Picklemedia Consultancy Ltd provided professional advisory and advertising services to USM U. Schärer Söhne AG in 2015 to help focus on Eastern European markets, especially Poland. Picklemedia was a strategic partner in identifying the right media channels for advertising in Poland. Their services were delivered on time and demonstrated cultural insights into the Polish market. USM can confidently recommend Picklemedia as a solid and reliable partner for their advisory and advertising expertise.
This document provides an overview of humanity, inhumanity, and society in three sections. For each topic, it provides definitions and examples related to communication technologies, both current and future possibilities. It aims to give a confusing update on the past, present, and future of communication across these three subjects.
Frames is a global provider of oil and gas systems and solutions with 16 offices worldwide. Bohemia Amsterdam was hired to develop a clear proposition and brand strategy to unite Frames' various divisions. Through desktop research, interviews, and workshops with Frames employees, Bohemia Amsterdam defined the brand essence, vision, mission, values, and proposition. This resulted in a single corporate identity and presentation, consolidated brochures based on categories rather than individual business units, and a new tagline communicating Frames' unity as "a family of oil & gas solutions."
Beam Suntory - Merging and decentralising closer to buyer behaviourNigel Wright Group
Nigel Wright speaks to Manfred Jus, Managing Director Western Europe at Beam Suntory about the company's decentralised approach and its focus on large scale talent acquisition.
Product Media Magazine: January - February 2016The BPMA
The document is a magazine for the promotional products industry that discusses:
- The challenges of the supply chain in 2016 and the bpma's plans to improve partnerships through a mystery shopper program.
- The importance of sales training in the industry and the bpma's education program.
- The launch of the first bpma Show in September 2016 at Silverstone, which will focus on product display and involve international partners.
- The bpma chair's vision for 2016, which includes expanded online education, industry research, and engagement with end user brands.
This document provides biographical information about Dick Holzhaus, including his education, work experience, awards, areas of expertise, and notable projects. It summarizes his career as a creative director and founder of his own advertising agency, and lists many of the campaigns and clients he has worked with over the decades. It also highlights some of his most prominent projects such as developing the logo and campaign for Beanet that introduced the term "pinnen" for electronic payments in the Netherlands, and creating the "Car of the Century" project to determine the most significant car from the 20th century.
Codes and conventions of newspaper advertsmaisycorless19
This document outlines some common codes and conventions used in newspaper advertisements. It discusses elements like logos, banners, images, text, slogans, and scheduling information that are typically included. Logos and banners usually match the newspaper's house style and are placed in the right side. Images are often photoshopped to be more visually interesting. Key details like program titles and air times are placed at the bottom right in smaller text.
The document profiles an interview with Narinder Kasi, a marketer at ABN Amro who has a background in theoretical physics. Kasi believes his physics training taught him that nothing is simple, nothing is too much work, and nothing is perfect, principles that have helped him succeed in marketing. The interview also discusses the challenges of restoring faith in the banking industry through marketing after the 2008 financial crisis and adapting to new social media technologies.
Picklemedia Consultancy Ltd provided professional advisory and advertising services to USM U. Schärer Söhne AG in 2015 to help focus on Eastern European markets, especially Poland. Picklemedia was a strategic partner in identifying the right media channels for advertising in Poland. Their services were delivered on time and demonstrated cultural insights into the Polish market. USM can confidently recommend Picklemedia as a solid and reliable partner for their advisory and advertising expertise.
This document provides an overview of humanity, inhumanity, and society in three sections. For each topic, it provides definitions and examples related to communication technologies, both current and future possibilities. It aims to give a confusing update on the past, present, and future of communication across these three subjects.
Frames is a global provider of oil and gas systems and solutions with 16 offices worldwide. Bohemia Amsterdam was hired to develop a clear proposition and brand strategy to unite Frames' various divisions. Through desktop research, interviews, and workshops with Frames employees, Bohemia Amsterdam defined the brand essence, vision, mission, values, and proposition. This resulted in a single corporate identity and presentation, consolidated brochures based on categories rather than individual business units, and a new tagline communicating Frames' unity as "a family of oil & gas solutions."
Beam Suntory - Merging and decentralising closer to buyer behaviourNigel Wright Group
Nigel Wright speaks to Manfred Jus, Managing Director Western Europe at Beam Suntory about the company's decentralised approach and its focus on large scale talent acquisition.
