Parvenue à maturité dans les années 1990, prise en main par les grandes agences, la communication d’entreprise s’est conformée aux règles de l’économie de masse. Alors que l’économie est numérique, cette communication traditionnelle devient inopérante. Les canaux de communication changent, les cibles de communication se mélangent, les interactions humaines finissent par dominer et imposer de nouveaux impératifs : sincérité, réactivité, ubiquité.
Pour mieux comprendre les défis que doit relever la communication après la révolution numérique et tirer les leçons de la pratique des startups, venez assister à cette conférence BAM!
Opening the Door: An exploration of design for transcendent user experience -...Nexer Digital
Together with Alastair Somerville, Elizabeth will deliver a workshop offering participants an early look at some exciting new tools and techniques aimed at supporting the design approach for experiences of awe, wonder and transcendence.
5 Strategies for Building a World Class Brandjcottin
A strong brand is the secret weapon of any business, particularly for small businesses. This is my presentation for 2012 NYXPO for small business. It's an interactive workshop, with best practices and DYI exercises. If you have any questions or want to find out more about BrandTwist, please contact us at www.BrandTwist.com
Communities are at the core of the human experience and our design practice, yet we don’t always put the same level of active effort in designing our communities as we do in designing the products and services we make. We live and work embedded in networks of other people and systems. Communities are defined by shared norms and culture, and have a massive impact on how we live, think and act. Why leave this up to chance? We are all stewards of the many communities we engage in every day, and we need to take an active role in mindfully crafting these communities. So, how do we craft better communities? What does better even mean? This talk is a reflection on my experiences building and crafting communities at a variety of scales from the personal to the global. I will discuss my successes and failures, my fears and delights, as well as lessons learned along the way. We are nothing without the communities we inhabit, so let’s make them great together.
video: https://www.youtube.com/watch?v=iyNoVk7J5uI
5 Strategies for Building a World Class Brandjcottin
Strong brands are the secret weapons of any business, particularly entrepreneurs. Here is my presentation from the 2012 NYXPO for small businesses. This is a workshop presentation with 5 homework questions to be answered by the attendees. If you want to find out more of have any questions, please contact us at www.BrandTwist.com.
This talk was presented at Interactions12 (IxDA International Conference) in Dublin, Ireland (Feb. 2, 2012). In this talk I propose a framework for designers to develop a deeper understanding of cultural awareness.
Note: There were 2 video clips that were part of this presentation that aren't included here.
Chelsey Delaney
HUMOUR-DRIVEN DESIGN
From the get-go, humans have had a desire to understand
humor. And, as designers witness the growing value of
designing digital interactions and experiences that reflect
the interactions and experiences humans/users have in their
physical lives, the mission to understand humor gets real.
In order to design with humor, designers must understand it
in all of its dimensions--i.e., understand all the roles humor
can play throughout the user-centered design process. This
workshop provides an outline and a demonstration of how to
infuse humor throughout the stages of design, and teaches that
doing so can create a (fun) leaner process of research, design, and
development, not to mention inspire other surprise benefits.
How to construct your visual identity, by Julia Moroge, Art Director at TheFa...TheFamily
You can find the video here: http://bit.ly/1QXu9rN
Julia Moroge, the Art Director of TheFamily gives you the knowledge and tools needed to work with the right identity of your startup.
She exposes you the methodology that TheFamily uses both with its startups and its own visual identity. From this workshop you will be able to find the right images to get people closer to your product.
This is the first in a series of 3 workshops that will help you to find your visual identity.
This one get you into the subjective discussion of taste and colors, in order to rationalize things a bit and to theorize this quest.
TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur.
http://www.thefamily.co/
Opening the Door: An exploration of design for transcendent user experience -...Nexer Digital
Together with Alastair Somerville, Elizabeth will deliver a workshop offering participants an early look at some exciting new tools and techniques aimed at supporting the design approach for experiences of awe, wonder and transcendence.
5 Strategies for Building a World Class Brandjcottin
A strong brand is the secret weapon of any business, particularly for small businesses. This is my presentation for 2012 NYXPO for small business. It's an interactive workshop, with best practices and DYI exercises. If you have any questions or want to find out more about BrandTwist, please contact us at www.BrandTwist.com
Communities are at the core of the human experience and our design practice, yet we don’t always put the same level of active effort in designing our communities as we do in designing the products and services we make. We live and work embedded in networks of other people and systems. Communities are defined by shared norms and culture, and have a massive impact on how we live, think and act. Why leave this up to chance? We are all stewards of the many communities we engage in every day, and we need to take an active role in mindfully crafting these communities. So, how do we craft better communities? What does better even mean? This talk is a reflection on my experiences building and crafting communities at a variety of scales from the personal to the global. I will discuss my successes and failures, my fears and delights, as well as lessons learned along the way. We are nothing without the communities we inhabit, so let’s make them great together.
video: https://www.youtube.com/watch?v=iyNoVk7J5uI
5 Strategies for Building a World Class Brandjcottin
Strong brands are the secret weapons of any business, particularly entrepreneurs. Here is my presentation from the 2012 NYXPO for small businesses. This is a workshop presentation with 5 homework questions to be answered by the attendees. If you want to find out more of have any questions, please contact us at www.BrandTwist.com.
