CrazyTomato - Wei-Hai Chu - Mobile Marketing in the Czech Republic and Slovakia
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Prezentace Wei-Hai Chu z konference Mobilný marketing 2011 MMMMXI konané v Bratislavě 10. 5. 2011. Wei-Hai Chu's presentation about mobile marketing in the Czech Republic and Slovakia from Mobilný marketing 2011 conference held in Bratislava on 10th May 2011.
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Global mobile penetration is over 5 billion subscribers. In 2011, smartphones outsold PCs and the number of smartphones surpassed feature phones. The mobile advertising market is predicted to grow from $5.3 billion in 2011 to $24.2 billion in 2015, driven mainly by search and display ads. Consumers across many regions, especially in developing markets, are comfortable with and receptive to mobile ads. Velti has implemented successful global mobile marketing campaigns for clients such as Subway, Wind Mobile, and Armani Exchange.
Jan 2011 app presentation
The document discusses the growth of mobile internet usage and opportunities for mobile marketing. Key points include:
- Mobile internet usage, especially via smartphones, is growing rapidly and surpassing PC usage.
- This provides new opportunities for mobile optimized websites, apps, and mobile advertising to engage customers.
- Marketers should consider developing a mobile strategy, including whether their website needs reformatting for mobile and if they should create a mobile app.
Quick fixing mobile (no, really) - Financial e-Marketing Forum
Mobile in the banking context, mobile marketing and a case study of how SpareBank 1 quick fixed mobile without doing a complete reveamp of their website.
Held at the 2nd Annual Financial e-Marketing Forum in 25th September in Amsterdam
(Title inspired by Scot McKee's brilliant book Createive B2B Branding (no, really))
Mobile Trends and Strategies
Mobile marketing trends are growing rapidly. Mobile internet and smartphone usage is increasing faster than traditional internet usage grew. Most people now use their mobile phones and devices more than PCs. Marketers can engage customers through mobile websites, apps, SMS/texting, social media, mobile display ads, and more to promote brands on any mobile device. It is important to integrate mobile strategies with other online and offline marketing channels.
Delivering different services through the mobile
The document discusses the future of mobile banking. It outlines Banco Sabadell's mobile banking service called BS Mobile, which was the first bank in Spain to offer mobile banking apps for Android, Windows Phone, and iPad. BS Mobile has seen strong promotion and high usage rates among customers. The future of mobile banking is predicted to include context-aware discovery of services, payments everywhere through mobile devices.
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Mobile recruiting - Direct Sourcing Event 23_06
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- Mobile internet and recruiting apps have matured in recent years, especially with the growth of smartphones like the iPhone and Android devices.
- Candidates now expect to be able to search for and apply for jobs on their mobile devices, so recruiters need to support a mobile strategy.
- A mobile recruiting strategy can help attract candidates, engage them through push notifications of new jobs, and build an active talent pool for future opportunities.
Digital dowload all mobile
This document summarizes a workshop on shifting to mobile presented by Raul Vielma of The Palm Beach Post and Bill Ganon of Verve Wireless. The workshop covers the rapid adoption of mobile devices, the mobile advertising landscape, how local publishers can mobilize, and best practices for mobile campaigns. Attendees can learn about engaging mobile audiences, mobile ad platforms like banners and landing pages, and tools for calls-to-action. The presenters discuss how mobile offers new local advertising opportunities and audiences for trusted local brands like newspapers.
Mobile Recruiting from OnRec Gravity Recruiting
I presented this slide deck on Mobile Recruiting at the OnRec Gravity Recruiting Conference in London on 8th June 2011.
If your interested in Mobile Recruiting check out MoRecNews.com which provides mobile recruiting news.
You may also enjoy my blog mrDaveMartin.com , its a mix of techy, web, social, business thoughts and rants.
Consumers go mobile in cee. mobile market overview
This document discusses mobile internet trends in Central and Eastern Europe. Some key points:
- Mobile advertising spending is growing rapidly but still constitutes a small percentage of total online budgets in most CEE countries. Mobile impressions accounted for only 8% of planned ad campaigns in the region from 2013-2014.
- Mobile traffic as a percentage of total internet traffic in CEE has increased from 3% in 2012 to around 10% currently, driven primarily by increased smartphone usage. However, the share of mobile pages views varies significantly across countries.