Product Media Magazine: January - February 2016The BPMA
The document is a magazine for the promotional products industry that discusses:
- The challenges of the supply chain in 2016 and the bpma's plans to improve partnerships through a mystery shopper program.
- The importance of sales training in the industry and the bpma's education program.
- The launch of the first bpma Show in September 2016 at Silverstone, which will focus on product display and involve international partners.
- The bpma chair's vision for 2016, which includes expanded online education, industry research, and engagement with end user brands.
This document provides biographical information about Dick Holzhaus, including his education, work experience, awards, areas of expertise, and notable projects. It summarizes his career as a creative director and founder of his own advertising agency, and lists many of the campaigns and clients he has worked with over the decades. It also highlights some of his most prominent projects such as developing the logo and campaign for Beanet that introduced the term "pinnen" for electronic payments in the Netherlands, and creating the "Car of the Century" project to determine the most significant car from the 20th century.
Codes and conventions of newspaper advertsmaisycorless19
This document outlines some common codes and conventions used in newspaper advertisements. It discusses elements like logos, banners, images, text, slogans, and scheduling information that are typically included. Logos and banners usually match the newspaper's house style and are placed in the right side. Images are often photoshopped to be more visually interesting. Key details like program titles and air times are placed at the bottom right in smaller text.
The document profiles an interview with Narinder Kasi, a marketer at ABN Amro who has a background in theoretical physics. Kasi believes his physics training taught him that nothing is simple, nothing is too much work, and nothing is perfect, principles that have helped him succeed in marketing. The interview also discusses the challenges of restoring faith in the banking industry through marketing after the 2008 financial crisis and adapting to new social media technologies.
The document outlines the production process for a music magazine, including planning target audiences, branding, design elements like fonts and colors, generating content, editing, layout, printing, distribution, and costs associated with staff, equipment, printing, and marketing. Key aspects that are planned include the publication schedule, departments and their roles, and budgets for expenses and anticipated revenue from advertising.
The document provides information about participating in and benefits of winning the iF Design Award. It summarizes the award categories, international jury process, and benefits including global publicity, exhibitions of winning entries, advertising tools and logos for winners, inclusion in publications and online exhibitions viewed by over 3.5 million people annually. Winning entries also gain competitive advantages from the prestigious iF label recognized worldwide as a seal of quality.
Hatch Magazine is a quarterly publication covering discussions around brand, marketing, social media, experiential marketing and retail. It is produced by the creative agency Breed and print house SMP Group. Hatch provides opinion pieces from industry leaders and experts. It is distributed in airports and corporate buildings. Hatch also hosts biannual live events that bring together brands and marketers for discussions. The publication and events aim to explore how new technologies and consumer behaviors are changing marketing and retail experiences.
IA Innovatieve marketingcommunicatie. UCLL ism Voka Leuven - Sessie 1 Verken ...Ikinnoveer
This document provides background information on Peter Janssen, a speaker on branding and innovative brand communication. It includes his education background and over 30 years of experience in marketing, sales, and communication roles at multinational companies and agencies. It also outlines some of his lecturing activities and areas of expertise related to branding. The document poses questions to prompt discussion on definitions of a brand, what makes brands strong, and the role of innovation.
1) TIC Travel Insurance Coordinators Ltd. developed a new branding strategy in 2008 with a focus on their corporate brand and individual insurance product brands.
2) The corporate brand uses a navy blue color scheme and features a topographical map logo and the tagline "wherever you go." Collateral includes business cards, presentations, and tradeshow banners.
3) Individual insurance product brands each have their own look with the corporate elements but are differentiated through targeted photography and color coding to represent the specific products. Materials include brochures and policy booklets.
- Marcos Bendrao is a brand designer with over 10 years of experience developing brands across various touchpoints.
- The document provides case studies of projects he has worked on, including rebranding Portugal's leading telecom operator TMN, branding UEFA Euro 2004 football tournament, and creating a brand for Cape Verde football.
- For each case study, Marcos describes his role and involvement in the strategic development and implementation of the brand identity.
IA Innovatieve marketingcommunicatie, UCLeuven Limburg, Peter Janssen. Verken...Ikinnoveer
Peter Janssen discusses innovative brand communication and building brands. He provides his experience working with brands for over 30 years. Janssen discusses how brands offer value to consumers through quality, trust, convenience, innovative solutions, and status. Strong brands focus on their core identity and positioning while innovating to stay relevant. Effective brand communication now requires a 360 degree approach combining online and offline touchpoints.
