The document provides branding guidelines for "Go Good", including its vision, mission, values, target audience, logo, colors, typefaces, photography style, tone of communication, and sample writing. The key elements are to connect consumers with service providers through mobile marketing in order to help people live better lives while also doing good for the world. The brand aims to be positive, trustworthy, and make a positive social impact through the services it promotes.
Customer Engagement Raveolution - Andrew GallagherRant & Rave
Papa John's is looking to become the leading pizza brand in the UK market. Currently, Domino's and Pizza Hut are the market leaders. Papa John's believes it can differentiate itself through its products, which include unique pizzas not found elsewhere. It also wants to focus on improving the customer experience through better delivery and a loyalty program. Going forward, Papa John's plans to enhance its digital ordering process and personalize the customer experience to continue growing its business in the UK.
Brand Manual / Branding & Service Design 2016Brand Manual
A short introduction how to give your business a competitive edge by looking at it from the customers' point of view. Redesigning products and services to make them work better.
This document provides guidelines for using the corporate identity and branding of Brokerage World Solutions. It outlines the proper use of their logo, colours, fonts and various branding elements. It also provides specifications and templates for applying the brand identity to various print and electronic marketing materials like business cards, letterheads, email signatures, presentations and more. The guidelines are intended to ensure a consistent brand representation across all communication channels.
This document provides a design manual and branding guidelines for the Vermillion Group. It outlines the corporate logo, including approved formats, constructions, and incorrect usages. It also establishes typography guidelines, specifying primary and secondary fonts. Finally, it defines the corporate color system, including primary and secondary colors to be used consistently across all communication materials. The guidelines are intended to ensure a cohesive brand identity and visual style is maintained.
Newark Office of Film + Television Brand Manual & GuideIgor Alves
This document is a 27-page brand identity manual for the Newark Office of Film + Television (NOFT) that provides guidelines for applying the organization's visual identity consistently. It covers the logo, color palette, typography, stationery system, applications for print, web and merchandise, and provides unacceptable uses and a glossary. The manual aims to communicate NOFT's vision and values through proper use of its branding elements.
Webinject files are now ubiquitous in the banking Trojan world to aid financial fraud. What started as private and malware family dependent code has now blossomed into a full ecosystem where independent coders are selling their services to botnet herders. This specialization phenomenon can be observed in underground forums, where we see a growing number of offers for fully functional webinject packages providing all the functionalities required to bypass the latest security measures put forth by financial institutions.
Our research covers the current webinject scene and its commoditization. We will take a look back and show how it has evolved over time, going from simple phishing-like functionalities to automatic transfer system (ATS) and two-factor authentication bypass, along with mobile components and full-fledged web control panels to manage money exfiltration through fraudulent money transfers.
Nowadays, a malware able to inject arbitrary HTML content in a browser is all that is needed for a resourceful bot master, as he can now outsource practically every other step required to perform successful fraudulent financial transfer.
This is confirmed by our recent observation of several malware families using the same webinject kits. Our research will try to answer this question: will we see a consolidation phase leading to the emergence of a few select omnipresent webinject kits, similar to what we have seen in the Web exploit kit scene?
Customer Engagement Raveolution - Andrew GallagherRant & Rave
Papa John's is looking to become the leading pizza brand in the UK market. Currently, Domino's and Pizza Hut are the market leaders. Papa John's believes it can differentiate itself through its products, which include unique pizzas not found elsewhere. It also wants to focus on improving the customer experience through better delivery and a loyalty program. Going forward, Papa John's plans to enhance its digital ordering process and personalize the customer experience to continue growing its business in the UK.
Brand Manual / Branding & Service Design 2016Brand Manual
A short introduction how to give your business a competitive edge by looking at it from the customers' point of view. Redesigning products and services to make them work better.
This document provides guidelines for using the corporate identity and branding of Brokerage World Solutions. It outlines the proper use of their logo, colours, fonts and various branding elements. It also provides specifications and templates for applying the brand identity to various print and electronic marketing materials like business cards, letterheads, email signatures, presentations and more. The guidelines are intended to ensure a consistent brand representation across all communication channels.
