sentosa aims to establish itself as a leading leisure destination in Asia. It began rebranding efforts in 2002 which included developing a new identity and brand platform. The brand campaign launched in 2004 helped attract 5 million guests that year. sentosa visitors comprise both tourists and local residents, with slightly more male than female visitors. Younger age groups are more common among local visitors. Top source markets internationally include India, China, Japan, UK, Australia and Malaysia. sentosa seeks to shift from being Singapore-centric to becoming a choice destination in its own right through strategic branding and partnerships.
1) The document outlines the evolution of Sentosa Island's branding from a geographic island resort brand to an overarching "Sentosa" brand that also encompasses the urban developments in Sentosa Harbourfront.
2) It proposes a unified "Sentosa Mother Brand" platform to connect both areas with a common brand essence ("Pure Pleasure"), positioning ("Asia's Riviera"), and proposition ("Unforgettable").
3) Individual propositions are also defined for Sentosa Island ("Brings out the life in you") and Sentosa Harbourfront ("Art of Living") to suit their distinct identities while still linking back to the overarching Sentosa brand.
A taste of the client centered, hands-on branding process we use to unite and strengthen our corporate and non-profit clients,while we get the information we need to build their brand uniquely.
A case study about the rebranding of Spa, a brand of the Spadel group.
Quatre Mains developed a masterbrand, including a personality and identity for the new Spa brand family.
The document provides an overview of a branding project. It discusses key aspects of branding including research and analysis, branding strategy, brand design, brand essence, brand assets, brand message, and brand management. The overview outlines the branding process and different stages including market research, defining the branding strategy, designing brand touchpoints, developing the brand essence, managing brand assets, crafting the brand message, and ongoing brand management.
This document discusses the concepts of nation branding and destination branding. It explores the debate around whether countries can be branded in the same way as products. While some argue that branding techniques can directly manipulate a country's image, others assert that a country's reputation is based on its actions, not just communications. The document also provides principles for successful destination branding, including engaging stakeholders, achieving sector balance, intelligence collection, focus, communication, and treating branding as an ongoing process. Ultimately, it argues that branding alone cannot change a nation's image but must be supported by the destination's offerings and coherence across stakeholders.
This document discusses branding strategies and provides a case study of how Hong Kong successfully branded itself as a tourist destination. Hong Kong developed a clear branding strategy focused on key messages about its infrastructure, lifestyle, and political stability. It executed this strategy through investments in new attractions, improving existing facilities and services, and promoting Hong Kong internationally through various marketing campaigns. As a result, Hong Kong saw large increases in tourism and economic growth. The document suggests Penang can learn from this case study in developing its own branding strategy and execution plan.
The document discusses various concepts related to branding including understanding branding, brand building, brand attributes, brand management strategies, and brand architecture. It provides information on topics like developing a brand name, logo, colors, essence/promise, co-branding, stealth branding, fighting brands, multi-branding, and different models of brand architecture like house of brands, endorsed brands, sub-brands, and branded house.
1) The document outlines the evolution of Sentosa Island's branding from a geographic island resort brand to an overarching "Sentosa" brand that also encompasses the urban developments in Sentosa Harbourfront.
2) It proposes a unified "Sentosa Mother Brand" platform to connect both areas with a common brand essence ("Pure Pleasure"), positioning ("Asia's Riviera"), and proposition ("Unforgettable").
3) Individual propositions are also defined for Sentosa Island ("Brings out the life in you") and Sentosa Harbourfront ("Art of Living") to suit their distinct identities while still linking back to the overarching Sentosa brand.
A taste of the client centered, hands-on branding process we use to unite and strengthen our corporate and non-profit clients,while we get the information we need to build their brand uniquely.
A case study about the rebranding of Spa, a brand of the Spadel group.
Quatre Mains developed a masterbrand, including a personality and identity for the new Spa brand family.
The document provides an overview of a branding project. It discusses key aspects of branding including research and analysis, branding strategy, brand design, brand essence, brand assets, brand message, and brand management. The overview outlines the branding process and different stages including market research, defining the branding strategy, designing brand touchpoints, developing the brand essence, managing brand assets, crafting the brand message, and ongoing brand management.
This document discusses the concepts of nation branding and destination branding. It explores the debate around whether countries can be branded in the same way as products. While some argue that branding techniques can directly manipulate a country's image, others assert that a country's reputation is based on its actions, not just communications. The document also provides principles for successful destination branding, including engaging stakeholders, achieving sector balance, intelligence collection, focus, communication, and treating branding as an ongoing process. Ultimately, it argues that branding alone cannot change a nation's image but must be supported by the destination's offerings and coherence across stakeholders.
This document discusses branding strategies and provides a case study of how Hong Kong successfully branded itself as a tourist destination. Hong Kong developed a clear branding strategy focused on key messages about its infrastructure, lifestyle, and political stability. It executed this strategy through investments in new attractions, improving existing facilities and services, and promoting Hong Kong internationally through various marketing campaigns. As a result, Hong Kong saw large increases in tourism and economic growth. The document suggests Penang can learn from this case study in developing its own branding strategy and execution plan.
The document discusses various concepts related to branding including understanding branding, brand building, brand attributes, brand management strategies, and brand architecture. It provides information on topics like developing a brand name, logo, colors, essence/promise, co-branding, stealth branding, fighting brands, multi-branding, and different models of brand architecture like house of brands, endorsed brands, sub-brands, and branded house.
