B2BWebsites-HarnessingThePowerOfPardot (1)
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This document discusses how a B2B company redesigned their website to better attract and convert leads using marketing automation tools like Pardot and Wistia plugins. The objectives of the redesign were to attract more leads, drive adoption of Salesforce, and reflect the new brand style. Key strategies included designing the UI for easy conversion, providing prospect activity within Salesforce, and utilizing the WordPress platform. The document then discusses how Pardot forms and custom fields were used to capture important lead information and route leads. It also explains how the Wistia video plugin was used to capture soft interest and provide reporting on video engagement. After launching the new site, the company saw increases in leads, opportunity, and closed revenue
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This is a bottom-up analytical review of Weebly and Ocoos for website development for small business.
Internship presentation
Techmaza Infotech offers 2 months of Internship programs in Web development and Digital Marketing. This program helps students to learn and do practical wok on our live projects based in Web Development and Search Engine Optimization.
Web Solutions and Services
This document provides an overview and table of contents for a platform called Adobe Business Catalyst. It summarizes the key features as including tools for content marketing, CRM, email marketing, ecommerce, payments, analytics, reporting, modules, web apps, and support for subscribers and shipping. A variety of services are also described like creative design, website development, and SEO support.
Trailhead live - Overview of Salesforce App Cloud
This document introduces App Cloud and provides an overview of its capabilities. It discusses how App Cloud allows users to build three types of apps - productivity apps, engagement apps, and connected apps. It highlights features like Lightning, Process Builder, and Heroku that give users agility and speed in app development. App Cloud provides the infrastructure, tools, and ecosystem to build any type of app across web, mobile, and desktop. Over 5.5 million apps have been built on App Cloud to date.
Optimize Digital Marketing Success with Your Site Launch or Redesign
Designing a new website, launching international sites, or even starting from scratch in the digital space, are all common challenges facing our customers. Often, budgets are spent crafting the ideal user experience without much attention to maintaining traffic and retaining customers after the project goes live. We covered our best practices for addressing these common challenges and showed you how to look like a rock star within months after launch. The digital marketing ecosystem is complex with many factors impacting site speed, search engine optimization (SEO), paid search effectiveness, advertising, and conversion rates.
We broke down these factors with a 9-step approach to digital marketing success through a redesign that enables you to make the smartest and most cost-effective decisions.
Cloud commerz-introduction
Cloud Commerz is a web development and internet marketing company that provides solutions to help customers market their products and services online. It offers services such as web application development, search engine marketing, social media marketing, mobile app development, and branding. Its vision is to be the preferred internet marketing solutions provider by creating innovative designs and marketing solutions that uniquely position customers and help expand their reach and revenue.
Conversion Rate Web Design
High level overview of designing website for ecommerce to improve conversion rates, build traffic with SEO, track data with web analytics and improve brand exposure with social media websites.
Review VistaPrint Webs vs Ocoos
The document compares the website building platforms Webs (owned by VistaPrint) and Ocoos. It analyzes their capabilities across key areas like homepage design, customer engagement features, business operations tools, and support/cost. Ocoos receives higher grades for most categories due to its more advanced and integrated features. It provides a total business solution with capabilities like ecommerce, scheduling, CRM and sales tracking built-in. In contrast, Webs is described as a more basic, low-end solution where many important features require add-ons or external integrations. The summary concludes that while Webs can work for minor business websites, Ocoos is the superior platform for businesses needing a fully-featured solution.
Your Digital Brand: Building a Powerful Website
Confused about website technology and how you can use it to market your business? Want to learn what goes into building a powerful website?
Gleaning Insights From Goals
Learn about the importance of setting up goals for your business and the reports and advanced segments you can use to effectively assess your marketing strategies.
Choose the right eCommerce Platform vF (2).pdf
A quick guide to help business owners who want to chose between Shopify, Shopify Plus or WooCommerce.
Shopify is a great platform for your business if you want hassle free hosting and very little technical upkeep.
On the other hand, if you want to actually own your eCommerce store and have complete control over how your store behaves, WooCommerce is a great choice for small businesses.
As a Shopify Partner and WordPress Expert Level Agency, we adept at helping you implement the platform of your choice.
