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B2B Design Case 
! 
Frames 
Fuel for Life 
! 
Client: 
Bohemia Personnel: 
Frames 
Marco de Boer 
Ramiro Amorena 
Shirah Menahem 
Carla Maurer
Situation 
Frames is a global provider of high quality custom-made oil and 
gas systems & solutions. They offer a portfolio from well to 
pipeline and service most major oil & gas companies. With 14 
offices worldwide they have grown to be a significant player in 
the industry in a short time. 
In 2014 Frames is celebrating their 30 years anniversary; 
a reason for presents and some attention.
Assignment 
Develop ‘something’ to celebrate the 30 year anniversary 
milestone. 
! 
Goals: 
• High impact 
• Create something of value 
• Communicate Frames’ core values
Concept 
When you celebrate it feels good to give or receive a present. In 
this case it is important to give something durable, something 
that will last. 
Even though a magazine is perceived as a temporary item, a 
magazine is just that. A good magazine has depth with 
interesting and diverse content that will be read and read again. 
The ‘Why’ of Frames, People Make The Difference, is represented 
by in-depth interviews with their staff. They are the Fuel for Life. 
With Frames being in the Oil & Gas industry the title Fuel for 
Life has an obvious second meaning.
Content 
Fuel for Life contains a wide range of articles from human 
interest like gadgets and travel tips to branch specific subjects 
like skid’s and FPSO’s.. 
Throughout the magazine the core values of Frames felt in the 
tone-of-voice of the articles and indicated by one of the five 
blocks on the right side of each page, whether the article is 
about Dutch design (Bart van Heesch, Hugo Timmermans), 
young photographers (Henri Verhoef) or an interview with a 
founder and advisory board member (Frank van Bossum).
Visuals 
! 
Fuel for Life 
! 
! 
! 
! 
! 
! 
! 
Cover 
Selection of pages
Cover 
with main article image and index
Table of Contents 
with core values
Human interest 
Illustrator: Silvia Celiberti
Arts 
Photographer: Henri Verhoef
Bikes 
Designer: Bart van Heesch
Frames articles 
Photographer: Marc Dorleijn
Infographics 
Illustrator: Ramiro Amorena
Interviews 
Photographer: Marc Dorleijn
In depth articles 
Photographer: Frames
Results 
The magazine was presented at the anniversary party and send 
to 1500 contacts and employees of Frames worldwide. 
The reoccurring Fuel for Life is now a part of Frames’ 
communication to stakeholders.
Sell more by not selling. 
! 
! 
For more information: 
Hugo Kalf hugo@bohemiaamsterdam.com 
! 
! 
Bohemia Amsterdam 
Generaal Vetterstraat 72a 
1059 BW Amsterdam, Netherlands 
+31 [0]20 42 33 555 
bohemiaamsterdam.com
B2B Design Case for Frames

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B2B Design Case for Frames

  • 1. B2B Design Case ! Frames Fuel for Life ! Client: Bohemia Personnel: Frames Marco de Boer Ramiro Amorena Shirah Menahem Carla Maurer
  • 2. Situation Frames is a global provider of high quality custom-made oil and gas systems & solutions. They offer a portfolio from well to pipeline and service most major oil & gas companies. With 14 offices worldwide they have grown to be a significant player in the industry in a short time. In 2014 Frames is celebrating their 30 years anniversary; a reason for presents and some attention.
  • 3. Assignment Develop ‘something’ to celebrate the 30 year anniversary milestone. ! Goals: • High impact • Create something of value • Communicate Frames’ core values
  • 4. Concept When you celebrate it feels good to give or receive a present. In this case it is important to give something durable, something that will last. Even though a magazine is perceived as a temporary item, a magazine is just that. A good magazine has depth with interesting and diverse content that will be read and read again. The ‘Why’ of Frames, People Make The Difference, is represented by in-depth interviews with their staff. They are the Fuel for Life. With Frames being in the Oil & Gas industry the title Fuel for Life has an obvious second meaning.
  • 5. Content Fuel for Life contains a wide range of articles from human interest like gadgets and travel tips to branch specific subjects like skid’s and FPSO’s.. Throughout the magazine the core values of Frames felt in the tone-of-voice of the articles and indicated by one of the five blocks on the right side of each page, whether the article is about Dutch design (Bart van Heesch, Hugo Timmermans), young photographers (Henri Verhoef) or an interview with a founder and advisory board member (Frank van Bossum).
  • 6. Visuals ! Fuel for Life ! ! ! ! ! ! ! Cover Selection of pages
  • 7. Cover with main article image and index
  • 8. Table of Contents with core values
  • 9. Human interest Illustrator: Silvia Celiberti
  • 11. Bikes Designer: Bart van Heesch
  • 15. In depth articles Photographer: Frames
  • 16. Results The magazine was presented at the anniversary party and send to 1500 contacts and employees of Frames worldwide. The reoccurring Fuel for Life is now a part of Frames’ communication to stakeholders.
  • 17. Sell more by not selling. ! ! For more information: Hugo Kalf hugo@bohemiaamsterdam.com ! ! Bohemia Amsterdam Generaal Vetterstraat 72a 1059 BW Amsterdam, Netherlands +31 [0]20 42 33 555 bohemiaamsterdam.com