The document discusses a new approach to project management training and coaching. It proposes kicking off each project with a 3-5 day workshop/training to develop a confirmed business case, full project plan, and obtain management and team commitment. This aims to give projects a good start rather than confronting them with problems from day one. The training would use the actual project as a case study. Regular coaching would also be provided during project execution to support both the team and management. Standard training and certification may be suitable for some, but generic training is ineffective for most who only occasionally work on projects.