This document discusses destination branding and reputation management. It defines destinations as both geo-political systems and socio-cultural constructions. Effective destination brands create unique experiences that emotionally bond with stakeholders and target markets. Building a strong brand provides value through a powerful identity. However, destination reputation is based on communication, evaluation, and distinction, not just marketing. The key challenges for reputation management are leadership, partnership, communication, and relevance.
The document discusses key concepts related to destination branding including defining what a destination brand is, the importance of destination image, positioning, and the five phases of developing a destination brand identity. It notes that a destination brand differentiates a place, conveys its unique personality, and is not just a slogan or logo. It also provides examples of successful destination branding campaigns internationally, nationally, and for Midwest regions.
This presentation looks at why branding is important, how people choose one brand over another, and the importance of segmentation in an era when one-size-fits-all branding is dead. The result must be tribal branding characterized by engagement
This document defines attractions and discusses their classification and management. An attraction is defined as a permanent establishment where the main purpose is sightseeing that must be open to the public. Attractions can be classified based on their physical environment, ownership, perception, admission policies, appeal, size, composition, and degree of performance. The success of attractions is influenced by management skills, the product offered, market demand, access, amenities, and the mood of visitors. Key themes in attraction management include demand factors, environmental impacts, seasonality, visitor numbers, diversification, and moving attractions towards more technology-based elements.
A brand is a name, symbol or design that identifies a company's products and differentiates them from competitors. It creates an emotional connection with customers. Developing a strong brand identity involves defining key brand elements like the name, promise, personality and visual style. Building a brand takes careful planning and consistency across all communications to create memorable and positive associations over time.
Distribution channels marketing management pptGanesh Asokan
The document discusses key aspects of channels including their nature, design, management and conflicts. It describes how channels help distribute products efficiently by utilizing specialized intermediaries. The document outlines factors to consider in channel design like customer needs, objectives and alternative structures. It also discusses evaluating alternatives based on economic and control criteria. Finally, the summary highlights how channel members are selected, motivated and evaluated over time to ensure good performance.
This document discusses branding and defines a brand as a combined effort between a company and consumer. It states that brands add emotion and trust to products and services to simplify consumers' choices. Brands help create relationships between brands and consumers to ensure loyalty. They also create aspirational lifestyles that allow brands to charge premium prices. The document discusses various aspects of branding including brand equity, awareness, preference, insistence and association. It notes that strong brands improve perceptions, loyalty, margins and marketing effectiveness.
Nick Mugford is a digital strategist, media expert, and creative based in Johannesburg, South Africa. He has extensive experience running successful digital campaigns for brands like Flora, Dove, Knorr, and Steers. Some of his campaigns have driven over 1 million video views and grown social media audiences by over 200%. He also founded several skateboard brands including New Concern, Yebo, Essence Skateboards, and the sub-brand Heartless under Iron Fist clothing.
This is not your normal company overview, but frankly we are not a normal company.
This is more about why we do what we do, than it is about what.
Maverick, a Brand activation agency based in Johannesburg, South Africa has a proven track record in delivering award winning solutions.
Our approach to challenging the norm, dubbed EQUILIBRIUM is designed to interrogate and investigate the optimum solution to message delivery irrespective of medium.
Our 15 year track record combined with our global activation footprint ensure we remain current with global trends and tactics.
Interested in knowing more?
So are we! Every day!
Call us, or drop us a note and we will get in touch! You never know, there just may be some awesome hiding in the wings, waiting to be discovered!
150512 Growth Partners Luxury & Lifestylec3ventures
Growth Partners is a strategic innovation firm that focuses on driving revenue growth and maximizing value for clients. It has expertise in creating new products, services, brands, and businesses. The firm works closely with clients to support international expansion and help visionary brands make the greatest possible impact over the long term. It sits at the intersection of various industries and works with both startups and large companies.
The document provides an introduction to the Best of Singapore volume 2 publication. It discusses Singapore's rise as a global economic hub due to its strategic location and welcoming of immigrants. The publication profiles leading brands across Singapore's most vibrant industries, including accommodation, spas, education institutes, and future developments. It thanks partners for their contributions to the success of this edition and looks forward to future editions.
The document describes a business trip by Taco Faber and Rob Dekkers to Shanghai, China to help design a new branding strategy for Fareast, a yacht manufacturer, in preparation for an upcoming boat show; they worked closely with Fareast over 4 weeks to develop a new logo, marketing materials, and tagline emphasizing innovation to strengthen Fareast's identity and global presence.
Groove SA is a South African organization that seeks to activate youth participation in the tourism industry. It aims to demonstrate that South African youth are ready for leadership roles and can make meaningful contributions. Groove SA will create opportunities for networking, skills development, and knowledge sharing to empower youth and open the industry to fresh ideas.
The WE newsletter provides updates on recent activities, trends, and developments regarding Unaico, SiteTalk, and related businesses. It aims to keep readers informed on what is happening currently and what may happen in the near future. The newsletter briefly describes a leadership trip to the Maldives, the first leadership training camp held in Hong Kong, and the expansion of Unaico's headquarters in Singapore with new management roles.
