BACKLINKS.pptx
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This document discusses off-page SEO and backlinks. It explains that backlinks are a signal to search engines that other sites endorse your content, and many backlinks from authoritative sites can help improve search visibility and rankings. It describes different types of links like internal, external, and backlinks. It provides characteristics of effective backlinks like relevance, authority, uniqueness. It discusses the E-A-T approach for backlinks to ensure they are from trustworthy sources. It lists factors of do-follow and no-follow links and common mistakes to avoid like low authority links, paid links, irrelevant niche sites, and building links too quickly.
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- 2. BACKLINKS • backlinks to your website are a signal to search engines that others vouch for your content. • If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site's ranking position or search visibility.
- 3. MAJOR TYPES OF LINKS IN OFF PAGE SEO • 1.INTERNAL LINKS ABC.COM/PHONE1 ABC.COM/PHONE2 SAME DOMAIN
- 5. • BACKLINKS BACKLINKS ARE VOTE OF TRUST FROM OTHER WEBSITES BACKLINKS WWW.A.COM BACKLINKS BACKLINKS
- 6. CHARACTERIRTICS OF BACKLINEKS • RELEVANCE • AUTHORITY • DIRECTS TRAFFIC • UNIQNESS • SOCIAL MEDIA SIGNALS
- 7. E.A.T APPROACH FOR EFFECTIVE BACKLINKS • E-EFFECTIVE • A-authoritiveness • T-trustworthiness • The purpose of E-A-T IS TO ENSURE THAT BACKLINKS ARE FROM AUTHORITVE AND TRUSTWORTHY RESOURCES
- 8. • DO FOLLOW LINKS FACTORS • SITE CRAWLING OF LINKED URL IS ALLOWED • LINK AUTHORITY CAN BE TRANSFERRED • ATTRACTS MORE VISITORS • IMPROVES POPULARITY OF WEBSITE NO FOLLOW LINKS FACTORS: • IN MAJOR CASES SITE CRAWLING OF LINKED URL IS NOT ALLOWED BUT CAN BE USED AS HINT • LINK AUTHORITY CANNOT BE TRANSFERRED • SPAMMERS ARE UNABLE TO SPAM • ONLY GENUINE VISITORS COME
- 9. MISTAKES TO AVOID WHILE CREATING BACKLINKS • LINKING TO SITES WITH LOW AUTHORITY • BUYING/SELLING PAID LINKS • ACQUIRING ONLY NO FOLLOW LINKS • OBTAINNING BACKLINKS FROM IRRELEVANT NICHE SITES • USING IN APPROPRIATE KEYWORD IN ANCHOR TEXT • BUILDINGS LINKS TO QUICKLY
- 10. Author bio • Name:sagar • Phone:123445667 • Resources:reddit • Website : https://sagar1.mynokriportal.com/blogs