This document provides a comparison of Axis Bank and HDFC Bank from the client perspective in Ahmedabad. It discusses the history and development of both banks. Axis Bank was established in 1994 while HDFC Bank was incorporated in 1994 as well. HDFC Bank has a larger branch network across India compared to Axis Bank. The document also examines the products, services, marketing strategies and human resources of both banks. It provides data on the growth of branches, deposits, advances and profits for each bank. The document concludes with a chapter on research methodology used for the comparative study and an analysis of findings from a survey of bank customers.

1. COMPARISION OF AXIS BANK
AND HDFC BANK FORM THE
CLIENT POINT OF VIEW IN
AHMEDABAD

2. CHAPTER:1
INTRODUCTION

3. History of AXIS Bank
 Axis Bank is one of the few private banks to have began
operations in 1994.
 The bank was promoted in 1993 jointly by the administrator of
the specified undertaking of the
• unit trust of India(UTI),
• life insurance corporation of India(LIC),
• general insurance corporation ltd.(GIC),
• national insurance company ltd.,
• The new India assurance company,
• The oriental insurance corporation,
• United insurance company ltd.

4. HISTORY OF HDFC BANK
 The HDFC bank was incorporated on august 1994 by
the name of ‘HDFC bank limited’, with its registered
office in Mumbai ,India. The housing development
finance corporation (HDFC) was amongst the first to
receive an ‘in principle’ approval from the reserved
bank of India (RBI) to set up a bank in the private
sector as part of the RBI’s liberalization of the Indian
banking industry in 1994.
 HDFC bank is headquartered in Mumbai. The bank at
present has enviable network of over 1416 branches
spread over 550 cities across India.

5.  HDFC has developed significant expertise in retail
mortgage loans to different market segments and also
has a large corporate client base for its housing related
credit facilities.
 HDFC was ideally positioned to promote a bank in
Indian environment.
 The shares are listed on the Bombay stock exchange
limited and the national stock exchange of India
limited. The bank’s American depository shares(ADSs)
are listed on the New york exchange(NYSE) under the
symbol “HDB” and the bank’s global depository
receipts (GDRs) are listed on Luxembourg stock
exchange.

6. REBRANDING

7.  The name was taken into effect consequent to the
approval of share holders, reserve bank of India and
the central government(registrar of companies).
 The UTI brand in owned by UTI assets management
company.
 The bank would change logo and colour of logo the
bank is likely to spend around rs.50 corer in the
rebranding exercise.
 The bank acquired the services of Ogilvy & Mather
to design and implement the rebranding campaign.

8.  The new name was chosen considering the bank’s
pan-Indian as well as international presence.
 The first time that a bank has dropped an established
brand for an unknown name.
 The name AXIS is chosen as it is simple and it
conveys a sense of solidity and a sense of maturity. It
also has a universal appeal.

9.  DEVELOPMENT OF AXIS BANK
 As of 31 Dec. 2013, approximately 43% of the
shares are owned by Foreign Institutional
Investors.
 Promoters ( UTI, LIC and GIC), who
collectively held approx.
 34% of the shares, are all entities owned and
controlled by the Government of India.
 The remaining 23% shares are owned by
corporate bodies, financial institutions and
individual investors among others.

10. DEVELOPMENT OF HDFC BANK
 HDFC bank proposed to launch tele-banking for
the first time.
 HDFC bank proposes to strengthen its branch
network in Calcutta with the addition of two new
in June in Mumbai at its Kandivali branch.
 HDFC bank has drawn up lanes to become a niche
player in corporate banking by sticking to top-rung
corporates.
 HDFC bank has become the first private sector
bank to conclude a structured interest rate option
deal.

11.  HDFC has introduced a new loan product for
the payment of betterment fees announced by
the Bangalore mahan agar palike.
 The bank provides phone-banking facility.
HDFC has tied up with visa international to
offer its debit card.

12. PRODUCT AND SERVICES OF AXIS
BANK AND HDFC BANK
 Treasury operations
 Retail banking
 Corporate/wholesale banking
 NRI services
 Business banking
 Investment banking
 Leading to small and medium enterprises
 Agriculture banking
 Advisory services
 Ping pay

13. MARKETING STRATEGY
STRATEGY OF HDFC BANK :
 Operational strategy HDFC bank has been a
consistent player in the banking industry and
has always been trying to produce the well
balance and right mix of products and services
for both of its customers in retail base and
corporate base. HDFC bank operates in a
highly amounted environment in terms of
information technology and communication
system. All the bank’s branches have online
connectivity, which enables the bank to offer
speedy funds transfer facilities to its customers.

14. HDFC bank delivers high quality service with superior
execution bank tries to deliver efficient service with rapid
response time. Bank's focus on personalized services tries to
draws customers to the products and increases existing
customer loyalty.
HDFC offers a wide range of product whether in retail or
wholesale banking, the bank tries to be a “one-stop shop” for
the customer’s banking needs. The wide range of products
create multiple cross selling opportunities and bank and
improves customer retention rate.