Magazine planning document outlines ideas for two magazine covers focusing on current events. The first magazine cover's main topic is the "A Level fiasco" and additional cover lines discuss Boris Johnson telling people to stay home and the future of remote work. The second magazine cover's main topic is "NHS heroes unprotected" and additional lines discuss a lack of protective equipment for medical workers and the Beirut explosion. Images, fonts, colors and layouts are considered to appeal to the target audience of 16-25 year olds and address current issues in a compelling way.
Essay Between Two Countries. Online assignment writing service.Tammy Adams
The document discusses a case study involving a large appliance manufacturer that was losing domestic market share in fan sales. Executives suspected stagnant product designs were to blame, as a competitor had introduced innovative new fans. A teardown of competitors' fans revealed the manufacturer overbuilt its products, allowing identical performance at lower cost. Design changes cut manufacturing costs over 10% without affecting customers. New fans boosted profits 50% in one year and increased the company's market share. The case shows how examining competitors' products can provide insights to lower costs and improve competitiveness through design innovations invisible to customers.
In what ways does your media product uselukewooder12
The document discusses the conventions used in real media products and how the student's media product compares. It notes that real ads use large images to grab attention, channel logos to indicate where they will air, titles to identify the program, and air times/dates to tell viewers when to watch. The student's print ad follows several of these same conventions, including using a large image, channel logo, and title, to align with standard forms for advertising.
In what ways does your media product uselukewooder12
The document discusses the conventions used in real media products and how the student's media product compares. It notes that real ads use large eye-catching images to grab attention, program logos and titles to identify the channel and name, and air times to inform viewers when to watch. The student's print ad follows several of these same conventions, including using a large image, channel logo, and title, to align with standard media formats.
Session 1, introduction to branding 2011 2012John Verhoeven
This document provides an introduction to a course on branding. It outlines the course topics, instructors, resources and ways for students to engage on social media. The first session will cover defining branding and a brand, the role and evolution of branding over time, how any entity can be branded, and factors that build brand value and loyalty like awareness, knowledge, image and preference. Students are asked to prepare for the next class on branding in music, events and entertainment.
This portfolio summarizes Fritha Sutherland's experience editing and launching various magazines, including Insurance Professional, EMMA, PAISA, Accounting Technician, Ultimate Sales Professional, Managing Growth, Cable & Satellite Europe, ECC Show Daily, and FT Communications Newsletter. It provides details on the client, market, size, format, frequency, readership, and circulation for each publication.
IA Innovatieve marketingcommunicatie sessie 1: Verken je terrein: merken en i...Ikinnoveer
This document provides background information on Peter Janssen, a speaker on branding and innovative brand communication. It includes his educational background and experience working for various multinational companies in marketing, sales, and communication roles. The document poses questions to prompt discussion on what a brand is, what makes brands strong, and the role of innovation. It then covers various topics related to branding such as what makes brands successful, the functions of a brand, positioning strategies, and the new brand reality with consumers trading down and rewarding themselves. The document emphasizes the importance of brand equity, identity, innovations, and full exploitation of brand value through extensions and partnerships.
HL Display started in 1954 when founder Harry Lundvall noticed poor product displays in stores. He began manufacturing label holders and merchandising stands by hand in his basement to create a better shopping experience. Today HL Display is a global leader in retail solutions and services in over 50 countries, helping drive sales, save costs, create differentiation, and bring brands to life through solutions like pricing displays, shelf organization, and digital connectivity.
The document provides details about two magazine proposals - CM (Critical Music) and FS (Funky Session). For CM, the summary includes using bold colors like red and white to attract audiences, and the Garamond font for the main text. Key aspects of the FS proposal include developing an app to provide exclusive content and faster updates to attract more readers, although app development can be expensive. Production plans and timelines are also provided for the magazine creation process.
Monument Tools is a UK-based manufacturer of professional plumbing, roofing, and drainage tools that has been in business since 1932. They offer a wide range of tools and work closely with merchants to support their businesses through product innovation, training, and marketing support. Monument Tools aims to provide the right products for all types of merchants and their different customer needs. They also support the industry through apprenticeship programs and trade associations.
This document outlines a proposal for a new R&B/soul/rap magazine called Reverb. It discusses the purpose and needs for the magazine, competition in the market, target audience, resources and personnel needed, costs and budget, marketing and distribution strategies, and choice of a production company. The proposal provides details on the magazine format, layout, colors and fonts to be used to appeal to its target young adult and teen demographic interested in those music genres.
