PlanetRead is an organization that provides support to social entrepreneurs like Brij Kothari from India. Kothari created the Same Language Subtitling (SLS) plan to address illiteracy. SLS involves subtitling television programs in the same language as the audio to provide reading practice to viewers. Kothari implemented SLS for songs on Indian television beginning in 1999. Research found SLS improved literacy and 90% of viewers preferred it. SLS gives millions of people reading practice through everyday entertainment at low individual cost. The goal is to implement SLS on all television songs in India.