TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docx
Groove sa presentation
1.
2. About Groove SA
Groove is South Africa's collection of young like minded and vibrant
South Africans seeking to make a meaningful contribution within
the tourism industry.
3. About Groove SA
With a strong aspiration, Groove SA seeks to activate the youth
market within the various sectors of the tourism industry. From
grass roots levels right up to the upper echelons of the industry at
large. Create a network, share knowledge, open up opportunities
and inject confidence.
4. About Groove SA
The association seeks to declare that the youth of South Africa are
not passive silent partners, they are opinionated, vibrant, talented
and ready to lead the future of this key strategic economic space of
tourism.
5. Background
Tourism is a key strategic economic driver with enormous potential.
As a result, the future of tourism has become the focal point of
conversations at conferences, conventions, seminars, in panel
discussions and within company boardrooms.
6. Background
As great as that is, the ever increasing concerns is that, the future of
tourism and its issues are discussed behind closed doors without
the youth actually getting to participate in those discussions.
Neglecting the fact that the youth are future custodians of this very
key economic sector.
7. Background
Often with claims such as 'The youth is not ready', highlighting that,
the youth group in South Africa is seen as passive and seeking
handouts.
9. The Vision
Groove SA's vision is to demonstrate to the South African
tourism industry that the youth of this country is ready to take
on the realms of leadership. They are self organised, creative,
innovation-driven and geared to make a meaningful
contribution.
10. The Mission
The association is dedicated to showcasing the youth potential
and abilities within the space of tourism by drawing young
dynamic professionals across all industry sectors of tourism to
change the narrative by bringing energy and fresh ideas to the
industry.
12. Our Story
A collective of young individuals from different sectors of tourism
across the country have come together carrying with them, zest,
innovation, skills and knowledge.
Their quest is to showcase revolutionising capabilities that seek to
change the industry's views of tourism and package a better future
for the industry.
13. Why Groove
Authentic representation
Groove is an authentic
representation of all young
South Africans within the
tourism industry. It creates a
network of added value to
create a space of
opportunities within a shared
economy. It is not a political
movement but rather a wave
that will reflect just how
impactful the youth can be.
Reshaping the industry
Groove will address the
growing misconceptions that
tourism is a boring and dull
industry left to conventional
people. Therefore
resuscitating the excitement
and much needed interest of
pursuing a long lasting career
in tourism.
14. Why Groove SA
Youth Platforms
The association will create a
platform where young tourism
professionals can have a share
of voice, to air their opinions
and tryout their ideas while
remaining influential in their
respective organisational roles.
Open opportunities
With a network of industry
bodies and role players,
Groove SA will open the
industry for the youth within
tourism by sharing
opportunities and information
that seek to absorb and
retain young talent.
16. Groove SA’s Initiatives
Expose young students
learning tourism , from grass
root levels to serious tourism
conferences where they can
start taping into critical
thinking around issues
related to tourism.
This will allow them to
develop understanding of
the holistic tourism industry
from an early age.
“Knowledge economy”
17. Groove SA’s Initiatives
Activate the joy and treasure of
unconventional tourism value
chains by creating engaging and
relevant activities that will bring
to light unexplored tourism
areas.
This will encourage local tourism
and stimulate previously
disadvantaged tourism spaces.
While encouraging youth
tourism in communities.
“Tourism Trends”-Industry
18. Groove SA’s Initiatives
Create social trips that seek
to have young people in the
industry reaping the benefits
of being part of this exciting
space
Such projects will indirectly
address the negative
perception that the youth
hold, claiming that the
tourism industry is boring
and dull.
“Its your country Enjoy it”-
SAT
19. Groove SA’s Initiatives
Raise funds dedicated to
helping top performing
tourism students to
complete their studies.
This project will be a feeder
of qualified industry
entrance who will in turn
become active members of
Groove SA and plough back.
“Future of Tourism” -
Industry
20. Groove SA’s Initiatives
Host international youth
professionals or leadership
trips in South Africa.
These can be used as
exchange programs
between interested countries
where Groove SA members
can go visit other countries
while we have other
countries’ students or
professionals come visit us.
“5 in 5 goal”- SAT
21. Groove SA’s Initiatives
Create a network and
knowledge exchange
platforms for young
independent professionals
Empower them with training
and information
“Collaborate to compete”-
Industry
22. Groove SA’s Initiatives
Raise funds in order to
create opportunities for
those disadvantages
communities which fail to
take part in tourism
activities.
Expose them to landscapes
in the country which are
otherwise not accessible for
them on their own.
“Domestic tourism”-
Industry
23. Groove SA value to your business
Groove SA creates a talent pool of young influential tourism
professionals that are eager to network in order to create shared
economies.
With unlimited reach, Groove SA exposes its members to the vast
opportunities and roles within the industry through shared
information and association events.
Groove SA, aims to encourage industry growth through
mentorship, seminars and conferences.
25. Applications
We are in search for vibrant individual, playing a meaningful role in
their respective tourism sectors. Passionate in what they do and
looking to do more in changing the industry!
Application form Online and down load ready PDF file
27. Website (Digital)
Develop a Website with all the relevant Groove SA information .
The website should have the following:
Social media platforms integration
Videos
Benefits of being a Groove SA Member
Gallery
Contact details
About Groove SA
Meet the team
Groove SA Initiatives
News sections
28. Media Partners (Print)
Identify a two influential and leading media publications that speak
to the industry players from both a leisure and a business events
perspective to act as media partners.
Meetings, Business Events Africa, The Event
Mzanzi Travel, Explore Africa
29. Media opportunities (PR)
Identify established media platforms such as TV to reach the larger
majority of society.
Secure an interview that seeks to explain what this initiative is all
about
Identify established radio stations which target young South
Africans.
Arrange for an interview slot during peak times to chat about
Groove SA and drive membership.
30. Social Media(Digital)
Create a Groove Facebook Page where posts of all the fun events that
Groove SA will host will be shared.
Generate followership of the brand
Use the platform as an information tool where information regarding
events will be shared
Use the platform as a marketing tool where membership adverts will be
posted as well as event adverts will be posted.
The platform will also be used to do surveys in order to get the take of
young people on industry related matters.
The account will also be used for Geo targeting
Have the platform as a tool to use when running competitions
31. Social Media(Digital)
Create a Groove Instagram page where all the fun events that
Groove SA will host will be shared.
Generate followership of the brand
Use the platform as a tool that address the negative conceptions
that tourism is dull and boring.
Develop brand identity for Groove SA
Use the platform as an inspirational tool that aims to motivate the
youth to start looking at tourism with a fresh eye.
32. Media(Digital)
Create a You tube account where all the exciting events that Groove
SA host will be shared.
Generate followership of the brand
Use the platform as a tool that address the negative conceptions
that tourism is dull and boring.
Develop content driven engagements
Use the platform as an inspirational tool that aims to motivate the
youth to start looking at tourism with a fresh eye.
34. Funding Entities
Groove SA will be positioned as youth division of SAACI.
Government: Department of Tourism
NTO: South African Tourism
Private Sector: Tourism role players