This document provides a design manual and branding guidelines for the Vermillion Group. It outlines the corporate logo, including approved formats, constructions, and incorrect usages. It also establishes typography guidelines, specifying primary and secondary fonts. Finally, it defines the corporate color system, including primary and secondary colors to be used consistently across all communication materials. The guidelines are intended to ensure a cohesive brand identity and visual style is maintained.
Newark Office of Film + Television Brand Manual & GuideIgor Alves
This document is a 27-page brand identity manual for the Newark Office of Film + Television (NOFT) that provides guidelines for applying the organization's visual identity consistently. It covers the logo, color palette, typography, stationery system, applications for print, web and merchandise, and provides unacceptable uses and a glossary. The manual aims to communicate NOFT's vision and values through proper use of its branding elements.
Webinject files are now ubiquitous in the banking Trojan world to aid financial fraud. What started as private and malware family dependent code has now blossomed into a full ecosystem where independent coders are selling their services to botnet herders. This specialization phenomenon can be observed in underground forums, where we see a growing number of offers for fully functional webinject packages providing all the functionalities required to bypass the latest security measures put forth by financial institutions.
Our research covers the current webinject scene and its commoditization. We will take a look back and show how it has evolved over time, going from simple phishing-like functionalities to automatic transfer system (ATS) and two-factor authentication bypass, along with mobile components and full-fledged web control panels to manage money exfiltration through fraudulent money transfers.
Nowadays, a malware able to inject arbitrary HTML content in a browser is all that is needed for a resourceful bot master, as he can now outsource practically every other step required to perform successful fraudulent financial transfer.
This is confirmed by our recent observation of several malware families using the same webinject kits. Our research will try to answer this question: will we see a consolidation phase leading to the emergence of a few select omnipresent webinject kits, similar to what we have seen in the Web exploit kit scene?
This document contains architectural drawings and details for the interior design of a new cake and tea shop. It includes a title sheet, floor plans, reflected ceiling plans, elevations, and detailing sheets. The plans show the layout of the public spaces including seating areas, bathrooms, a kitchen/bakery, and cashier counter. Detailing sheets provide specifications for flooring materials and finishes to be used.
City & Regional Magazine Association 2013 brandfever
Brand Fever Founder & CEO Vicky Jones presented this to CRMA 2013. How can magazines and publications keep their content "on-brand" given the multi-channel digital landscape? Content strategy, governance, audits, and well executed events are the answer!
The document provides details on the materials and construction of architectural elements for an interactive space, including:
1. Brick for interior walls, glass for exterior glazing, interior walls, doors, and railings.
2. Cork for lounge flooring, hardwood for flooring, interior walls/panels, and doors.
3. Stainless steel for interior floor grill and shading system.
The document discusses plans for renovating a space to create a comfortable home-like environment for students and staff to rest. It includes sections on the open concept design with familiar furniture, warm colors, and comfortable seating in the living room, dining room, and outdoor garden areas. Diagrams show the circulation between these major segments and a ceiling plan is presented. A open kitchen concept with hanging shelves and food from around the world is also proposed.
This architectural drawing shows four sections of a building at scales of 1/16 inch equals 1 foot and 1/8 inch equals 1 foot. Section A-A and Section B-B are shown at a larger scale of 1/8 inch equals 1 foot, with Section A-A including a note indicating the section is 1 foot high.
John is a transient tenant who stays in temporary housing. He needs a simple way to pay rent and bills each month without signing a long term contract. An online payment system allows him flexibility to pay monthly with just his login and payment details stored securely.
The document describes a mixed-use development project in Brooklyn, NY. It includes a tutoring facility, grocery store, and apartments. The tutoring facility and grocery store were selected to address needs in the surrounding neighborhood, namely low high school graduation and college attainment rates, and lack of healthy food options. The project aims to serve the neighborhood while establishing a sense of community. It utilizes the space efficiently and provides amenities to improve residents' lives through education and nutrition.