This talk was presented at Interactions12 (IxDA International Conference) in Dublin, Ireland (Feb. 2, 2012). In this talk I propose a framework for designers to develop a deeper understanding of cultural awareness.
Note: There were 2 video clips that were part of this presentation that aren't included here.
Chelsey Delaney
HUMOUR-DRIVEN DESIGN
From the get-go, humans have had a desire to understand
humor. And, as designers witness the growing value of
designing digital interactions and experiences that reflect
the interactions and experiences humans/users have in their
physical lives, the mission to understand humor gets real.
In order to design with humor, designers must understand it
in all of its dimensions--i.e., understand all the roles humor
can play throughout the user-centered design process. This
workshop provides an outline and a demonstration of how to
infuse humor throughout the stages of design, and teaches that
doing so can create a (fun) leaner process of research, design, and
development, not to mention inspire other surprise benefits.
How to construct your visual identity, by Julia Moroge, Art Director at TheFa...TheFamily
You can find the video here: http://bit.ly/1QXu9rN
Julia Moroge, the Art Director of TheFamily gives you the knowledge and tools needed to work with the right identity of your startup.
She exposes you the methodology that TheFamily uses both with its startups and its own visual identity. From this workshop you will be able to find the right images to get people closer to your product.
This is the first in a series of 3 workshops that will help you to find your visual identity.
This one get you into the subjective discussion of taste and colors, in order to rationalize things a bit and to theorize this quest.
TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur.
http://www.thefamily.co/
Structuring Serendipitous Collaboration - Nick Inglis keynote @ ARMA Canada 2021Nick Inglis
Get comfortable being uncomfortable and drive yourself and your organization forward by structuring serendipitous collaboration. This was a keynote by Nick Inglis at ARMA Canada Information Conference 2021.
Euro IA Closing Plenary - What I'm Curious About…Stephen Anderson
What are you curious about? What do you want to know more about by this time next year?
Here's my answer to that question (c. 2012) and why I believe Curiosity is core to everything we do as a profession.
The Three C's - Culture, Collaboration & Creative LeadershipAdam Stone
This presentation (I delivered at UNSW Art & Design) provides students with an insight into how successful creative agencies and experience design studios apply culture, collaboration and creative leadership to their work.
These are my top takeaways from the 2011 PSFK conference in NYC and what these trends mean for the advertising industry and agencies.
BIG thanks to Vanessa Carney and Avin Narasimhan for sharing notes with me (I lost my notebook after the conference). Without your notes and subsequent blogs posts I definitely wouldn't have remembered half this stuff.
Social media what's all the chat about by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
Ten minute presentation that attempts to distill a handful of IxD14 talks down into 30 second snippets then questions what it means when people say design is part art and part science. Special thanks to the legends: Bernard Lahousse, Christina Wodtke, Klaus Krippendorff, Stephanie Akkaoui Hughes, Giles Colborne, Dan Rosenberg, Irene Au, Peter Bil’ak, Antonio de Pasquale, Jason Mesut and Dave Malouf.
Conceptualizing the Maker: Empowering Personal Identity through Creative Appr...Binaebi Akah
This research thesis attempts to define an existing subset of end users as makers.
These makers bridge the gaps between technological gadgets, creative appropriation, and identity through their bricolage of hacking, crafting, online tutorials, and the materials and knowledge ready at hand. Further, in studying makers this thesis refers to the exploding online and offline culture of Steampunk as a case study.
What can the field of Human-computer Interaction learn from the Steampunk makers? What will you, as an interaction designer, do to empower and facilitate such personally identifiable creative acts?
What will you do to make appropriation possible?
Creating a Digital New Normal with Social, Design, Blogs, Online Events and MoreAlex Field
12 Federal Reserve Banks, government at all levels, and organizations big and small, have embraced digital communications—from social media and video to websites and blogs—to tell their stories and connect with their key audiences. But what separates those that do it as a formality from those that do it with excellence, the “meh” from the “!!!”? In this session, learn how to build a “digital-first culture” and transform your existing communications efforts to dramatic effect. With examples from public service organizations that are winning their piece of the internet, you’ll walk away empowered to shake up your digital status quo.
PRIMER Speculative Futures Conference 2017George Wang
As the inaugural speculative design conference, PRIMER brought together some of the best minds in the field of speculative design. This is a recap of my own takeaways from the conference.
For more, or to simply connect, get in touch with me at
georgewang89@gmail.com
linkedin.com/in/georgewang89
twitter.com/georgewang89
The End of Normal: When Brands and Memes CollideBackslash
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These are my top takeaways from the 2011 PSFK conference in NYC and what these trends mean for the advertising industry and agencies.
