Berlin is Germany's startup capital with over 60,000 people working in the digital industry. A new startup is founded in Berlin every 20 hours, with 44% of founders coming from outside Germany. Berlin has over 20 incubators and 130 million euros was invested in startups in 2013. The city also has over 30 venture capital firms and a relatively low cost of living alongside many networking and event opportunities for entrepreneurs.
Identifying possible risks in your innovation process takes a lot of mental energy, discipline and time, doesn’t it? By applying the RAT method (Riskiest Assumption Test), you can define every hurdle and risk by executing small, agile and rapid tests.
BG Reklam is a company that designs, develops, and produces customized products for point-of-sale (POS) advertising. They have been delivering services to international clients since 2001 and are a leader in the Adriatic region. BG Reklam has a large production system in Belgrade with state-of-the-art technology and a professional staff. They strive to follow industry trends and provide innovative solutions to meet clients' needs.
This document describes a young consulting firm in Turin, Italy called Newlogia that helps European startups, SMEs, and research centers bring innovative cleantech products and services to the Italian market. Newlogia offers business development services like market analysis, marketing strategies, partnership searches, and sales representation. Their goal is to promote technology transfer and open innovation by matching European innovations with Italian entrepreneurship and manufacturing capabilities.
SRP Communication and Brand Design is a multidisciplinary company with over 20 years of experience that transforms strategies and objectives into effective and innovative solutions. They provide a wide range of branding, communication, and marketing services including campaigns, collateral printing, multimedia, and more. SRP has offices in Buenos Aires and Miami and a diverse team of talented professionals.
This document describes a dedicated new product development service for UK small and medium-sized enterprises and larger corporations. The service helps clients develop new products and services, uncover new markets, and build supply chains and customer relationships. It replaces the uncertainty of new product development with certainty, significantly reduced costs through government grants, and a simple enjoyable process using proven tools and techniques. The service also helps clients develop product prototypes and turn products into new revenue streams without losing ownership, and provides assistance with all aspects of applying for and participating in major European innovation funding programs.
The document summarizes three conferences organized by NOAH Advisors to connect capital with entrepreneurs across Europe and Israel. The conferences will be held in Tel Aviv, Berlin and London in 2019. NOAH Advisors is a leading corporate finance boutique focused on the European internet sector with deep industry knowledge and connections. They have successfully completed over 25 M&A and financing transactions for companies in online verticals.
Berlin is Germany's startup capital with over 60,000 people working in the digital industry. A new startup is founded in Berlin every 20 hours, with 44% of founders coming from outside Germany. Berlin has over 20 incubators and 130 million euros was invested in startups in 2013. The city also has over 30 venture capital firms and a relatively low cost of living alongside many networking and event opportunities for entrepreneurs.
Identifying possible risks in your innovation process takes a lot of mental energy, discipline and time, doesn’t it? By applying the RAT method (Riskiest Assumption Test), you can define every hurdle and risk by executing small, agile and rapid tests.
BG Reklam is a company that designs, develops, and produces customized products for point-of-sale (POS) advertising. They have been delivering services to international clients since 2001 and are a leader in the Adriatic region. BG Reklam has a large production system in Belgrade with state-of-the-art technology and a professional staff. They strive to follow industry trends and provide innovative solutions to meet clients' needs.
This document describes a young consulting firm in Turin, Italy called Newlogia that helps European startups, SMEs, and research centers bring innovative cleantech products and services to the Italian market. Newlogia offers business development services like market analysis, marketing strategies, partnership searches, and sales representation. Their goal is to promote technology transfer and open innovation by matching European innovations with Italian entrepreneurship and manufacturing capabilities.
SRP Communication and Brand Design is a multidisciplinary company with over 20 years of experience that transforms strategies and objectives into effective and innovative solutions. They provide a wide range of branding, communication, and marketing services including campaigns, collateral printing, multimedia, and more. SRP has offices in Buenos Aires and Miami and a diverse team of talented professionals.