Decovisual Group - Indonesia's Creative Agency Holding Company > Branding, De...Nikky Hamzah
Decovisual Group is an Indonesian Creative Agency Holding Company, established in 2008 in Jakarta. Today, Decovisual Group has 4 subsidiaries of business units: 2++|TooPlusPlus, 7Laps, Al9oritma, and RumahDIGITAL. Our expertises are Branding Identity, Print Design, Commercial Photography and Digital Strategy.
The Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) facilitates collaboration and provides networking opportunities for its members in the MICE industry. It organizes surveys, seminars, and forums to share market trends. SACEOS also provides certified training, represents members' needs to government bodies, and helps members expand into emerging markets through trade exhibitions and business missions.
Chelsey is a project manager who specializes in integrated marketing campaigns and activations in Southeast Asia. She has worked on projects for clients such as Scania, Hennessy, 7-Eleven, Expedia, and ID Logistics, planning and executing events, exhibitions, editorial content, branding collaterals, and marketing activations. With a strong knowledge of the Southeast Asian region, Chelsey helps clients create strategic marketing presences.
The document provides an overview of Nice Solutions, an event management and creative agency. It summarizes their approach of Emagine Explore Execute, and describes several projects they have worked on, including brand promotions, product launches, exhibitions, shows and concerts, corporate events, and more. It highlights their capabilities in areas like creative, digital, events, and provides examples of work for clients like Bharti Airtel and others.
The document provides an overview of Nice Solutions, an event management and creative agency. It summarizes their approach of Emagine Explore Execute, and describes several projects they have worked on, including brand promotions, product launches, exhibitions, shows, and more. For each project, it highlights the client, location, challenges, and solutions Nice Solutions provided. The document aims to showcase Nice Solutions' capabilities and experience across various industries.
Hi!
This is a portfolio of the recent work that I have done. With the skill and eye for aestheticism, I have always tried to ensure that the passion and enthusiasm for my creativity has stood out.
I am about creating value-adding innovative solutions, changing perceptions and inspiring action in the field of Identity for organisations, companies and brands that want to utilise the modern world as a vehicle to connect and engage with their target audience.
This document discusses destination branding and reputation management. It defines destinations as both geo-political systems and socio-cultural constructions. Effective destination brands create unique experiences that emotionally bond with stakeholders and target markets. Building a strong brand provides value through a powerful identity. However, destination reputation is based on communication, evaluation, and distinction, not just marketing. The key challenges for reputation management are leadership, partnership, communication, and relevance.
The document discusses key concepts related to destination branding including defining what a destination brand is, the importance of destination image, positioning, and the five phases of developing a destination brand identity. It notes that a destination brand differentiates a place, conveys its unique personality, and is not just a slogan or logo. It also provides examples of successful destination branding campaigns internationally, nationally, and for Midwest regions.
This presentation looks at why branding is important, how people choose one brand over another, and the importance of segmentation in an era when one-size-fits-all branding is dead. The result must be tribal branding characterized by engagement
This document defines attractions and discusses their classification and management. An attraction is defined as a permanent establishment where the main purpose is sightseeing that must be open to the public. Attractions can be classified based on their physical environment, ownership, perception, admission policies, appeal, size, composition, and degree of performance. The success of attractions is influenced by management skills, the product offered, market demand, access, amenities, and the mood of visitors. Key themes in attraction management include demand factors, environmental impacts, seasonality, visitor numbers, diversification, and moving attractions towards more technology-based elements.
A brand is a name, symbol or design that identifies a company's products and differentiates them from competitors. It creates an emotional connection with customers. Developing a strong brand identity involves defining key brand elements like the name, promise, personality and visual style. Building a brand takes careful planning and consistency across all communications to create memorable and positive associations over time.
Distribution channels marketing management pptGanesh Asokan
The document discusses key aspects of channels including their nature, design, management and conflicts. It describes how channels help distribute products efficiently by utilizing specialized intermediaries. The document outlines factors to consider in channel design like customer needs, objectives and alternative structures. It also discusses evaluating alternatives based on economic and control criteria. Finally, the summary highlights how channel members are selected, motivated and evaluated over time to ensure good performance.
This document discusses branding and defines a brand as a combined effort between a company and consumer. It states that brands add emotion and trust to products and services to simplify consumers' choices. Brands help create relationships between brands and consumers to ensure loyalty. They also create aspirational lifestyles that allow brands to charge premium prices. The document discusses various aspects of branding including brand equity, awareness, preference, insistence and association. It notes that strong brands improve perceptions, loyalty, margins and marketing effectiveness.
Nick Mugford is a digital strategist, media expert, and creative based in Johannesburg, South Africa. He has extensive experience running successful digital campaigns for brands like Flora, Dove, Knorr, and Steers. Some of his campaigns have driven over 1 million video views and grown social media audiences by over 200%. He also founded several skateboard brands including New Concern, Yebo, Essence Skateboards, and the sub-brand Heartless under Iron Fist clothing.
This is not your normal company overview, but frankly we are not a normal company.
This is more about why we do what we do, than it is about what.
Maverick, a Brand activation agency based in Johannesburg, South Africa has a proven track record in delivering award winning solutions.
Our approach to challenging the norm, dubbed EQUILIBRIUM is designed to interrogate and investigate the optimum solution to message delivery irrespective of medium.
Our 15 year track record combined with our global activation footprint ensure we remain current with global trends and tactics.
Interested in knowing more?
