The internship report summarizes the results of efforts to improve an Instagram page's engagement rates. When the intern started in June, the page had low engagement below 1% and few strategic plans for posts. After analyzing content and posting times, engagement increased over 110% by August, with likes per post up 210% to 190 on average and the engagement rate rising to 2.4%. Most posts now reach the ideal engagement rate of 2-3% for corporate pages, and fewer have no comments.

1. Summer Internship
Final Report
Yokohama Brazil
2016
IMPORTANT:
Most of the information of the original report has been omitted to not disclose internal strategies, only figures and overall results
have been disclosed.

2. Starting Point: June 2016
4500 Followers
2800 Following
Average of likes: 48.5
Average engagement rate: 1.15%
Best engagement recorded: 1.74%
Lowest engagement rate recorded: 0.61%
Even though the Instagram page had quality content,
engagement rates were extremely low. Good corporate pages have
engagement rates of about 3%, and our page was barely reaching the
1% mark. Portraying low authority image for the page.
An analysis of about 2 weeks demonstrated that there was
little to none strategic planning on the content posted on
Instagram. Key details such as best times of the day to posts,
content that the followers would like and how to instigate
engagement were not considered.

3. Quantitative
Results(June - August )

4. Quantitative Results: Follower Base
Increase of + de 5000
Followers
Which represents an
increase of more than
110%
Comparing to the starting
point
Quantitative Results
June July August September October November
Dezember
June July August September October November
Dezember
Followers
Percentage of Increase: Followers

5. Quantitative Results: Likes and Engagement
There was an increase of 210%
of the average of likes, going
from a 50 likes per photo
average to 190 likes.
The engagement rates*
Increased from 1% to 2.4%
*(likes + comments/ number of followers)
Resultados QuantitativosQuantitative Results
June July August September October November
Dezember
Engagement
June July August September October November
Dezember
Average of Likes

6. In the beginning none of the posts reached more
than a 1% engagement rate mark.
Now, most of the posts are in the 2 % range,
and an expressive number of posts reach the
3% mark ( ideal for a corporate page)
It's noticeable decrease of posts without any
comments, at the beginning 60% of the posts
had no comments, now less than 20% of the
posts are left with no comments
Quantitative Results: Engagement and Comments
Resultados QuantitativosQuantitative Results
Within 2%
Within 1%
0 comments
1 comments
2 comments
3comments
+than 5 comments
June
July
August
June
July
August
Level of Engagement
Comments