Back to the future for public sector cipr talk - for distribution
•Download as PPTX, PDF•
0 likes•355 views
The document discusses lessons that public sector communications can learn from the past and apply to modern practices. It advocates that while technology changes, fundamental human behaviors do not. Specifically, it suggests that past successful public campaigns, such as anti-smoking initiatives, demonstrate the importance of using cutting-edge advertising techniques grounded in psychology and going beyond just advertisements. Similarly, more engaging campaigns are needed that place information where audiences already are and make sharing easy.
Recommended
More Related Content
Similar to Back to the future for public sector cipr talk - for distribution
Similar to Back to the future for public sector cipr talk - for distribution (20)
More from Chartered Institute of Public Relations
More from Chartered Institute of Public Relations (20)
Recently uploaded
Recently uploaded (20)
Back to the future for public sector cipr talk - for distribution
- 1. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS Dr Mark Pack Head of Digital, MHP Communications CIPRsm
- 2. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS CIPRsm
- 3. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS Wrong Wrong Wrong P.S. Wrong CIPRsm
- 4. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS 1. Change is not inevitable 2. The lessons aren‟t so new CIPRsm
- 5. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS Or in other words: 1. Books are still with us 2. Humans are still humans CIPRsm
- 6. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS Anti-smoking campaigns: 1. Cutting edge advertising techniques 2. Psychology and behavioural economics 3. Much more than just adverts CIPRsm
- 7. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS Pro-voting campaigns: 1. Tedious „direct mail‟ 2. Traditional marketing only 3. People in soaps don‟t vote CIPRsm
- 8. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS 1. Change is hard: “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to lead the introduction of a new order of things” – Machiavelli 2. Technical expertise is precious 3. Being neutral often hinders being effective CIPRsm
- 9. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS Bus stop photo courtesy of Diamond Geezer on Flickr. Some rights reserved. CIPRsm
- 10. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS CIPRsm
- 11. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS When did you last see an email sign-up box on the front of a council website? CIPRsm
- 12. BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS Lessons from the Romans: 1. Put your information where audience is 2. Spice up news with human colour (and cats) 3. Make it easy to share 4. If you don‟t communicate, someone else will CIPRsm
- 13. THE BOOK IS COMING… Share This: The Social Media Handbook for PR Professionals Published 20 July Available for pre-ordering at 15% discount: http://amzn.to/ShareThisCIPR CIPRsm
- 14. Questions? P.S. http://amzn.to/ShareThisCIPR CIPRsm
- 15. THANK YOU The next two Social Summer sessions are: Social Media and the Third Sector- 14 June Social Media Newsrooms– 28 June …and you can ask further questions on @markpack CIPRsm
- 16. CIPRsm