Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation given by Aviva discusses the challenges organizations are facing due to the continued macro economic uncertainty and changing consumer behavior.
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation discusses Accenture’s distributed consulting model
Seminar 2: Testing The Water: Market Research and Validation
Date: Thursday 15 March 2012
Time: 5.30pm-7.00pm
Venue: Cambridge campus (LAB026) - Chelmsford campus (MAB221)
You have a great idea but will anyone actually want to buy it. Understanding the market you're in, what your customers actually want and who you're going to be up against is key if you want to be a success.
Guest speaker: Stewart McTavish, Innovation Director, IdeaSpace
Stewart McTavish is the Innovation and Support Director at the University of Cambridge ideaSpace. Before joining the ideaSpace he founded three ventures in web and media. At ideaSpace Stew helps advise and connect entrepreneurs.
Predicting Customer Behavior - An Introduction to iSkyiSky
iSky helps companies and brand owners predict customer behavior.
Our industry experts and research specialists design fully-integrated customer engagement programs to capture the motives behind customer behavior, and analyze the financial implications of this behavior on brand health and enterprise profitability. Our solutions are designed to support customer acquisition and retention initiatives and impact brand strategy.
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation discusses Accenture’s distributed consulting model
Seminar 2: Testing The Water: Market Research and Validation
Date: Thursday 15 March 2012
Time: 5.30pm-7.00pm
Venue: Cambridge campus (LAB026) - Chelmsford campus (MAB221)
You have a great idea but will anyone actually want to buy it. Understanding the market you're in, what your customers actually want and who you're going to be up against is key if you want to be a success.
Guest speaker: Stewart McTavish, Innovation Director, IdeaSpace
Stewart McTavish is the Innovation and Support Director at the University of Cambridge ideaSpace. Before joining the ideaSpace he founded three ventures in web and media. At ideaSpace Stew helps advise and connect entrepreneurs.
Predicting Customer Behavior - An Introduction to iSkyiSky
iSky helps companies and brand owners predict customer behavior.
Our industry experts and research specialists design fully-integrated customer engagement programs to capture the motives behind customer behavior, and analyze the financial implications of this behavior on brand health and enterprise profitability. Our solutions are designed to support customer acquisition and retention initiatives and impact brand strategy.
Best practices vendor support services partner presentation for panel discussion with Chairs of the TSIA Support Services Partner - Community of Interest (COI). Presented by Andreas Gast - COI Chair, and Vice Chairs from Autodesk, CA, and Cisco
Are you trying to make sense out of this fast-changing marketing automation environment? Or, better yet, are you trying to find ways to deliver on that long-term lead nurturing strategy that you so eloquently sold to your execs last year? Then, join us as we tackle some of the great myths about automated lead nurturing. Using real-world examples
of Pardot in action, you will see how to overcome the hurdles that stand in the way of executing effective automated marketing and offer sage advice to help generate the promised results from your marketing automation system.
To view the recorded version of the Lumata webinar held at Computaris' 2 decade anniversary virtual event, please register here: http://webexpo.computaris.com/webinars/lumata
Engaging connected shoppers armed with virtually unlimited technology requires updated loyalty practices that reflect individual preferences, affinities, and interactions. This presentation discusses the state of loyalty today as well as tips for developing programs that lead to loyalty-building engagement.
Big data and the bi wild west kognitio hiskey mar 2013Kognitio
This session reviews “Big Data” case studies from media analysis, retail analytics and customer loyalty that go beyond the data warehouse and Hadoop. Disruption from the “Facebook generation,” armed with iPads, Droid Phones and netbooks brings a melee of new tools, devices and data sources. An analytical platform is the ‘Golden Spike’ to hitch stable, proven, and mature BI solutions with the data frontier—deep analytics, predictive modeling, sentiment analysis, etc. to enable competitive advantage.
-or- “Big Data and the BI Wild West: Don’t Bring an Elephant to a Gun Fight!”
-or- “Big Data and the BI Wild West: Don’t Bring an Elephant to a Gun Fight!”
Best practices vendor support services partner presentation for panel discussion with Chairs of the TSIA Support Services Partner - Community of Interest (COI). Presented by Andreas Gast - COI Chair, and Vice Chairs from Autodesk, CA, and Cisco
Are you trying to make sense out of this fast-changing marketing automation environment? Or, better yet, are you trying to find ways to deliver on that long-term lead nurturing strategy that you so eloquently sold to your execs last year? Then, join us as we tackle some of the great myths about automated lead nurturing. Using real-world examples
of Pardot in action, you will see how to overcome the hurdles that stand in the way of executing effective automated marketing and offer sage advice to help generate the promised results from your marketing automation system.
To view the recorded version of the Lumata webinar held at Computaris' 2 decade anniversary virtual event, please register here: http://webexpo.computaris.com/webinars/lumata
Engaging connected shoppers armed with virtually unlimited technology requires updated loyalty practices that reflect individual preferences, affinities, and interactions. This presentation discusses the state of loyalty today as well as tips for developing programs that lead to loyalty-building engagement.
Big data and the bi wild west kognitio hiskey mar 2013Kognitio
This session reviews “Big Data” case studies from media analysis, retail analytics and customer loyalty that go beyond the data warehouse and Hadoop. Disruption from the “Facebook generation,” armed with iPads, Droid Phones and netbooks brings a melee of new tools, devices and data sources. An analytical platform is the ‘Golden Spike’ to hitch stable, proven, and mature BI solutions with the data frontier—deep analytics, predictive modeling, sentiment analysis, etc. to enable competitive advantage.