This document describes a dedicated new product development service for UK small and medium-sized enterprises and larger corporations. The service helps clients develop new products and services, uncover new markets, and build supply chains and customer relationships. It replaces the uncertainty of new product development with certainty, significantly reduced costs through government grants, and a simple enjoyable process using proven tools and techniques. The service also helps clients develop product prototypes and turn products into new revenue streams without losing ownership, and provides assistance with all aspects of applying for and participating in major European innovation funding programs.
The document summarizes three conferences organized by NOAH Advisors to connect capital with entrepreneurs across Europe and Israel. The conferences will be held in Tel Aviv, Berlin and London in 2019. NOAH Advisors is a leading corporate finance boutique focused on the European internet sector with deep industry knowledge and connections. They have successfully completed over 25 M&A and financing transactions for companies in online verticals.
Emirates Exhibit Group (EEG) is an exhibitions and event management company based in Dubai that provides turn-key services including design, fabrication, and installation of exhibition stands, displays, and other visual marketing solutions. They have offices and workshops in Dubai Media City and Dubai Investment Park. EEG relies on a team of skilled professionals to create unique experiences for clients in the UAE and MENA region using the latest design software and production methods.
A successful replatforming project as a way to the futuremidimarcus
The challenge: a customer with a shop based on a legacy technology needs to implement new features, have a modern UX and increase automation level to scale the business.
The solution: we proposed a complete replatform on Shopware 6 Pro to bring a breeze of innovation and capability to integrate modern ERP and CRM solutions, along with a modern UX fitting mobile device.
The result: a performing shopping experience, welcomed by all users and a satisfied customer now ready to set the bar to a higher level for future growth.
Transforming Guadalajara Tech Companies for Global Export SuccessCompellingPM
The presentation outlines a program run by The Lûcrum Group that helped technology companies in Guadalajara, Mexico transform to succeed in global exports. The program provided training, coaching and mentoring to help companies define their core competencies, ideal customers, and value propositions. It assisted companies in creating export plans, marketing materials, and presenting at the WCIT 2014 conference. Participants saw transformed approaches to defining their offers and marketing based on clear value propositions.
A personal view of the SME Instrument from an Evaluator's Role, based on the experience of 2 years, since 2014, as expert evaluator working for the European Commission (EC).
The NDRC Catalyser program is a 6-month acceleration program that provides up to €100k in investment for early-stage companies. It seeks companies with deep technology, beyond proof-of-concept, that address significant unmet needs. The program provides mentoring, access to networks, and expertise to help companies become investor-ready or revenue-sustaining within 6-9 months. Investment is via a convertible loan that converts to equity at a later round at a 20% discount. The application process involves an online form and pitch invitation, with the final investment pitch evaluating problems, solutions, opportunities, advantages, business models, teams, and milestones.
This document outlines key aspects of innovation and strategic thinking for a company. It discusses 1) visualizing industry growth and the role of innovation in strategic thinking, 2) portfolio management metrics to track performance, 3) using research to build conceptual models, and 4) ideation through a "sandbox" approach. It then provides details on the innovation process, including insight, targeting, prototyping, and market development. Lastly, it discusses innovation types and notes several factors for innovation success, such as customer focus, technology leverage, process discipline, and an risk-embracing culture.
Elena Lugato, Directora Ejecutiva de la European Academy for Education and Social Research y miembro del Consejo de Administración de la European Project Association.
La presentazione di Vanessa Ricci (EASME) durante l'evento "L'innovazione a misura di impresa. Lo SME Instrument e Fast Track to Innovation in Horizon 2020", organizzato dallo Sportello Ricerca europea e ospitato dalla Manifattura Tabacchi di Cagliari il 26 gennaio 2018.
Colite International is a signage company that operates globally. It has over 60 years of experience in the sign industry. The company has 105 employees across 7 countries and partnerships in 65+ countries. It provides signage services to major corporations and has installed signs in over 130 countries.
Christian Ignacio Gonzalez Arraño is a project manager consultant with over 20 years of experience managing IT projects in infrastructure, technology, data centers, and virtualized platforms. He has led multidisciplinary teams on projects implementing new storage platforms, migrating data centers, and moving productive platforms between countries. Some of his achievements include successful project implementation and start-up of new storage platforms, data center migrations resulting in cost reductions, and platform migrations involving teams across multiple countries.