International Marketing Plan (IMP) - Henry Chinazor Mmeje. MMEJEHENRYFORD
Henry and Sons Biafra Limited is developing an international marketing plan to enter the German market. The plan analyzes the marketing environment including competitors, stakeholders, and political, economic, social, technological, legal factors. A SWOT analysis identifies strengths, weaknesses, opportunities and threats. The plan recommends segmenting and targeting universities in Southern Germany initially. Objectives include developing familiarity with the German market and assessing potential for energy products.
The document is Deutsche EuroShop AG's 2014 annual report. It provides an overview of the company's key figures and bodies, discusses topics related to shopping and real estate, profiles the company's portfolio of shopping centers, and provides information for investors. The interview summarizes Deutsche EuroShop's financial performance in 2014, noting that the company met its revenue, earnings, and funds from operations targets for the year. It also discusses challenges and opportunities facing the new CEO, Wilhelm Wellner.
This document provides guidance on branding from Marco de Boer. It makes three key points:
1) Branding starts with understanding your own beliefs and values, not your product. People will follow a belief, not another interchangeable product.
2) Your belief can be expressed through many elements of your brand, including your logo, tone of voice, core values, descriptions, and ways of acting and working.
3) Your brand elements should all stem from and reflect your core belief - if things no longer match your belief, discard them and rebuild based on your guiding belief. The belief is what provides true power and followers for your brand.
Bohemia Amsterdam developed the full positioning and branding for PICNIC edition 06, 07 and 08. This includes brand story, name, logo, identity, event marketing, advertisement and event signage.
The document outlines the production process for a music magazine, including planning target audiences, branding, design elements like fonts and colors, generating content, editing, layout, printing, distribution, and costs associated with staff, equipment, printing, and marketing. Key aspects that are planned include the publication schedule, departments and their roles, and budgets for expenses and anticipated revenue from advertising.
The document provides information about participating in and benefits of winning the iF Design Award. It summarizes the award categories, international jury process, and benefits including global publicity, exhibitions of winning entries, advertising tools and logos for winners, inclusion in publications and online exhibitions viewed by over 3.5 million people annually. Winning entries also gain competitive advantages from the prestigious iF label recognized worldwide as a seal of quality.
Hatch Magazine is a quarterly publication covering discussions around brand, marketing, social media, experiential marketing and retail. It is produced by the creative agency Breed and print house SMP Group. Hatch provides opinion pieces from industry leaders and experts. It is distributed in airports and corporate buildings. Hatch also hosts biannual live events that bring together brands and marketers for discussions. The publication and events aim to explore how new technologies and consumer behaviors are changing marketing and retail experiences.
IA Innovatieve marketingcommunicatie. UCLL ism Voka Leuven - Sessie 1 Verken ...Ikinnoveer
This document provides background information on Peter Janssen, a speaker on branding and innovative brand communication. It includes his education background and over 30 years of experience in marketing, sales, and communication roles at multinational companies and agencies. It also outlines some of his lecturing activities and areas of expertise related to branding. The document poses questions to prompt discussion on definitions of a brand, what makes brands strong, and the role of innovation.
1) TIC Travel Insurance Coordinators Ltd. developed a new branding strategy in 2008 with a focus on their corporate brand and individual insurance product brands.
2) The corporate brand uses a navy blue color scheme and features a topographical map logo and the tagline "wherever you go." Collateral includes business cards, presentations, and tradeshow banners.
3) Individual insurance product brands each have their own look with the corporate elements but are differentiated through targeted photography and color coding to represent the specific products. Materials include brochures and policy booklets.
- Marcos Bendrao is a brand designer with over 10 years of experience developing brands across various touchpoints.
- The document provides case studies of projects he has worked on, including rebranding Portugal's leading telecom operator TMN, branding UEFA Euro 2004 football tournament, and creating a brand for Cape Verde football.
- For each case study, Marcos describes his role and involvement in the strategic development and implementation of the brand identity.
IA Innovatieve marketingcommunicatie, UCLeuven Limburg, Peter Janssen. Verken...Ikinnoveer
Peter Janssen discusses innovative brand communication and building brands. He provides his experience working with brands for over 30 years. Janssen discusses how brands offer value to consumers through quality, trust, convenience, innovative solutions, and status. Strong brands focus on their core identity and positioning while innovating to stay relevant. Effective brand communication now requires a 360 degree approach combining online and offline touchpoints.
