Twitter voor dummies.
Een powerpoint die je stap per stap uitlegt hoe met Twitter omgaan.
Een initiatief van FOD SZ met hulp van FOD Economie.
Vragen?
laurence.vanhee@minsoc.fed.be
@happy_laurence
@mar_vano
@sjdeputter
This document discusses how new communication technologies have impacted education. Previously, education relied primarily on in-person teaching and traditional media like textbooks, but new technologies have increasingly been incorporated into classrooms in recent decades. Now, online learning and digital resources are widely used as educators aim to prepare students for a world shaped by advancing technologies.
The document outlines a proposal for establishing cold milk centers in Sindh province to address issues with milk availability, quality, and waste by collecting, chilling, and storing milk hygienically to extend its shelf life and ensure a regular supply of pure milk to customers. It discusses the current challenges around milk production and distribution, provides operational details of the proposed centers, and presents financial projections indicating the business will be profitable.
The document lists the months of the year and leaves space to describe youth group activities that took place each month. It appears to be tracking highlights from a youth group over the course of a year but does not provide any details about specific activities.
Strategic Plan Two Year Review Metro Atlantajamesseiler
An organizational assessment conducted by The Salvation Army in 2007 gave the Army an opportunity to hear from our key stakeholders. The result was a three year strategic plan for transformational change. Two years later we took a look at the successes, challenges and future of our plan.
Twitter voor dummies.
Een powerpoint die je stap per stap uitlegt hoe met Twitter omgaan.
Een initiatief van FOD SZ met hulp van FOD Economie.
Vragen?
laurence.vanhee@minsoc.fed.be
@happy_laurence
@mar_vano
@sjdeputter
This document discusses how new communication technologies have impacted education. Previously, education relied primarily on in-person teaching and traditional media like textbooks, but new technologies have increasingly been incorporated into classrooms in recent decades. Now, online learning and digital resources are widely used as educators aim to prepare students for a world shaped by advancing technologies.
The document outlines a proposal for establishing cold milk centers in Sindh province to address issues with milk availability, quality, and waste by collecting, chilling, and storing milk hygienically to extend its shelf life and ensure a regular supply of pure milk to customers. It discusses the current challenges around milk production and distribution, provides operational details of the proposed centers, and presents financial projections indicating the business will be profitable.
The document lists the months of the year and leaves space to describe youth group activities that took place each month. It appears to be tracking highlights from a youth group over the course of a year but does not provide any details about specific activities.
Strategic Plan Two Year Review Metro Atlantajamesseiler
An organizational assessment conducted by The Salvation Army in 2007 gave the Army an opportunity to hear from our key stakeholders. The result was a three year strategic plan for transformational change. Two years later we took a look at the successes, challenges and future of our plan.
Set up your marketing communication plan in one afternoon. The Big Brand Moments Year Plan gives your seven Big Brand Moments for the coming 12 months.
Use this PDF to set up your marketing communication schedule. In only one afternoon you decide on...
Your marketing communication team
Your seven Big Brand Moments
Your seven events
Your marketing communication target group
Your list of communication channels
Your target for each BBM including your budget.
Contact us for more information on Big Brand Moments.
Insomnia Cookies is a late night cookie delivery service located near Michigan State University that aims to raise awareness and broaden its audience through a social media marketing campaign. The campaign will target both students directly and parents by encouraging them to send cookies to their children. It will utilize Facebook, Twitter, a website update, and coupons distributed at student orientations. The low-budget campaign will be evaluated based on social media followers, surveys, coupon usage, and website analytics to track its effectiveness at increasing customers and connecting with them.
The document outlines a one-year business plan template that focuses on action and short-term goals. It includes sections for organization goals, budgets, division goals, promotion strategies, timelines, and staff responsibilities. The plan should be created 6 months before the next fiscal year, approved 3 months prior, and include an end-of-year report 3 months after the fiscal year. Having a written one-year plan with involvement from all staff helps set benchmarks, guides execution, and increases accountability to meet financial and performance targets.