Working with executive teams in companies in all industries worldwide, we often encounter the desire to make Innovation Investment Decisions relevant to their business strategy and goals. This requires the right information at the right time with context. Innovation Expert Bernd Becker discusses the 5 key aspects of Portfolio Management to maximize Portfolio value and ensure execution of the Innovation Strategy. View the recording at https://www.stage-gate.com/blog/portfolio_metrics-3/
Oracle is the world's largest enterprise software company with $18 billion in annual revenue. It has 79,000 employees including 22,000 developers and invests 14% of its total revenues, over $2 billion, in research and development each year. Oracle uses a combined approach to innovation with formal R&D processes and locations alongside a bottom-up innovation network. It has also grown significantly through acquisitions, completing over 40 acquisitions from 2005 to 2008 to expand its scale, technologies, and industry specializations.
Venture on demand: step up your start-up gameXylos
Intrapreneurship and entrepreneurship increasingly go well together. Corporations learn how to act lean and increase their speed of execution. Start-ups on the other hand get access to important corporate resources in terms of market knowledge, data and cash. In this breakfast session, Nicolas Cap told us more about how the start-up-as-a-service model works.
Beyond The Line provides a wide range of brand communication and marketing solutions including brand identity, packaging, retail displays, outdoor advertising, events management, and more. They aim to maximize profits for clients by understanding their business and sales metrics to deliver measurable results. The company is structured to provide cost-effective and flexible services through a team of professionals focused on technical quality control and efficiency.
ATIZO, headquartered in Burgdorf, is Switzerland's leading Open Innovation expert. The company advises international clients from all industries on the development and implementation of Open Innovation initiatives. With access to over 2.5 million experts, it provides companies with an extensive pool of knowledge carriers and creative professionals. ATIZO offers a full service from strategy development to implementation of an innovation campaign, innovation software to support and training.
The document discusses the role of service design in corporate innovation project teams. It explains that corporate innovation follows a process of managing risk and uncertainty to achieve "knowing" through iterative testing and learning. Service design on its own is not enough and needs to be situated within the wider innovation process. The key takeaways are that service designers should aim to enable speed of knowing across the entire innovation process, understand where their skills fit in the process, and speak the language of innovation teams emerging from different phases.
Role of Service Design in Fortune 500 Corporate Teams: Service Design Network...Mike Pinder
How do corporate innovation teams de-risk projects across the innovation process in relation to service design? How does service design address high level early stage uncertainty for corporate start-up teams? Does service design function as an effective stand-alone discipline for corporate start-ups?
Service Design Meetup talk hosted at Board of Innovation, Antwerp, Belgium 30th October 2019.
The document discusses improvements to Novozymes' innovation and new product development processes. It aims to increase organic growth from innovation by 50% by bringing more significant innovations to market faster. Key changes introduced include a project scoring tool to prioritize projects, allocating resources to projects in a transparent structured way, strengthening cooperation across functions through a common NPD process, using rapid learning cycles to mature ideas quickly, and standardized business case and portfolio reporting tools to improve decision making.
As a product manager, your entire job revolves around deciding what you need to do next, in other words, having a product strategy. Successful product strategy means balancing all factors such as internal capabilities, competitive landscape, user needs and available opportunities. Moharyar discusses these challenges and provides a few simple frameworks one can apply to assess which direction to take to ensure the overall success of their product.
Moharyar has over 5 years’ experience as a product manager, working for companies such as Apple, Bell and Loblaw Digital. Moharyar is passionate about early stage start-ups and is a lead instructor for Product Management at BrainStation. His background in engineering, combined with his Master's in Business Administration from Queen's University, has allowed him to develop a deep understanding of product management. Moharyar blogs on popular Product concepts and at one point was the number 1 “Most Viewed Author” on Minimum Viable Product on Quora.
You can find Moharyar on Twitter @MoeAli454
---------------------------------
Join us in the #toronto channel on Slack: http://slack.mindtheproduct.com/
This document provides an overview of innotec International, a sales and customer services company. It details their 20+ years of experience in IT solutions and sales processes. The company has over 400 employees across 8 offices globally. It offers a range of services including demand generation, revenue growth, customer support, back office services, and data services. These services are aimed at helping clients scale their business through innovative technology solutions and sales strategies.