15. STRATEGY OF AXIS BANK:
It look a good mix of some common sense, some keen
observation of the world around and some analytics led
number crunching, to crack the code. The marketing team
thus managed to identify the space, as yet, largely
unoccupied by any of the bank cards in a wholesome
manner, and one that binds a large part of this country-
movies.
The process of brand-change started around 2007 when
the UTI changed it’s name to axis bank-largely
necessitated, owing to the fact that it had permission to use
the UTI name only till early 2008. It provided a blessing in
disguise and in a way, led to the birth of the fledgling Axis
bank.

16. HUMAN RESOURCE EMPLOYED-
BRANCH NETWORK OFAXIS BANK AND
HDFC BANK
AXIS BANK HDFC BANK
Axis bank is the third largest private
sector bank in India.
HDFC bank is the one of the largest
private sector bank in India.
UTI change his name as axis bank in
1994.
HDFC bank was founded in 1994
Axis bank offers the entire spectrum
financial services to customer segments
covering large and incorporates,
MSME, agriculture and retail business.
HDFC bank is the structure enables the
branch staff to focus on customer’s
services and selling our products all of
branches are electronically linked so
that customers can access their accounts
from any branch regardless of where
they have their account.

17. AXIS bank is the overseas operation
of the bank spread over eight
international offices with branches at
Singapore, Hong Kong, Dubai,
Colombia, and shanghai,
representations offices at Dubai and
Abu Dhabi and an overseas
subsidiary at London, UK.
HDFC bank branch network covers
316 cities India with 182 branches
concentrated in the four largest cities
Mumbai, Delhi, Chennai and
Kolkata.
AXIS bank continues to focus on
traditional channels increasing its
physical distribution footprint.
HDFC bank is branches focus
exclusively on providing retail services
and products and also wholesale
services, the range of products and
services available at each branch
depends in part on the size and location
of the branch.
AXIS bank branches in
India,Assam,Chhatisgarh,delhi,Haryana
,Jharkhand,Guja-
rat,WestBengal,Uttarpradesh,tamilnadu,
etc.
HDFC bank has list of branches in
India,Assam,Chhatisgarh,delhi,Haryana
,Jharkhand,Guja-
rat,madhyapradesh,Meghalya, Orissa,
Rajasthan, etc.

18. AXIS bank has 7 branches in
Ahmadabad district of Gujarat
state, Ashram road, C.G road,
hatkeshwar, Odhav, Rannip,
satellite, viramgaam.
HDFC bank has list of branches in
Ahmadabad district of
Gujarat,dharnidhar,ghatlodya,kank
aria,maninagar,memnagar,ranip,sa
nand,saraspur, naroda, sarangpur,
vejalpur, usmanpura, etc.
AXIS bank offers a wide spectrum of
financial services to the corporate
sector the growing SME sector and
the agriculture sector.
HDFC bank as of march 31, 2007,a
total of 195 of our branches(not
including extension counter)were in
such semi urbun of rural areas.
AXIS bank branch licensing
condition, the RBI requires that at
least 25% of AXIS branches(not
including extension counters)be
located in semi-urban or rural areas.
As same in HDFC bank.

19. GROWTH OF AXIS BANK:
Busine
ss per
emplo
yee
Profit
per
emplo
yee
Staff
streng
th
(numb
er)
No. of
Branc
hes
Deposi
t per
emplo
yee
Advan
ced
per
emplo
yee
Cost
per
emplo
yee
Establish
ment per
employee
201
0-11
13.66 14.00 26435 1393 7.18 5.40 0.18 1613.90
201
1-12
12.76 14.00 31738 1620 6.93 5.34 0.18 2080.17

20. GROWTH OF HDFC BANK:
Busine
ss per
emplo
yee
Profit
per
emplo
yee
Staff
streng
th
(numb
er)
No. of
Branc
hes
Deposi
t per
emplo
yee
Advan
ced
per
emplo
yee
Cost
per
emplo
yee
Establish
ment per
employee
2010
-11
6.53 7.37 55752 1986 3.74 2.86 0.12 2836.04
2011
-12
6.54 8.12 66076 2544 3.73 2.95 0.13 3399.91

21. CHAPTER: 2
RESEARCH
METHODOLOGY

22. OBJECTIVES:
 To compare the products and services of Axis bank and HDFC
bank.
 To compare a customer’s view point about both the banks.
 To understand how to increase the customers satisfaction level.
 To know the upcoming modern facilities provided by the bank.
 It gives the knowledge about which age group prefers more of the
banking services.
 It compares the study that which bank is preferred by the
customers.
 To conduct study of the types of account the customers hold in
different banks.
 Customer’s viewpoint and expectations about the product and
services of the bank.

23.  We can come to know by the study that whether the customers
are aware about the different services provided by the bank
 To know who influences the clients to open bank account
 A detailed study gives the analysis that which kind of age group
demands what kind of products and services in banking
 This study also gives the information about remarks on services
of the bank
 We also get to know about the customer’s interest in the types of
product and services provided by the bank.
 This study also gives us an idea about the problems that the
consumers are facing regarding the bank
 To know the overall satisfaction of consumer for both banks
 The achievement and awards obtained by the bank
 We can get to know how aware the people are towards the bank
sector

24. SOURCES OF DATA:
 (a) Secondary data:
 We have collected information majorly from
 Google and internet
 Scribd application
 (b) Primary data:
 Population- Ahmedabad city
 Sampling elements- An individual who has a bank account
in either/both
 Axis and HDFC bank or at least knows about them.

