Ticketmaster will share their playbill to managing and optimizing their AWS deployment in real-time. Learn how this ticket-sales giant was able to deploy, train and obtain utilization of the Cloudyn solution for their significant AWS deployment - and get rapid results. Ticketmaster relies on a large and dynamic AWS workload of thousands of instances across multiple regions and availability zones. As their reliance on the cloud increases, so does their need for actionable insights. Using Cloudyn, Ticketmaster is now able to confidently grow their cloud and focus efforts on expanding their core business. In this session, presenters will also demonstrate how to use big data analytics to manage and optimize cloud investments, and leverage best practices to realize cloud potential. Attendees will also hear about cloud industry trends, the latest developments in optimization and how to plan for 2017. Session sponsored by Cloudyn.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
November 30, 2016
Setting the Stage for Instant Success
Getting the Most out of your AWS Deployment

2. SETTING THE
STAGE
FOR INSTANT
SUCCESS
GETTING THE MOST OUT OF
YOUR AWS DEPLOYMENT

3. Introducing…
Brent Eubanks
VP Technology
& Optimization
Ticketmaster
Vittaly Tavor
CoFounder
& VP Product
Cloudyn

4. • Cloud cost as a metric – is it operational or financial?
• What Ticketmaster learned from their early adventures in the cloud
• How to use big data to measure cloud efficiencies
• Cloud industry trends and insights
What to Expect from the Session

5. Visual insights: See it. Get it.
Accountability: Take charge.
Optimization: Make it better.
Multi-Cloud: Get it done.
CLOUD MANAGEMENT
JUST GOT EASIER!
1 POWERFUL CONSOLE FOR
HYBRID, MULTI-CLOUD
MANAGEMENT

6. TICKETMASTER’S
EARLY
ADVENTURES
IN THE CLOUD

7. Global Leader in Live Entertainment
37
63
25,500
3,300
countries
million fans connected
with live concerts
events
artists
530million fans
attended live
concerts
$25B
GTV ticket value

8. Ticketmaster’s early adventures in the cloudTicketmaster’s Early Adventures in the Cloud
Motivation Facts & Stats What was Missing
Who has an AWS Account?
How much am I spending?
Single Payer?
Over 50 AWS accounts
1,000’s of instances
PB’s of storage
15 AZ’s (UTR)
• Product teams own costs, control,
optimization and budget management now
• What to optimize
• Technical evidence for change
• Financial results tracking
• Pre-built tailored widgets, reports, alerts
relevant to persona (Exec, Dir, Engineer)

9. Challenges Solutions Guidance
Different groups
want different views
Create multiple
billing entities
Know your end-users
and their needs
So much Cloud
Confusion
Educate the community with
case studies and processes
•Workload specific modelling process
•Decision support evidence
Finance team: How to
create cost allocation
models and chargeback?
Define and reconcile
“multiple sources of
truth” including Cloudyn
Must be external to
the Cloud provider

10. The Bottom Line:
Business Justification
KPIs and
how we measure them
Overall strategy
& business targets
• Work, Value and Cost
• IT Value Tracking and Trend
• Cleanup Winners Board and Improvement
Prioritization Board
• Products run more efficient while balancing quality,
performance, risk and costs
• IT Finance and IT Business Mgt providing clarity
like never before
• Agility by product teams who
continually raise fan experience
and product profitability

11. GROW YOUR
CLOUD WITH
CONFIDENCE
Benefits of Visibility
and Optimization

12. Grow your Cloud with Confidence
Ticketmaster’s 3 phases for growing your cloud
PHASE 1
End Users
PHASE 2
Execs/Finance
PHASE 3
Delivery Teams
• Enables flexibility to have their own insights
• Helps educate them on what they do
• And what they could optimize
• They want questions answered
• Mix data sources to provide an up-to-date
pulse of the organization
• Data from Cloudyn  munge
• Enables more sophisticated algorithms
to allow automated decision-making

13. Product Principles
? ? ? ? ? ?
? ? ? ? ? ?
? ? ? ? ? ?
? ? ? ? ? ?
? ? ? ? ? ?
? ? ? ? ? ?
QA
Server
Stage
Env
Prod
AZ
HA/DR
AZ
Traffic
Mgmt
Dev
VM
CI/CD
Tests
Biz Metrics + Context
Web
Servers
Application
User DB
Analytics
DB
Queue