An excerpt of my proposal to the implementation and management of Corporate Innovation portfolio based on Tendayi Viki's book: The Corporate StartUp and Lean Management principles.
Emirates Exhibit Group (EEG) is an exhibitions and event management company based in Dubai that provides turn-key services including design, fabrication, and installation of exhibition stands, displays, and other visual marketing solutions. They have offices and workshops in Dubai Media City and Dubai Investment Park. EEG relies on a team of skilled professionals to create unique experiences for clients in the UAE and MENA region using the latest design software and production methods.
A successful replatforming project as a way to the futuremidimarcus
The challenge: a customer with a shop based on a legacy technology needs to implement new features, have a modern UX and increase automation level to scale the business.
The solution: we proposed a complete replatform on Shopware 6 Pro to bring a breeze of innovation and capability to integrate modern ERP and CRM solutions, along with a modern UX fitting mobile device.
The result: a performing shopping experience, welcomed by all users and a satisfied customer now ready to set the bar to a higher level for future growth.
Transforming Guadalajara Tech Companies for Global Export SuccessCompellingPM
The presentation outlines a program run by The Lûcrum Group that helped technology companies in Guadalajara, Mexico transform to succeed in global exports. The program provided training, coaching and mentoring to help companies define their core competencies, ideal customers, and value propositions. It assisted companies in creating export plans, marketing materials, and presenting at the WCIT 2014 conference. Participants saw transformed approaches to defining their offers and marketing based on clear value propositions.
A personal view of the SME Instrument from an Evaluator's Role, based on the experience of 2 years, since 2014, as expert evaluator working for the European Commission (EC).
The NDRC Catalyser program is a 6-month acceleration program that provides up to €100k in investment for early-stage companies. It seeks companies with deep technology, beyond proof-of-concept, that address significant unmet needs. The program provides mentoring, access to networks, and expertise to help companies become investor-ready or revenue-sustaining within 6-9 months. Investment is via a convertible loan that converts to equity at a later round at a 20% discount. The application process involves an online form and pitch invitation, with the final investment pitch evaluating problems, solutions, opportunities, advantages, business models, teams, and milestones.
This document outlines key aspects of innovation and strategic thinking for a company. It discusses 1) visualizing industry growth and the role of innovation in strategic thinking, 2) portfolio management metrics to track performance, 3) using research to build conceptual models, and 4) ideation through a "sandbox" approach. It then provides details on the innovation process, including insight, targeting, prototyping, and market development. Lastly, it discusses innovation types and notes several factors for innovation success, such as customer focus, technology leverage, process discipline, and an risk-embracing culture.
Elena Lugato, Directora Ejecutiva de la European Academy for Education and Social Research y miembro del Consejo de Administración de la European Project Association.
La presentazione di Vanessa Ricci (EASME) durante l'evento "L'innovazione a misura di impresa. Lo SME Instrument e Fast Track to Innovation in Horizon 2020", organizzato dallo Sportello Ricerca europea e ospitato dalla Manifattura Tabacchi di Cagliari il 26 gennaio 2018.
Colite International is a signage company that operates globally. It has over 60 years of experience in the sign industry. The company has 105 employees across 7 countries and partnerships in 65+ countries. It provides signage services to major corporations and has installed signs in over 130 countries.
Christian Ignacio Gonzalez Arraño is a project manager consultant with over 20 years of experience managing IT projects in infrastructure, technology, data centers, and virtualized platforms. He has led multidisciplinary teams on projects implementing new storage platforms, migrating data centers, and moving productive platforms between countries. Some of his achievements include successful project implementation and start-up of new storage platforms, data center migrations resulting in cost reductions, and platform migrations involving teams across multiple countries.
