Broadridge is a large financial technology firm that processes 2 billion investor communications annually and over $5 trillion in daily fixed income and equity transactions. It manages 200 petabytes of data. The presentation discusses living in a data-driven world and outlines four steps: 1) investing in big data technology; 2) developing data science and analytics talent; 3) creating domain-specific experts; and 4) delivering actionable intelligence across business segments.

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The Matrix: Living in a Data Driven World
Zinnov Confluence 2014
V. Laxmikanth (VLK)
Managing Director
Broadridge India

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Broadridge is
“The Most Important Financial
Firm in Wall Street that you have
never heard of “
Forbes (Nov 2013)

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We Process
 2 Billion Investor Communications Annually
 85% of outstanding shares in US and approximately 72% of shares voted
outside US in proxy services
 Over $5 Trillion Fixed Income and Equity transactions daily
We have been in SaaS business since 1962
Best in Class Infrastructure and Processing
 15K distributed systems, 25K Mainframe MIPS, 300K Iseries CPW capacity
200 Petabytes of Data under management
Data in Broadridge World…

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Four Steps to Big Data
The Matrix: Living in a
BIG Data Driven
World
^

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Step 0
Note: Cartoon Used with Licenses Permission from Tom Fishburne

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 Volume
 Velocity
 Variety
 Veracity
Framework for Thinking About “Big Data”
Doug Laney, 2001
Inversely
proportional

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Significant investment in Big Data technology
Business Intelligence & Data Warehousing Efforts
Replatforming of certain core solutions using Big Data
technologies
Step1: Technology

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Industry Learning: The 80 / 20 Law in Big Data
Note: Cartoon Used with Licenses Permission from CartoonStock.com

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 Big Data “Community of Practice” set up to embed a “Culture of Data based Thinking”
 Harness the expertise prevalent across different groups
 Enable a platform for collaboration
 Facilitate a platform for development of Data Science , Analytics and Visualization Talent
 Delivering through a strong mix of in-house talent and external partnerships with academia
and industry
 Strong partnership with International School of Engineering (INSOFE) on Data Science and
Analytics learning and development
 Engagements with Pivotal, EMC and Gramener
 Expertise in Regression techniques, Data modelling, Predictive analysis and machine learning
 Technology Architect authored “Getting Started with Greenplum for Big Data Analytics”
Step2: Data Science and Analytics

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Industry Learning: 55% of the Big Data Projects have failed
Note: Cartoon Copyright Jklossner.com and Computerworld

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Step3: Micro Decisioning
Invested in developing domain specific Subject Matter Experts over the last few
years Note: Cartoon Used with Licenses Permission from CartoonStock.com

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The Broadridge Big Data Ecosystem
Big Data
Practice
Domain
Expertise
Computational
Technology
Modeling &
Analytics
Data / Insights
Visualization
Expertise in Greenplum, GemFire, Hadoop,
NoSQL
EMC and Cloudera Certified Professionals
Industry and Academic
Partnerships
Regression Techniques
Statistical Modelling
Predictive Analytics
Machine Learning
International School of
Engineering (INSOFE)
Analytics Course
Associates with experience in Domain/Products
Specialized SMEs
Expertise on open source
visualization platforms – D3,
Tableau
Collaboration with
Gramener
Actionable
Intelligence
Across All Our
Business
Segments

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The Matrix: Living Getting in to a Big Data
Driven World

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Q & I

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Confluence 2014
The Artist': An empty canvas - Re-drawing
India's Role in Technology
'Money Never Sleeps': Influencing Global
Revenue
The Shining': Taking Control of Your Destiny Cloud Atlas': The Anatomy of Digitization- How
is it Changing the End Customer Industry
'Take the Lead' : Building Business in Changing
Times
'Inception': Hacking the Customer's Mind
Divergent' : Creativity in Dealing with Large
Problems
'Good Will Hunting': People Influencing Change
'Edge of Tomorrow' : Fundamental Shifts
Shaping Our Future
'The Glass House': Future of Privacy in an Age of
Context
'Too Fast too Furious': Future of Engineering Tangled': Internet of Things - Connect Your
Products, Apps & Customers
'Multiplicity': Mastering a Multiscreen, Hybrid
Cloud World- Guide to Engineering Next
Generation Products
A Few Good Men': New Age Leadership Styles
The Matrix': Living in a Data Driven World Incognito': Wearable Tech Redefined
'The Raging Bull': India Reimagined The Pursuit of Happiness': The Puzzle of
Motivation
Trading Places': Being an Entrepreneur in a
Large Company
Speed': Riding the Agile Wave

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 4 Vs of Big Data
 Doug Laney & Meta Group
 IBM
 Cartoons
 Slide 5 : Tom Fishburne ( www.marketoonist.com )
 Slides 8 and 11: www.Cartoonstock.com
 Slide 9: www.jklossner.com
 Logos
 Greenplum, CloudFoundry , Gemfire and Madlib are owned by Pivotal Software Inc
 Hbase and Hadoop are trademarks of Apache Organization
 IBM and Cognos are owned by IBM Corporation
 Marklogic is owned by Marklogic Corporation
 Meta Group is a leading research and consulting firm
 Tableau is a registered trademark of Tableau corporation
 Gramener logo belongs to Gramener India
 PostgreSQL, MongoDB, Python and R are open source software
Acknowledgements