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People Browsr Keynote
1. Intelligent Stream Mining and Strategic Response Solutions “ Real-time Internet conversations occur on many platforms from blogs to social media sites and new web superstars like Twitter. Tools that you have used in the past, like Google or their email alerts, cannot keep pace with these conversations.”
2. Our Core Strategy Build Web Apps and Services that look into the Data Mine: Live Data Mine of Conversations and Mentions Social Search Engagement Work Flow Real Time & Historical Analysis
8. Leaders and Marketers Who We Are Dave Mathews - Business & product dev. for companies large and small. 53 patents. Priscilla Scala – PB product Manager Nicole Meikle – Designer Extraordinaire Jodee Rich - Team leader Jean Russell - NurtureGirl Becky Wang – Business Development LA Gloria Fumagalli – Campaign Manager
24. Doritos and Bud Light ran a series of themed ads Doritos ran more ads and received more positive sentiment tweets
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29. SuperBowl By Volume Mullen and Radian6 O’Reilly and PeopleBrowsr O’Reilly and PeopleBrowsr By Volume By Positive http://www.slideshare.net/peoplebrowsr/superbowl-3231030 Contact me for an xls of the Brands Tweets [email_address]
30. Hollywood Company Size: $200 Million in Revenue Social Media Spend: $20K Goal: Evaluate impact of non-Traditional Media on the Social Media sphere
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46. Filtering a high Velocity Stream Seek an effective way to measure brand sentiment accurately. The goal is to find a list of influencers speaking in both positive and negative terms and engage. Risks: Stream includes spam, affiliates, and other non-relevant mentions . Velocity 10,000 Mentions/day
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48. Sentiment Analysis 95% accuracy Vs 70-80% automation alone SENTIMENT Build a live stream Analyze with a special dictionary I ncrease quality with Real-time human re-sorting HISTORICAL ARCHIVE Identify Keyword @name Set Time Length (30d) Search archive (360d)
49. one we build a live stream for an industry or a group using @Names or Keywords. Eg: Foo Camp attendees and the companies that they represent or Airlines. How it works
50. How it works two we then analyze that stream with a special dictionary for the industry or group and sort the results into buckets.
51. How it works three increase quality with real time human re-sorting