Working with executive teams in companies in all industries worldwide, we often encounter the desire to make Innovation Investment Decisions relevant to their business strategy and goals. This requires the right information at the right time with context. Innovation Expert Bernd Becker discusses the 5 key aspects of Portfolio Management to maximize Portfolio value and ensure execution of the Innovation Strategy. View the recording at https://www.stage-gate.com/blog/portfolio_metrics-3/
Oracle is the world's largest enterprise software company with $18 billion in annual revenue. It has 79,000 employees including 22,000 developers and invests 14% of its total revenues, over $2 billion, in research and development each year. Oracle uses a combined approach to innovation with formal R&D processes and locations alongside a bottom-up innovation network. It has also grown significantly through acquisitions, completing over 40 acquisitions from 2005 to 2008 to expand its scale, technologies, and industry specializations.
Venture on demand: step up your start-up gameXylos
Intrapreneurship and entrepreneurship increasingly go well together. Corporations learn how to act lean and increase their speed of execution. Start-ups on the other hand get access to important corporate resources in terms of market knowledge, data and cash. In this breakfast session, Nicolas Cap told us more about how the start-up-as-a-service model works.
Beyond The Line provides a wide range of brand communication and marketing solutions including brand identity, packaging, retail displays, outdoor advertising, events management, and more. They aim to maximize profits for clients by understanding their business and sales metrics to deliver measurable results. The company is structured to provide cost-effective and flexible services through a team of professionals focused on technical quality control and efficiency.
ATIZO, headquartered in Burgdorf, is Switzerland's leading Open Innovation expert. The company advises international clients from all industries on the development and implementation of Open Innovation initiatives. With access to over 2.5 million experts, it provides companies with an extensive pool of knowledge carriers and creative professionals. ATIZO offers a full service from strategy development to implementation of an innovation campaign, innovation software to support and training.
The document discusses the role of service design in corporate innovation project teams. It explains that corporate innovation follows a process of managing risk and uncertainty to achieve "knowing" through iterative testing and learning. Service design on its own is not enough and needs to be situated within the wider innovation process. The key takeaways are that service designers should aim to enable speed of knowing across the entire innovation process, understand where their skills fit in the process, and speak the language of innovation teams emerging from different phases.
Role of Service Design in Fortune 500 Corporate Teams: Service Design Network...Mike Pinder
How do corporate innovation teams de-risk projects across the innovation process in relation to service design? How does service design address high level early stage uncertainty for corporate start-up teams? Does service design function as an effective stand-alone discipline for corporate start-ups?
Service Design Meetup talk hosted at Board of Innovation, Antwerp, Belgium 30th October 2019.
The document discusses improvements to Novozymes' innovation and new product development processes. It aims to increase organic growth from innovation by 50% by bringing more significant innovations to market faster. Key changes introduced include a project scoring tool to prioritize projects, allocating resources to projects in a transparent structured way, strengthening cooperation across functions through a common NPD process, using rapid learning cycles to mature ideas quickly, and standardized business case and portfolio reporting tools to improve decision making.
As a product manager, your entire job revolves around deciding what you need to do next, in other words, having a product strategy. Successful product strategy means balancing all factors such as internal capabilities, competitive landscape, user needs and available opportunities. Moharyar discusses these challenges and provides a few simple frameworks one can apply to assess which direction to take to ensure the overall success of their product.
Moharyar has over 5 years’ experience as a product manager, working for companies such as Apple, Bell and Loblaw Digital. Moharyar is passionate about early stage start-ups and is a lead instructor for Product Management at BrainStation. His background in engineering, combined with his Master's in Business Administration from Queen's University, has allowed him to develop a deep understanding of product management. Moharyar blogs on popular Product concepts and at one point was the number 1 “Most Viewed Author” on Minimum Viable Product on Quora.
You can find Moharyar on Twitter @MoeAli454
---------------------------------
Join us in the #toronto channel on Slack: http://slack.mindtheproduct.com/
This document provides an overview of innotec International, a sales and customer services company. It details their 20+ years of experience in IT solutions and sales processes. The company has over 400 employees across 8 offices globally. It offers a range of services including demand generation, revenue growth, customer support, back office services, and data services. These services are aimed at helping clients scale their business through innovative technology solutions and sales strategies.
An excerpt of my proposal to the implementation and management of Corporate Innovation portfolio based on Tendayi Viki's book: The Corporate StartUp and Lean Management principles.