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Conceptualizing the Maker: Empowering Personal Identity through Creative Appr...Binaebi Akah
This research thesis attempts to define an existing subset of end users as makers.
These makers bridge the gaps between technological gadgets, creative appropriation, and identity through their bricolage of hacking, crafting, online tutorials, and the materials and knowledge ready at hand. Further, in studying makers this thesis refers to the exploding online and offline culture of Steampunk as a case study.
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twitter.com/georgewang89
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11. LES VALEURS SONT
DES KEYWORDS,
TROUVEZ LEUR UNE
TRADUCTION GRAPHIQUE
IDÉES
PRODUIT
IMAGES
12. FONDATEURS
QUI ÊTES-VOUS?
3 MOTS QUI PEUVENT DÉCRIRE CHACUN
D’ENTRE VOUS
QUI FAIT QUOI?
CHASSEUR? FERMIER? DESIGNER?
VOS VALEURS, CHOISISSEZ-EN 3
CROYANCES ET COMBATS :
QU’EST-CE QUI VOUS POUSSE À FAIRE ÇA ?
13. LE PORTRAIT CHINOIS
SI VOTRE STARTUP ÉTAIT:
UN FILM
UN PLAT
UNE CÉLÉBRITÉ
UN FRUIT
UN DESSIN ANIMÉ
UNE COULEUR
UN ARTISTE
21.
VALUES
À LA CROISÉE DES MONDES :
LE MEILLEUR DU DIGITAL ET DU NUMÉRIQUE
AU SERVICE D’UN SAVOIR ANCESTRAL
ANACHRONISME / DISRUPTION
PARTAGE, CIRCULATION DES DONNÉES,
CONNAISSANCE, TRANSMISSION, QUALITÉ
22.
DES IDÉES AUX IMAGES
DÉMATÉRIALISATION - ILLUSTRATION / MACHINE
ANACHRONISME / RELECTURE - RETRO / TYPO
TRANSPARENCE / FACILITATION - OPENSOURCE / UX
CONFIANCE / SÉRIEUX - DOCUMENTS / SERVICE
EFFICACE / DIRECT - AUTOMATIQUE / POLAROÏD
PARTAGE - COULEUR / FUN / RÉFÉRENCE CULTURELLES
28.
VALUE PROPOSITION
BE LESS BUSY.
SLACK BRINGS ALL YOUR COMMUNICATION
TOGETHER IN ONE PLACE.
IT’S REAL TIME MESSAGING,
ARCHIVING & SEARCH
FOR MODERN TEAMS.
29.
WHY SLACK DOES WHAT IT DOES?
EMAILS ARE DEAD.
#PAINFUL #CLOSED #ISOLATED #PROTOCOL
WHAT MATTERS THE MOST FOR EFFICIENT TEAMS:
ENERGY & WORK.
#TIME SAVING #JOKES #HARD TOPICS
#SHARING RESULTS
SLACK HELPS YOU BEING FOCUS TOGETHER.
AN AMAZING TEAM WORTH AN AMAZING PRODUCT.
30.
WHY SLACK DOES WHAT IT DOES?
A GOOD TEAM IS BASED ON CULT & FREEDOM
*CULT: EVERYONE GOING IN THE SAME DIRECTION
*FREEDOM: NOTHING IS IMPOSSIBLE
A CULT MUST BE
BUILT EVERY DAY
#ACTION #HOT #ALIVE
Ex: CUSTOMIZED QUOTES
Ex: LIVE DEBATES TO CHOOSE
BEING TOGETHER
AND DIRECT
#TALK #CASUAL
Ex: SLACK ME
Ex: SLACK PREFERENCE
40. HUMAN / USER / CARE / FACILITATION / IMPACT /
TEAM SPIRIT / SIMPLICITY / FUN / ACCESSIBLE /
EFFICIENCY / PROUDNESS / TRANSPARENCY /
TECHNOLOGY / ESTHETISM
THE CULTURE EXTENDED / LIFESTYLE
41.
GRAPHIC CHART
COLOURS / PATTERNS
SECONDARY COLORS - SOFT AND SUBTILE / WARM / WELCOMING
JOYFUL / BRIGHT - FUN / DYNAMIC
LITTLE RETRO REFERENCE - TRENDY
FABRIC / KNITTING - PEOPLE MEETING / MIXING
TRANSPARENCIES - OPEN INFORMATION / CROSSINGS /
42.
GRAPHIC CHART
SHAPES / SYMBOLS
SOFT / ROUNDED EDGES - FLEXIBLE / SMOOTH / FRIENDLY
HASHTAG - REFERENCE TO THE GEEK CULTURE AND THE EFFICIENCY /
KEYWORDS
SLACKBOT- FUN / FRIENDLY / CAREFUL / « CHILDISH »
LOGO - SLIGHT ROTATION, OFF-BEAT, NOT SQUARED OR OUT OF THE
BOX ;)
43.
44. ON NE NOUS A PAS ATTENDUSON NE NOUS A PAS ATTENDUS