This document summarizes a study on Apple's marketing strategies. It includes chapters on introduction, literature review, methodology, findings and data analysis, recommendations, and conclusions. The study examines how Apple uses secondary research and feedback surveys to improve products. Data shows Apple participates in health studies collecting information from over 400,000 participants. The document recommends Apple expand distribution and marketing to reach more consumers. In conclusion, Apple is innovative but could improve by contributing more to developing economies through ethical business practices.

1. A STUDY ON
A STUDY ON MARKETING STRATEGIES ON APPLE
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Presented By: AYUSHMAN SINGH RATHORE
BBA 3rd Sec(A)
A60006421162

2. CONTENT
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Chapter 1: INTRODUCTION
Chapter 2: REVIEW OF LITERATURE
Chapter 3: RESEARCH METHODOLOGY
Chapter 4: RESEARCH FINDINGS, DATA PRESENTATION AND DATA
ANALYSIS
Chapter 5: END AND RECOMMENDATIONS
REFERENCES
Chapter6: Conclusion

3. INTRODUCTION OF APPLE INC.
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Apple Computer Company was founded on
April 1, 1976, by Steve Jobs, Steve
Wozniak, and Ronald Wayne as a
partnership. The company's first product was
the Apple I, a computer designed and hand-
built entirely by Wozniak. To finance its
creation, Jobs sold his Volkswagen Bus, and
Wozniak sold his HP-65 calculator.

4. REVIEW OF LITERATURE
• Apples are an incredibly nutritious fruit that
offers multiple health benefits. They're rich in
fiber and antioxidants. Eating them is linked
to a lower risk of many chronic conditions,
including diabetes, heart disease, and cancer.
Apples may also promote weight loss and
improve gut and brain health.
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5. RESEARCH OF METHODOLGY
• How Apple uses secondary research: Apple uses secondary research such
as previous marketing research to improve on their products. They use old
information and old data to come up with new ideas for their new
launching products.
• Feedback surveys have proven to be an especially useful way for Apple to
gather customer insights. The company emails surveys to customers
immediately after they have made a purchase.
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6. DATA ANALYSIS
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Apple Inc. is a company that deals with mobile electronic devices. It was founded
by Steve Jobs. The company uses the Apple brand to market its products and
compete in the highly competitive global business environment. Some of the
areas that this company deals with include: the manufacture of personal
computers, notably the Macintosh line of computers and other consumer
electronics such as the iPod and iPhone Apple Inc. is a company that deals with
mobile electronic devices. It was founded by Steve Jobs. The company uses the
Apple brand to market its products and compete in the highly competitive global
business environment. Some of the areas that this company deals with include:
the manufacture of personal computers, notably the Macintosh line of computers
and other consumer electronics such as the iPod and iPhone.

7. RESEARCH FINDING OF APPLE
•
Apple Heart and Movement Study
• 175,000Participants
• 33 millionWorkouts logged
• 40,000Falls recorded
• Apple Women's Health Study
• 85,000Participants
• 860,000Menstrual cycles logged
• 60,000Participants recording menstrual symptoms
• Apple Hearing Study
• 160,000Participants
• 430 millionHours of sound collected
• 260,000Hearing tests
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8. DATA PRESENTATION OF APPLE
• Apple may collect data about you from
other individuals — for example, if that
individual has sent you a product or
gift card, invited you to participate in an
Apple service or forum, or shared
content with you. At Your Direction. You
may direct other individuals or third parties
to share data with Apple.
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9. END AND
RECOMMENDATIONS
You can turn off personalization features in the App Store, Book Store, iTunes Store,
Apple TV, and Podcasts by turning off Personalized Recommendations for your Apple ID.
On iOS and iPad IOS devices, go to Settings > [your name] > Media & Purchases >
View Account, and then tap to turn off Personalized Recommendations
In Apple's case, the following are the most significant
opportunities: Expansion of the distribution network
for wider consumer electronics market reach. More
widespread and aggressive marketing for higher sales
volumes based on high demand. Development of new
product lines in consumer electronics and online
services
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10. THE COORDINATION OF PLAN
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Planning is a conscious process of selecting and developing the best course of action to
accomplish clearly defined objectives. A good planning involves three elements: a vision;
an agenda and set of priorities and scale of operation. A good plan articulates a vision of
the institution in the language and symbols by which it comes to understand what the
institution wants to become and achieve. Vision statements are avowal of purpose that
relates to the present contexts and long-term expectations.
Planning involves a series of successive steps
(i) determination of the objective;
(ii) consideration of possible courses of action to achieve the objective
(iii) selection of the best course of action
Thus, planning may be considered as a rational, dynamic and integrative process.

11. REFERENCES OF APPLE
• [1]
http://geocoder.ibegin.com/downloads.php.
• [2] ZIP code: http://en.wikipedia.org/wiki/ZIP
code.
• [3] R B'Far,, Mobile Computing Principles:
Designing and Developing Mobile
Applications with UML and XML, Cambridge
University Press, 2004.
• [4] Core Location Framework Reference,
Apple documentation 11

12. RESULT AND CONCLUSION
The main conclusion that can be drawn is we found to be the most
interesting about Apple is how they are very innovative and early adapters.
Apple is usually the first company to come out with a new product line before
anyone else. This is very risky but it seems to be working to Apples advantage.
This shows that taking risks can sometimes make or break you and Apple has
great potential and has a lot to improve. Currently, Apple is demonstrating
negative aspects of TNCs, contributing to international debt crisis through
exploitation of workers. In a way, Apple is promoting debt crisis in LDCs by
accessing their labour and raw materials on the cheapest possible terms. If it
is willing to play the role of a beneficial TNC, the global economy can certainly
benefit. Furthermore, people in the least developed countries, and the
environment, will benefit as well. This requires a change from all
stakeholders: the company itself, the consumers, the shareholders, and the
workers. It is important for a TNC to progress towards beneficial behaviour
because this can determine people's view on progressing towards further
globalization, as influenced by neo-liberalism.
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