Scheduling is an international customer experience company established in 2001 that provides mystery shopping and other services to businesses. It has over 450,000 shoppers in its panel across 35+ countries. Scheduling offers cost-effective outsourcing of operational processes like recruiting, project management, and reporting. Their experience with over 450 projects annually and 500,000+ annual evaluations allows them to quickly set up ad hoc projects around the world.
GPredictive uses predictive analytics to optimize marketing campaigns. Their software computes individual customer probabilities of purchase and selects only those customers with a positive ROI to include in campaigns. This maximizes marketing efficiency and revenues. They have raised €2.5M in funding and are growing rapidly, signing one new customer per week. They plan to expand sales teams in the US and EU in 2016 and raise a Series B of €10M.
Davy Verhulst is a managing consultant with The House of Marketing who has significant experience in marketing, trade marketing, CRM consulting, and project management. The House of Marketing offers temporary marketing support, marketing consultancy, and marketing talent development to help clients bridge gaps in capacity and competence and tackle strategic marketing challenges. They take a data-driven approach using customer insights and analytics. The presentation outlines their services and approach to market research projects, focusing on a case study for a company assessing investment in the Antwerp region.
Stakeholder Management for Product Managers - ProductTank ParisJean-Yves SIMON
How to manage your Stakeholders, mainly internally when you're a Product Manager working in a medium to large organization. Tips on how to be efficient and recognized within your organization.
This document provides a company profile for Robusta Studio, a digital customer engagement company. It summarizes their services which include digital engagement, automation, personalization, chatbots, AI/ML to enable seamless digital customer experiences across platforms like e-commerce apps, VR/AR. It describes their work process involving design sprints, MVP development, agile methodologies. The company utilizes latest technologies and has a team of over 100 members helping clients in 10+ industries across 5+ countries.
Investment deck
Lior is an Associate at Mangrove. Lior was born in Israel to an Israeli mother and a Uruguayan father, and spent most of her childhood years in Brazil. It was there, while studying at a British-International school, that Lior was exposed for the first time to the diversity that the world has to offer and to the possibilities that emerge from bringing open-minded and talented people together.
Earlier on in her professional career Lior worked as a Researcher at Modus, a “qualitative marketing research house” that provides a range of qualitative surveys using various methodologies. Lior also spent three years as a Business Developer and Project Manager at eTeacher Group, where Lior mainly focused on the Brazilian market.
Before joining Mangrove, Lior was the General Manager of an Israeli co-working space for entrepreneurship and innovation, “The Library Tel Aviv”, which caters specifically to early-stage technological startups.
While managing The Library, Lior initiated networking events and collaborations between key figures, content experts and technology entrepreneurs, both from the Israeli start-up ecosystem and abroad.
Enchanted by entrepreneurship's unique culture of ambition and creativity, Lior feel privileged to take part in the process of helping outstanding teams’ dreams come true.
Lior hold an M.A in Organizational Behavior & Development from the IDC, Herzliya, and a B.A in Psychology from the Hebrew University of Jerusalem, where Lior also took part in Amirim - an Honors Program for Outstanding Students. Lior speak Hebrew, English and Portuguese.
In her spare time, Lior enjoy Pilates and Yoga, and few times a year Lior attend meditation retreats and Vipassana events.
An introduction to Value Chain Management and Architecture for industry. This is an introduction to the key-competences of Asintik. Thanks to Philips for allowing to share some project examples Asintik executed together with them.
Design Thinking has gained much attention at strategic and executive levels within Fortune 500 corporates to manage global disruption. Mike shares first hand insights guiding c-level executives and project teams whilst designing and facilitating Design Thinking, Lean Startup and Business Model Innovation with some of the World’s largest organisations.
Similar to B2B konferenca - Uroš Cotelj (Knauf Insulation) (20)
The document discusses several mobile marketing trends that brands need to be aware of in 2020, including: discovery being broken as users spend more time in apps than on mobile websites; the growth of "super apps"; expanded use of augmented reality; new app stores; and user identity. It also discusses the importance of creating meaningful experiences for users by listening to them, focusing on purpose and value, using AI/ML for more personalized experiences, having diverse perspectives, and showing empathy. Finally, it provides two speakers' perspectives on why the Web Summit conference is one of the best technology events.
