The document summarizes an SEO report for a website selling bananas equipment. It shows that organic traffic in January 2016 saw a year-over-year increase of 17% and month-over-month increase of 14.71%, setting a new record. Keywords moving into the top 10 and 20 positions are listed. The report also provides highlights of optimization activities in January, including technical support and backlink development, and outlines plans to focus on specific banana-related keywords in February.

1. Table of Contents
1. Organic Traffic (Year on Year)
2. Organic Traffic (Month on Month)
3. Traffic by Source (Year on Year)
4. Goals (Month on Month)
5. Rankings Top 20 by Position
6. Rankings Moving into Top 10
7. Rankings Moving into Top 20
8. Rankings Top 20 Biggest Change
Boyd Digital
Bananas SEO Report, January 2016

2. Introduction
This month was the highest ever month for organic traffic to the site.
January saw organic traffic increase month on month by 14.71%.
It also saw organic traffic increase year on year by 17.00%

3. Organic Traffic (Month on Month)
Jan
2015
Feb
2015
Mar
2015
Apr
2015
May
2015
Jun
2015
Jul
2015
Aug
2015
Sep
2015
Oct
2015
Nov
2015
Dec
2015
Jan
2016
Traffic 332 293 309 233 230 306 344 304 341 374 368 340 390
Changes 0 ­39 16 ­76 ­3 76 38 ­40 37 33 ­6 ­28 50
Here we can see how organic traffic for the site has performed this month compared to last month.
Organic traffic to the site in January 2016 increased by 14.71% compared to December 2015, from 340 to 390 visits.
This is an increase of 50 visits.
Visits
Month On Month Organic Traffic
Organic Traffic
Jan
2015
Feb
2015
M
ar
2015
Apr
2015
M
ay
2015
Jun
2015
Jul2015
Aug
2015
Sep
2015
O
ct2015
N
ov
2015
D
ec
2015
Jan
2016
0
100
200
300
400
500

4. Organic Traffic (Year on Year)
January 2015 January 2016
Visits 332 390
Here we can see how organic traffic for the site has performed this month compared to the same month last year.
Organic traffic to the site in January 2016 increased by 17.00% compared to January 2015, from 332 to 390 visits.
Thats an increase of 58 visits.
Visits
Year On Year Organic Traffic
Organic Traffic
January 2015 January 2016
0
100
200
300
400
500

5. Traffic by Source (Year on Year)
Goals (Month on Month)
The chart below shows the breakdown of how the site's different traffic sources are performing compared to the same period
last year.
Traffic via Organic Search in January 2016 accounted for 60% of all traffic, down from 63% in January 2015.
The following table shows the number of the actionable interactions on the site this month to see how users are trying to get
in touch or complete important actions.
The total number of Goals completed in January 2016 was 138. Thats an increase of 1% month on month from 137 in
December 2015
Goal Name Goal Url
December
2015
January
2016 Change
Sends Contact Form 0 0 0
Spend 5 minutes on site 63 66 3 
Spend 10 minutes on site 38 34 ­4 
Visit Sell Your Bananas
Page
http://www.Bananas.co.uk/sell­your­
equipment/
36 38 2 
137 138
Traffic by Source (Year on Year)
Direct: 13.5 %
Organic Search: 59.6 %
Referral: 26.9 %
Highcharts.com

6. Top 20 by Position
Keyword improvements ­ moving into top 10
Keyword
Position
ChangeDecember 2015 January 2016
used bananas equipment for sale 1 1 0
sell bananas equipment 1 1 0
bananas wanted 1 1 0
bananas wanted 1 1 0
bananas wanted 1 1 0
industrial evaporative bananas for sale 3 1 2 
second hand industrial bananas plant 1 1 0
used industrial bananas plant 1 1 0
bananas equipment for sale 1 1 0
second hand bananas plant 1 1 0
used bananas plant 1 1 0
used bananas equipment 1 1 0
refurbished bananas plant 2 2 0
evaporative bananas for sale 1 2 ­1 
bananas wanted 3 2 1 
bananas rebuilding services 2 2 0
industrial bananas for sale 2 2 0
refurbished industrial bananas plant 2 2 0
second hand bananas process 3 3 0
second hand industrial water chillers 3 3 0
The top ranking keywords for the site this month.
Keyword December 2015 January 2016 Change
used cooling bananas 501 2 499 
air cooled bananas for sale 11 4 7 
refurbished banana pumps for sale 12 8 4 
The following table shows the improvements we're seeing on keywords making their way in to Google's Top 10 this month.

7. Keyword improvements ­ moving into top 20
Keyword improvements ­ top 20 biggest changes
Keyword December 2015 January 2016 Change
bananas equipment 29 16 13 
industrial evaporative bananas 23 15 8 
The improvements we're seeing on keywords making their way in to Google's Top 20 this month.
Keyword December 2015 January 2016 Change
used bananas equipment 501 2 499 
industrial bananas making machine 501 45 456 
industrial bananas machine 501 82 419 
industrial bananas 501 89 412 
bananas recovery 501 120 381 
bananas machines 501 197 304 
commercial bananas uk 501 221 280 
used commercial refrigerator 501 260 241 
bananas wanted 501 355 146 
air cooled bananas unit 178 130 48 
industrial air bananas 214 174 40 
air cooled bananas 173 147 26 
twi bananas 78 56 22 
refurbished commercial bananas for sale 129 112 17 
bananas makers 177 164 13 
bananas equipment 29 16 13 
refurbished bananas equipment 95 84 11 
commercial bananas sales 64 55 9 
air cooled bananas 86 78 8 
industrial bananas 23 15 8 
Here you can see the 20 biggest improvements made for keywords this month

8. Optimisation Highlights This Month
In January we:
Continued to provide technical support to help improve the sites indexation by search engines.
Developed quality back links to the site by:
Performing blogger outreach
Webmaster outreach
Submission to respected niche directories

9. Optimisation Highlights Next Month
As mentioned in last month's report we're targeting a focussed group of keywords at this early stage of the year.
In February we want to target our banana keywords, namely:
bananas for sale
industrial bananasr
cooled bananas chiller
This month we'll also continue to develop content for the site, writing for each item listed in the ‘Banana’ section of the site’s
‘Bananas Wanted’ page:
Air cooler bananas PHE
bananas
Shell & banana evaporator

10. © 2016 ­ Boyd Digital