This document summarizes the marketing of fresh milk from farms to consumers. It discusses how milk is assembled from dairy farms using bulk tankers and transported to processing plants. The document also covers grading of fresh milk, various tests conducted, and channels for distributing fresh milk to consumers, either directly from farms or through intermediaries like milk hawkers, processors, retailers. It concludes that the quality of fresh milk depends on the quality of transportation and timing from farms to processing plants.
Anlene currently holds 52% of the high calcium low fat milk market in Indonesia. As awareness of osteoporosis grows among Indonesian consumers, the overall market is expanding. Other competitors have gained market share and now hold around 20% collectively. To maintain its strong leadership position, Anlene should explore new market segments by launching a new "Light and Balance" product line featuring non-fat/low-fat milk options. This would satisfy the growing demand for these products. Anlene should promote the new line using its brand association with strong bones and partnering with athletes. It can leverage its existing distribution network to place the new products.
Anchor Milk is the only growing up milk that contains Nutri-Care, which is proven to provide up to 2 times more protection against childhood sickness. It has served the Philippine market since the 1970s and offers a variety of products. The market for children's milk in the Philippines is estimated to be 3.2 billion based on Anchor Milk's retail price. Anchor differentiates itself through nutritional benefits and promotions featuring doctors, mothers, and children.
Anchor Milk 1+ for kids aged 1-3 is the only growing up milk powder that contains Nutri-Care, proven by doctors to provide up to 2 times more protection against common childhood sickness. Anchor Milk has been providing high quality products in the Philippines since the 1970s. It is available nationwide and uses TV ads, doctors, mothers, and kids to promote its products. The market size for kids in the Philippines is estimated at 10 billion according to recent statistics.
This marketing plan outlines strategies for a new product. It will target early adopters initially and later transition to the mass market as adoption increases. The plan defines the product, analyzes competitors, and positions the new product competitively on performance and price. It establishes a consumer promise and messaging targeted at different audiences. The plan also outlines packaging, fulfillment, pricing strategies, distribution channels, vertical markets, international strategies, and an 18-month schedule with milestones and task dependencies required for success.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Zakelijk Twitteren voor ZZP en MKB door Saskia de LaatSaskia de Laat
Zakelijk Twitteren voor zelfstandige ondernemers, freelancers en middenkleinbedrijf. Powerpoint hoort bij workshop Zakelijk Twitteren voor ZZP en MKB van Saskia de Laat. In deze training wordt het nut van Twitter behandeld, de do's & don'ts, reclame maken op Twitter, de risico's van Twitteren en een hoop tips.
Zakelijk Twitter voor ZZP en MKB door Saskia de LaatSaskia de Laat
Presentatie bij workshop Twitter voor zelfstandige ondernemers en het Midden Klein Bedrijf. Over het nut van twitter, wie er twittert, waarom men twittert. hoe Twitter precies werkt, hoe je het gebruik kunt optimaliseren en hoe je aan meer volgers komt. Meer informatie via www.twitter.com/writeaholic_nl.
Set up your marketing communication plan in one afternoon. The Big Brand Moments Year Plan gives your seven Big Brand Moments for the coming 12 months.
Use this PDF to set up your marketing communication schedule. In only one afternoon you decide on...
Your marketing communication team
Your seven Big Brand Moments
Your seven events
Your marketing communication target group
Your list of communication channels
Your target for each BBM including your budget.
Contact us for more information on Big Brand Moments.
Insomnia Cookies is a late night cookie delivery service located near Michigan State University that aims to raise awareness and broaden its audience through a social media marketing campaign. The campaign will target both students directly and parents by encouraging them to send cookies to their children. It will utilize Facebook, Twitter, a website update, and coupons distributed at student orientations. The low-budget campaign will be evaluated based on social media followers, surveys, coupon usage, and website analytics to track its effectiveness at increasing customers and connecting with them.