So are we! Every day!
Call us, or drop us a note and we will get in touch! You never know, there just may be some awesome hiding in the wings, waiting to be discovered!
150512 Growth Partners Luxury & Lifestylec3ventures
Growth Partners is a strategic innovation firm that focuses on driving revenue growth and maximizing value for clients. It has expertise in creating new products, services, brands, and businesses. The firm works closely with clients to support international expansion and help visionary brands make the greatest possible impact over the long term. It sits at the intersection of various industries and works with both startups and large companies.
The document provides an introduction to the Best of Singapore volume 2 publication. It discusses Singapore's rise as a global economic hub due to its strategic location and welcoming of immigrants. The publication profiles leading brands across Singapore's most vibrant industries, including accommodation, spas, education institutes, and future developments. It thanks partners for their contributions to the success of this edition and looks forward to future editions.
The document describes a business trip by Taco Faber and Rob Dekkers to Shanghai, China to help design a new branding strategy for Fareast, a yacht manufacturer, in preparation for an upcoming boat show; they worked closely with Fareast over 4 weeks to develop a new logo, marketing materials, and tagline emphasizing innovation to strengthen Fareast's identity and global presence.
Groove SA is a South African organization that seeks to activate youth participation in the tourism industry. It aims to demonstrate that South African youth are ready for leadership roles and can make meaningful contributions. Groove SA will create opportunities for networking, skills development, and knowledge sharing to empower youth and open the industry to fresh ideas.
The WE newsletter provides updates on recent activities, trends, and developments regarding Unaico, SiteTalk, and related businesses. It aims to keep readers informed on what is happening currently and what may happen in the near future. The newsletter briefly describes a leadership trip to the Maldives, the first leadership training camp held in Hong Kong, and the expansion of Unaico's headquarters in Singapore with new management roles.
Decovisual Group - Indonesia's Creative Agency Holding Company > Branding, De...Nikky Hamzah
Decovisual Group is an Indonesian Creative Agency Holding Company, established in 2008 in Jakarta. Today, Decovisual Group has 4 subsidiaries of business units: 2++|TooPlusPlus, 7Laps, Al9oritma, and RumahDIGITAL. Our expertises are Branding Identity, Print Design, Commercial Photography and Digital Strategy.
The Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) facilitates collaboration and provides networking opportunities for its members in the MICE industry. It organizes surveys, seminars, and forums to share market trends. SACEOS also provides certified training, represents members' needs to government bodies, and helps members expand into emerging markets through trade exhibitions and business missions.
Chelsey is a project manager who specializes in integrated marketing campaigns and activations in Southeast Asia. She has worked on projects for clients such as Scania, Hennessy, 7-Eleven, Expedia, and ID Logistics, planning and executing events, exhibitions, editorial content, branding collaterals, and marketing activations. With a strong knowledge of the Southeast Asian region, Chelsey helps clients create strategic marketing presences.
The document provides an overview of Nice Solutions, an event management and creative agency. It summarizes their approach of Emagine Explore Execute, and describes several projects they have worked on, including brand promotions, product launches, exhibitions, shows and concerts, corporate events, and more. It highlights their capabilities in areas like creative, digital, events, and provides examples of work for clients like Bharti Airtel and others.
The document provides an overview of Nice Solutions, an event management and creative agency. It summarizes their approach of Emagine Explore Execute, and describes several projects they have worked on, including brand promotions, product launches, exhibitions, shows, and more. For each project, it highlights the client, location, challenges, and solutions Nice Solutions provided. The document aims to showcase Nice Solutions' capabilities and experience across various industries.
Hi!
This is a portfolio of the recent work that I have done. With the skill and eye for aestheticism, I have always tried to ensure that the passion and enthusiasm for my creativity has stood out.
I am about creating value-adding innovative solutions, changing perceptions and inspiring action in the field of Identity for organisations, companies and brands that want to utilise the modern world as a vehicle to connect and engage with their target audience.
Ellerton & Co. is a public relations and advertising agency based in Singapore. The agency provides communications, advertising, branding and digital marketing support for companies throughout Southeast Asia and beyond with services that include strategy and PR roadmap building, media engagement, advertising, digital marketing, branding and creative and social media support, among other areas.
Ellerton & Co.’s roster of clients is worth well over US$35 billion, and come from a range of industries, from Finance and Tech to Michelin-starred restaurants, hospitality and architecture. The company works with organisations of varying sizes including start-ups and SMEs to some of the largest multinationals in the world.
- TiE Global is the world's largest non-profit entrepreneurship organization with over 12,000 members across 61 chapters in 18 countries.
- Its annual retreat brings together around 200 of TiE's most successful charter members for networking and activities at luxury locations around the world.
- Sponsorship opportunities range from $5,000 to $50,000 and include branding, speaking slots, attendee lists, hotel rooms, and more depending on the level. Custom sponsorships are also available.
Business Forum - Auckland - May 19 - 20, 2016Barron Braden
Business Forum 2016 presents a tailored learning experience for business and finance professionals, by delivering the skills and knowledge needed to adapt and thrive in a rapidly changing business landscape.