Leon Šikovec (Sberbank) predstavlja sponzorstvo EuroVolleya in rezultate Sberbanka ob sponzoriranju največjega športnega dogodka v Sloveniji v letu 2019.
This document summarizes the benefits and challenges of an in-house marketing agency called CAN, which employs 30 creatives at Comtrade Group. CAN handles a wide variety of marketing tasks for Comtrade and some external clients, including newsletters, packaging, presentations, print materials, promotions, visual identities, web banners, videos, 3D renderings, and more. The benefits of an in-house agency are speed, short timelines, excellent creative control, and a cohesive team. The challenges include high costs, keeping creatives engaged, managing sensitive staff, and recruiting creative talent. Statistics from 2018 show CAN completed over 6,700 total design, video, and web projects that year.
Frank Amand (Marketing UX) je na konferenci izpostavil tri vidike marketinških fokusov, na podlagi katerih lahko podjetja zmagujejo tudi v B2B poslovanju. »Pomembno je, da se natančno zavedamo, komu sledimo in koga nagovarjamo, kako izstopamo ter kako se učimo in spreminjamo svoje navade. Biti moramo pripravljeni na to, da ovire spremenimo v priložnosti, ki jih opazimo in znamo izkoristiti.«l
Darko Dujič je na junijskem mesečnem srečanju DMS predstavil podjetje Ceneje d.o.o. ter pojasnil, kako lahko marketing postane temelj poslovnega modela podjetja.
Sandra Kecman (Bisnode) je na mesečnem srečanju udeležencem zaupala svoje izzive pri iskanju novih marketinških kadrov in priznala, da je med iskanjem novih sodelavcem včasih potrebno nekoliko spremeniti svoja pričakovanja.
Na februarskem Marketing TOPX izobraževanju je strokovnjakinja za digitalni marketinga Simona Koren (Atlantic Grupa) predavala o tem, kako v podjetju vzpostaviti celostno digitalno okolje, ki se gradi skozi faze digitalne transformacije.
Jure Doler (Klepetalni robot d.o.o.) je na mesečnem srečanju predstavil trende na področju klepetalnih robotov in med drugim pojasnil, zakaj je prepričan, da bo ta način komunikacije izpodrinil email kampanje.
The document discusses China's advancements in digital technologies such as facial recognition and autonomous vehicles. It then outlines Hisense Group's leadership in home appliances and smart home technologies. The document proposes a ConnectLife smart living platform that combines Hisense and Gorense's smart home products and services into one integrated system accessible through a mobile app. This would allow voice control of appliances, home automation, and other smart home experiences.
Andraž Štalec (Red Orbit) je na mesečnem srečanju predstavil nekaj konkretnih primerov, pri katerih so z uporabo podatkov o digitalnem potrošniku izboljšali prodajne aktivnosti podjetij.
Irena Stanjko Meršol (Ceneje.si) je na mesečnem srečanju pojasnila, kako nam lahko podatki o digitalnem potrošniku pomagajo pri načrtovanju prodajnih aktivnosti - tudi v offline svetu.
Miloš Suša (iPROM), Andraž Zorko (Valicon) in Mojca Pesendorfer (Atlantic Grupa) so na mesečnem srečanju predstavili, kaj je napovedno oglaševanje in kako lahko z njim znižamo oglaševalske stroške ter s tem povečamo učinkovitost oglaševalskih kampanj,
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
3. +40 years of experience in
the insulation industry
+5000
employees in more
than 35 countries
37manufacturing sites
in 15 countries
€1.6bn
turnover in 2016
11. Product
Specification
Samples Testing Certification Pricing
Test
Supply Period
Purchasing X X
R&D l X X l
Compliance l l X
Internal
Logistics l X
Assembly l X
2-5 YEARS PROCESSX: Key Stakeholder
I: Influencer
23. INNOVATIONSBUYING
CENTER VALUE CHAIN
TEACH SALES TEAM TO
UNDERSTAND
DRIVE R&D
ACTIVITIES AND
PRODUCTION
TOWARDS
ADOPT YOUR
BUSSINES MODEL
AND DON’T BE AFRAID
TO DISRUPT THE