You’ve got your content strategy mapped out, what’s next? In the second webinar of the 3-part B2B FastTracks series, you’ll learn from industry experts at HandCrank Films and Vidyard the most effective platforms and formats to leverage content along with various distribution channels to deliver content to your audience.

1. The Road to Content Creation: Planning,
Platforms and Distribution
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Content Marketing from the Pros

2. Content Marketing Stats:
• 86% of highly effective organizations have someone in charge of content
strategy – Source: CMI
• 75% of users visit the marketers website after viewing a video – Source:
Digital Sherpa
• Website conversion rate is nearly 6x higher those who take advantage of
content marketing than those who do not– Source: Aberdeen
• 73% of marketers are producing more content than they did a year ago –
Source: CMI
• 87% of marketers are using social media to distribute content, as compared
to the rate of 74% that was reported last year – Source: CMI
•#B2BFT

3. Guest Panelists
Chris Donaldson
Executive Producer at Hand Crank Films
@Chris_Donaldson
Tyler Lessard
Chief Marketing Officer at Vidyard
@tylerlessard
#B2BFT

4. Don’t Forget to Register for Webinar #3!
Driving ROI and Leads Through Content Marketing
Date: Wednesday, April 23rd, 2014
Time: 8:30 AM PDT
Duration: 30 Minutes
Speakers: Uri Bar-Joseph & Jason Miller
Register here: http://tinyurl.com/kvamap6
#B2BFT