- The document discusses Windows Azure, a platform as a service by Microsoft that allows developers to build and host applications in the Microsoft cloud. - It highlights that Windows Azure provides a familiar development experience using technologies like Visual Studio, SQL Azure and ASP.NET, while also supporting other languages. - Pricing options are outlined on a pay-as-you-go model based on compute and storage usage, with volume discounts available.

1. Eric Nelson | Application Architect | Microsoft UKeric.nelson@microsoft.com | http://bit.ly/ericnelson | http://twitter.com/ericnell

2. Agenda

3. The Windows Azure PaaS ...makes it easy and cost effectiveto runyour applications and storeyour datainside Microsoft Data Centresusingexisting skillsand integrate with your existing on-premise applications

4. 7 things that may surprise youAzure is not just about “the next twitter”You can use C++, Java, Ruby, PhP...It is free to tryThere are hundreds of great 3rd party toolsYou can store up to 500TB of dataIt offers a full relational database for £6Millions of developers are “Azure ready”

5. Simplifying Cloud Computing

6. Software + ServicesClientPCPhoneTVTools and Cross-Platform SupportServerCloud

7. Introducing Windows Azure Platform

8. Workload Patterns Optimal for Cloud “Growing Fast“ “On and Off “ InactivityPeriod Compute Compute Average UsageUsageAverageTime Time On and off workloads (e.g. batch job)Over provisioned capacity is wasted Time to market can be cumbersome Successful services needs to grow/scale Keeping up w/growth is big IT challenge Complex lead time for deployment“Unpredictable Bursting“ “Predictable Bursting“ Compute Compute Average Usage Average Usage Time Time Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases Services with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity

9. And also “Departmental“ “I want to try something now“ Machines Machines Time Time Need to quickly provision new machines for a temporary period of timeNeed to quickly provision new machines for a departmental solution“Just store data in the Cloud“ “Extend tothe Cloud“ With all processing elsewhereExtend existing applications“Migrate existing applications“ “New hybrid services“ Benefits of reduced operational costsOn-premise and Cloud aka S+S

10. Developing Applications for Windows AzureNo up-front costs for massively scalable computing infrastructure

11. Pay for what you use, when you use it

12. Eliminate utilization concerns

13. Add compute power as business grows or demand spikes

14. No ongoing depreciation and maintenance costsFAMILIAR DEVELOPER EXPERIENCEDESIGNED FOR INTEROPERABILITYPROVEN MICROSOFT TECHNOLOGIESVisual Studio, ASP.NET, SQL Azure integration

15. Development: Visual Studio integration, offline cloud simulation

16. Maintenance: Local debugging, APIs for logging

17. Management: APIs for configuration management

18. SOAP and REST protocols

19. XML file formats

20. Commitment to support Java, PHP, Python and other popular programming languagesWindows Azure Purchasing OptionsSUBSCRIPTIONCONSUMPTIONVOLUME LICENSING“Pay as you go and grow”“Coordinated purchasing” “Value for a commitment“Low barrier to entry and flexibility