The universities of Amsterdam (UvA & VU) and the Academy of Amsterdam (HvA) proposed a plan to create a Technical University in Amsterdam focused on combining science and the practice of city technology. Bohemia Amsterdam was hired to help promote this proposal to key stakeholders in Amsterdam. Their strategy was to highlight the parallels between the proposal and others, while emphasizing the differentiators of their proposal. They created a printed proposal, illustrations, and a promotional video clip to help tell the story of the proposal in under one minute and get stakeholders enthusiastic about it. In the end, the proposal was selected third out of ten, not the hoped for result but keeping the ideas for Amsterdam City Technology active going forward.