25. SAMPLING METHOD AND
SAMPLING SIZE
 Sampling method: We chose a sample size of
200 respondents as suggested by the guide. All
the respondents were the customers of different
banks. The method was simple random sampling
method.
 Sample size: 200

26. LIMITATIONS
 Due to the comparative study and analysis there are certain
limitations which have to be kept in mind which are as
follows:
 Data can be outdated.
 Sometimes figures are taken approximately.
 Convincing people for a proper interviewing becomes very
difficult, as people generally are not ready to give personal
details.
 The data and figures keeps on changing time to time.
 Due to financial and time constraints a cluster analysis of the
population so as to get better results was not feasible.

27. CHAPTER:3
ANALYSIS AND FINDINGS

28. Q.1 Which age group do you
belong to?
41%
31%
23%
6%
Less than 25
25 to 40
40 to 60
>60

29. Q-2 What is your occupation?
28%
19%
27%
14%
11%
2% Services
Business
Students
Housewife
Retired
Others

30. Q-3 Please specify your annual
income:
34%
35%
20%
11%
<5 Lakhs
5 to 10 lakhs
10 to 20 lakhs
>20 lakhs

31. Q-4 Name the back with which you
have an account?
30%
36%
35%
0%
Axis Bank
HDFC Bank
Others

32. Q-5 What kind of account do you
have in the bank?
22%
11%
11%
5%7%
13%
15%
8%
4% 4%
Saving A/c
Current A/c
Fixed Deposit
NRI A/c
DE mat A/c
Credit Card
Debit Card
Insurance
Mutual funds
Loan

33. Q-6 While opening an account rank
your expectations from a bank?
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
10.00%
%
%2
%3
%4
%5

34. Q-7 Since how long you are
associated with the bank?
15%
43%
25%
17%
<6 months
6 MTh to 2yr
2 to 5 years
> 5 years

35. Q-8 What are reasons that attract
you to be a customer of the bank?
21%
30%
17%
11%
22%
Its Image
Its services
Products
Staff
All of
above

36. Q-9 Are you aware of the different
services offered by the bank?
75%
25%
0%0%
Yes
No

37. Q-10 Who influenced you to open an
account in that particular bank?
15%
14%
29%
32%
12%
Bank Employees
Prospectus
Advertisement
Friends & relatives
Others

38. Q-11 Your remark on the services of
the bank?
50%
37%
14%
Excellent
Good
Average
Poor

39. Q-12 In comparison to Axis bank
how would you rate HDFC bank?
36%
43%
21%
Excellent
Good
Average
Poor

40. Q-13 Which of these products and
services are you more interested in
which bank?
21%
9%
14%
2%6%
13%
14%
7%
6%
8%
Saving A/c
Current A/c
Fixed Deposit
NRI A/c
DE mat A/c
Credit Card
Debit Card
Insurance
Mutual funds
Loan

41. Q-14 Which of the following extra
services of the banks would you like
to avail of?
12%
23%
12%
14%
13%
3%
23%
Phone Banking
ATM
Net Banking
Mobile Banking
Bill payment
None of these
All of above

42. Q-15 Any problem you are facing
regarding the bank?
17%
22%
19%
43%
Timeliness
Customer relationship
Infrastructure
Other, please specify

43. Q-16 How likely you recommend
bank services to a friend or
colleague?
7%
10%
14%
44%
25%
Very unlikely
Somewhat unlikely
Neither likely nor unlikely
Very likely
Somewhat likely

44. Q-17 What is your overall
satisfaction rating with which of
bank?
2%6%
25%
44%
23%
Very dissatisfied
Somewhat dissatisfied
Neither satisfied nor dissatisfied
Very satisfied
Somewhat satisfied

45. Gender:-
50%50%
Sales
Male Female

46. CHAPTER:4
RECOMMENDATIONS
AND CONCLUSION

47. RECOMMENDATIONS:
 They need to serve their customers with the best services.
 They need to be patient while attending their customers and
they have to patiently clear all the queries of their customers.
 They have to do their work faster. The work process should
consist less formalities.
 They need to emphasize the quality of services that they
provide to the customers.
 The services they provide to the customer are in a way going to
go to different people. One person will tell other about the
services of the bank and that is how they can increase their
goodwill by attending all their customers nicely.

48. CONCLUSION:
 The study as mainly about the customer’s behaviors as
how they think about the bank and what they want from it.
Even in what manner they make the decision of going to
the respective bank.
 The bank should try to increase their technology time to
time.
 The bond between the customers of the bank is very strong
as they focus on retaining their customers.
 The bank should focus more on mass banking in order to
increase their market share. They should launch such
products which should be in the reach of the lower middle
class people as Ahmadabad city consist more of such
people.