The document outlines a one-year business plan template that focuses on action and short-term goals. It includes sections for organization goals, budgets, division goals, promotion strategies, timelines, and staff responsibilities. The plan should be created 6 months before the next fiscal year, approved 3 months prior, and include an end-of-year report 3 months after the fiscal year. Having a written one-year plan with involvement from all staff helps set benchmarks, guides execution, and increases accountability to meet financial and performance targets.
This document summarizes the marketing of fresh milk from farms to consumers. It discusses how milk is assembled from dairy farms using bulk tankers and transported to processing plants. The document also covers grading of fresh milk, various tests conducted, and channels for distributing fresh milk to consumers, either directly from farms or through intermediaries like milk hawkers, processors, retailers. It concludes that the quality of fresh milk depends on the quality of transportation and timing from farms to processing plants.
Anlene currently holds 52% of the high calcium low fat milk market in Indonesia. As awareness of osteoporosis grows among Indonesian consumers, the overall market is expanding. Other competitors have gained market share and now hold around 20% collectively. To maintain its strong leadership position, Anlene should explore new market segments by launching a new "Light and Balance" product line featuring non-fat/low-fat milk options. This would satisfy the growing demand for these products. Anlene should promote the new line using its brand association with strong bones and partnering with athletes. It can leverage its existing distribution network to place the new products.
Anchor Milk is the only growing up milk that contains Nutri-Care, which is proven to provide up to 2 times more protection against childhood sickness. It has served the Philippine market since the 1970s and offers a variety of products. The market for children's milk in the Philippines is estimated to be 3.2 billion based on Anchor Milk's retail price. Anchor differentiates itself through nutritional benefits and promotions featuring doctors, mothers, and children.
Anchor Milk 1+ for kids aged 1-3 is the only growing up milk powder that contains Nutri-Care, proven by doctors to provide up to 2 times more protection against common childhood sickness. Anchor Milk has been providing high quality products in the Philippines since the 1970s. It is available nationwide and uses TV ads, doctors, mothers, and kids to promote its products. The market size for kids in the Philippines is estimated at 10 billion according to recent statistics.
This marketing plan outlines strategies for a new product. It will target early adopters initially and later transition to the mass market as adoption increases. The plan defines the product, analyzes competitors, and positions the new product competitively on performance and price. It establishes a consumer promise and messaging targeted at different audiences. The plan also outlines packaging, fulfillment, pricing strategies, distribution channels, vertical markets, international strategies, and an 18-month schedule with milestones and task dependencies required for success.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Zakelijk Twitteren voor ZZP en MKB door Saskia de LaatSaskia de Laat
Zakelijk Twitteren voor zelfstandige ondernemers, freelancers en middenkleinbedrijf. Powerpoint hoort bij workshop Zakelijk Twitteren voor ZZP en MKB van Saskia de Laat. In deze training wordt het nut van Twitter behandeld, de do's & don'ts, reclame maken op Twitter, de risico's van Twitteren en een hoop tips.
Zakelijk Twitter voor ZZP en MKB door Saskia de LaatSaskia de Laat
Presentatie bij workshop Twitter voor zelfstandige ondernemers en het Midden Klein Bedrijf. Over het nut van twitter, wie er twittert, waarom men twittert. hoe Twitter precies werkt, hoe je het gebruik kunt optimaliseren en hoe je aan meer volgers komt. Meer informatie via www.twitter.com/writeaholic_nl.
Twitter: van marketing naar klantenserviceReplaceDirect
De marketing afdeling is vaak de drijfveer achter de Twitter activiteiten binnen een organisatie. Twitter kan echter van toegevoegde waarde zijn voor veel meer afdelingen binnen een organisatie. In deze presentatie vind je een stappenplan waarin wordt uitgelegd hoe je collega's bekend kunt laten raken met Twitter. Een verschuiving van de Twitter activiteiten naar andere afdelingen.
Behoren woorden als 'retweeten' en 'hashtag' nog niet tot je vocabularium? Ben je echter wel razend benieuwd waar al dat getwitter en gekwetter online goed voor is? En hoe je Twitter als jeugdwerker kunt gebruiken?
