This document discusses the benefits of Oracle Essbase for business analysis. It highlights that Essbase provides (1) a rich user experience through integration with Microsoft Office and advanced reporting and visualization tools, (2) a highly advanced calculation engine with over 350 functions for financial, time, and custom calculations, and (3) a flexible and optimized environment for custom analytic applications and modeling across data sources at enterprise scale. Essbase allows analysts to have "speed of thought" conversations with data and gain insights to make better decisions.

1. <Insert Picture Here>
Excellence is analysis in Essbase
April 28, 2010
Karol Kwiecień

2. What Do These Have in Common?
Essbase: Top 10 Most
Influential Innovation
Essbase

3. Today’s Analytic Challenges
• Can’t one report answer my questions?
• Analysts stretch Excel beyond it’s abilities!
• Yet, Excel is the analysts’ tool of choice
• No “single source” for information
• Acquisitions promote stress
• Flexibility with “Speed of Thought”
• What’s certain about today’s business climate is uncertainty
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4. What Business Needs …
Have speed of thought conversations with the data
Replace spreadsheets with a scalable architecture
Leverage their expertise and comfort with Excel
A single source of consistent data for analysis
Model the enterprise and see the future
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5. The Solution?
Oracle Essbase
The OLAP (Online Analytical Processing) server
that provides an environment for rapidly
developing custom analytic and enterprise
performance management applications
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6. BI Tools are Designed for Reporting
Essbase is Tuned for Analysis
REPORTING ANALYSIS
Which customers spend the most? Which customers are most profitable?
What did this customer buy? What is the customer likely to buy next?
What is the Q4 revenue forecast? What if demand falls short of forecast?

7. Why Essbase?
1 Richest Business User Experience

8. SmartView: Microsoft Office
Integration
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9. Plus a Range of Superior Reporting
Tools…
“Visual Explorer is not just a slick way to
visualize, it’s a slick way to visually analyze.”
– Wayne Eckerson, Industry Analyst, TDWI
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10. Broadest Analytic Functionality
• Drill, pivot, select, compare, rank, sort, filter, group
stack, calculate, annotate, write back…
• Reporting tools enabled by the “Outline”
• “Maps” to the business
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11. Why Essbase?
1 Richest Business User Experience
2 Highly Advanced Calculation Engine

12. Superior Calculation Power
• Widest range of functionality
• Simple aggregations to complex
cross dimensional allocations
• Results stored or calculated upon
retrieval
• Relationship aware
• Application wide or subset specific
• Conditional and procedural logic

13. Comprehensive Library of Functions
• 350+ functions
• Simple syntax
• Extensible
• Single point of
maintenance
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14. Financial Intelligence: A Simple
Example
Actual Budget Variance Variance %
Gross
REVENUE 100 120 -20 (16.67)
Sales
EXPENSE Advertising 100 120 20 16.67
What’s the variance?
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15. Time Intelligence: A Simple Example
YTD
QTD
MTD …xTD
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Prior Next
period period
Current
period

16. Why Essbase?
1 Richest Business User Experience
2 Highly Advanced Calculation Engine
3 Best Custom Analytic Environment

