The document outlines effective strategies for B2B lead generation, emphasizing the importance of enhancing brand experience through various digital marketing methods such as SEO, email marketing, and content creation. It highlights the use of targeted campaigns, website optimization, guest blogging, and live chat functionalities to attract and engage high-quality leads. The document also underscores the role of webinars and content strategies in building thought leadership and gathering valuable customer information.

1. B2B LEAD
GENERATION BY
ENHANCING
BRAND EXPERIENCE
SEO
SEO
SEO
E-mail
E-mail
marketing
marketing
Chatbots
Chatbots
Social media
Social media
Blogs & guest
Blogs & guest
blog posts
blog posts
Content
Content
strategy
strategy
Webinar
Brand reputation
Brand reputation
management
management
10 EFFECTIVE B2B LEAD GENERATION TIPS
Research has shown that B2B customers are increasingly engaging with companies through
search, online communities, and web-based content. Lead generation is about using customer
focused methodology to get the right people to come to you. This results in stronger, quality leads
with a higher chance of conversion.
EMAIL MARKETING
A digital marketing agency could provide
a cost-effective email marketing solution as
they will design and schedule emails,
do A/B testing, and use different strategies to
increase open and click-through rates.
BLOGS
Rather than random topics, create blogs that
answer your TG's questions and concerns.
Study the topics your leads bring up with your
sales people, or via email and social media.
Interics In-Digital is a full services digital marketing company with special experience working for
B2B clients. Uses a customised combination of strategies and tailors AI- enabled digital marketing
solutions for powerful digital brand experience and high-quality lead generation.
WEBSITE OPTIMISATION
Your website design should offer visual appeal,
ease of use, and fast loading speed. Make it
mobile responsive and optimised for
keywords; keep important information upfront
and easy-to-access.
GUEST BLOG POSTS
A sound SEO tactic if you get on websites that have
authority, high search rankings, and an audience
that is relevant to your business. Guest blogs
should be promoted on social media.
LIVE CHAT/CHATBOTS
Live chat/chatbots on your website can help
answer a busy B2B buyer’s queries in real time.
No need to search through FAQs, download
material, call a customer support number or
wait for an email reply.
SOCIAL MEDIA
Make LinkedIn the leading site for distributing
information. Ensure your profile is filled out
with engaging, keyword-rich content, reviews
and testimonials, impressive news and
information about your company.
SEO
Target keywords that are likely to draw in
relevant, high-quality traffic. Long-tail terms
which are 3-4 words long and more specific,
can attract leads with extremely high
purchase intent.
WHITE PAPER
Helps with B2B lead generation and to
establish your thought leadership.
Most professionals will share their email
in exchange for a white paper that
offers value.
WEBINAR
Good way to collect email addresses and
company information. Keep webinars not
more than 30-40 mins long, with Q&A sessions
at the end. Record and promote the webinar
for those who couldn't attend.
CONTENT STRATEGY
Have a well-defined and documented Content
Strategy for digital marketing to generate
relevant, creative and effective content in a
timely manner. All content should follow a
unified omnichannel B2B lead generation
strategy to garner high-quality leads.
WHITE PAPER