Balancing Content & Big Data to Power PR Results

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Balancing Content & Big Data to Power PR Results will discuss: - The rise of the data driven CMO - How to more effectively communicate what you want to see to your PR team - Differences in the types of reports you will see from your PR team and your demand generation team

Marketing

#PRBIGDATA
Agenda
PR Content
Big Data
PR Results
- Digital content strategy using big data
- Actionable PR & marketing goals
- Manage CMO’s, clients,
and stakeholder’s data
expectations
- Show effectiveness in
PR & marketing plans
- Measure and analyze results

#PRBIGDATA
WEBINAR:
“Generating Content
Discovery with Syndicated
Distribution”
Watch the Recorded Webinar Now

#PRBIGDATA
Not everything that counts can be
counted, and not everything that can be
counted counts.
Measure what matters

#PRBIGDATA
303333535864
585
@JW_Gordon
@name
@McK_mktgsales
@HugoSarrazin
@LareinaYee
@name
@davidedelman
@eric5555
Top 8: Avg monthly Twitter follower growth
Data
“My client CEO wanted
the entire senior team
to grill me. I showed up
with the article and it
really helped. It
changed the whole tone
of the conversation.”
Stories+
Impact is about data and stories

#PRBIGDATA
Percent of interviewed authors
Aware-
ness
Generates conference invite
Helps maintain existing relationships
Builds awareness
Competitive differentiator
Client drives conversations/confirms
engagements
Anecdotes  “Anecdata”
Invites to speak with clients
Builds credibility
Outreach from client
Secure client attendance at
internal events
Consi-
deration
Evaluation

#PRBIGDATA
Web
traffic
Share of
voice
Video
Site
visitor
survey
Testing
Social
media
Author &
speaker
interviews
A 360o view
of impact
Newsletter
It requires a lot of things coming together

WEBINAR:
“Generating Content
Discovery with
Syndicated
Distribution”
Watch the Recorded Webinar Now
Watch the recorded
webinar for more,
including insights from
Jennifer Smiga of
Marketing Rival and
Barr Seitz of McKinsey
& Company.

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Balancing Content & Big Data to Power PR Results

1. #PRBIGDATA

2. #PRBIGDATA What are the changes in PR & marketing data? Availability of high VOLUME and high COMPLEXITY of low level data, due to changes in the process of information exchange – (listening, sharing and analyzing information) at high SPEED. 2,265 Tumblr Posts 2,763 Instagram Posts 10,238 Tweets 2,434,173 Emails Sent 50,909 Google Searches 108,978 YouTube Videos Every second there are…

3. #PRBIGDATA Agenda PR Content Big Data PR Results - Digital content strategy using big data - Actionable PR & marketing goals - Manage CMO’s, clients, and stakeholder’s data expectations - Show effectiveness in PR & marketing plans - Measure and analyze results

4. #PRBIGDATA WEBINAR: “Generating Content Discovery with Syndicated Distribution” Watch the Recorded Webinar Now

5. #PRBIGDATA Not everything that counts can be counted, and not everything that can be counted counts. Measure what matters

6. #PRBIGDATA 303333535864 585 @JW_Gordon @name @McK_mktgsales @HugoSarrazin @LareinaYee @name @davidedelman @eric5555 Top 8: Avg monthly Twitter follower growth Data “My client CEO wanted the entire senior team to grill me. I showed up with the article and it really helped. It changed the whole tone of the conversation.” Stories+ Impact is about data and stories

7. #PRBIGDATA Percent of interviewed authors Aware- ness Generates conference invite Helps maintain existing relationships Builds awareness Competitive differentiator Client drives conversations/confirms engagements Anecdotes  “Anecdata” Invites to speak with clients Builds credibility Outreach from client Secure client attendance at internal events Consi- deration Evaluation

8. #PRBIGDATA Web traffic Share of voice Video Site visitor survey Testing Social media Author & speaker interviews A 360o view of impact Newsletter It requires a lot of things coming together

9. #PRBIGDATA

10. #PRBIGDATA

11. #PRBIGDATA

12. #PRBIGDATA

13. WEBINAR: “Generating Content Discovery with Syndicated Distribution” Watch the Recorded Webinar Now Watch the recorded webinar for more, including insights from Jennifer Smiga of Marketing Rival and Barr Seitz of McKinsey & Company.

Balancing Content & Big Data to Power PR Results

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