answer
You have a big influence on the outcome
Presentation tailor made for the A4Uexpo about the consultancy services of OrangeValley and the learnings of Ton Wesseling as a web analytics practisioner in the last decade. Online conversion strategy with 50 insightful tips.
Presentatie voor op de Sanoma MediaParade 11 april 2008. Verhaal over hoe internet als informatie, communicatie en interactie middel heeft gezorgd voor een verschuiving van de macht naar de consument. Dat sociale netwerken de nieuwe uitgevers zijn en specialisten de communitymanagers. Ga nu publiceren, delen, discussieren over de passie die je hebt en zorg dat je de manager wordt van jouw niche. Adverteerders zullen graag met je samenwerken.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
1. i L i v e L a t v i a , R i g a , N o v e m b e r 1 2 t h 2 0 1 5
To n W e s s e l i n g – C E O – Te s t i n g . A g e n c y
# i L i v e 2 0 1 5 - @ To n W
Run more experiments
2. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Thank you for having me
3. Ton Wesseling | @ TonW
Run more experiments #ilive2015
On this stage
4. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Visiting Riga
5. Ton Wesseling | @ TonW
Run more experiments #ilive2015
On november 11th
6. Ton Wesseling | @ TonW
Run more experiments #ilive2015
http://testing.agency
7. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Meeting you all
8. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Conversion people
9. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Always fun
10. Ton Wesseling | @ TonW
Run more experiments #ilive2015
When we start cooking
11. Ton Wesseling | @ TonW
Run more experiments #ilive2015
High energy & fun
12. Ton Wesseling | @ TonW
Run more experiments #ilive2015
We are
Evidence Based
13. Ton Wesseling | @ TonW
Run more experiments #ilive2015
And
LEAN
14. Ton Wesseling | @ TonW
Run more experiments #ilive2015
It has been a long day though
15. Ton Wesseling | @ TonW
Run more experiments #ilive2015
What about your energy?
16. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Value for your time and money
17. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Reboost your energy
18. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Please stand up
19. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Raise your hands
20. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Raise your hands
21. Ton Wesseling | @ TonW
Run more experiments #ilive2015
High energy conversion fun
22. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Calm down and focus
23. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Why this song?
ROAR
24. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Because of Katy Perry?
25. Ton Wesseling | @ TonW
Run more experiments #ilive2015
No, it’s the name of the song!
26. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Today
the
ROAR
model
27. Ton Wesseling | @ TonW
Run more experiments #ilive2015
20 years ago
28. Ton Wesseling | @ TonW
Run more experiments #ilive2015
I learned about him
29. Ton Wesseling | @ TonW
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Quality circle – the start of LEAN
45. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Methods used to improve conversion
46. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Methods companies plan to use
47. Ton Wesseling | @ TonW
Run more experiments #ilive2015
A/B-testing is
HOT
48. Ton Wesseling | @ TonW
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Everyone is pushing to test more
49. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Like Amazon, Like Zalando
GermanEcommercemarket,thankyouAndréMorys
50. Ton Wesseling | @ TonW
Run more experiments #ilive2015
More experiments
“If you double the number of
experiments you do per year
you’re going to double your
inventiveness”
Jeff Bezos, CEO Amazon
51. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Never satisfied with conversion rates
52. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Start testing or test more
53. Ton Wesseling | @ TonW
Run more experiments #ilive2015
NO
Growth problems will disappear…
54. Ton Wesseling | @ TonW
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A/B-testing is not a solution
It’s a methodology
55. Ton Wesseling | @ TonW
Run more experiments #ilive2015
It’s part of a:
Continuous
Optimization
Program
56. Ton Wesseling | @ TonW
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It’s a way of working
It’s company DNA
57. Ton Wesseling | @ TonW
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You need to know:
When
How
What
58. Ton Wesseling | @ TonW
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Growth curve – how it was teached
59. Ton Wesseling | @ TonW
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the
ROAR
model
60. Ton Wesseling | @ TonW
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Optimization phases - ROAR
Time span!
Conversionspermonth!
61. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Optimization phases - ROAR
Time span!
Conversionspermonth!
62. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Optimization phases - ROAR
Time span!
Conversionspermonth!
63. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Optimization phases - ROAR
Time span!