Magazine planning document outlines ideas for two magazine covers focusing on current events. The first magazine cover's main topic is the "A Level fiasco" and additional cover lines discuss Boris Johnson telling people to stay home and the future of remote work. The second magazine cover's main topic is "NHS heroes unprotected" and additional lines discuss a lack of protective equipment for medical workers and the Beirut explosion. Images, fonts, colors and layouts are considered to appeal to the target audience of 16-25 year olds and address current issues in a compelling way.
Essay Between Two Countries. Online assignment writing service.Tammy Adams
The document discusses a case study involving a large appliance manufacturer that was losing domestic market share in fan sales. Executives suspected stagnant product designs were to blame, as a competitor had introduced innovative new fans. A teardown of competitors' fans revealed the manufacturer overbuilt its products, allowing identical performance at lower cost. Design changes cut manufacturing costs over 10% without affecting customers. New fans boosted profits 50% in one year and increased the company's market share. The case shows how examining competitors' products can provide insights to lower costs and improve competitiveness through design innovations invisible to customers.
In what ways does your media product uselukewooder12
The document discusses the conventions used in real media products and how the student's media product compares. It notes that real ads use large images to grab attention, channel logos to indicate where they will air, titles to identify the program, and air times/dates to tell viewers when to watch. The student's print ad follows several of these same conventions, including using a large image, channel logo, and title, to align with standard forms for advertising.
In what ways does your media product uselukewooder12
The document discusses the conventions used in real media products and how the student's media product compares. It notes that real ads use large eye-catching images to grab attention, program logos and titles to identify the channel and name, and air times to inform viewers when to watch. The student's print ad follows several of these same conventions, including using a large image, channel logo, and title, to align with standard media formats.
Session 1, introduction to branding 2011 2012John Verhoeven
This document provides an introduction to a course on branding. It outlines the course topics, instructors, resources and ways for students to engage on social media. The first session will cover defining branding and a brand, the role and evolution of branding over time, how any entity can be branded, and factors that build brand value and loyalty like awareness, knowledge, image and preference. Students are asked to prepare for the next class on branding in music, events and entertainment.
This portfolio summarizes Fritha Sutherland's experience editing and launching various magazines, including Insurance Professional, EMMA, PAISA, Accounting Technician, Ultimate Sales Professional, Managing Growth, Cable & Satellite Europe, ECC Show Daily, and FT Communications Newsletter. It provides details on the client, market, size, format, frequency, readership, and circulation for each publication.
IA Innovatieve marketingcommunicatie sessie 1: Verken je terrein: merken en i...Ikinnoveer
This document provides background information on Peter Janssen, a speaker on branding and innovative brand communication. It includes his educational background and experience working for various multinational companies in marketing, sales, and communication roles. The document poses questions to prompt discussion on what a brand is, what makes brands strong, and the role of innovation. It then covers various topics related to branding such as what makes brands successful, the functions of a brand, positioning strategies, and the new brand reality with consumers trading down and rewarding themselves. The document emphasizes the importance of brand equity, identity, innovations, and full exploitation of brand value through extensions and partnerships.
HL Display started in 1954 when founder Harry Lundvall noticed poor product displays in stores. He began manufacturing label holders and merchandising stands by hand in his basement to create a better shopping experience. Today HL Display is a global leader in retail solutions and services in over 50 countries, helping drive sales, save costs, create differentiation, and bring brands to life through solutions like pricing displays, shelf organization, and digital connectivity.
The document provides details about two magazine proposals - CM (Critical Music) and FS (Funky Session). For CM, the summary includes using bold colors like red and white to attract audiences, and the Garamond font for the main text. Key aspects of the FS proposal include developing an app to provide exclusive content and faster updates to attract more readers, although app development can be expensive. Production plans and timelines are also provided for the magazine creation process.
Monument Tools is a UK-based manufacturer of professional plumbing, roofing, and drainage tools that has been in business since 1932. They offer a wide range of tools and work closely with merchants to support their businesses through product innovation, training, and marketing support. Monument Tools aims to provide the right products for all types of merchants and their different customer needs. They also support the industry through apprenticeship programs and trade associations.
