Entrepreneurship in Latin texts

1. AVITAE
A Virtual Intertextual Tour across
Ancient Entrepreneurship

2. LATIN TEXTS
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• 1. Marcus Porcius Cato, De Agri Cultura
•
• 2. M. Terentius Varro, Rerum Rusticarum
•
• 3. G. Julius Caesar, De Bello Gallico
•
• 4. P. Vergilius Maro, Georgic
•
• 5. Titus Livius, Ab urbe condita
•
• 6. Pliny the Younger, Letters
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• 7. Martial, Epigrams

3. Marcus Porcius Cato (B.C. 234-149) De
Agri Cultura, Praefatio
About profits and risks of business enterprises, with a
comparison between traders and farmers.

4. M. Terentius Varro (B.C. 116-28)
Rerum Rusticarum, II 21 ss.
about agriculture and other economic activities
which might be more or less directly connected
with agriculture

5. G. Julius Caesar
(July 100 – 15 March 44 BC): De Bello
Gallico, I 1 and 39; II 15
about Roman merchants,
who travel across the
borders and bring Roman
civilization (for good and for
bad) even farther than the
Roman army does
Ekonomikrisis, a model
entrepreneur

6. P. Vergilius Maro
(October 15, 70 BC – September 21, 19 BC),
Georgics, 1 ss.
about land management

7. Titus Livius (64 or 59 BC – AD 17)
Ab urbe condita 21.63
about social consideration of
mechants and traders in Rome

8. Pliny the Younger (61 – c. 113)
Letters 8.2.1
about the management of the author’s estate,
discussing profits and losses
balancing entrepreneurship, risk and ethics

9. Martial, Epigrams VII 61
(March 1, between 38 and 41 AD – between 102 and 104 AD)
against the crowd of small traders in the
streets of Rome