In deze introductiecursus maak je een account aan en leer je stap voor stap hoe je tweets kunt samenstellen, interessante twitteraars volgen, hashtags efficiënt gebruikt,...
Inhoud:
Wat is Twitter en hoe werkt het?
De basisbegrippen van Twitter uitgelegd: tweet, retweet, reply, hashtag,...
De basis van conversation management
Hoe vind ik interessante accounts om te volgen?
Werken met Twitterlijstjes
Programma's om je Twitterfeeds zowel op pc als op je smartphone mee te beheren
This document provides guidance on branding from Marco de Boer. It makes three key points:
1) Branding starts with understanding your own beliefs and values, not your product. People will follow a belief, not another interchangeable product.
2) Your belief can be expressed through many elements of your brand, including your logo, tone of voice, core values, descriptions, and ways of acting and working.
3) Your brand elements should all stem from and reflect your core belief - if things no longer match your belief, discard them and rebuild based on your guiding belief. The belief is what provides true power and followers for your brand.
Bohemia Amsterdam developed the full positioning and branding for PICNIC edition 06, 07 and 08. This includes brand story, name, logo, identity, event marketing, advertisement and event signage.
Bohemia Amsterdam researched the traditional 3D japanese origami car by Hosho Uchiyama and came up with these easy folding steps. Try it yourself and share the result. #itmobile
It's important to know what your client thinks of your work, of you and of your crew. How is the process perceived? Is the product presented as expected and on brief?
Use our midterm evaluation form as wished.
Frames is a global provider of oil and gas systems and solutions with 16 offices worldwide. Bohemia Amsterdam was hired to develop a clear proposition and brand strategy to unite Frames' various divisions. Through desktop research, interviews, and workshops with Frames employees, Bohemia Amsterdam defined the brand essence, vision, mission, values, and proposition. This resulted in a single corporate identity and presentation, consolidated brochures based on categories rather than individual business units, and a new tagline communicating Frames' unity as "a family of oil & gas solutions."
This document outlines a plan for a Big Brand Moment (BBM) campaign. It includes sections to describe the BBM, determine internal and external communication messages, evaluate goals and messaging, and select communication channels. The plan aims to connect the BBM content to core company values and effectively communicate the campaign internally and externally through various channels like homepage, blog, events, social media, and more. The agency Bohemia Amsterdam developed the BBM Back Plan template.
How to: Big Brand Moments Year Plan (English) TutorialBohemia Amsterdam
The Big Brand Moments (BBM) model focuses communication around seven key moments throughout the year. These moments are planned in advance and center around core values. The BBM model helps set goals, targets, and a team for each moment. It provides a structured process for determining the moments, dates, target groups, communication means, targets, and budgets for the year's marketing communication efforts.
ANP is the largest news agency in the Netherlands. They tasked Bohemia Personnel with developing a B2B campaign to promote ANP's news services, ANP Access and ANP 360, through third party channels. The campaign utilized clear subject lines and messaging that focused on receiving news before it becomes widely known. When sent to 8,000 subscribers twice, the campaign added 600 new subscribers, a 7.5% increase, achieving the goals of high impact, open rate, and click through rate. The client was happy with the results.
ANP is a Dutch national news agency that provides coverage across various media. They hired Bohemia Personnel to update their corporate identity to portray quality and the essence of news. The new identity defined rules for logo usage, standardized fonts, added a green color for emphasis, and created various materials like a style guide, business cards, and email signatures adhering to the new branding guidelines.
Bohemia Amsterdam developed in corporation with GoudappelCoffeng and Technolution strategy, name, website, app & communication for Stadsregio Arnhem Nijmegen to lower the traffic pressure.
Filejeppen is running till march 2015.
The document summarizes a design case for a proposed nature park and natural burial ground called Geestmerloo in North Holland Province, Netherlands. The initiator had been trying to establish a natural cemetery for over two years. The design team positioned the nature park in a way that emphasized its harmony with the natural cycle of life and death. Their branding and visual identity system incorporated representations of the four seasons to resemble the life cycle. As a result, the local community embraced the plans for the nature park, though the park has not been developed yet.
