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Case Study: The Eli Home
Andrew Rea Design LLC
REBRANDING
THE ELI HOME
THE BRANDING SESSION
RIP, TEAR, DISCUSS, EAT BAGELS, AGREE, DISAGREE, ARRIVE AT COMMON GROUND
DOCUMENTATION
CHANGES, SLEEPING ON IT, FINDING CLARITY, ALL SIGN OFF
MOOD BOARDS
INCORPORATING EVERYTHING FROM THE BRANDING SESSION-A VISUAL GUIDE FOR FUTURE MATERIALS
Logo
Development
Once the branding session,
documentation and approval of the mood
board are complete, logo development
begins.
Logo Presentation
Presented in various scenarios
LOGO REDESIGN
                BEFORE   AFTER
STATIONERY SYSTEM
THE ELI HOME
POSTER / INVITATIONS TO LOGO UNVEILING
SCULPTED IN RUSTED STEAL-LOGO EVENT TARGETS CORPORATIONS
THE UNVEILING EVENT
LAURA REA, EXECUTIVE DIRECTOR-LORRI GALLOWAY, SCULPTRESS FIROUZEH KARAMLOU, CREATIVE DIRECTOR ANDREW REA
ELI HOME IN THE PRESS
ARTICLE IN OC REGISTER-THANK YOU AD IN OCBJ
WEBSITE
THE WEB SITE RE-DESIGN HELPS VISITORS ACCESS INFORMATION EASILY
8 PANEL BROCHURE
CAPTURING THE JOY AND SUCCESS OF ELI HOME’S WORK

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Branding Process Case Study-The Eli Home