AWS Enterprise Professional Services offers a global consulting practice that can help your organization improve time-to-value and lower operational risks for your cloud projects. Presented by Ken Sansom

1. Amazon Web Services
Professional Services
Ken Sansom – ksansom@amazon.com

2. Tenets – Things We Believe
• Customers Get Best Results From Combination Of AWS
Specialists and AWS Partners
• Reusability and Automation Are Keys to Improved Time to
Value for Customers
• Working Together We Can Sell and Deliver Bigger Impact
Than We Can Separately
• AWS Professional Services is designed to Complement, not
compete with our Partners

3. Working Together
• Joint Strategic and Account Planning
• AWS Pro Serve Inside
(sub-contracting to Partners)
• Partner Bootcamps: India, Australia, Japan
• Mini-Partner Sessions: Australia, China
• Frameworks and Methodology
• Investing in Industry Solutions
• Developing and sharing Thought
Leadership
• Investing in Quickstarts
Frameworks /
Methodology
Joint POC’s
Joint
Engagements
ISV / Industry
Solutions
Ecosystem
Partner Boot
camps
Artifacts /
Quickstarts
Partners

4. AWS Professional Services
Enterprise
Customers
Predictable
Delivery
Method
Proven
Best
Practices
Consistent
Accelerated
Results
Capable
Trusted
Advisory
Global consulting workforce
of skilled expert delivering
business and IT thought
leadership.
Value-driven projects
focusing on quality of
results, knowledge transfer
and customer satisfaction.
Deep integration with
AWS subject matter
experts enables application of
proven patterns and practices.
Enterprise Transformation
Framework assures
optimized delivery of
prioritized initiatives.

5. AWS Enterprise Engagement Model
The
Customer
Account
Manager
Solution
Architect &
Biz Dev
Support
Technical
Account
Manager
(TAM)
Partner(s)
(Sis, ISVs, &
MSPs)
Pro Services
Consultant
Training and
Certification
PS Unique Value
• Best Practices
• Specialty Expertise
• Internal Access
• Accountability
Example Partners
• Megazone
• Accenture
• Wipro
• 2nd Watch
+

6. AWS Professional Services Practice Team

7. AWS Partners (SI, ISV, MSP)
Complementary by Design
• Largest Enterprises (G2000)
• Largest IT Shops ($500M+)
• Large High Risk Projects
• Newest AWS web services
• New types of workloads
• Platform not decided
• Customer mandated
• Strategic relationships
• Recovery missions
Market Maturity
AWS Professional Services

8. Technology Alone is Not the Answer
AWS Cloud Adoption Framework (CAF)
Comprehensive framework that helps bring together people, process and
technology to reduce the time and cost of deployment
consistent proven repeatable

9. AWS Cloud Adoption Framework
The AWS CAF organizes and describes
the perspectives in planning, creating,
managing, and supporting a modern IT
service.
Offers practical guidance and
comprehensive guidelines for
establishing, developing and running
AWS cloud-enabled environments.
It provides a structure where business
and IT can work together towards
common strategy and vision, supported
by modern IT automation and process
optimization.
People
Perspective
Process
Perspective
Security
Perspective
Maturity
Perspective
Platform
Perspective
Operating
Perspective
Business
Perspective

10. CAF Core Perspectives
Process Perspective
Managing portfolios, programs and projects
to deliver expected business outcome on
time and within budget, while keeping risks
at acceptable levels.
People Perspective
Defining and acquiring the skills needed to
adopt the AWS cloud platform. Examples
guidance include role descriptions, training,
certification and mentoring.
Maturity Perspective
Defining the target state architecture of the
organization and creating the required
blueprints and roadmaps.
Platform Perspective
Represents the technology services of the
AWS cloud platform. Provides patterns,
guidance, and tools for optimal use of the
technology services and services to
implement.
Operating Perspective
Represents the ongoing management of the
functioning IT environment of AWS.
Provides process, guidance and tools for
optimum operational service management of
the AWS environment.
Security Perspective
Defining and implementing the required
levels of security, governance, and risk
management to achieve compliance.
Business Perspective
Identifying, delivering, and measuring
business impact using architectural
approaches that align technical delivery to
business imperatives.

11. Value Analysis
Architecture Jumpstart
Security Playbook
Applications Assessment
Operational Healthcheck
Skills Assessment
Resident Architect
AWS Cloud Adoption
Framework
AWS Cloud Adoption
Methodology
Enterprise Accelerators
Body of Knowledge
Domains, Concepts
Patterns, Best Practices
Structures, Dependencies
Delivery Process
Methods, inputs, outputs, swim-lanes
Delivery process and milestones
Tasks, sequences and results
Managed IP & Tooling
Scenarios, stakeholders, pain points,
value proposition, time/cost/effort, templates,
checklists, tools
AWS Cloud Adoption Framework (CAF)
Download the CAF Whitepaper:
http://d0.awsstatic.com/whitepapers/aws_cloud_adoption_framework.pdf

