The document discusses the SVT Open Archive project at Sveriges Television (SVT), Sweden's public broadcaster. Key points include: - SVT has 300,000 hours of material in its archive, 80% digitized. The Open Archive project aims to make 10,000 hours available online for free by 2019. - A team was formed in 2012 to negotiate rights, select content, develop workflows and tools like a new website and reporting system to manage the Open Archive. - The Open Archive launched in April 2013 with 300 titles and has since grown to include 2,000 titles and 1,500 hours of content. Usage has increased and 5% of Swedes access it weekly.

1. “SVT Open Archive”
Irene Tostar, Eva-Lis Green ,
Sveriges Television
Get in contact:
Irene.Tostar@svt.se
Eva-Lis.Green@svt.se
Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to
reproduce copies of this work for purposes relevant to the above conference and future communication
by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in
each copy. For other uses, including extended quotation, please contact the author(s).
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green “SVT Open Archive”
Replace box with
your company logo

2. Presentation SVT and Sweden
•Sweden
The size of the country is number five in Europe and
Sweden has 9,5 million people
•Public Service Broadcaster since 1956
•Size of Archive
300 000 hours of SVT owned material
80 % is digitized or born digital
15 % is still on analogue film base
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

3. FRONT
PAGE
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

4. TOP - Changes with different highlights
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

5. Recommended
User
requests
Genres
News in
the archive
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

6. NAVIGATION
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

7. BLOG
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

8. SVT Open Archive
BACKGROUND
•Limited open archive since 2000
•A new copyright legislation 2011
•Archive license agreements with the collecting societies
Copyswede, IFPI/SAMI and STIM (music rights)
•In-house productions published before July 2005
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

9. AIMS AND GUIDELINES
• A public site, geo blocked to Sweden
• Titles published before 2005 in all genres such as
drama, entertainment, sports event, documentaries,
children’s programmes, and news clips etc.
1. Public service values, interest for as many groups as
possible
2. To be of current interest and importance
3. To respond to the requirements from our audience
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

10. Continued….
•Changes in the society, the language and the values of
the citizens. Ethical considerations
•No co productions or in house productions containing
clips from feature films etc.
•No “grand rights” = opera or ballet performances
•Each right holder has the right to advise a veto to SVT
or Copyswede
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

11. STATISTICS
• When the updated SVT Open Archive site was
launched the 16th of April this year it contained
approx 300 titles (200 hours of video).
• Today we have 2000 titles and approx. 1500 hours of
video.
• The goal for this service is 10 000 hours of video
content reached in a six-year period
• Every month we publish 100 - 150 hours.
• A quite big group, about 1.5 millions, 20-44 years old,
(without children staying with them) are using the
service.
• And they stay for approximately 85 minutes every
time visiting the site.
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

12. PHONE INTERVIEW
Twice a year SVT conducts a large phone interview with
thousands of Swedes. (Sifo) This survey took place in May and
the archive was launched in April.
• When being asked 37% said they knew about the Open
Archive compared to Netflix that 52% knew about.
• 15% claims to have used the archive at any point this year,
compared to the 19% who claims to have used Netflix.
• One explanation is of course that the threshold for trying out
the Open Archive is basically non-existent since it is a free
service and doesn’t require an account.
• So approx 5% of the population between 9-99 years are
using it on a weekly basis according to our numbers. That’s
roughly 400.000 individuals
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

13. NOT ONLY TO OPEN UP
A project group was formed in spring 2012,” a core group of five
persons from the SVT Interactive, Channel controlling and Archive
and Rights department.”
There was one content project manager and one project manager
for infrastructure appointed in the group.
Expert was engaged when needed
Active part in the negotiations with the rights holder’s organizations
was handed out by members from the project group.
•Some sample of questions to discussed and solved
•How should the work be organized?
•What new workflows and tools were needed?
•What content should be publish?
•What content was digitized and what needed to be digitized?
•When was subtitling needed?
•When to launch the service?
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

14. SVT OPEN ARCHIVE ORGANIZATION
It was decided that the work with the new service should be
performed in the existing organisation.
Research, media management, rights control and reporting was the
responsibility for the Archives and Rights department (6 persons in
total) The editorial work (2 persons) should be done at SVT
Interactive department.
A research and rights team and the media managers was in place in
November 2012 but it lasted until February 2013 before we had the
editorial department in place.
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

15. WORKFLOW
A decision was made early on that we should use as much as possible from
the broadcast publishing workflow
Planning
Vision
Production
META (MAM)
Publication
LC
Playout
Delivery
Control
Automation
integration
TX-rights
All Plattforms
”Mediafilies and
Metadata
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

16. NEW TOOLS
1. The new web site and the streaming process had to
be defined and implemented.
2. A new workflow tool “digit” that has shown to be very
useful.
3. Reporting Tool
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

17. DIGIT WORKFLOW TOOL
Activities
Metadata
ROLES
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

18. DIGIT
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

19. REPORTING
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

20. NEXT STEP
Still refining end development to do.
The web site can be extended with more interesting tools.
The workflow can be optimized even more
Enhancement in the area of navigation and tagging
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green, “SVT Open Archive”
Replace box with
your company logo

21. “SVT Open Archive”
Irene Tostar, Eva-Lis Green, Sveriges Television
Get in contact:
Irene.Tostar@svt.se
Eva-Lis.green@svt.se
Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to
reproduce copies of this work for purposes relevant to the above conference and future communication
by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in
each copy. For other uses, including extended quotation, please contact the author(s).
(
#FIATIFTADubai2013
Irene Tostar, Eva-Lis Green “SVT Open Archive”
Replace box with
your company logo