-or- “Big Data and the BI Wild West: Don’t Bring an Elephant to a Gun Fight!”
-or- “Big Data and the BI Wild West: Don’t Bring an Elephant to a Gun Fight!”
This Webinar starts with the big idea to ensure a strategic and truly integrated approach for driving growth and engagement with Webinars.
Moira Vetter, CEO of Modo Modo Agency and Carol Godfrey, VP of Energy of Southwire Company, will discuss 5 fundamentals for ensuring your Webinars drive the results your organization needs. Here is a sneak peak:
1. Drawing from Key Business Strategies to Shape Webinars
2. Building Webinars into an Integrated Marketing Program
3. Content Best Practices
4. Connecting Webinar Engagement to Drive Sales Success
5. Working with IT to Integrate Webinar Data with SFA, CRM & More
Learn how to strategically integrate Webinars to fuel business growth.
Sustaining Growth: Common challenges for growth companies and how to overcome...LLR Partners
Entrepreneurs face a unique set of challenges at each stage of growth. This presentation identifies the common roadblocks to scaling a business and shares advice from LLR Partners' growth experts on how to overcome them. Learn what challenges to expect and how to adjust your business plan to meet evolving needs for capital, sales growth, human capital and more. These slides were originally presented as a webinar with GrowFL, the Florida Economic Gardening Institute, on April 10, 2013.
Beyond Budgeting: Leading with Flexible Targets. 2-day seminarNiels Pflaeging
Slides from 2-day Beyond Budgeting seminar in Kuala Lumpur, Malaysia
The slides a re not entirely self-explaining. See the BetaCodex Network´s white papers for further detail.
The cloud has arrived in IT and has taken a prominent position. One important pillar is Infrastructure as a Service (IaaS). IaaS is becoming a more regular term in IT. Although not as accepted as common knowledge in comparison to the other major pillar of cloud SaaS. To what extent is IaaS adopted within organizations in the Netherlands? Why do organizations opt for IaaS? Why not? Accenture conducted a survey among 150+ organizations and the results can be found in this Factsheet.
Report webcast:
BUSINESS FOCUS - Futre operating models and the digital Factory of the Future: achieving business value by moving into the NEW.
ARCHITECTURE FOCUS - Roadmap towards successful implementation of digital manufacturing solutions through creating ecosystems.
Accenture Strategy’s High Performance Business (HPB) Study aims at understanding which companies are top performers within their industry and what sets them apart from their competition.
Twice a year, Accenture Strategy examines the performance of almost 2000 companies listed on stock
exchanges all over the world. Most of these companies are large multinationals.
The Study identifies which companies are top performers within their industry and what distinguishes them from their
international peers.
Infographic - Digitizing Energy: Unlocking business value with digital techno...Accenture the Netherlands
The energy industry is undergoing an unprecedented period of transition. How can digital technologies help companies disrupt existing markets and penetrate new ones?
Presented during the High Performance Marketing Conference 2013, organized by Accenture on January 24th 2013. This presentation was given by Wim van Gils of Philips.
Presented during the High Performance Marketing Conference 2013, organized by Accenture on January 24th 2013. This presentation was given by Monique Sueters of Nationale Nederlanden.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
9. Starting from a low base
Old approach constrained by: New brand position focused Existing Customer Management
on understanding the team created
individual customer and
being relevant
• Poor view of customer
• Increase up/ cross sell,
data
retention, rollover
• No analytics tools campaigns with
analytics
• No analytical skills
• Identify additional
• Campaign selections
opportunities
by intuition /
experience • Build Aviva internal
sustainability
• Little visibility of new
opportunities • Define the roadmap
and investment case
• DM campaigns with
long lead times • Pilot value from
customer analytics
• Belief DQ = bad
14. Campaign targeting through analytics
Propensity Model Top 2
Deciles of Customers –
203K
Active policy holders
– 144K
Age Profiling Cut
(30 -60 yrs)– 108K
Has Phone–
74 K
Increased targeting by After
applying filters based on Supp. 28K
insights from profiling of
responders
14
15. Campaign results - significant uplift over BAU selection
CAMPAIGNS LIFT OVER RANDOM
ANNUITY CROSS_SELL 2.59
PROTECT CROSS_SELL 1.57
EQUITY RELEASE CROSS_SELL 1.36
MOTOR TO LIFE 1.5
HOME TO LIFE 3.8
IPP RESTART 0.9 (negative performance)
Annuity Pensions base 7.1
Annuity Non Pensions base 3.6
15
21. Reflections from Aviva
• We developed analytics too early – the marketing infrastructure wasn’t ready
• The business wasn’t bought in enough – limiting the effectiveness of some campaigns
• We can use analytics as a tradeable currency – why aren’t we doing more?
• Is there more we can use CIC for... Predictive underwriting...?
• We still haven’t developed processes to deploy the analytics in anger – but we are near
• The value added from Accenture was outstanding – far more that their remit……..
21
22. Aviva’s Accenture Legacy
• We have proven the case for analytics in UK Life
• We have reduced campaign speed to market substantially
• We have a usable single customer view… after 6 years of trying
• We have sold the benefits of analytics to the wider UK region
But essentially……
• We have a platform for significant value growth over three years
22