My presentation from Sitecore meetup about simple personalization features. This presentation follow the idea "Take baby steps—crawl first, then walk, jog, and run". Video with demo will be available soon.

1. WEB PERSONALIZATION
Robert Senktas

2. AGENDA
1
WHAT
yy2
WHY
3
HOW
4
DEMO
5
Q&A
Robert Senktas

3. Personalization is the method for displaying targeted, relevant
content to your contacts based on their characteristics and
behavior
WHAt IS A PersonalizatION
Robert Senktas

4. WHY
ANONYMOUS
VisitorS
today
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
WELL KNOWN
CUSTOMERS
SITECORE EXPERIENCE
PLATFORM
Robert Senktas

5. HOW – Customer Intentions
Robert SenktasImage from - How to personalize your website to boost conversions © Sitecore

6. Sitecore Experienc Platform provides right tools in one place
HOW - TOOLS
Experience Profile Experience Database Real-time Profiling
In-session
personalization
Engagement Plan
Engagement Value
Points

7. HOW - Partners

8. INSESSION
 xManagement - CMS-only mode
 Base on current visit behavior
HISTORICAL
 xPlatform - Requires MongoDB
 Contact Behavior Profile to show
personalized content based on past
profile matches instead of the current
profile matches.

9. Rules-based personalization Adaptive personalization
Historical personalization Test and then personalize

10. Just get started
Take baby steps—crawl first, then
walk, jog, and run.
© Sitecore. All Rights Reserved

11. Give first-time visitors
a special welcome
Tactic 1
Robert Senktas
10 personalization tactics by Sitecore

12. Treat existing customers
like existing customers
Tactic 2
Robert Senktas
10 personalization tactics by Sitecore

13. Connect and retarget
inbound experiences
Tactic 3
Robert Senktas
10 personalization tactics by Sitecore

14. Leverage geolocation
.
Tactic 4
Robert Senktas
10 personalization tactics by Sitecore

15. Take advantage of
visitor profiling
TACTIC 7
Robert Senktas
10 personalization tactics by Sitecore

16. Use roles and users
.
Security
Robert Senktas

17. DEMO
Robert Senktas

18. Thank you for
your attention
Robert Senktas
Warszawa
@RobsonAutomator
lets-share.senktas.net
Q&A