ANP is a Dutch national news agency that provides coverage across various media. They hired Bohemia Personnel to update their corporate identity to portray quality and the essence of news. The new identity defined rules for logo usage, standardized fonts, added a green color for emphasis, and created various materials like a style guide, business cards, and email signatures adhering to the new branding guidelines.

1. B2B Design Case
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ANP
The Essence of Quality
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Client:
Bohemia Personnel:
ANP
Marco de Boer
Ramiro Amorena
Leo Fleury

2. Situation
ANP (Netherlands national news agency) is the most important
news supplier in The Netherlands. It provides news coverage for
the Dutch daily newspapers, radio, television and the internet.
ANP’s general news service supplies a steady flow of news
stories, infographics and photographs from across the country
and around the world, 24 hours a day, 7 days a week.
ANP meets the highest standards of quality and reliability in
providing complete coverage of events.

3. Assignment
Clean up the current ANP identity and provide the tools to
execute the new and updated corporate style in all necessary
material.
The new identity should portrait quality
and the essence of news.
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Things to do:
• define rules for id
• add color
• standardize font usage

4. Visuals
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The Essence of Quality
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Corporate material
Style guide
Email signature
Special items

5. X X/2
X/2
4 mm
Free space to save around the logo Minimum height: 4 mm
Defining rules
minimal space around logo and
minimal height of logo

6. The quick brown fox
jumps over the lazy dog.
THE QUICK BROWN
FOX JUMPS OVER THE
LAZY DOG.
The quick brown fox
jumps over the lazy dog.
THE QUICK BROWN
FOX JUMPS OVER THE
LAZY DOG.
Lucida Times New Roman
Standardize Fonts
from Meta to Lucida
from Garamond to Times

7. Pantone Cyan C
100Ca0M 0Y 0K
0R 159G 223B
#00FFFF
Pantone 422 C
3C 0M 0Y 30K
158R 162G 162B
#9EA2A2
Pantone 286 C
100C 66M 0Y 2K
0R 51G 160B
#0033A0
Pantone 370 C
100C 66M 0Y 2K
101R 141G 27B
#658D1B
existing colors added color
Add color
The added ‘active’ green makes
the palet more vivid.

8. ← ↑ → ↓ ↖ ↘ ↩
↪↳↵⇞⇟⇡⇠⇢
⇣⇤⇥⇧⇪≤≥⌃
⌅⌤⎈⎋⏏✎
�※©®The use of green
is limited for activation like buttons
and links online and in print.

9. Corp ID
Business cards, Letterhead and Style
guide

10. Corp ID
Business cards

11. Corp ID
Footer

12. Style guide
with all rules on how to use
the corp ID

13. Style guide
with all rules on how to use
the corp ID

14. Email signature
for smartphone and desktop

15. Special items
in line with the corp ID

16. Special items
in line with the corp ID

17. Be proud to stand out.
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For more information:
Marco de Boer marco@bohemiaamsterdam.com
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Bohemia Amsterdam
Sint Pieterspoortsteeg 23a
1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555
bohemiaamsterdam.com