The company has a production capacity of 29500 tonnes per day but is only utilizing 20% of capacity. It has 5000 distributors across India and food/beverages contribute 5% to total revenue. The company offers wheat atta, maida, rava, besan, and channa sattu. It prides itself on delivering orders within one day regardless of quantity by maintaining depots in every Indian state.

1. Distribution
Network &
Products
• Production capacity: 29500 tonnes per day but
utilizing only 20%
• 5000 distributorship across India
• Food and beverages contributes 5% to the whole
revenue
 Products: - Chakki fresh wheat atta, Maida Rawa,
SujiBesan, Channa sattu.
 Delivery: - The biggest perk of the fortune atta in the
b2b business is that irrespective of the quantity
ordered, the delivery is done with in a day. This is
made possible by the company since there are two or
three depots in every state of the country

2. Staffs &
Services
 Knowledge and skills of sales
representative
 Courtesy of Sales Staff
 Response Time to Salesperson
Inquiries

3. Yodel’s Customer
Satisfaction Journey

4. Challenges &
Action Plan
• Redefine the segmentation
• Redefine the CVP
 Action Plan
• The major goal of the action plan is
to expand the brand's breadth and
depth

5. Measurement & Improvement
• Growth in rural GDP
• Off-role department