SEO tactics and tools get people to your page. Great content makes them stay, take action, and share on social media. Presented at Content Strategy Seattle Meetup Jun 14, 2012
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
Topics include:
- What is SEO (search engine optimisation)
- How do search engines work
- On-site SEO and keywords
- Off-site SEO and links
- Local SEO and Google+ Local
- Content creation ideas
My presentation slides for the Carmarthen Digital Tourism Conference in April 2013. Topics cover the basics of SEO and getting the most out of your website.
Presentation on the basics of SEO, coming up with a content strategy and how to use content to become an industry authority.
From the What's Next Event, Cardiff in February 2012.
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
Topics include:
- What is SEO (search engine optimisation)
- How do search engines work
- On-site SEO and keywords
- Off-site SEO and links
- Local SEO and Google+ Local
- Content creation ideas
My presentation slides for the Carmarthen Digital Tourism Conference in April 2013. Topics cover the basics of SEO and getting the most out of your website.
Presentation on the basics of SEO, coming up with a content strategy and how to use content to become an industry authority.
From the What's Next Event, Cardiff in February 2012.
The secrets that search engine optimisation (SEO) professionals don’t want yo...barlow1984
Our Digital Eyes Media Academy session covering how small business owners can work on and understand their own websites SEO.
In the session we cover how to earn links ethically, myth bust and give tips on how to beat the competition without needing to invest huge sums of cash.
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
SEO, Linking & Authorship for Small BusinessesLoren Baker
Integrate tactics such as linking, blogging, publishing, authorship markup and technical SEO into your overall online marketing mix; whether a small business or an enterprise.
Using Paid Social & Native Ads to Amplify Reach (SMX London 2015)Kaizen
Paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Twitter and Facebook are powerful tools to earn additional traffic, shares and coverage beyond the paid click. And by taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly will significantly increase performance.
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
How to Create an Image ALT Optimization Strategy - Himani Kankaria at SEO Mas...Himani Kankaria
Optimizing image ALT attributes need a strategy. Why? Find out the Why, What, and How to optimize image ALT attributes for businesses that highly depend on images for business such as eCommerce, interior design, fashion designing, etc. Image ALT attribute templates included.
- Why should you think of having a strategy for image ALT text?
- What things to consider before optimizing image ALT attributes?
- How you would optimize image ALT attributes?
- Formulas to create killer image ALT attributes that would help you rank on Google Images
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
SEO Company Keynote Speech | Search Engine Optimization | Boostability John DiCristo
Two main factors of SEO are Relevancy & Page Authority. This slide deck will take you through the most important elements and factors of a successful SEO campaign. Search Engine Marketing in 2013 should highlight the evolution of the Google, Yahoo and Bing algorithms. Explaining their attempt to deliver the most relevant information to their customers returning exactly what they are searching for.
Interestingly the more algo’s change the more SEO strategies stay the same. Review our slide show for a quick insight on the tactics needed to stay competitive with your search engine optimization.
The author of the presentation is John DiCristo, a SEM Consultant for the leading SEO Company, Boostability.com. Contact John today for a SEO analysis of your website presence.
John is available for SEO speaking & training engagements. John is based in Matthews, NC a suburb of Charlotte, NC. Check out John’s Blog to stay up with latest on digital marketing, http://www.socigen.com.
SEO for Beginning Bloggers and Affiliate MarketersAffiliate Summit
This session will focus on SEO through unique content and sound on page site structure, keyword targeting, social media strategies, WordPress tools, and overall best practices.
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Blogging
John Carcutt, Director of SEO and Social Media, Advance Digital Inc. (Twitter @johncarcutt) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Rob Merlino, Blogger/Affiliate Marketer, SEBlogger LLC (Twitter @hotdogman1964)
PPC expert, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
The secrets that search engine optimisation (SEO) professionals don’t want yo...barlow1984
Our Digital Eyes Media Academy session covering how small business owners can work on and understand their own websites SEO.
In the session we cover how to earn links ethically, myth bust and give tips on how to beat the competition without needing to invest huge sums of cash.
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
SEO, Linking & Authorship for Small BusinessesLoren Baker
Integrate tactics such as linking, blogging, publishing, authorship markup and technical SEO into your overall online marketing mix; whether a small business or an enterprise.
Using Paid Social & Native Ads to Amplify Reach (SMX London 2015)Kaizen
Paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Twitter and Facebook are powerful tools to earn additional traffic, shares and coverage beyond the paid click. And by taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly will significantly increase performance.
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
How to Create an Image ALT Optimization Strategy - Himani Kankaria at SEO Mas...Himani Kankaria
Optimizing image ALT attributes need a strategy. Why? Find out the Why, What, and How to optimize image ALT attributes for businesses that highly depend on images for business such as eCommerce, interior design, fashion designing, etc. Image ALT attribute templates included.
- Why should you think of having a strategy for image ALT text?
- What things to consider before optimizing image ALT attributes?
- How you would optimize image ALT attributes?
