This document contains information about digital solutions and mobile strategies from 2014. It discusses the growing $32.4 billion mobile services market and the importance of establishing the right foundation for a sustainable mobile capability. It also discusses using the POST methodology (People, Objectives, Strategy, Technology) for implementing a mobile strategy. Companies are focusing on understanding customer usage of different devices and harnessing big data for more effective marketing. The top digital opportunities are improving the customer experience and mobile continuing to hold together the customer experience across channels.

1. 2014
Digital Solutions
Mobile Strategy

2. Desire And Complexity Will Create A $32.4 Billion Mobile Services Market .
Source: Forester

3. DESIGN
The essential design elements to
your mobile strategy.
You must establish the right foundation for a sustained, scalable,
mobile capability for your business if you’re to achieve operational and
strategic advantages.

4. DEVELOP
the Mobile Strategy:
The essential design elements to
your mobile strategy.
When implementing a mobile strategy, one methodology that I have had
success with is POST (People, Objectives, Strategy, Technology) advocated by
Forrester.

5. DIGITAL
Future
Here is what companies are saying about
what is important for their Digital Marketing
over the next few years.
•
•
•
•
Help us understand:
How do users research and buy products
Understand when and where customers use different devices
Using offline data to optimize online experiences
Harnessing Big Data for more effective marketing
Source: Adobe

6. WHERE
Are the Digital Opportunities?
#1 Customer Experience
The Customer experience is the
single most exciting opportunity for 2014
Followed by…
Source: Adobe

7. WHERE
Are the Digital Opportunities?
#2 Mobile
For many organizations, mobile continues to be the glue
which holds together the customer experience
Multi Channel Campaign Management
Big Data
Content Marketing
Video
Source: Adobe
Personalization
Marketing Automation
Social

8. How can I help your
Organization?

9. Why Heidi Carlson?
Recent LinkedIn Accomplishments:
35% growth in my LinkedIn network over the last 90 days
through group engagements and networking.
Top Contributor in multiple groups.
372 LinkedIn profile views within the last 30 days -- 94%
increased exposure.
CSO and CMO group discussion engaged 33 thought leaders
a 100% increase in NEW engagement exposure.
Profile search results increased 75% in the last 90 days.
Provided digital strategy with in the SMB market. "NEW"

10. Why Heidi Carlson?
While my direct experience in digital solutions, are self taught,
I am experienced in the following sales activities:
Create, build, implement and execute in a sales territory.
Meet and exceed all revenue goals and targets on a monthly,
quarterly, and annual basis.
Maintain a robust pipeline of new opportunities.
Lead all aspects of the sales effort - from initial qualification of
a prospect, thru the execution of contracts and close of the
sale.
My peers say that I am confident, independent, and highly
motivated for success.
Looking forward to connecting.

11. “At the end of our
lives, we all ask,
Did I live, Did I love,
Did I matter.”
Brendon Burchard
Author , Life’s Golden Ticket
612 849-5770
hlcarlson39@gmail.com
@heidicarlson12