12. Process
People
Operating
Maturity
Enterprise Accelerators
Security
Platform
Business
AWSCloudAdoptionFramework(CAF)
http://aws.amazon.com/professional-services/
Value Analysis – collect/compare costs, utilization, cost/benefit (5-15days)
Architecture Jumpstart – network architecture, VPC, VPN, DX, IAM (10-20 days)
Security Playbook – security architecture, map controls to policies (10-20 days)
Applications Assessment – evaluate cost/benefit & prioritize (20-40 days)
Operational Healthcheck – audit of security, availability, cost (10-15 days)
Skills Assessment – define training curriculum by role; schedule (1-3 days)
Resident Architect – AWS cloud architect; cloud maturity advisor (6-12 months)

13. Architecture Jumpstart
The Architecture Jumpstart helps you build an essential foundation for your enterprise cloud strategy,
focusing on key components of AWS, such as Virtual Private Cloud (VPC), Direct Connect, and Identity
and Access Management (IAM), while helping you implement your first workload.
Key Activities:
• Essentials Workshop (Account, Billing)
• Virtual Private Cloud (VPC) Design
• Architecture Plan and Design Workshop
• IAM Workshop Design and Build Assistance
• Static Workload Migration PoC
Outcomes:
 Advise on Deployment based on AWS Best Practices
 Reference Architecture
 Comprehensive Migration Plan
Timeframe: 10-20 Days

14. Application Portfolio Assessment
Leverage AWS Proserve expertise and best practices to accelerate cloud transformation and
adoption by right-sizing and rapidly deploying applications to generate quick wins. Reduce
application complexity and operational costs while increasing ROI.
Key Activities:
• Identify Key Requirements and Constraints
• Collect Application Data, Cost Structures
• Develop Assessment Criteria
• Construct Solution Architecture and Populate AWS Cost Templates
• Review Finding with Stakeholders
Outcomes:
 Application Portfolio Analysis
 Cost Benefit Analysis
 Recommended Workload Prioritization
Timeframe: 20-40 Days

15. Security Operations Playbook
The Security Operations Playbook helps you secure your AWS foundation and prepare for
operating sensitive workloads in AWS. Experts from the Security, Risk and Compliance
(SRC) practice help you assess your current AWS state, develop and refine your security
strategy for applications in AWS.
Key Activities:
• Facilitate security workshops with your enterprise architecture, infrastructure and
security teams
• Assessment of current state security strategy
• Map transformative cloud security principles to operational processes
Outcomes:
 Security Operations Playbook
 Security Reference Architecture
Timeframe: 10-20 Days

16. Resident Architect
The AWS Professional Services Resident Architect program provides you with an on-site trusted
advisor, using a proven delivery framework and access to AWS subject matter experts to help you
build a solid foundation on your journey to cloud
Key Activities:
• Establish Business / Technology Roadmaps
• Current State Assessment, Future State Architecture and Gap Analysis
• Develop KPI’s and Success Metrics
• Technology Leadership and Guidance
Outcomes:
 Business and IT Strategy
 Governance and Compliance Recommendations
 Reference Architectures and Adoption Roadmap
 Operational Guidelines
Timeframe: 6-12 Months

17. IT Transformation
Strategy and
Planning
Business Value
Modeling
Skills and
Readiness
Governance &
Controls
Partnerships
New Capability Deployments Legacy Workload Migrations
Security &
Compliance
Infrastructure
Architecture
Application
Optimization
Big Data
Analytics
Operational
Integration
Workshops/POC/Prototypes on Specific Services (eg. CloudFormation, Redshift, Workspaces)
Resident Architect
Joint Engagement - Available AWS Specialists
Enterprise
Journey
Advisory
Services
Domain
Expertise
Oversight &
Guidance
Skills
Transfer
Specific
Workloads
Full Team
Specialists
Individual

18. SOW
SOW
Engaging Prof Services With Partners
Rate structure
• Time & Materials
• $2000-$3000/day
• + Actual expenses
• Above most Partners
• Invoice Monthly
• Goal is to put an economic
value on it and be self-
funding, not revenue & profit
Click
Through EA NDA
ISA
SOW
Ts & Cs
1 Time
1 Page
Tasks
Deliverables
Rates

19. Contract Arrangements
Partner
AWS
Pro Serve
Customer Customer
Partner
AWS
Pro Serve
AWS
Pro Serve
Partner
Customer

20. Quick Start Deployments - http://aws.amazon.com/quickstart
Single-button deployment
launches stack
CloudFormation template
Deployment guide explains
architecture, implementation, best
practices, customization

21. Current Quick Starts
1. Active Directory Domain Services
2. Remote Desktop Gateway
3. SQL Server Enterprise 2012/2014
4. SharePoint Server 2013
5. Exchange Server 2013
6. Windows PowerShell DSC
7. Cloudera Enterprise Data Hub
8. SAP HANA
http://aws.amazon.com/quickstart
AWS Quick Starts FAQ
To extend templates and scripts, visit our
GitHub repository
Post feedback on the AWS Quick Start
Discussion Forum
Contact the team directly at
quickstart@amazon.com

22. Examples of how we are working together with Partners
• Korean Resident Architect at Partner
• Large Australian Public Sector Resident Architect
• Singapore Referral
• China Partner Training
• Japan Partner Bootcamp & Collaboration

23. Let’s work together!