The client, Oil & Vinegar, produces an annual brochure to showcase their end of year collection for the German, Belgian, and Dutch markets. The brochure is intended to inspire buyers and provide recipes. The goal is to encourage people to pick up the brochure, read it, and visit Oil & Vinegar stores. The target audience is middle to upper class women in major cities. The strategy is to evoke imagery of rich, golden age dining settings to convey how Oil & Vinegar products can add richness to lives. The concept is for the brochure to have a wealth-focused theme by hinting at extravagance through historical references while also including social media integration.
The universities of Amsterdam (UvA & VU) and the Academy of Amsterdam (HvA) proposed a plan to create a Technical University in Amsterdam focused on combining science and the practice of city technology. Bohemia Amsterdam was hired to help promote this proposal to key stakeholders in Amsterdam. Their strategy was to highlight the parallels between the proposal and others, while emphasizing the differentiators of their proposal. They created a printed proposal, illustrations, and a promotional video clip to help tell the story of the proposal in under one minute and get stakeholders enthusiastic about it. In the end, the proposal was selected third out of ten, not the hoped for result but keeping the ideas for Amsterdam City Technology active going forward.
Big Brand Moments, marketingcommunicatie voor luie (red. efficiënte) mensen.
Marco de Boer, Creatief Directeur Bohemia Amsterdam, gaf deze presentatie 12 juni 2013 tijdens MARCOM13.
DobryTel asked Bohemia Amsterdam to help launch their new double phone number simcard service for Polish people who live and work in the Netherlands and/or the UK.
Four Dutch artists created unconventional landscape art in a new housing development called Houten Vinex, including dunes, forests, and solitary streetlights. To engage new residents, an agency ran a campaign asking people to submit photos of the unfinished neighborhood. They received photos of measuring non-existent homes and roads under construction. These photos were blended with the artists' work and published in a book called "Saudade" to introduce residents to the art. The campaign was successful in explaining the art to newcomers and creating a sense of community.
3. Twitter
Iedereen zit op Facebook, LinkedIn en tweet zich gek.
En jij weet eigenlijk niet precies waar je beginnen
moet? Deze Slideshare presentatie vertelt;
hoe je een account aanmaakt,
hoe je volgers krijgt,
Bohemia Amsterdam over twitter | 10-11-2011
hoe vaak en wat je kunt posten,
wat RT @ # en D betekenen,
welke so ware je kunt gebruiken en meer.
4. Stap 1:
Hoe maak ik een account aan?
Dat doe je gewoon op Twitter.com. Het is gratis.
LET OP: je twitternaam bepaalt hoe commercieel, interessant of
belangrijk je bent.
twitter.com/twitternaam is straks je persoonlijke page
Bohemia Amsterdam over twitter | 10-11-2011
5. Stap 2:
Hoe vind ik volgers?
Volgers vinden jou. Iedereen tweet met een bedoeling
dus ook met een onderwerp. Sommigen tweeten om
maar wat te zeggen te hebben over #penw en anderen
om leuke links te delen.
Je vindt interessante mensen door te zoeken op #trefwoord.
Bohemia Amsterdam over twitter | 10-11-2011
Mensen vinden jou door te zoeken op de #trefwoorden.
6. Wat is een goede Tweet?
Een goede Tweet hee interessante inhoud en / of
biedt een link naar interessante inhoud. Je kan linken
naar webpagina’s maar ook naar foto’s.
Een goede tweet wordt doorgetweet. Content is King.
Bohemia Amsterdam over twitter | 10-11-2011
Bedenk of het de moeite waard is om te delen.
Kennis DELEN is key!
Met interessante tweets wordt ook je sneller gevolgd.
7. Hoe vaak moet ik posten?
Mensen op Twitter lezen niet alle Tweets maar zien
wel elke keer dezelfde Twitteraars voorbij komen. Je
ziet alleen de mensen die je zelf volgt.
Als je meer mensen volgt zie je meer interessante links, weetjes en
grappige opmerkingen voorbij komen.
