Retailers with the most effective customer engagement programs have two important things in common - they leverage data and technology to better understand customer needs, and they are led by a common customer language from the CEO to the in-store staff.
This webinar presentation touches on what customer-first engagement looks like and uncovers the data, tools, practices and education necessary to adapt and grow your organization.
In this webinar presentation you will learn:
- How to use data to better understand customer needs
- Tips to create and embed a common customer language
- How to show tangible change in the store
- Methods to align processes, systems, and structures
The presentation is created by David Ciancio, former VP of Loyalty at Kroger, and one of the industry’s leading experts on retail marketing and loyalty. David has developed customer strategies with retailers around the globe and brings a real-world perspective of how to transition an organization from a product focus to a customer focus.
View the on-demand webinar here: http://www.dunnhumby.com/bringing-customer-first-engagement-to-life