Vehicles for the next generation of warfare in built up areasMaurice Williams
The document discusses introducing electric military vehicles to the Singapore Armed Forces for urban warfare operations. It describes how existing vehicles are ill-suited for urban environments and outlines the capabilities of the proposed Tomberlin Vanish and Escape models. The Vanish enhances tactics like proximity to objectives, offensive impact, and surprise through silent operation. The Escape provides an electric alternative for general on-base commuting. Introducing these vehicles could help military operations in complex urban settings while meeting environmental goals.
This document summarizes Solar-Driven Asia's services and capabilities for maintaining National Parks Board (NParks) vehicles. It details how Solar-Driven Asia has [1] improved the operational efficiency of NParks' electric vehicle fleet, [2] fine-tuned service/repair reporting, and [3] undertaken specific vehicle modifications. It also outlines Solar-Driven Asia's client list, capabilities in bodywork, mechanics, and electronics, comprehensive service protocols developed with NParks, and a proposal to establish 180 day maintenance and repair reports.
This document discusses electric vehicles for industrial use at Singapore Refining Company. It provides details on Columbia Industrial Work Vehicles, including specifications like a 65km range on a single charge, 1.1 tonne capacity, and 30kmh top speed. It also outlines a purchase model and estimated maintenance costs of $1180 per year for services, battery replacement every 3 years, and new tires every 2 years. Finally, it presents a 4-year leasing model that includes all maintenance and a new fleet option in the 4th year for $12,686 initially and $9,996 for years 2-3.
Solar-Driven Asia proposes to supply utility vehicles to CWT and provide maintenance services. They will supply various electric vehicles including dump trucks, buggies, and off-road vehicles. SDA will also implement a preventative maintenance program including inspections every 90 days and lubrication every 120 days. Maintenance will be performed on-site with technicians available by phone.
The document discusses vehicles for tunnel maintenance and transmission cable work. It lists four Columbia vehicles for consideration: a Payloader, another Payloader, an Expediter, and two Chariots. The vehicles are to aid in tunnel maintenance and cable work.
This document discusses electric vehicles and Solar-DrivenAsia's expertise in electric vehicle maintenance and repair. It summarizes Solar-DrivenAsia's services, customers, and products. Specifically, it notes that Solar-DrivenAsia services and supplies electric vehicles to major customers, is an expert repairer of golf cart and utility electric vehicles, and is the Asia distributor and service center for Columbia industrial electric vehicles.
Vehicles for the next generation of warfare in built up areasMaurice Williams
The document discusses introducing electric military vehicles to the Singapore Armed Forces for urban warfare operations. It describes how existing vehicles are not well-suited for urban environments where distinguishing combatants from civilians is difficult. The proposed electric vehicles would take advantage of urban terrain characteristics like buildings and alleys while enhancing tactics like proximity to objectives and surprise through silent operation. Two models - the Tomberlin Vanish for frontline missions and the Escape for on-base transport - are introduced as cleaner, more maneuverable alternatives to gasoline vehicles for urban military needs.
This document proposes that Singapore Post adopt electric vehicles from Columbia Electric Vehicles to improve their transport operations without paying road tax or COE fees, as some government vehicles are exempt. It summarizes Columbia's electric vehicles like utility trucks and passenger shuttles that could transport personnel and cargo for Singapore Post. The document also introduces Solar-Driven Asia, the authorized distributor and service center for Columbia electric vehicles in Asia, and their ability to supply electric vehicle parts and maintenance services to support Singapore Post.
The document discusses two approaches for Singapore Sports Hub to adopt electric vehicles and solar power to improve sustainability:
1. Install solar panels on existing industrial vehicles to charge batteries and reduce emissions.
2. Adopt fully electric vehicles for all operations which would send a strong environmental message.
It then provides details on the solar generation systems that could be used, including specifications of the solar panels, controllers that ensure optimal charging, and applications at venues around the world.
The document discusses Solar-Driven Asia's role as the authorized distributor and service center for Columbia Electric Vehicles in Asia Pacific. It outlines how Columbia electric vehicles can benefit the hospitality industry for various functions like housekeeping, food delivery, maintenance, and more. Solar-Driven Asia also serves as an authorized dealer for electric vehicle parts and accessories and has workshop facilities for maintenance and training. The document promotes Columbia and Solar-Driven Asia's electric vehicles and services to the hospitality industry.
This document discusses Electric Vehicle Transportation and Reinforcing The Changi Experience. It provides information about Solar-DrivenAsia, including that they are a service and supply contractor for electric vehicles, they are the Asia distributor and service center for Columbia Par Car electric vehicles, and they provide electric vehicle repairs, parts, and solar power systems. The document promotes Columbia industrial electric vehicles and their various models for passenger, cargo, and heavy duty transportation needs.
Gogreen will lead an all-inclusive electric vehicle transport solution for Sentosa that will better connect the island to the wider transport network. They are currently in discussions with Singapore Power and National Parks to supply electric vehicles and provide fleet management services. Gogreen has access to the world's largest provider of electric vehicle parts and accessories and can perform repairs including welding, chassis corrections, and electric/electronic circuit board repairs.
This document provides a deployment plan for maintenance vehicles across several tunnels in May. Vehicles such as Chariots, Expediters, Payloaders and Bravi HD Lifts will be located at specific tunnels including Tagore, May, Ayer Rajah to support transmission cable maintenance over distances ranging from 1.7 to 6.5 kilometers.
