BERGER RIPPON BBC Music memories
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Over 8 million people in Western Europe are living with dementia. Music has been described as "the profoundest nonchemical medication" by Oliver Sacks. The document discusses using music and reminiscence work to help those with dementia, as well as a goal for everyone with dementia in the UK to have access to music by 2020. It also considers how television and radio archives can support this by improving lives through their archived content and partnerships.
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BERGER RIPPON BBC Music memories
- 2. 8m people in Western Europe living with dementia
- 3. “The power of music to integrate and cure. . . is quite fundamental. It is the profoundest nonchemical medication." Oliver Sacks, Professor of Neurology and Psychiatry at Columbia University
- 4. Memory
- 5. Music
- 10. But does it work?
- 13. “Ensure that everyone who has dementia in the UK has access to music by 2020’
- 22. What does this mean for TV & Radio Archives? • New way of thinking about public service for all audiences in a digital age • The power of archive to improve lives • The strength of partnerships with expert organisations • Re-use of archive in programming targeted at specific demographics
Editor's Notes
- Talking about BBC Music Memories Online project to help people with dementia Which helped inspire a nationwide campaign
- Predicted to rise to 14m by 2050 These numbers make up a significant proportion of our audiences. And probably yours as well. Dementia is the leading cause of death for women in UK, 2nd leading cause of death for men There is no cure But lots can be done to improve the lives of people living with dementia
- Emerging research in to use of music in therapeutic settings
- The thinking behind BBC Music Memories is quite simple based on the principle of the ‘reminiscence bump’ - people tend to recall more from their adolescence and early adulthood Ages 14-40
- Evidence shows that music can help people with dementia to feel and live better, whilst verbal communication and associated thought processes deteriorate in dementia, the brain structures involved in the processing of musical information often remain intact’
- To demonstrate this, here is a viral clip from a programme called Alive Inside, featuring Henry, who has very advanced dementia
- Reminiscence work uses this ability to recall events that happened long ago, even when short term memory is failing. It can also help to boost mood and stimulate wider conversation. stimulating long-term memory can also improve short-term memory And increase the self-worth and engagement of someone with dementia. While PWD might not be able to remember what they had for lunch, they are very likely to remember their wedding day, the name of a favourite school teacher, or a childhood holiday. It’s about triggering memories, and having conversations
- In 2018 launched BBC Music Memories. Free, globally available Working with P4L, who found that the right music at the right time can reduce the amount of medicine required by PWD by up to 60% But what is ‘the right music?’ Different for each person MM is an online tool to help people create playlists of personally meaningful music, using the BBC Music Archive It can also be used as a reminiscence aid - triggering memories and having conversations about those memories Using BBC’s massive music archive and team of experts to create this product
- Demonstration Talk about new categories added in 2019 TV and Radio theme tunes Archive research work to find tracks from 1920s and 30’s Lots of incredibly popular songs simply didn’t exist in digital form
- Here is a clip of MM in use in a care home, featuring Carol and Malcolm. Carol has early onset dementia – which has a very different effect on her compared to Henry from the earlier clip They start out with a couple of TV theme tunes…
- After launch publicity Contacted by numerous charities Initially around 30. Arranged a large meeting Now over 90 Agreed on vision of…
- Over last 9 months we’ve been working with these 90 organisations On supersizing their music and dementia activities around BBC Music Day, and annual celebration of the power of music This resulted in over 800 music and dementia events taking place across the UK on 26th September Loads of coverage in the media Raising awareness and understanding
- Legendary producer Nile Rogers was our Music Day ambassador Here he is in a short feature on music and dementia
- In addition to Music Memories We have produced 3 archive-based radio programmes, aimed at people with dementia, called Memory Radio Co-designed by people with dementia and professional carers They use bbc radio archive, news archive and music to create enjoyable and stimulating radio experiences We made one 90 minute programme for the 40s
- One for the 50s
- And one for the 60s Each show begins at the start of the decade, and works through the years one by one, using news stories, drama and comedy programmes and music to create a ‘reminiscent space’ These programmes can be listened to in the background, perhaps at a care home or hospital ward But they can also be used to run activities
- To help with this We produced activity sheets for each programme Which explain what people are listening to And suggest discussion points or conversation starters Young carers can’t remember what happened in the 1950’s, and don’t know the music, so these can help intergenerational conversations
- These programmes are also available on Alexa devices Voice-based interaction models can be of value to people with dementia More intuitive and don’t require technology skills Let’s listen to a short clip
- So, a mix of music, news archive, radio drama and comedy, short quizzes Taking people back to a time from which their memories persist
- What have we learned from this? Value of small, targeted projects that serve niche audience groups Finding the sweet spot where material doesn’t need to be cleared and paid for Contextualising archive in a social and historical context can have profound effect Asking for help from expert organisations Finding a simple theme that unites diverse organisations Appreciating the value of archive to people for whom it was once current - reliving memories once again