Skype is recommended for video conferencing due to its easy usability, high quality calls, and variety of free features. Key free features include calling phones and mobiles via internet, instant messaging, and file sharing. Paid premium subscriptions offer additional professional tools from $8.99/month, and business plans start at $39.95/month for benefits like screen sharing and multi-seat video calls. While basic, Skype's customer service provides support through tutorials and troubleshooting assistance.