The document analyzes reasons why many start-ups fail, comparing those that expanded indiscriminately versus discriminately. It finds that start-ups which expanded too quickly without properly analyzing market needs, refining their product, or establishing operational processes tended to fail. Those that took a more measured approach to growth were more successful long-term. The key is balancing analysis of the problem and market with building ability before overextending resources through rapid expansion.
Solar-Driven Asia is an authorized dealer of Columbia Electric Vehicles and the world's largest provider of electric vehicle aftermarket parts and accessories. They have a workshop facility with over 20 years of automotive service experience. They provide electric vehicles, solar panels, and batteries suited for industries like hospitality, and have installed products worldwide at places like Disneyland Hong Kong. They also distribute an EU-approved house brand of electric vehicles from China.
Solar-Driven Asia is a specialist company in Industrial and Recreational Electric Vehicles, After-Market Spare Parts and Accessories, Deep-Cycle Batteries, Tyres and Service and Maintenance Programmes
This presentation is from Solar-Driven Asia, a leading company in renewable energy technologies, on their vision, mission, experience and solar products. Their vision is to be a leading provider of environmental friendly technologies through research and development of clean energy solutions. Their mission is to create technologies that lower greenhouse gas emissions, utilize renewable energy and improve efficiency. They have experience installing various solar and wind power systems across Asia. They provide full solar energy solutions from design and installation to maintenance. Their solar products include systems for buildings, street lamps and LED lighting tailored for tropical climates.
The document discusses opportunities for expanding the business of ETG, an audio visual solutions provider, into new markets and industry sectors. It recommends that ETG focus on key accounts and countries, and expand into additional industries like retail, healthcare, and worship. It also suggests improving account management, restructuring operations, and increasing focus on production, events, and the ETG Tupperware subsidiary. The goal is to diversify ETG's revenue sources and ensure growth.
The document discusses opportunities for the Singapore Stock Exchange (SGX) in the post-economic crisis environment. Key points:
- Prior to the crisis, consumer conventions regarding financial services varied by region, but the crisis has consolidated consumer attitudes globally. This presents an opportunity for SGX.
- Consumers now value qualities like time, information, and accountability over complexity and profits. SGX's communication should focus on simplicity, fairness, and earning trust.
- SGX could position itself as "The Enduring Marketplace" that provides timely information for investment decisions in Asia. Its products and partnerships should signal how it will facilitate sensible trading and investment products.
- SGX should encourage interaction between consumers
The NUS-SBF Business Advisors Program (BAP) matches professional, managerial, executive, and technical (PMET) talent with small and medium enterprises (SMEs) to complete projects. The program aims to create opportunities for both PMETs and SMEs. PMETs receive a consulting fee of up to $5,000 per month to complete projects for SMEs, with 70% paid monthly and 30% paid as a completion bonus. The program is jointly supported by SPRING Singapore and SME sponsors and aims to complete 30 projects annually across business management and technical domains.
2. Sydney is not Australia …
On a map, Sydney is inside Australia.
But in the mind, “Sydney” and “Australia”
are in two different places
Sydney is sophisticated, Australia is not
Singapore is dull, sentosa must not
3. Began In 2002
• New identity developed.
• Brand platform completed.
• Brand campaign launched.
• Broad marketing strategy implemented.
4. Guests At sentosa
sentosa Guest Profile
sentosa Guests comprise 49% tourists and 51% residents.
The gender spread is has been consistent and continues to be slightly skewed
towards males (60%).
Additionally it is useful to note that amongst resident visitors, age groups
arriving tend to be younger, 15 to 24 years (40%) and 25 to 34 years (31%).
With more singles (62%).
The profile for tourists tend to include older age groups tending to be married
(61%) with recognizable proportions being Empty Nesters.
Top arrivals came from India, China, Japan, UK, Australia and Malaysia.
5. The Current Position
Take A New Look / Discover More Brand Campaign
The campaign achieved its key objective of informing its target audience that
sentosa has new facilities, new attractions and a new look. It has also
improved perceptions about sentosa. Most important of all, it helped attract 5
million guests in 2004.
- 72% respondents claimed they had seen the campaign.
- 40% “sentosa has new facilities/attractions/look”.
- 57% perceptions of sentosa improved after seeing the campaign.
- 69% confirmed more likely to visit after the campaign.
- sentosa top of mind 53%, Zoo 21%
6. The Existing Framework
Has Enabled
- Alignment with tourism board initiatives
both domestically and regionally.
-Strengthened sentosa’s brand identity.
-B2B approach in foreign markets.
-B2C approach in domestic markets.
-Use of Take A New Look (domestic)
and Discover More (international).
-Inclusion of attractions / partners into overall
sentosa branding campaign
-Focused promotion for key location based events (Siloso NYE Splash,
sentosa Flowers, FOY, Jazz By The Beach, Arabian Nites, etc.)
7. The Objectives
2006 and beyond calls for positive development on:
-Visitor Spending
-Investment Commitment
-Share Of Tourist Arrivals
-Visitor Satisfaction
9. The Brand Moving Forward
There are 3 stages to the sentosa brand journey.
Currently we are at the end of stage one. Successful definition of the
brand’s salience has been installed (2002 to 2006)
Definition of this is now starting to take root (2006 to 2008).
Confirmation (2008 onwards).
10. The Brand Moving Forward
The sentosa brand has begun to show some traction, but more remains to
be done.