17. Optimized Storage
Block
Aggregate
Hybrid
Advanced Relational Access
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18. Forward Looking Applications
Essbase: enabling
a spectrum of analyses
Trending
Forecasting
Scenario modeling
What if testing
Goal seeking
OLAP mining
“Predictive Analytics
…is where Business
Intelligence is going.”
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19. Premium Performance
• Multiple and cross platform
deployment
• Unix and/or Windows
• 32/64 bit
• Optimization techniques
• Partitioning
• Clustering
• Tuning
• Trickle feed
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20. Essbase OLAP Server
Flexible, Powerful, Modeling Across Sources
• Flexible business model Oracle
definition BIEE Office
Plus
• Advanced calculation &
integration engine Essbase Optimized Multidimensional storage
Server Over 300 analytic functions
• Fast “speed-of-thought” Financial, Time and Calendar
intelligence
calculation power Trickle feed
Read/Write/Writeback
• Leading Excel user interface Enterprise scale
• Powerful Visual analysis
• Mission critical scalability and
performance Native RDBMS Multi-dimensional Other
Oracle Oracle OLAP XML
SQL Server Microsoft Excel
DB2 SAP BW Text
Teradata
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21. Essbase Provides the Business …
Speed of thought conversations with their data
A scalable, maintainable architecture
Leverage their expertise and comfort with Excel
A single source of consistent data for analysis
The ability to model the enterprise into the future
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22. 3-D Cube
• Dimensions s
k et Y
• Time ar T
N
M C
A
• Products C
Diet Cola 166 182 143
• Markets
Products
Root Beer 131 149 120
• Members Cream Soda 123 150 115
• Jan, Feb, Mar (Time) Fruit Soda 267 196 231
• Diet Cola, Root Beer, Jan Feb Mar
Cream Soda, Fruit Soda Time
(Products)
• CA, CT, NY (Markets) 267 units of fruit soda sold in CA in Jan
• Measures
• Sales
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23. Dimension Hierarchies
For each dimension, you can organize the set of its
members in a hierarchy.
Year Products Markets
Quarter 1 Sodas West
January Fruit Soda CA
February Cream Soda
East
March Colas
CT
Quarter 2 Diet Coda NY
April
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24. Rolling Up and Drilling Down
• Rollup summarizes data by climbing up the dimension hierarchy
(dimension reduction).
• Drilldown is the reverse of rollup.
Sales Qtr1
Diet Cola 491
CA
Root Beer 400
rollup drilldown
Sales Jan Feb Mar Qtr1
Diet Cola 166 182 143 491
CA
Root Beer 131 149 120 400
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25. Pivoting
Pivot rotates the data cube to change the data visualization.
Sales January February
Diet Cola 166 182
CA
Root Beer 131 149
Diet Cola 78 56
CT
Root Beer 55 69
CA CT
Sales
January February January February
Diet Cola 166 182 78 56
Root Beer 131 149 55 69
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26. Essbase Products: Key Features
• Integration with existing infrastructure
• Data integration
• Ease of server and database administration
• Mission-critical applications in Web-based
environments
• Powerful querying
• Complex calculations
• Robust write-back and security
• Ease of development
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27. Display of Multidimensional Data
• All dimensions must be represented in the
spreadsheet.
• The spreadsheet layout has four sections:
POV toolbar
Column
labels
Row labels Data cells
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28. Navigating Through Hierarchies
Drill down
Drill up
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29. Retaining and Removing Data Subsets
Keep Only
Remove Only
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30. Pivoting Data
Row Dimensions
Column Dimensions
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31. Answers and Dashboards
• 100% thin client
• Ad-hoc report creation
• Packaged and customized dashboards
• Combined relational and OLAP data
• Consistent semantic definition across reports
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32. Dynamic Data Points
Move data with context:
• Word
• PPT
• Outlook
Visualize to:
• Excel
• Visual Explorer
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32

33. Adaptive Data Visualization
• Who:
• Analyst
• Power user
• Dynamic, adaptive
visualization of data
• Advanced insight through
drag-and-drop
• Maintain insight with
increasing business
dimensions
• Statistical Analysis
• Dashboard Display
• Customizable UI
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34. Customers – implementation stories
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35. …for 30,000 Business Users
• 5,000 views & reports “We realized we needed a
• Sales powerful OLAP system—one
• HR that was highly dimensional
• Purchasing and detailed—that could
• Finance provide speed of thought
• 24 x 7 availability response for tens of
• Maximum query time thousands of users. We
• Less than 4 seconds selected Hyperion because it
met our scalability and
performance requirements…”
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36. Polska Grupa Farmaceutyczna
Consolidation, Reporting, Planning, Forecast,
Analysis
The first pharmaceutical wholesale company quoted on the Warsaw Stock
Exchange. In the group of 100 largest and fastest-growing companies in Central
and Eastern Europe
The share in the nationwide market of pharmaceuticals distribution currently
equals about 20% and the holding's sales revenue has exceeded 1 billion USD
Needs After
Consolidation process takes 2 Consoldation reduced to 2 weeks
months (QTR based) (107 Subsidiaries!!!)
Plan vs. actual variances Standard set of reports emailed to
Year on year comparisons key business users
An environment that promotes Rapid and accurate rate case
integrity and trust in the information defense
Speed up rate case defense Significant reduction in IT developed
development – slow and reactive ad-hoc reports
Consistent historical reporting and Ad hoc reports take seconds to build
trending

37. Polska Grupa Farmaceutyczna
Flexibility and .. again flexibility
What PGF asked What PGF get
Solution to support Consolidation for Solution that supports 107
23 Subsidiaries subsidiaries
Statutory Reporting Statutory and Management reporting
Improved integration with 23 Ad-hoc analysis tool
Companies Common process to support
integration also with new subsidiary

38. British Petroleum (Retail Division)
Delivering convenience in profitability analysis
Over 3200 retail stores in the US
Both corporate and franchise
outlets
Sell gasoline and general groceries
Needs After
Central repository providing visibility Integrates SAP BW (corporate data)
by store / market / product / channel and franchise data to provide a
and manager into: single data repository for reporting
Fuel volume by $ and gallons 3 years of actuals / current year
Store revenue by category budget
COGS, margin calculations Standard set of reports emailed
weekly to key business users
Plan vs. actual variances
Metrics modified and tested daily
Year on year comparisons
Ad hoc reports take seconds to build
Full year estimates

39. BP (Retail Division)
Empowering the business user
“Essbase consolidates data from several new and
legacy systems to offer our field staff an
unprecedented view of the business. Never before
have we been able to see detailed category sales
and margin data by week and day with the
associated KPI calculations alongside.
Our Essbase solution filled in the gaps and offered
flexibility that SAP BW can’t match.
Andrew Klowchak
Performance Analyst
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