Conversionspermonth!
Risk!
64. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Optimization phases - ROAR
Time span!
Conversionspermonth!
Risk! + Optimization!
65. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Optimization phases - ROAR
Time span!
Conversionspermonth!
Risk! + Optimization! + Automation!
66. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Optimization phases - ROAR
Time span!
Conversionspermonth!
Risk! + Optimization! + Automation! Re-think!
67. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Optimization phases - ROAR
Time span!
Conversionspermonth!
Risk! + Optimization! + Automation! Re-think!
1.000 conversions!
per month!
68. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Optimization phases - ROAR
Time span!
Conversionspermonth!
Risk! + Optimization! + Automation! Re-think!
10.000 conversions
per month!
1.000 conversions!
per month!
69. Ton Wesseling | @ TonW
Run more experiments #ilive2015
How much impact do you need?
http://ondi.me/size!
70. Ton Wesseling | @ TonW
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Optimization phases - ROAR
Time span!
Conversionspermonth!
Risk! + Optimization! + Automation! Re-think!
10.000 conversions
per month!
1.000 conversions!
per month!
15% impact
needed!
5% impact!
needed!
Impact needed: all conversions with an average conversion rate of 2%, a test length of 3 weeks and a power of 80%!
71. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Optimization phases - ROAR
Time span!
Conversionspermonth!
Risk! + Optimization! + Automation! Re-think!
1.000 conversions!
per month!
72. Ton Wesseling | @ TonW
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Phase 1: bridge the gap – Risk
73. Ton Wesseling | @ TonW
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Phase 1: bridge the gap – Risk
74. Ton Wesseling | @ TonW
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Get out of the office
76. Ton Wesseling | @ TonW
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Yes, I’ve got those 1000+ conversions
Time span!
Conversionspermonth!
Risk! + Optimization! + Automation! Re-think!
1.000 conversions!
per month!
10.000 conversions
per month!
77. Ton Wesseling | @ TonW
Run more experiments #ilive2015
With 1000+ conversions a month
Your test capacity is max.
20+ tests a year
with a statistical power of 80%
on predicted uplifts of 15%
78. Ton Wesseling | @ TonW
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Tests with measurable impact
On average
1 out of 3
Simple truth: you’re just not always able to create a winner with enough impact
79. Ton Wesseling | @ TonW
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So in this case, you’ve got impact
Every 7 or 8 weeks
80. Ton Wesseling | @ TonW
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Slower? Energy will run out!
And your continous optimization program will die
81. Ton Wesseling | @ TonW
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What to test? Business cases!
Delivery –test with
in stock. 4 weeks
or 2 days?!
82. Ton Wesseling | @ TonW
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What to test? Business cases!
Service charge, do
it or not? Include in
price or not?!
83. Ton Wesseling | @ TonW
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What to test? Big design changes
84. Ton Wesseling | @ TonW
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ROAR – Optimization – moving up
Time span!
Conversionspermonth!
Risk! + Optimization! + Automation! Re-think!
1.000 conversions!
per month!
10.000 conversions
per month!
85. Ton Wesseling | @ TonW
Run more experiments #ilive2015
Finally you can test details…
Is Multi Variate Testing (which is also A/B-testing but with more varations) a good idea? Almost never!!
86. Ton Wesseling | @ TonW
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You should grow to
Customer Buying Reasons
87. Ton Wesseling | @ TonW
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Reasons behind the customer journey
88. Ton Wesseling | @ TonW
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A continuous optimization team
Analyst
Psychologyst
Designer
Developer
Team Lead
89. Ton Wesseling | @ TonW
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They keep on asking:
Why are these users here?
90. Ton Wesseling | @ TonW
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And they want to know
How they can
help their users’ brains
to fullfil their needs?
91. Ton Wesseling | @ TonW
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Data & Psychology
Digital Data
Persuasion Psychology
Analyze
&
Experiment
92. Ton Wesseling | @ TonW
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A lack of resources
93. Ton Wesseling | @ TonW
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Testing takes resources
Use it to LEARN
94. Ton Wesseling | @ TonW
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FA C T & A C T
&
Tell
Conclude
Analyze
Test
Create
Analyze
Find
95. Ton Wesseling | @ TonW
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A n d t h e n s t a r t : FA C T & A C T
&
Tell
Conclude
Analyze
Test
Create
Analyze
Find
Find
Your optimization team needs a good analyst / researcher!
