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![Brand While You Can.
For more information:
Hugo Kalf hugo@bohemiaamsterdam.com
Kyra Roest kyra@bohemiaamsterdam.com
Bohemia Amsterdam
Sint Pieterspoortsteeg 23a
1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555
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B2C Campaign DobryTel
The document outlines a B2C campaign for Dobrytel, a mobile solution for Polish workers in the UK and Netherlands, aiming for 10% market penetration within a year. The campaign features the character Tomek, emphasizing the ease of communication akin to home, using various media such as online commercials and banners. Launched on December 1, 2012, the campaign highlights its innovative approach and visual storytelling to create awareness of the service.
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B2C Campaign DobryTel
- 1. B2C Campaign Case DobryTel LaunchingCampaign Client Personnel: Frank Rikken Jan-Peter de Quartel Bohemia Personnel: Marco de Boer Kyra Roest Jakub Zańczak
- 2. Situation DobryTel is asmart mobile solution developed by and for Polish people who work and travel between their home country and (either or both) the UK and the Netherlands.
- 3. Target • Create awarenessof DobryTel. • 10% market penetration in one year. Target Group Polish workers in • the UK (> 500.000) • the Netherlands (>150.000)
- 4. Strategy Because of thelocal rates between UK, the Netherlands and Poland you simply forget the borders. Using DobryTel feels like calling your husband at work, your friend in the next village or your neighbor. Chit-Chat becomes a habit.
- 5. Concept We bring Tomek,the cartoon brand figure, alive along with his friends in a cartoony landscape. Tomek and his girl in Poland can’t stop calling each other. It just feels like home.
- 6. Media • Movie clips • E-mailings • Banners • Page Take-Over • Advertorial • Sponsored links
- 7. Visuals Media Making of... Online Commercial Banners SplashPage Newsletter
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- 12. Clip 1: Rightmoment Tomek calls his girl every day. This time he calls at the right moment.
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- 20. Results The campaign launchedDecember 1, 2012.
- 21. Special Thanks To... JakubZańczak (Copy & Creation) Filmgasten (Direction & Film)
- 22. Brand While YouCan. For more information: Hugo Kalf hugo@bohemiaamsterdam.com Kyra Roest kyra@bohemiaamsterdam.com Bohemia Amsterdam Sint Pieterspoortsteeg 23a 1012HM Amsterdam, Netherlands +31 [0]20 42 33 555 bohemiaamsterdam.com