Custom made branding playbook to enhance visual aesthetics to help best represent Aventi Group as the top choice for Product Marketing.
Created by Enzon Marketing
https://enzonmarketing.com
2. Dear Sridhar, Jeff, Jaime, and Beth,
Thank you for letting us be part of the Aventi Group’s journey.
We are more than excited to see how much progress had happened.
This branding playbook serves as a structure that should help how to best
represent Aventi Group visually.
We do hope to work with you again in the future.
Cheers,
Rona Gyll Enzon
Founder, Enzon Marketing
www.enzonmarketing.com
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- A B O U T A V E N T I G R O U P
- T H E C O R E V A L U E S
- M E E T T H E L E A D E R S H I P T E A M
- L O G O S P E C I F I C A T I O N
- O U R B R A N D M A R K
- T Y P O G R A P H Y
- S T A T I O N E R Y
- W E B S I T E G U I D E L I N E
- I C O N S G U I D E L I N E
Table of Contents.
iAV E N T I G R O U P
4. 1 AV E N T I G R O U P
About
Aventi Group
We believe that successful Go-to-Market is key to revenue growth,
yet organizations are often short on expertise and resources.
This is why we founded Aventi Group.
Aventi Group is the first product marketing agency solely dedicated
to world class Go-to Market execution for high-tech clients.
Our extensive team of Silicon Valley marketing veterans gives you
fast access to an on-demand, scalable team with broad domain
expertise. We are product marketing experts that have successfully
run high performance teams at startups, mid-sized firms and large
enterprises.
5. 2AV E N T I G R O U P
The Core
Values
The core values permeating the entire Aventi Group team are Integrity,
Collaboration, Adaptability, Competence, Excellence.
Integrity — Our reputation is our biggest asset, and we will always do the
right thing for our clients.
Collaboration — We immerse ourselves into your team and value a true
partnership.
Adaptability — We work with your people, your systems and your pro-
cesses to get to the results you need.
Competence — We are a skilled team of experts constantly striving to
raise our game.
Excellence — We are committed to producing quality deliverables that
exceed expectations.
6. Jeff Thomson
Managing Director and Co-Founder
Eric Rasmussen
Executive Consultant
Sridhar Ramanathan
Managing Director and Co-Founder
Ray Solnik
Executive Consultant
Michaela Zwinakis
Executive Consultant
3 AV E N T I G R O U P
Meet the
Leadership
Team
8. Logo
Specification
Aventi Group uses blue as its main colours. refer to
the colour palette pages for detailed specification on
PMS, CMYK, RGB and HTML colour breakdowns.
Important note: Please do not recreate, recolour or
change the configuration of the Optii Brandmark in any
way.
5 AV E N T I G R O U P
10. Aventi Group’s colour palette plays a critical role in creating a consistent and recognisable brand iden-
tity. Aventi blue used as part of the underlying colour approach across all categories ensuring a visual
link across all communications.
Our Brandmark
7 AV E N T I G R O U P
#23518d
Dark colors
amount
4
Darkness
50%
Dark colors
hue angle
-51o
Dark colors
saturation
14%
Light colors
amount
6
Lightness
80%
Light colors
hue angle
-67o
Light colors
saturation
20%
#222222
Dark colors
amount
4
Darkness
50%
Dark colors
hue angle
-51o
Dark colors
saturation
14%
Light colors
amount
6
Lightness
80%
Light colors
hue angle
67o
Light colors
saturation
20%
#E09900
Dark colors
amount
4
Darkness
50%
Dark colors
hue angle
-51o
Dark colors
saturation
14%
Light colors
amount
6
Lightness
80%
Light colors
hue angle
67o
Light colors
saturation
20%
RGB
rgb(35,81,141)
HSL
hsl(214, 60.2%, 34.5%)
CMYK
cmyk(75,43,0,45)
RGB
rgb(33,33,33)
HSL
hsl(0, 0%, 12.9%)
CMYK
cmyk(0,0,0,87)
RGB
rgb(224,153,0)
HSL
hsl(41, 100%, 43.9%)
CMYK
cmyk(0,32,100,12)
11. Our brand typeface is Cerebri Sans. It’s design inspired by early geometric and grotesque typefaces.
Subtle humanist details provide an undercurrent of warmth that simmers just beneath the bones of its
contemporary simplicity.
Cerebri Sans’ concept involved the development of a hybrid appearance. Its soft elegance and fine-
ly-tuned legibility make it appropriate for a vast range of applications including headlines, editorials,
publishing, advertising, corporate communications, white papers, educational texts, web content, and
mobile applications.
Typography
Button Styles
Cerebri Sans is
Our Brand Typeface
8AV E N T I G R O U P
AaBbCcDdEe
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Light
AaBbCcDdEe
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Book
AaBbCcDdEe
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Regular
AaBbCcDdEe
1234567890
Medium
AaBbCcDdEe
1234567890
Semibold
AaBbCcDdEe
1234567890
Bold
AaBbCcDdEe
1234567890
Extrabold
AaBbCcDdEe
1234567890
Heavy
Button Button
