Bohemian Briefing Document #00328a Nederlands
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Bohemia Amsterdam werkt met heldere briefings documenten waaronder formulier #00328a: Doel, Doelgroep, Kernwaarden, Communicatie doelen, Planning. Duidelijke doelen en heldere grenzen bevorderen de creativiteit. Be memorable.
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Modelo de briefing
O documento fornece informações sobre um briefing publicitário, incluindo detalhes sobre o cliente, produto/serviço, público-alvo, concorrência, objetivos, orçamento e prazos para a campanha.
The Basics of Branding by Marco de Boer
This document provides guidance on branding from Marco de Boer. It makes three key points:
1) Branding starts with understanding your own beliefs and values, not your product. People will follow a belief, not another interchangeable product.
2) Your belief can be expressed through many elements of your brand, including your logo, tone of voice, core values, descriptions, and ways of acting and working.
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Als je de Big Brand Moments eenmaal benoemd hebt met de BBM jaarplanner, gebruik dan deze BBM Backplanner om het beste uit je BBM te halen.
Met deze PDF op tafel werk je een stappenplan uit naar het Big Brand Moment toe. In slechts één middag bepaal je:
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• Extern communicatieplan
• De single most important message
• Doelgroepen
• Totale middelenplanning
• Verantwoordelijken in je team
Kijk voo rmeer informatie op www.bigbrandmoments.com
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Bohemia Amsterdam developed a B2B magazine to celebrate 30 years of Frames, a family of Oil & Gas solutions.
How to: Big Brand Moments Year Plan (English) Tutorial
The Big Brand Moments (BBM) model focuses communication around seven key moments throughout the year. These moments are planned in advance and center around core values. The BBM model helps set goals, targets, and a team for each moment. It provides a structured process for determining the moments, dates, target groups, communication means, targets, and budgets for the year's marketing communication efforts.
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ANP is the largest news agency in the Netherlands. They tasked Bohemia Personnel with developing a B2B campaign to promote ANP's news services, ANP Access and ANP 360, through third party channels. The campaign utilized clear subject lines and messaging that focused on receiving news before it becomes widely known. When sent to 8,000 subscribers twice, the campaign added 600 new subscribers, a 7.5% increase, achieving the goals of high impact, open rate, and click through rate. The client was happy with the results.
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Set up your marketing communication plan in one afternoon. The Big Brand Moments Year Plan gives your seven Big Brand Moments for the coming 12 months.
Use this PDF to set up your marketing communication schedule. In only one afternoon you decide on...
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Your seven events
Your marketing communication target group
Your list of communication channels
Your target for each BBM including your budget.
Contact us for more information on Big Brand Moments.
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The client, Oil & Vinegar, produces an annual brochure to showcase their end of year collection for the German, Belgian, and Dutch markets. The brochure is intended to inspire buyers and provide recipes. The goal is to encourage people to pick up the brochure, read it, and visit Oil & Vinegar stores. The target audience is middle to upper class women in major cities. The strategy is to evoke imagery of rich, golden age dining settings to convey how Oil & Vinegar products can add richness to lives. The concept is for the brochure to have a wealth-focused theme by hinting at extravagance through historical references while also including social media integration.
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The universities of Amsterdam (UvA & VU) and the Academy of Amsterdam (HvA) proposed a plan to create a Technical University in Amsterdam focused on combining science and the practice of city technology. Bohemia Amsterdam was hired to help promote this proposal to key stakeholders in Amsterdam. Their strategy was to highlight the parallels between the proposal and others, while emphasizing the differentiators of their proposal. They created a printed proposal, illustrations, and a promotional video clip to help tell the story of the proposal in under one minute and get stakeholders enthusiastic about it. In the end, the proposal was selected third out of ten, not the hoped for result but keeping the ideas for Amsterdam City Technology active going forward.
Big Brand Moments Presentatie op #MARCOM13
Big Brand Moments, marketingcommunicatie voor luie (red. efficiënte) mensen.
Marco de Boer, Creatief Directeur Bohemia Amsterdam, gaf deze presentatie 12 juni 2013 tijdens MARCOM13.
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DobryTel asked Bohemia Amsterdam to help launch their new double phone number simcard service for Polish people who live and work in the Netherlands and/or the UK.
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Four Dutch artists created unconventional landscape art in a new housing development called Houten Vinex, including dunes, forests, and solitary streetlights. To engage new residents, an agency ran a campaign asking people to submit photos of the unfinished neighborhood. They received photos of measuring non-existent homes and roads under construction. These photos were blended with the artists' work and published in a book called "Saudade" to introduce residents to the art. The campaign was successful in explaining the art to newcomers and creating a sense of community.
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Bohemia Amsterdam develops B2B advertisement for Clifford Chance Netherlands in line with the international style guide.
Lezing: Hoe maak je van Fans Believers?
Marco de Boer used this presentation to explain the power of a strong Vision and mission to create brands that people believe in. The presentation was given at MARCOM12, the Dutch Marketing Communication event in the Netherlands.
B2B Promotion Adformatie Group
The campaign aimed to promote Adformatie Group's marketing communication products and services to target audiences in the marketing industry. The strategy was to portray Adformatie as "owning the streets" of the marketing communication field through their various channels. Marketing professionals would be depicted as living on streets corresponding to their specialties on a "MarCom Map". Tactics included a media box, leaflets, posters, and CD highlighting Adformatie's offerings and positioning them as able to reach any marketing professional through their portfolio of media. The goal was to sell more advertisements and exhibits to potential advertising clients in the marketing industry.
B2B & C Campaign MARCOM12
Kluwer's Adformatie organizes an annual MARCOM fair for marketing and communications professionals to set trends for the coming year. The 2012 fair theme is "It's Time for Sharing" (#ComeShare) to encourage attendees to share their knowledge through social media. The campaign aims to increase registrations to 15,000, visitors to 7,500, and exhibitors. Visual materials like leaflets, ads and banners promote MARCOM12 and the theme of sharing through the #komdelen hashtag. Results will be reported after the June 2012 event.
Big Brand Moments backplanner
Als je de Big Brand Moments eenmaal benoemd hebt met de BBM jaarplanner, gebruik dan deze BBM Backplanner om het beste uit je BBM te halen.
Met deze PDF op tafel werk je een stappenplan uit naar het Big Brand Moment toe. In slechts één middag bepaal je:
• Intern communicatieplan
• Extern communicatieplan
• De single most important message
• Doelgroepen
• Totale middelenplanning
• Verantwoordelijken in je team
Kijk voo rmeer informatie op www.bigbrandmoments.com
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