96. Ton Wesseling | @ TonW
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Many sources out there to Find
97. Ton Wesseling | @ TonW
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FA C T & A C T
&
Tell
Conclude
Analyze
Test
Create
Analyze
Find
Analyze
Really a good analyst / researcher!!
98. Ton Wesseling | @ TonW
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Use your analytics data
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Create heatmaps
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Create screen recordings
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To find out: The critical spots
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FA C T & A C T
&
Tell
Conclude
Analyze
Test
Create
Analyze
Find
Create
And yes, your team needs an economic / consumer Psychologyst and a UX designer!
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Source: Psychology
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Two systems
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Two systems that intervene
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Use that persuasion knowledge
Wheel-of-Persuasion.com
Resource & courses
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Tests that can be done
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Tests that can be done
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Tests that can be done
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Tests that can be done
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Tests that can be done
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Tests that can be done
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FA C T & A C T
&
Tell
Conclude
Analyze
Test
Create
Analyze
Find
Test
And your team needs a good front-end developer!
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Get your A/B-solution in place
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But you need Front-end resources!
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FA C T & A C T
&
Tell
Conclude
Analyze
Test
Create
Analyze
Find
Analyze
Your analyst will analyze the results!
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Look at details
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FA C T & A C T
&
Tell
Combine
Analyze
Test
Create
Analyze
Find
Tell
Conclude
Your psychologyst should conclude and your conversion lead should tell!
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Store your learnings
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Push your behavioral insights
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Everyone should use your knowledge!
Data Insights Action
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+ Optimization! + Automation!
Back to the ROAR model
Time span!
Conversionspermonth!
Risk! Re-think!
1.000 conversions!
per month!
10.000 conversions
per month!
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ROAR – Optimization – moving up
Time span!
Conversionspermonth!
Risk! + Optimization! + Automation! Re-think!
1.000 conversions!
per month!
10.000 conversions
per month!
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Now you’re testing
On your way to
4 tests a week
Max capacity with 1 teammember on each discipline: analyst, ux, developer, psychologyst!
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Test capacity
maximum number of
experiments per year
that your site or app
can handle
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Regret
amount of money
you are losing per year by
not using your full test capacity
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ROAR – Automation
Time span!
Conversionspermonth!
Risk! + Optimization! + Automation! Re-think!
1.000 conversions!
per month!
10.000 conversions
per month!
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Automation
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You tested which locations are critical
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You know which dialogues are critical
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Automation
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Now you’ve moved to
Algorithm testing
Which internal and external influencers do have an impact on which segment of users?!
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+ Optimization! + Automation!
ROAR – Automation
Time span!
Conversionspermonth!
Risk! Re-think!
1.000 conversions!
per month!
10.000 conversions
per month!
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ROAR – You don’t stop optimizing
Time span!
Conversionspermonth!
Risk! + Optimization! + Automation! Re-think!
1.000 conversions!
per month!
10.000 conversions
per month!
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ROAR – Re-think
Time span!
Conversionspermonth!
Risk! + Optimization! + Automation! Re-think!
1.000 conversions!
per month!
10.000 conversions
per month!
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A/B-testing is the ultimate resource
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More experiments
“If you double the number of
experiments you do per year
you’re going to double your
inventiveness”
Jeff Bezos, CEO Amazon
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CRO brings user knowledge
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Store your learnings
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You will make big impact on Discover
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Now, that’s
HOT
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Done testing? No!
TESTING NEVER STOPS
Okay, end of life, cash cow, no need for any further growth accelaration or user knowledge!
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A/B-testing
Minimize regret
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Test as much as you can
Time span!
Conversionspermonth!
Risk! + Optimization! + Automation! Re-think!
10.000 conversions
per month!
1.000 conversions!
per month!
15% impact
needed!
5% impact!
needed!
Impact needed: all conversions with an average conversion rate of 2%, a test length of 3 weeks and a power of 80%!
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Like Amazon, Like Zalando
GermanEcommercemarket,thankyouAndréMorys
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Enjoy the high energy fun!
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Experimenting is a way of working
It’s company DNA
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Run more experiments
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