Bad idea match&share
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Investing in a new hotel in an unattractive tourist area is a bad idea according to the document. The typical solution of cleaning up the area and making it more appealing is standard and will not give the hotel a unique selling point. Instead, the document proposes investing in a "Hotel Change Maker" that would give guests a unique chance to directly impact the environment and community by helping to create transformation projects through access to tools and networking events. This hotel aims to attract guests looking to make a positive change rather than just take a vacation.
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Bad idea match&share
- 1. BAD IDEA: INVESTING IN BIG HOTEL CONSTRUCTION IN NON-ATTRACTIVE TOURISTIC AREA “MATCH&SHARE LAB” TEAM
- 2. THE AREA: WOULD YOU STAY HERE
- 3. TYPICAL SOLUTION The typical solution to turn this idea into a venture would be to invest money in cleaning up the area, plant trees, provide infrastructure and simply make it more attractive but…. • It’s standard • It’s one in a million offer • It’s simply not appealing • There is no reason for you to choose this particular hotel • There is no unique selling point in competitive market
- 4. LOOKING FORWARD TO YOUR VACATION TO CHANGE LOCATION OR TO CHANGE ТHE WORLD?
- 5. Get recognized for bringing change to the environment by direct actions such as By choosing our hotel you will have unique chance to: access to all the tools and instruments to help you create the desired environement for the community get connected and network with hotel guests and community people during special netowrking events to c0-create joint tranformation projects
- 6. Do you want to?
- 7. HOTEL «CHANGE MAKER» WE LOOK FORWARD TO CO-CREATE WITH YOU A BETTER PLACE TO VISIT & LIVE