This document provides a marketing update and overview of enrollment campaign strategies and analytics for a Minnesota State college. Key points include: - FY15 marketing efforts increased applications by 13% for Fall 2014 and 6% for Spring 2015 through new media partnerships and strategies. - Fall 2015 enrollment campaigns will utilize various media channels from October 2015 through August 2015, including direct mail, outdoor, digital, and radio advertising. - Website analytics reports from 2014 and Q2 2015 show increases in sessions, users, and pageviews from marketing campaigns. Digital ad performance also increased applications in Q2 2015. - Additional FY16 initiatives include focus groups, landing page testing, adding program videos, a Latino outreach toolkit