Best Practice Guide - Marketing Strategy - Competition Analysis By Wayne ChenWayne Chen
An overview of the competition analysis for your marketing strategy. Learn to understand your competitors, SWOT analysis results, product positioning, branding, and tips to conquer the competition
Best Practice Guide - Marketing Strategy - Competition Analysis By Wayne ChenWayne Chen
An overview of the competition analysis for your marketing strategy. Learn to understand your competitors, SWOT analysis results, product positioning, branding, and tips to conquer the competition
This presentation on social media was prepared for the Senior Financial Planners Retreat in November 2009. We develop the topic of social media within the Strategic Marketing Framework and combine with other important online tools. The objective is to illustrate how these elements fit together and provide an "actionable" framework. This presentation was followed by a more detailed piece that outlines the specific workings of each (popular) social media tool.
The Channel Marketing Portal was designed for organizations that sell through channels (distributors, dealers, franchisees, ...). Protect your brand, your message, and your offers - while still allowing channel partners to market aggressively using corporate approved materials. Manage all your channel marketing activity with a tiny fraction of the resources usually required. Ask us how you can get this solution absolutely FREE!
This webinar was developed for the local affiliate of the Printing Industries of America http://www.printing.org/ to address the topic of web to print automation and migration. A complete transcript of the session can be found at http://www.cendix.com/press/web_to_print_webinar.html
Zairmail is the fastest and easiest way to send direct mail. Upload your document, upload your list, approve an online proof and you are "in the mail" - that's all there is to it. Zairmail also provides direct mail templates, direct mail lists, and educational materials.
Mortgage marketing lead generation systemWilson Zehr
The mortgage marketing and lead generation system allows organizations to market aggressively while assuring compliance. This is especially true in banking or finance where non-compliance can mean fines or other expensive sanctions. This system allows financial organizations (or their representatives) to market aggressively while assuring regulatory compliance.
The presentation introduces the strategic marketing model and walks through the process of implementation using this model for strategic marketing. A variation on this process can also be used for corporate branding engagements.
When discussing the growth in China we tend to view it using our own (capitalistic/democratic) filter. However, the economy in China is much different than our own. This piece tries to help
This was developed for Business Policy & Strategy at Portland State University. Most textbooks talk about channels from a conceptual standpoint. In this piece we expand the discussion to talk about B to B vs. B to C, sales funnels, and compensation. It could use a little more depth on types of retail stores if anyone has the content, would be happy to add it.
USA Sales & Distribution Strategies StrategiesStephen Davis
This is a presentation that I have given to over 1000 Canadian companies over the years for the Atlantic Canadian Opportunities Agency (ACOA), The Canadian Consulate, Business New Brunswick, Innovation PEI, and the American Chamer of Commerce on how to develop sales in the USA.
Strategic Planning for More Effective Product ManagementSVPMA
Strategic Planning for More Effective Product Management by Brian Lawley
Go to link below for notes from this event at SVPMA Monthly Event May 2012
http://svpma.org/2012/05/may-2012-event/
TheVentureCity framework to analyze tech investments (Patricia de Loro, Produ...Product Hackers
Presentación de la ponencia "claves para evaluar un producto o servicio digital desde el punto de vista de un inversor" de Patricia de Loro en el Product Hackers Day 2019.
You will learn about implementing the Demand Metric Product Business Case Template that is included in the AIPMM ProdBOK Productivity Tools which new AIPMM Premium Level Members receive as part of their membership kit.
This presentation on social media was prepared for the Senior Financial Planners Retreat in November 2009. We develop the topic of social media within the Strategic Marketing Framework and combine with other important online tools. The objective is to illustrate how these elements fit together and provide an "actionable" framework. This presentation was followed by a more detailed piece that outlines the specific workings of each (popular) social media tool.
The Channel Marketing Portal was designed for organizations that sell through channels (distributors, dealers, franchisees, ...). Protect your brand, your message, and your offers - while still allowing channel partners to market aggressively using corporate approved materials. Manage all your channel marketing activity with a tiny fraction of the resources usually required. Ask us how you can get this solution absolutely FREE!
This webinar was developed for the local affiliate of the Printing Industries of America http://www.printing.org/ to address the topic of web to print automation and migration. A complete transcript of the session can be found at http://www.cendix.com/press/web_to_print_webinar.html
Zairmail is the fastest and easiest way to send direct mail. Upload your document, upload your list, approve an online proof and you are "in the mail" - that's all there is to it. Zairmail also provides direct mail templates, direct mail lists, and educational materials.
Mortgage marketing lead generation systemWilson Zehr
The mortgage marketing and lead generation system allows organizations to market aggressively while assuring compliance. This is especially true in banking or finance where non-compliance can mean fines or other expensive sanctions. This system allows financial organizations (or their representatives) to market aggressively while assuring regulatory compliance.
