Predictive Analysis in Microsoft SQL Server 2012 provides powerful predictive analytics capabilities including multiple data mining models, algorithms for tasks like market basket analysis and churn prediction, and integration with Business Intelligence tools. It allows users to gain predictive insights, discover hidden relationships in data, and inform decisions. The predictive capabilities are enterprise-grade, with high performance, scalability, and security integrated across the Microsoft BI stack.

1. Predictive Analysis in Microsoft SQL Server 2012
Gain intuitive and comprehensive predictive insight
automatically grouping similar
Top Features Complete customers together.
 Test multiple data-mining models Inform decisions with intuitive and
simultaneously with statistical scores comprehensive predictive insight Forecasting
of error and accuracy and confirm available to all users. Predict sales and inventory amounts
their stability with cross-validation. and learn how they are interrelated
Rich and Innovative Algorithms to foresee bottlenecks and improve
 Build multiple, incompatible mining
Benefit from many rich and performance.
models within a single structure;
innovative data-mining algorithms
apply model analysis over filtered Data Exploration
to support common business
data; query against structure data to Analyze profitability across
present complete information, all
problems promptly and accurately.
customers or compare customers
enabled by enhanced mining Market Basket Analysis who prefer different brands of the
structures.
Discover which items tend to be same product to discover new
 Combine the best of both worlds by bought together to create opportunities.
blending optimized near-term recommendations on-the-fly and to
predictions (ARTXP) and stable long- determine how product placement Unsupervised Learning
term predictions (ARIMA) with can directly contribute to your Identify previously unknown
Better Time Series Support. bottom line. relationships between various
elements of your business to better
 Discover the relationship between
Churn Analysis inform your decisions.
items that are frequently purchased
Anticipate customers who may be
together by using Shopping Basket Website Analysis
considering canceling their service
Analysis and generate interactive Understand how people use your
forms for scoring new cases by
and identify benefits that will keep
them from leaving. website and group similar usage
using Predictive Calculator, both of
patterns to offer a better experience.
which are part of Microsoft® SQL
Market Analysis
Server® 2012 Data Mining Add-ins Campaign Analysis
Define market segments and seek
for Microsoft Office 2010. Spend marketing dollars more
profitable customers by
effectively by targeting the

2. customers who are most likely to Enterprise-Grade Capabilities Combine predictive and
respond to a promotion. Rely on SQL Server 2012 Analysis retrospective KPIs to forecast future
Services to enhance your predictive performance against targets and
Information Quality solution with enterprise-class server anticipate potential challenges.
Identify and handle anomalies advantages such as rapid
during data entry or data loading to development, high availability, Extensible
improve the quality of information. superior performance and scalability, Extend prediction and enhance your
robust security features, and data-mining functionality to create
Text Analysis intelligent applications.
Analyze feedback to find common enhanced manageability through
themes and trends that concern SQL Server Management Studio. Predictive Programming
your customers or employees, Integrated Build data-mining-aware
informing decisions with Integrate prediction into every step applications with familiar tools and a
unstructured input. of the data life cycle to discover rich development platform that
hidden insights. includes XML for Analysis (XMLA),
Comprehensive Development Data Mining Extensions (DMX),
Environment In-Flight Mining During Data ADOMD.NET, Object Linking and
Generate actionable insights to Integration Embedding Databases (OLEDB), and
inform decisions promptly and Use predictive analysis with SQL Analysis Management Objects
accurately with Business Intelligence Server 2012 Integration Services to (AMO).
Development Studio. Build flag anomalous data, classify
sophisticated models and interactive business entities, predict missing Custom Algorithms and
visualizations with the Data Mining values, and perform text mining in Visualizations
Wizard and the Data Mining data flows, based on the prediction Expand the SQL Server 2012 data-
Designer. and insight of the data-mining mining toolset through managed
algorithms. stored procedures, Predictive Model
Pervasive Delivery Through Markup Language (PMML), plug-in
Microsoft Office Insightful Analysis algorithms, and visualizations to
Empower users to harness advanced Include data-mining results as solve uncommon needs.
data-mining technology with the dimensions in online analytical-
SQL Server Data Mining Add-ins for Join the conversation
procession (OLAP) cubes to deliver a
Microsoft Office 2010, enabling richer experience, slicing data by the http://www.mcirosoft.com/sqlserver
seamless transition between hidden patterns within. Or follow us! /sqlserver
discovery and exploration and
hiding complexity behind intuitive Native Reporting Integration
tasks with the Table Analysis Tools Build reports with SQL Server 2012
for Microsoft Excel®. Reporting Services by using data-
mining queries as the data source.
Query against the data-mining
structure to present complete
information beyond the limitations
of the mining-model requirements,
delivering prediction effectively.
Predictive KPIs
Benefit from the integration
between SQL Server 2012 Analysis
Data mining inside Excel 2010 Services and Microsoft Office
PerformancePoint® Server 2007.