14. FINANCIAL
EVIDENCE
REPORTING
What do
the financial
results of Product
Fitting look like?
Get more work for
less costs…
continuously

15. FINANCIAL
EVIDENCE
REPORTING

16. BENEFITS
OF VISIBILITY
AND
OPTIMIZATION
Inventory Items
“What do I have running and where?”
Financials
“How much does it cost me
(now & over time)?”
Clean-up & Optimization
• “Do we have waste? Is there
low-hanging fruit to pick?“
• “Can this workload/app work
better?”

17. USING
BIG DATA
TO MANAGE
AND OPTIMIZE
CLOUD
INVESTMENTS

18. Generate technology-
agnostic metrics
Compare existing on-premises
and AWS metrics
Watch the value of AWS
improve over time

19. The ROI – Real-Time Results, Metrics, KPIs
44% 72% 80%
off instance
hour costs
since May peak
off GB RAM
hour costs
off CPU core
hour costs for
that Product’s
platform costs

20. The ROI – Real-Time Results, Metrics, KPIs
44% 72% 80%
off instance
hour costs
since May peak
off GB RAM
hour costs
off CPU core
hour costs for
that Product’s
platform costs
The ROI – Real-Time Results, Metrics, KPIs
Cost Per CPU Core Hour Cost Per GB RAM Hour

21. The ROI – Real-Time Results, Metrics, KPIsThe ROI – Real-Time Results, Metrics, KPIs
Cost Per CPU Core Hour Cost Per GB RAM HourTech Unit Costs

22. JUST TO
REVIEW
• Cloud cost is an Operational
and Financial metric
• Lessons learned from
Ticketmaster’s early
adventures
• How we use big data to
measure cloud efficiencies

23. CLOUDYN’S
hybrid, multi-cloud
management
solution
enables real
& measurable
cloud success.

24. Granular
Visibility
Enterprise
Accountability
Continuous
Optimization
One powerful hybrid
cloud console provides
CLOUDYN’S
hybrid, multi-cloud
management
solution
enables real
& measurable
cloud success

25. • Unmonitored cost = billing surprise
• Developers love large resources!
• Easy to provision – easy to forget
• APM tools can’t detect cloud-specific
anomalies
Data here represents ACME Corp.
Cloud cost
as a metric
is operational and
financial!

26. No Responsibility
without Accountability
• Lack of accountability increases
resource sprawl
• Give your users visibility and
transparency over their usage
and cost in the cloud
• Employ modern, cloud-oriented
chargeback methods

27. OPTIMIZATION
IS NOT A
ONE-TIME
SHOT
• Healthy businesses grow and change
• Changes create inefficiencies
• New projects
• Workload changes
• New cloud options
• People switch roles

28. • Average cost of compute power
• Unutilized/underutilized resources
• Pricing plans
• Public/Private mix
• Cloud ROI
• Business metrics
• Optimizing performance
• Activity based costing
Efficiency Parameters
CloudynDex
Cloud Efficiency Industry Benchmark
& Actionable Recommendations
Industry
Average
High Cloud
Efficiency
Low Cloud
Efficiency
%ofEnterprises
You are
here
Here’s what you
need to do to
become more
efficient
You are
here
Here’s what you
need to do to
optimize

29. Enterprises
& MSPs Select Cloudyn

30. REAL &
MEASURABLE
CLOUD
SUCCESS
REQUIRES

31. REAL &
MEASURABLE
CLOUD
SUCCESS
REQUIRES
+
Full Visibility
& Accountability
Constant
Optimization

32. REAL &
MEASURABLE
CLOUD
SUCCESS
REQUIRES
across all clouds,
from a single
pane of glass
+
Full Visibility
& Accountability
Continuous
Optimization

33. Q&
A

34. Cloudyn live
on the new
AWS
Marketplace

35. Thank you!
Meet Ticketmaster & Cloudyn @Booth 2225

36. Remember to complete
your evaluations!