- Formulas to create killer image ALT attributes that would help you rank on Google Images
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
SEO Company Keynote Speech | Search Engine Optimization | Boostability John DiCristo
Two main factors of SEO are Relevancy & Page Authority. This slide deck will take you through the most important elements and factors of a successful SEO campaign. Search Engine Marketing in 2013 should highlight the evolution of the Google, Yahoo and Bing algorithms. Explaining their attempt to deliver the most relevant information to their customers returning exactly what they are searching for.
Interestingly the more algo’s change the more SEO strategies stay the same. Review our slide show for a quick insight on the tactics needed to stay competitive with your search engine optimization.
The author of the presentation is John DiCristo, a SEM Consultant for the leading SEO Company, Boostability.com. Contact John today for a SEO analysis of your website presence.
John is available for SEO speaking & training engagements. John is based in Matthews, NC a suburb of Charlotte, NC. Check out John’s Blog to stay up with latest on digital marketing, http://www.socigen.com.
SEO for Beginning Bloggers and Affiliate MarketersAffiliate Summit
This session will focus on SEO through unique content and sound on page site structure, keyword targeting, social media strategies, WordPress tools, and overall best practices.
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Blogging
John Carcutt, Director of SEO and Social Media, Advance Digital Inc. (Twitter @johncarcutt) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Rob Merlino, Blogger/Affiliate Marketer, SEBlogger LLC (Twitter @hotdogman1964)
PPC expert, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
Presentazione dello Studio professionale Ayurveda e Aromaterapia in Milano.
Corsi di massaggio ayurvedico, corsi di aromaterapia, corsi di formazione insegnanti del massaggio infantile ayurvedico, corsi sui fiori di bach e sul marketing etico per operatori olistici.
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Search & Social Content Working Together & Separately MelissaFach
Pubcon Austin Presentation 2016 - creating content for search and social and how they work together and separately. Info on social markup - Facebook and Twitter
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
I Know This Guy Who…: How to Use Your Online Content to be Found and ReferredScott Abel
Everyone knows the guy who puts us in touch with our next job, our next home or apartment, a financial planner. Some might say he’s a walking Google. Or is he really just LinkedIn? If you are that provider of goods or services, you want to be on the receiving end of that referral. Only recently, that might have also meant being one of the top choices in a Google search. But now it also means having a presence in an online trust-based network such as Facebook or LinkedIn. Learn about the growing interplay between search and social. Find out how your online content is your passport to trust based networks and your ticket to search prominence.
Natalie Henley and the Volume Nine team spoke at Denver Startup Week 2015 about "How to Actually Rank for Your #1 Keyword". Learn more through our slides today!
A solid website is crucial for any business looking to establish a strong web presence and get found by prospects online. Once you've attracted visitors to come to your site, take advantage of this opportunity as best you can in order to turn those visitors into leads and eventually customers. Learn how in the presentation by Mike Volpe and Tim Ash!
Check out the video presentation here: http://www.hubspot.com/marketing-webinar/optimizing-your-website-for-maximum-lead-flow/
Google In 2015 & Authority Content To Increase Traffic & Conversionssemrush_webinars
Google, and the web, is changing and unless you update your old SEO strategies you will be penalised and pushed further down the rankings. In this webinar you will discover what Google is looking for in 2015 and a 3 step formula to triple your traffic. Throw away those old strategies of spammy blog comments, press releases and blog networks - there is a better, long lasting and highly profitable way of to do SEO.
Modern SEO & Authority Content For 2015 Keynote.David Jenyns
Want to watch the video presentation? Visit:
http://www.melbourneseoservices.com/modern-seo-2015/
Google is evolving - Penguin, Panda, Hummingbird and all the other updates. Have you updated your strategy for 2015? David Jenyns from Melbourne SEO & Video shares the rock solid methodology they use, and you can too, to win online in 2015.
Modern SEO & Authority Content - Watch the presentation to find out more: http://www.melbourneseoservices.com/modern-seo-2015/
The Future of the Internet 1 - Social & Search = Content Marketing (Feb 2013)Paul Tansey
How Content marketing is evolving from search and social media. Dated February 2013. Social media offers a huge array of opportunities. The blurring line between social media, search and its offspring Content Marketing.
Local SEO - Pearl District Business Association - Jan 2013Jessica Ward
Basic presentation for the Pearl District Business Association on the top factors that help a local website to rank well on the Search Engine Results Page (SERPs). Presentation was done on behalf of SEMpdx.org and Amplify-Interactive.com.
Presentation on the basics of local SEO brick & mortar retailers. Covers ranking factors, business listings, NAP business info (name address phone number), using getlisted.org, and Google+ Local
Unlock the Mysteries of LinkedIn: How to Get New Clients in Just 15 Minutes a...Ted Prodromou
LinkedIn is a mystery to most business professionals. Many still think LinkedIn is just a website where you upload your resume to find a new job.
Today, LinkedIn is so much more than a job-seeking website.