Bohemia Amsterdam over twitter | 10-11-2011
Als je teveel tweet of te commercieel bent of gewoon vervelend dan wordt
dat gestra met een Unfollow.
8. Wanneer moet ik posten?
Je moet een beetje weten wie je volgers zijn en waar
ze wonen. ’s Nachts zijn er natuurlijk minder
Nederlanders online en zullen je tweets minder
gelezen worden.
Voor Nederland kan je het beste tweeten tussen 8 en 10 ‘s ochtends en 12
Bohemia Amsterdam over twitter | 10-11-2011
en 14 uur ’s middags.
9. Mag ik persoonlijk zijn?
Je MOET persoonlijk zijn. Jouw mening wordt zeer
gewaardeerd. Persoonlijke accounts worden vaker
gevolgd met een Follow dan puur zakelijke en
commerciële tweets.
Je moet een manier vinden om jouw commerciële doeleinden te vertellen
Bohemia Amsterdam over twitter | 10-11-2011
als persoonlijke interesse.
10. Waarom # en @ gebruiken in
mijn tweets?
In tweets kom je allerlei a ortingen tegen zoals RT @
# en D.
‘RT @marcodeboer’ is een opnieuw verstuurd bericht gericht van Marco
de Boer. Ook wel Retweet genoemd.
‘@marcodeboer’ is een openbaar bericht gericht aan Marco de Boer die
Bohemia Amsterdam over twitter | 10-11-2011
alleen hij en zijn volgers kunnen lezen.
D of DM marcodeboer is een privé bericht gericht aan deze persoon.
#penw is een trefwoord waarmee je aangee dat de content over Pauw en
Witteman gaat. Bijna elk programma hee een eigen #(hashtag).
11. Stap 3:
Welke so ware gebruik ik?
Er zijn veel manieren om te Twitteren maar
Tweetdeck en Hootsuite zijn het populairst.
Bohemia Amsterdam over twitter | 10-11-2011
12. Wie moet ik zelf volgen?
Je kan iedereen volgen die je interessant vindt.
Volg vooral Twitteraars die informatie bieden op jouw
vakgebied.
Iedereen vindt het leuk om gevolgd te worden.
Bohemia Amsterdam over twitter | 10-11-2011
13. To Tweet or to ReTweet?
Een retweet (RT) is het opnieuw posten van
andermans Tweet. Dit is goed voor je status en gee
inzicht in wat jij belangrijk vindt.
“A retweet a day will keep the people coming.”
Meestal gaat de ge-retweet-te Twitteraar daarna jou ook volgen.
Bohemia Amsterdam over twitter | 10-11-2011
14. Waarom zou ik Twitteren?
Omdat je massa’s mensen bereikt zonder massa’s
media te gebruiken.
Twitteren hee iets ongedwongens maar kan zeer
succesvol ingezet worden.
Bohemia Amsterdam over twitter | 10-11-2011
15. Extra informatie
Je kan de achtergrond van jouw Twitter pagina
personifiëren.
Je kan foto’s toevoegen aan tweets.
Je kan locaties aan tweets toevoegen waarmee je laat
Bohemia Amsterdam over twitter | 10-11-2011
zien waar je de tweet hebt gemaakt. Dit is vooral leuk
als je een foto stuurt.
Je kan links aan tweets toevoegen. Maak ze
bijvoorkeur extra kort want je hebt maar 140
karakters.
16. Over ons...
Bohemia Amsterdam is een reclamebureau dat jonge
creatieven begeleidt bij het maken van
vooruitstrevend werk in opdracht van klanten. We
delen onze kennis en ervaring om zo tot het beste
werk te komen en het hoogste rendement uit onze
campagnes te halen.
Bohemia Amsterdam over twitter | 10-11-2011
Probeer het eens... Bohemiaamsterdam.com
Of volg ons @bohemiantweets
17. Stap 4:
Nog iets vergeten?
Twitter je vraag aan @bohemiantweets of
@marcodeboer
Tweetze!
Bohemia Amsterdam over twitter | 10-11-2011