This document outlines a proposal for a new R&B/soul/rap magazine called Reverb. It discusses the purpose and needs for the magazine, competition in the market, target audience, resources and personnel needed, costs and budget, marketing and distribution strategies, and choice of a production company. The proposal provides details on the magazine format, layout, colors and fonts to be used to appeal to its target young adult and teen demographic interested in those music genres.
International Marketing Plan (IMP) - Henry Chinazor Mmeje. MMEJEHENRYFORD
Henry and Sons Biafra Limited is developing an international marketing plan to enter the German market. The plan analyzes the marketing environment including competitors, stakeholders, and political, economic, social, technological, legal factors. A SWOT analysis identifies strengths, weaknesses, opportunities and threats. The plan recommends segmenting and targeting universities in Southern Germany initially. Objectives include developing familiarity with the German market and assessing potential for energy products.
The document is Deutsche EuroShop AG's 2014 annual report. It provides an overview of the company's key figures and bodies, discusses topics related to shopping and real estate, profiles the company's portfolio of shopping centers, and provides information for investors. The interview summarizes Deutsche EuroShop's financial performance in 2014, noting that the company met its revenue, earnings, and funds from operations targets for the year. It also discusses challenges and opportunities facing the new CEO, Wilhelm Wellner.
This document provides guidance on branding from Marco de Boer. It makes three key points:
1) Branding starts with understanding your own beliefs and values, not your product. People will follow a belief, not another interchangeable product.
2) Your belief can be expressed through many elements of your brand, including your logo, tone of voice, core values, descriptions, and ways of acting and working.
3) Your brand elements should all stem from and reflect your core belief - if things no longer match your belief, discard them and rebuild based on your guiding belief. The belief is what provides true power and followers for your brand.
Bohemia Amsterdam developed the full positioning and branding for PICNIC edition 06, 07 and 08. This includes brand story, name, logo, identity, event marketing, advertisement and event signage.
Bohemia Amsterdam researched the traditional 3D japanese origami car by Hosho Uchiyama and came up with these easy folding steps. Try it yourself and share the result. #itmobile
It's important to know what your client thinks of your work, of you and of your crew. How is the process perceived? Is the product presented as expected and on brief?
Use our midterm evaluation form as wished.
This document outlines a plan for a Big Brand Moment (BBM) campaign. It includes sections to describe the BBM, determine internal and external communication messages, evaluate goals and messaging, and select communication channels. The plan aims to connect the BBM content to core company values and effectively communicate the campaign internally and externally through various channels like homepage, blog, events, social media, and more. The agency Bohemia Amsterdam developed the BBM Back Plan template.
How to: Big Brand Moments Year Plan (English) TutorialBohemia Amsterdam
The Big Brand Moments (BBM) model focuses communication around seven key moments throughout the year. These moments are planned in advance and center around core values. The BBM model helps set goals, targets, and a team for each moment. It provides a structured process for determining the moments, dates, target groups, communication means, targets, and budgets for the year's marketing communication efforts.
ANP is the largest news agency in the Netherlands. They tasked Bohemia Personnel with developing a B2B campaign to promote ANP's news services, ANP Access and ANP 360, through third party channels. The campaign utilized clear subject lines and messaging that focused on receiving news before it becomes widely known. When sent to 8,000 subscribers twice, the campaign added 600 new subscribers, a 7.5% increase, achieving the goals of high impact, open rate, and click through rate. The client was happy with the results.
ANP is a Dutch national news agency that provides coverage across various media. They hired Bohemia Personnel to update their corporate identity to portray quality and the essence of news. The new identity defined rules for logo usage, standardized fonts, added a green color for emphasis, and created various materials like a style guide, business cards, and email signatures adhering to the new branding guidelines.
Bohemia Amsterdam developed in corporation with GoudappelCoffeng and Technolution strategy, name, website, app & communication for Stadsregio Arnhem Nijmegen to lower the traffic pressure.
Filejeppen is running till march 2015.
The document summarizes a design case for a proposed nature park and natural burial ground called Geestmerloo in North Holland Province, Netherlands. The initiator had been trying to establish a natural cemetery for over two years. The design team positioned the nature park in a way that emphasized its harmony with the natural cycle of life and death. Their branding and visual identity system incorporated representations of the four seasons to resemble the life cycle. As a result, the local community embraced the plans for the nature park, though the park has not been developed yet.
Set up your marketing communication plan in one afternoon. The Big Brand Moments Year Plan gives your seven Big Brand Moments for the coming 12 months.