The presentation introduces the strategic marketing model and walks through the process of implementation using this model for strategic marketing. A variation on this process can also be used for corporate branding engagements.
When discussing the growth in China we tend to view it using our own (capitalistic/democratic) filter. However, the economy in China is much different than our own. This piece tries to help
This was developed for Business Policy & Strategy at Portland State University. Most textbooks talk about channels from a conceptual standpoint. In this piece we expand the discussion to talk about B to B vs. B to C, sales funnels, and compensation. It could use a little more depth on types of retail stores if anyone has the content, would be happy to add it.
USA Sales & Distribution Strategies StrategiesStephen Davis
This is a presentation that I have given to over 1000 Canadian companies over the years for the Atlantic Canadian Opportunities Agency (ACOA), The Canadian Consulate, Business New Brunswick, Innovation PEI, and the American Chamer of Commerce on how to develop sales in the USA.
Strategic Planning for More Effective Product ManagementSVPMA
Strategic Planning for More Effective Product Management by Brian Lawley
Go to link below for notes from this event at SVPMA Monthly Event May 2012
http://svpma.org/2012/05/may-2012-event/
TheVentureCity framework to analyze tech investments (Patricia de Loro, Produ...Product Hackers
Presentación de la ponencia "claves para evaluar un producto o servicio digital desde el punto de vista de un inversor" de Patricia de Loro en el Product Hackers Day 2019.
You will learn about implementing the Demand Metric Product Business Case Template that is included in the AIPMM ProdBOK Productivity Tools which new AIPMM Premium Level Members receive as part of their membership kit.
What’s all the hype around big data? In a recent study, CapGemini reported that leveraging Big Data to solve business problems will deliver 41% improvement in overall business performance over the next three years. However, most companies are still struggling to figure out how to leverage this data.
Join Radhika Subramanian, CEO, Emcien Corp. and Julie Fraser, Principal, IYNO Advisors, to discover how product and marketing managers can tap the power of pattern-based analytics to improve visibility across the product line based on customer buying patterns. The analysis of product data – along with sales, revenue and cost information – improves strategic decision-making because it reveals exactly which configurations customers are actually buying, highly popular feature combinations by segment, and then automatically optimizes the product mix to satisfy the demand most profitably.
Sales and marketing managers can discover how they can leverage these optimal configurations to boost sales, bundle and promote products and services as well as reduce lead times. Leveraging big data to sense and shape demand is already serving as a major competitive advantage for companies in manufacturing, telecommunications, retail and distribution. To see how it’s being deployed across departmental silos, Ms. Subramanian will share case studies from NCR and AGCO.
Introduction
Innovation is a central element of business growth strategy within companies that aim to generate added value for their customers, the company itself, and other stakeholders. While many company executives and business leaders agree that in order for their companies to survive today’s increasingly global marketplace, they must face the unpleasant truth that there may have to be fundamental changes in who they are, what they do, and how they do it. Few executives feel their companies are good at the specific processes and tactics frequently tied to successful innovation, such as generating breakthrough ideas, selecting the right ideas, prototyping, and developing business cases. We will provide insights to help you define and implement a process to drive innovation within your company using a sustainable approach to ignite business growth.
Key Takeaways
1. Discover insights.
• Discover unmet customer needs
• Identify customer segments
• Know your competitive landscape
2. Align strategies with needs.
• Create alignment
• Communicate strategic objectives
3. Mind your company’s culture.
• Focus on shared values
• Eliminate organizational silos
4. Adopt a process.
• Integrate innovation
• Identify key resources
• Define key deliverables
5. Deliver value, success will follow.
• Direct the internal value chain
6. Align your business model
• Use leading productivity tools
• Make your business case
Connect with me for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you create and implement a product strategy and product planning process successfully to grow your technology-based business.
Hector Del Castillo, AIPMM
linkd.in/hdelcastillo
Emerging Deal Constructs – Why, How and What?Kapil Puri
Sourcing relationships are evolving and taking new shape. What are the new deal constructs – outcome based relationships, shared services monetization/commercialization, business volume based partnering et al? Are we achieving the benefits of standardized solutions, while managing the complexity of new service delivery models? What are the new risks and deal factors in play?
How does lean manufacturing apply to the entire supply chain? This presentation talks about the application of lean to the entire value stream. Presentation by EMS Consulting Group, Inc. www.emsstrategies.com
Pricing, Business Models, and What Things are WorthEnthiosys Inc
Rich Mironov's pricing workshop for SVPMA, 25-Apr-09. Focus on understanding customer's needs, value and natural units of exchange - before assigning prices or units or bundles. Group did teleportation pricing exercise.