Choosing the Right E-Commerce Platform by Seota Digital Marketing.
Review WordPress vs Ocoos
This document compares the website platforms WordPress and Ocoos. It provides background on each platform and evaluates them based on their suitability for key website purposes like the homepage, customer engagement, and business operations. For the homepage, Ocoos receives higher grades for features like user optimization, mobile compatibility, and B2B recommendations. For customer engagement, Ocoos offers more robust ecommerce, scheduling, and messaging capabilities natively. And for business operations, Ocoos provides hosting, client management, sales tracking and security features within its platform while WordPress requires more third party integrations. Overall, Ocoos appears to offer more integrated and customizable features out of the box for services-based businesses compared to WordPress
Is your Website Generating the ROI that it Should Be - Libby Swan, Axioned
Is your Website Generating the ROI that it Should Be - Libby Swan, AxionedDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the end of this keynote, audience members (senior marketers) will be prompted to question and think about the following:
Identifying a singular website KPI that they might want to narrow-in on (and how "less = more")
Questions/actions to take to their team and/or website-related service providers re: website priorities, expenses, and outputs
How they might improve conversations with senior leadership and/or their CEO about their website's KPIs, website's ROI, and website activities/expenses (potentially leading to greater support and/or stronger working relationships)Similar to B2BWebsites-HarnessingThePowerOfPardot (1) (20)
Tom Ryan and Tom Hayward's top reasons for building your landing pages in par...
Tom Ryan and Tom Hayward's top reasons for building your landing pages in par...
Overview presentation sap_business_one_version_10_for_sap_hana
Overview presentation sap_business_one_version_10_for_sap_hana
Optimize Digital Marketing Success with Your Site Launch or Redesign
Optimize Digital Marketing Success with Your Site Launch or Redesign
Is your Website Generating the ROI that it Should Be - Libby Swan, Axioned
Is your Website Generating the ROI that it Should Be - Libby Swan, Axioned
B2BWebsites-HarnessingThePowerOfPardot (1)
- 1. B2B Websites Harnessing the Power of Pardot Amber DeBlieck Marketing Planning & Strategy Director amber_deblieck@valpak.com
- 2. Pardot Forms Wistia Plug-In Prospect Activity & Scoring Using Pardot and Plugins to get the most out of your marketing automation B2B Website Design
- 3. Website Redesign OBJECTIVES: Attract & convert more leads Drive adoption of Salesforce Reflect the new brand style and message STRATEGIES: Design UI for easy conversion Provide prospect web activity within Salesforce Utilize WordPress platform
- 4. Either of these placeholders can hold text, table, charts, smart art, or media. Pardot Forms Not just for Landing Pages!
- 5. The closer a website user gets to completing an action that signals conversion, the higher up on the page we feature the form. . Form Layout Driving users toward conversion
- 6. Creating custom fields enables you to build only ONE form for the entire site Custom fields capture: 1. Which sales office to route leads to by bouncing zip code up against our database 2. Exactly what page the lead converted on Custom Form Creation Additional hidden fields for reporting and routing
- 7. As simple as selecting from a drop down list Publishing Pardot Forms on Wordpress
- 8. Prospect Activity Moment of truth visibility
- 9. Prospect Activity Moment of truth visibility
- 10. Video player for B2B websites Wistia Plug-in
- 11. Capture email and soft interest for future campaigns Wistia Plug-in
- 12. Heat maps are powerful for understanding how certain users watch your video. Wistia Reporting Prospect Heat Maps White = that portion of the video was not watched Green = viewer watched that part exactly once Yellow, orange, light red, and dark red = multiple views
- 14. Wistia Plug-In Easy set up
- 15. Prospect Activity Scoring Customizing for your sales funnel Increased the scores of key pages & activities that indicate interest: Map or Schedule views Local home page views Video views
- 16. Video Engagement 513Views since launch Increased Opportunity 30% Website Performance Pardot forms and plug-ins lead to more opportunity We launched the newly designed on 5/21. Comparing 90 days before and after launch: Valpak B2B Website Lead Pipeline 5,605Leads since launch More leads Closed & Won $523KIn new revenue
- 17. Thank you