Use this PDF to set up your marketing communication schedule. In only one afternoon you decide on...
Your marketing communication team
Your seven Big Brand Moments
Your seven events
Your marketing communication target group
Your list of communication channels
Your target for each BBM including your budget.
Contact us for more information on Big Brand Moments.
The client, Oil & Vinegar, produces an annual brochure to showcase their end of year collection for the German, Belgian, and Dutch markets. The brochure is intended to inspire buyers and provide recipes. The goal is to encourage people to pick up the brochure, read it, and visit Oil & Vinegar stores. The target audience is middle to upper class women in major cities. The strategy is to evoke imagery of rich, golden age dining settings to convey how Oil & Vinegar products can add richness to lives. The concept is for the brochure to have a wealth-focused theme by hinting at extravagance through historical references while also including social media integration.
The universities of Amsterdam (UvA & VU) and the Academy of Amsterdam (HvA) proposed a plan to create a Technical University in Amsterdam focused on combining science and the practice of city technology. Bohemia Amsterdam was hired to help promote this proposal to key stakeholders in Amsterdam. Their strategy was to highlight the parallels between the proposal and others, while emphasizing the differentiators of their proposal. They created a printed proposal, illustrations, and a promotional video clip to help tell the story of the proposal in under one minute and get stakeholders enthusiastic about it. In the end, the proposal was selected third out of ten, not the hoped for result but keeping the ideas for Amsterdam City Technology active going forward.
Big Brand Moments, marketingcommunicatie voor luie (red. efficiënte) mensen.
Marco de Boer, Creatief Directeur Bohemia Amsterdam, gaf deze presentatie 12 juni 2013 tijdens MARCOM13.
DobryTel asked Bohemia Amsterdam to help launch their new double phone number simcard service for Polish people who live and work in the Netherlands and/or the UK.
Four Dutch artists created unconventional landscape art in a new housing development called Houten Vinex, including dunes, forests, and solitary streetlights. To engage new residents, an agency ran a campaign asking people to submit photos of the unfinished neighborhood. They received photos of measuring non-existent homes and roads under construction. These photos were blended with the artists' work and published in a book called "Saudade" to introduce residents to the art. The campaign was successful in explaining the art to newcomers and creating a sense of community.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
1. B2B Design Case
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Frames
Fuel for Life
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Client:
Bohemia Personnel:
Frames
Marco de Boer
Ramiro Amorena
Shirah Menahem
Carla Maurer
2. Situation
Frames is a global provider of high quality custom-made oil and
gas systems & solutions. They offer a portfolio from well to
pipeline and service most major oil & gas companies. With 14
offices worldwide they have grown to be a significant player in
the industry in a short time.
In 2014 Frames is celebrating their 30 years anniversary;
a reason for presents and some attention.
3. Assignment
Develop ‘something’ to celebrate the 30 year anniversary
milestone.
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Goals:
• High impact
• Create something of value
• Communicate Frames’ core values
4. Concept
When you celebrate it feels good to give or receive a present. In
this case it is important to give something durable, something
that will last.
Even though a magazine is perceived as a temporary item, a
magazine is just that. A good magazine has depth with
interesting and diverse content that will be read and read again.
The ‘Why’ of Frames, People Make The Difference, is represented
by in-depth interviews with their staff. They are the Fuel for Life.
With Frames being in the Oil & Gas industry the title Fuel for
Life has an obvious second meaning.
5. Content
Fuel for Life contains a wide range of articles from human
interest like gadgets and travel tips to branch specific subjects
like skid’s and FPSO’s..
Throughout the magazine the core values of Frames felt in the
tone-of-voice of the articles and indicated by one of the five
blocks on the right side of each page, whether the article is
about Dutch design (Bart van Heesch, Hugo Timmermans),
young photographers (Henri Verhoef) or an interview with a
founder and advisory board member (Frank van Bossum).
6. Visuals
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Fuel for Life
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Cover
Selection of pages
16. Results
The magazine was presented at the anniversary party and send
to 1500 contacts and employees of Frames worldwide.
The reoccurring Fuel for Life is now a part of Frames’
communication to stakeholders.
17. Sell more by not selling.
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For more information:
Hugo Kalf hugo@bohemiaamsterdam.com
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Bohemia Amsterdam
Generaal Vetterstraat 72a
1059 BW Amsterdam, Netherlands
+31 [0]20 42 33 555
bohemiaamsterdam.com