Positioning Current Situation Next
Domestic Invite them to make
Take A New Look They have. Now what? it a behavioural habit
International This makes sentosa a Make sentosa a
Singapore’s Island Resort consequence, must choose choice destination in
Discover More to visit Singapore first in its own right
11. Shifting Beyond Being
Singapore Centric
Asia’s Premium Playground
Transition Point
Singapore’s Island Resort
12. The Brand Moving Forward
The new position will provide a credible longer term platform for both the
main brand and the three sub-brands.
Domestic International
Recognized
Beach
Domestic
Market Recognized
Activity
Sentosa Singapore
Recognized
Nature
Amongst domestic visitors, sentosa must come to be Internationally, the sentosa brand must
recognized as one of Asia’s leading project
and most dynamic leisure destinations in a powerful regional promise,
order to make visiting a regular habit that stands parallel to host Singapore
Creation of domestic sentosa Ambassador base
13. Conveying The Brand Idea
sentosa
Asia’s
Premium
sentosa Playground
Come Play!
Sunny & VISION
Landscaped
Attractions
DISRUPTIVE IDEA
Singapore’s
Island Resort
CONVENTION
14. Moving Forward
sentosa sentosa
Come Play Asia’s Premium Playground
Singapore’s Island Resort
Stage 1 Stage 2 Come Play II
Take A New Look Introduction & Preparation Stage 3
Discover More (all main (all main
features announced) features available)
As with any change with brand expression, its
always useful to have accompaniment by
significant symbolic milestones, such as:
- the launch of a new major facility (express) Launch of
- the announcement of a bold new plan (FR) major new facilities
- a major international events (Clipper, Forbes, Installation of
Singapore Open) different
Corporate &
Island Brand
16. sentosa/STB/EDB/Forbes
Administrative Management
Objective: Strategies:
sentosa, to establish and maintain a leadership role with Maintain leadership and working relationships in
tourism and Singapore business related, organizations relevant tourist board, government and private
and institutions to ensure that sentosa’s activities organizations. Specific to the unique business / golfing
are beneficial to the sentosa island community and event proprietary to sentosa. This being the Forbes
beyond. Global CEO Conferences and BUB Dinner’s woven with
the Singapore Open.
Maintain ongoing relationship with sentosa island partner
community to enhance overall marketing opportunity.
Develop other strong private partnerships (MTV,
MediaCorp Radio, Discovery etc.) that will increase the
scope and reach of the marketing and advertising.
17. The Singapore Open, The Clipper
& Other Mega Sports Marketing
Objectives: Strategies:
Be known as the Home of The Singapore Open. Establish sentosa as iconic destinations integral to the
success and popularity of the tour. This should be
Coordinate sporting event partnerships that will create made an underlying principle across the existing sporting
distinction and add stature to sentosa’s current and events of The Singapore Open, The Clipper, The Terry
intended positioning. Fox Run and other appropriate vehicles identified by a
selective taskforce (Events). The latter to be addressed
by Marketing
Development of educational opportunities and incentive
programmes that will enhance the selling abilities of
sports alliance partners.
18. Tourism Academy
& Educational Programme Partnerships
Objective: Strategies:
Coordinate with relevant educational platforms to Use of technology to enable Tourism Academy to be
create and enhance sentosa’s profile amongst more featured in a topical and up-to-date manner within the
discerning domestic and international audiences. sentosa web-site.
Buy into and sponsorship of border and cultural
crossing,
educational programmes (World Intervarsity Debate).
Feature of World Intervarsity Debate details in a
prominent fashion on sentosa web-site.
20. Research
Objectives: Strategies:
Analyze the visitor volume, trip trends and visitor profile Analyze performance of tactical advertising related to
of consumers that visit sentosa, as well as Singapore sales efforts, such as conversion studies, return on
visitor ship trends. investment and other advertising impact studies as
appropriate.
Assess performance of sentosa’s tourism industry.
Develop a market share history of STB’s primary and
secondary markets, to quantify STB’s marketing
activities and to establish a visitor profile to sentosa.
Continue intercept studies (incorporating guest
satisfaction) of visitors at sentosa’s Visitor Arrival Center
and other key arrival points.
22. Overall Marketing Directions
For the immediate future (up until sentosa Express is fully operational),
sentosa will build on the success of past by continuing to actively market
sentosa as Singapore’s Island Resort
Increasingly the Discover More position will replace Take A New Look in
domestic context
Even greater emphasis must be placed on international markets.
Specifically, India(309446/$410m/5.8d), Japan(434064/$320m/2.4d/FIT & Gp), UK(387970/$271m/3.2d/FIT)
and China(568497/$270m/2.8d)
Possible adoption of Indonesia (Jkt.) (1341708/$1,061m/3.1d/FIT) as extension of
domestic market, not unlike Malaysia (KL) (439413/$174m/1.8d/FIT)
Closer focus on Australia(392898/$242m/3d/FIT) market
Domestic focus March to July to make up for weak tourist arrivals then
Jan(641000)/Feb(613000)/Mar(559000)/Apr(203000)/May(177000)/Jun(316000)/Jul(540000)/Aug(602000)/Sep(556000)/Oct(586000)/Nov(635000)/Dec(691000)
23. Island Visitor Development
Objective: Strategies:
To promote visitation to sentosa’s related attractions and Work with all sentosa attractions, events and
businesses and coordinate island wide, a uniformed departments to continue the sentosa design grid
sentosa design and application programme. programme.