- Usage patterns differ across devices - PCs are used more during working hours on weekdays while tablets see heavier afternoon and evening usage. Understanding these patterns is important for effective mobile advertising
Opening plenary panel: the rise of the app #BPCW11
This document discusses the rise of mobile apps and their importance for government services. It notes that nearly a quarter of internet searches are now done on mobile devices and that consumers expect services to be accessible anytime on their mobile devices. It then provides details on smartphone usage statistics in the UK and examples of apps created by Directgov for travel and jobs searches. It also outlines lessons learned around ensuring the underlying API, ongoing updates, and providing both mobile and desktop versions. Finally, it describes the mobile solutions offered by Looking Local, including mobile websites, dedicated smartphone apps, and SMS/shortcode services.
A view on mobile marketing - ucp
Mobile marketing is the use of wireless media for content delivery and direct marketing. It is growing rapidly, with worldwide mobile ad spending projected to increase over 600% from 2007 to 2012. Mobile devices are ubiquitous, personal, immediate, local, and multifunctional. They allow new types of location-based and interactive marketing campaigns. Major challenges include cost, complexity across platforms, and potential intrusiveness. For mobile marketing to truly take off, mobile networks need to embrace open platforms and expose their capabilities through APIs to encourage innovative apps.
Mobile Marketing
As part of our quarterly breakfast series, this presentation explores mobile technologies including mobile applications, mobile web, SMS text and the impact of networking.
Mobile 2009, 2010 and beyond
A review of the Australian mobile landscape with a look to some European stats as a clue as to what might be happening next.
Also, some predications for the future of mobile - 2010 and beyond.
Mobile apps and internet
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CrazyTomato - Wei-Hai Chu - Mobile Marketing in the Czech Republic and Slovakia
- 1. Mobile Marketing in Czech Rep. and Slovakia Learnings and new trends in mobile marketing Mobilný marketing 2011 MMMMXI 10. 5. 2011, Bratislava
- 2. Overview Both countries are very advanced Mobile Phone penetration Internet usage penetration Mobile Marketing today = mostly SMS Marketing SMS is King Adaption of Targeting, LBS, etc… Mobile Marketing Tomorrow = Mobile Internet (Apps.) Mobile Internet, Smartphone's Applications
- 3. Mobile Penetration SR Very Advanced Market Current penetration 118 % of total Slovak population
- 4. Mobile Penetration ČR Very Advanced Market Current penetration 128 % of total Czech population
- 5. Slovakia and Czech Republic ARE Very Advanced Markets High Mobile Penetration overall Spread over all demographics Age Sex Regions Social distribution Increasing spending power GDP per capita growth app. 60% in last 10 years Average wage increased by more than 50% over the last 10 years Internet Penetration Very high internet penetration
- 6. SMS is King – allovertheworld Growth of SMS 2002 – 2009 UK market http://technokitten.blogspot.com/2010/01/sms-continues-to-grow-in-uk.html
- 7. SMS is King SMS is king of Mobile Marketing… currently! Since 2004 SMS is still most dominant technique of delivering (commercial) messages to mobile phone user. Despite slow down of Premium Rate SMS contests popularity, companies are using more and more targeted SMS campaigns and mass B2C messages 2010 – 2011 – less SMS campaigns requests, everybody wants to have a mobile application AND - Advertising of new iPhone applications are via targeted SMS (for Android and iPhone Users
- 8. Mobile Marketing is Internet (apps)! Google research Center, Cambridge, February 2011 “Our mobile strategy….we have none…it is Internet!”
- 9. Mobile Marketing is Internet (apps)! High Penetration overall Slovakia: 2310166 RU 43% of Total 10 % mobile access Czech Republic: 5 873 635RU 55% of Total 17 % mobile access
- 10. Mobile Marketing is Internet (apps)! Tens of thousands downloads of iPhone application for IIWCH 2011 Slovakia – free official sponsor app.
- 11. Mobile Marketing is Internet (apps)! Mobile Banner Advertising Slovakia Standardization, relevant data, landing pages matter!
- 12. Mobile Marketing is Internet (apps)! Mobile Banner Advertising Czech Republic standardization commission with market players and operators
- 13. Mobile Marketing is Internet (apps)! Advertisement on Live TV streaming – 25% CTR
- 14. Mobile Marketing is Internet (apps)!
- 15. Thankyou! Wei-HaiChu President CrazyTomato, s. r. o. weihaichu@crazytomato.com
Editor's Notes
- San Francisco: Cab driverAndroid…taxi, parking app
- Census, standardization