In this presention you’ll learn:
• Getting the Attention of Your Ideal Customer on LinkedIn
• Creating Your Killer LinkedIn Profile
• Building Your Professional Network
• Increasing Desire for Your Services Using LinkedIn Messages
• Moving Your LinkedIn Connections into Your Sales Funnel
• Advanced LinkedIn and Social Selling Strategies
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
2. WHAT IF MARK TWAIN OPTIMIZED FOR SEO?
“I have been complimented many times
and they always embarrass me; I always
feel that they have not said enough.”
I have been complimented many times
and compliments always embarrass me;
I always feel that compliments have not
said enough.
3. SEO & CONTENT SYNERGY
SERP
Image Headline
Keywords &
Social signals
URL Paragraph
4. KEYWORDS + KEY CONTENT = OSCAR
WINNER
Director URL
•Most important for SEO
Best Actress Headline
•Grabs Attention
Supporting First Paragraph
•Makes them stay
Audience Social Signals
•Recommends to friends
6. FIND OUT HOW YOUR CUSTOMERS THINK!
• Do the keyword research
• Lots of keyword tools
• Lots of ways to listen to customers
conversation
• Lots of ways to listen to the competition
7. THREE-SECOND RULE FOR
HEADLINES
• Set tone: Funny, personal, authoritative,
inspiring
• Know who you‟re talking to
• Make people curious: I want to learn
that. Click.
• Stay true: Make a promise and keep it
11. POSE A CHALLENGE BY ASKING A QUESTION
Daniel Russell
LifeHacker
Via SearchResearch.com
12. 1ST PARAGRAPH HAS SUPPORTING ROLE
SERP
Image Headline
Keywords
URL Paragraph
13. FIRST PARAGRAPH AMPLIFIES
HEADLINE
• Keeps the headline‟s promise
• Engages audience, keeps them reading
• Further explains purpose of content
• Further identifies audience
• Matches tone of headline
17. DON‟T MISS OUT ON URL
OPPORTUNITY
• Most important element for SEO
• Concise way to say what the topic‟s
about
• Opportunity for branding
• Synergy with SERP title & meta-
description
18. PUT KEYWORD IN TITLE + URL + 1ST PARAGRAPH
“Millions of people using Excel don't get why they see the
„circular reference‟ error message right after they've
entered a formula.”
URL adds branding and avoids spamming
/circular-references-excel-error-message.aspx
24. TRUSTWORTHY = SOCIAL MEDIA AUTHORITY
• Trust is built on reputation
• Quality of content builds reputation
• People evaluate & recommend content
via Twitter, bookmarking, FB Likes, FB
posts, etc.
If Mark Twain was vain and searched Google for compliments about himself, he might resort to keyword abuse and ruin his prose.
SEO Tactic and tools get people to your pageGreat content makes them stay, take action, and share on social media
The Cast:The Directors: URLs—the most important thing for SEOSupporting actors: First paragraphs make headlines & URLs shineBit players: other headers, body copy, alt image, title tag, meta description, and moreGreat Content + SEO Tactics – Number One at Box Office & Gossip Sites
SEO Tactic and tools get people to your pageGreat content makes them stay, take action, and share on social media
Headlines are often all that people read to decide to stay…To grab people’s attention they need to set tone, identify audience, tell people what they’re going, a promise the content has to keep
Pokes fun at oneself while promising to deliver useful information to users at specific levels of expertise.Tone: Empathetic + humorous + humbleAudience: Beginning & intermediate Excel usersLearn: What a circular reference isPromise: Demystify a confusing error message
Surprise subject (overtime the audience never knows what to expect from you, so checks back often) that identifies audience yet funny enough to reach beyond it. Uses word playTone: Funny, smart, hipAudience: Grammarians, writers, and rap loversLearn: A grammar tip from a rapper
The best visuals supply a missing piece of information when combined with the headline. It answers the question
Tone: Challenging + Entertaining + ScientificAudience: People who are interested in search, but just about anybodyLearn: The answer to the question. Find out the connection between fish and football by searching
Continues empathetic and humorous tone of headlineFurther explain “popular”Further explains “circular reference” by defining itRepeats “circular reference” in first and third sentencesStates purpose of post—CTA—to get people to read a newly written help topicKeeps readers engaged
Branded URL, much closerto what people search on than the title
Story in yesterday’s NY Times.Borders on keyword abuse….
SEO Tactic and tools get people to your pageGreat content makes them stay, take action, and share on social media
Links were way Google determined whether content is trustworthy. Still have their place but social signals beating them as means to establish trustworthiness.
First is a tweet that is meant people to drive people to post. Word play. #amwriting is large group, Direct reply to Mac Lethal so he’ll potentially tweet it to his following.Speechwriterguyis someone Cynthia Hartwig met via twitter. Also met him in person. Now they trust each other and recommend each other.
Landing page for the campaign is FB Tab. Where real content is delivered to be. Funny movie about getting a tattoo that gets screwed up. Blog’s role repeat the message write content suitable for blog.