Promote location based signature programmes for
sentosa’s attractions (tours/content/etc) and events.
24. sentosa A & E Promotion
Objective: Strategies:
To pitch and promote sentosa owned attractions and Develop and install individual and customized 12 month
events to the tourist and domestic markets respectively. marketing communications programmes. These
programmes are developed in isolation treating each
event or attraction as a individual products. This should
significant shift to use true broadcast (outdoor)
to reach the FIT tourist markets. And specific
niche programmes to reach niche domestic audiences.
Where applicable, integrating with collective
mainland cluster initiatives (ex. museum round table,
heritage sites) for greater impact on the FIT tourist
segments is catered for.
25. Website
& Email Blasts
Objectives: Strategies:
Continue to maintain the most up-to-date information Provide on-line platform for the Sales, Marketing
resource for the web-site with facilities to simplified Communications units.
Mandarin and MICE Sales micro site.
Continual messaging programme for Islander members
Maintain and grow database pool of Sentosa loyalist. and also weekend event promotion.
Provide link and stage for island partners and other Feature of the month highlight
sentosa
26. Telemarketing, Direct Response
& Sponsorship
Objectives: Strategies:
Use telemarketing and fulfillment program for consumer Sale of domestic packages and programmes, ex.
outreach, such as direct mail, bulk mailings and surveys. Islander Club Membership.
Secure sponsorship for Sentosa Signature Events. To locate and install out-sourced facility.
27. F&B
And Retail
Objectives: Strategies:
Coordinate sentosa’s F & B and Retail offering to on- Develop and install point of contact and distribution
island visitors. vehicles that will reach, direct and eventually convert
on-island guests.
Currently this takes the form of on-isle banners, leaflets,
inclusion in maps etc.
Of worthy exploration would be possible tie-up or
build into MICE programmes. Signature catering by
sentosa and a sentosa giveaway that’s identifiable and
memorable.
29. International Marketing
Objectives: Strategies:
To promote sentosa as a travel destination to the Support participation in targeted India, China and Japan
international travelers who: based international travel marketplaces, FAM tours and
- is already arriving in significant numbers to ignore marketing for the travel trade. Work with
- are coming from destinations with group/ mice Communications could install and run a continual
programmes worth tapping on. public relations programme targeted at the both the
- exhibiting reasonable lengths of stay consumer and trade in those relevant countries.
Suggest producing Holiday Planning Guides
compliment-
ting leading travel-trade shows in those countries.
These
could be titled 2006 CITM Holiday Planning Guide
(consumer or trade focus will depend on genre of show)
Co-op advertising and awareness campaigns
highlighting
India 309446, China 568497, Japan 434064
trade show participation could also be explored.
India 5.8 days, China 2.8 days, Japan 2.4
above are not so much FIT skewed
30. Packaged Travel
& Trade Marketing
Objectives: Strategies:
Expand and strengthen tourism marketing alliances with Suggest and identify new products for inclusion.
sentosa’s private sector business partners and STB This could extend beyond sentosa’s shores as we know
tourism offices. it now to include joint marketing initiatives with the
Singapore Cruise Center, Mount Faber Leisure Group
Market sentosa’s travel and tour products directly to and Vivo City etc.
buyers through participation at trade shows, sales
meetings and marketplaces Suggest for sentosa’s marketing partners to have direct
contact with clients through sales promotions at various
Increase the direct sales opportunities for sentosa trade shows. Currently STB takes this role with limited
island partners to those travel buyers who have success for sentosa stakeholders.
destination selection influence.
Specific to personality projection at international trade
marketing opportunities, uniformed booth design /
application, extending to dress and collateral hand outs
must be coordinated / managed. Identify and install
common contractor.
The latter (collaterals) will include partnership
developed programs produced and undertaken by
sentosa.
31. STB Visitor Centers
& Tourist Information Points
Objectives: Strategies:
To provide quality and timely information to potential To create clear distinction between on and off-island
visitors. collateral formats.
These would be travel trade and direct consumer in To pitch collective sentosa brochures against individual
international context and mostly consumer in a attraction leaflets.
domestic context.
Install and manage update and refresh system across all
Ensure full stockpile at all centers and points. STB offices and visitor information points worldwide.
Take over prime positions in all domestic attraction rack
brochures across all 99 hotels.
32. STB Publications
Objectives: Strategies:
Inclusion in all of STB publications to compel all STB’s Research full list and systematically engineer inclusion,
primary audiences, the consumer and the trade be it by listings, programmes, events, contact details,
selected. whatever etc.
34. Advertising
Objectives: Strategies:
Generate greater consumer interest and desire to make For buy into all markets, a vertical and niche media
sentosa a behavioral habit to increase visits from selection is recommended. National buys may almost
domestic market (Malay, Indon?) always prove too expensive.
Generate greater consumer awareness of sentosa Generate awareness to all visitors at points of
as a destination in India and China. disembarkation, airports, land arrivals and cruise
centers.
Aggressively cross-promote and advertise sentosa in The latter being of growing popularity and proximity.
tandem with STB’s market focus.
35. Lastly, If It Isn't Broke
Don’t Fix It
We need to maintain a deliberate,
consistent and on-going branding programme
in 2006 and beyond.
This is over all other Marketing Programs.