This document contains elevation drawings of a building showing its different levels and structural elements. It displays the east and west elevations drawn to a scale of 1/8 inch equaling 1 foot. Key elements shown include a basement level 15 feet 8 inches below grade, a first floor at ground level, a mezzanine 15 feet 8 inches above the first floor, and a top of parapet level 32 feet 10 inches above grade. Structural elements such as precast concrete panels, insulated glass, aluminum mullions, and footings are indicated. Dimensions and notes provide additional information about the building materials and construction.
Children have an innate ability to overcome their fears with encouragement and support. While fears are a natural part of childhood, with patience and understanding from parents, children can learn to face challenges in a way that builds confidence and resilience. By fostering courage instead of avoidance, adults help children develop into free-thinking individuals empowered to direct their own lives.
This document provides design plans and specifications for Vivre Restaurant and Lounge located in Georgetown, DC. It includes research on relevant building codes, a project description outlining the concept and target market, floor plans, elevations, sections, and renderings. The goal is to create a high-end yet affordable French restaurant and lounge experience through luxurious design elements while meeting all necessary code compliance standards.
This document provides floor plans and furniture selections for the redesign of a brownstone interior for a family. It includes 14 pages describing the project scope and family needs. Floor plans are provided for each level of the home, including layouts for the first through fourth floors and the rooftop. Furniture and finish schedules are included to specify fixtures, furniture, and material selections for each room. Renderings are provided on the final pages to depict the proposed design concept.
The document outlines branding guidelines for Schiller University, including its logo, colors, typefaces, and stationary standards. It provides specifications for proper usage of the university crest, logo variations, acceptable color palettes, and size requirements for applying the logo on various materials. The purpose is to present a unified brand identity and ensure consistent visual representation of Schiller University.
Suzana Lončarić is applying for a Master's in Agricultural Engineering. She has work experience in manufacturing, accounting, and currently manages sales and marketing for a plant production company. She holds a Bachelor's and Master's in Agroecology from the University of Zagreb. She is proficient in English, has good communication and organizational skills, and expertise in tissue culture plant production.
7 finalised ground & first reflected ceiling plan ready plot first floor ceil...Baddy Peigun
This reflected ceiling plan drawing shows the first floor layout of Lian Huat Company building located at 140 Lebuh Carnarvon, Georgetown, Penang. The drawing includes a legend identifying 15 different room types and features, a title block with project details, and is labeled as sheet 1 of the drawing set.
This document appears to be a reflected ceiling plan and legend for a multi-floor commercial building. It includes room labels and dimensions for various spaces on a mezzanine level including storage rooms, restrooms, conference rooms, offices, and more. The ceiling height is noted to be 12'0" and various ceiling fixtures are labeled including supply air registers, return air registers, recessed can fixtures, and sprinklers. Dimensions are provided for the overall space as well as individual rooms.
This document provides information on the design of the Pearl at La Floresta community in Brea, CA. It lists the owner, architect, interior designer, principal designer and project manager. It then provides concepts and materials considered for the leasing office, clubroom, WiFi cafe/patio, fitness room/yoga studio, conference/dining room, and model unit, including furnishings, flooring, lighting and other finishes.
Brand Fever Founder & CEO Vicky Jones opens Vistage All City 2013 Atlanta with a discussion on what makes brands differentiate themselves in the marketplace. The answer? Passionate brand storytelling, brand ambassadors, and the all-important human element.
Creatx Marketing style guide for Titeline Properties. Starting with the strategy we evaluated the core values of the company and developed a strong buyer persona. From there we combined graphic elements that encompassed the name of the company along with iconic images to complete a strong company identity.
Contact Creatx Marketing at hello@CreatxMarketing.com for more information and consultation at no cost.
This document provides a marketing strategy proposal for Gloria Jeans coffee. It analyzes issues with the brand's current messaging and image, which is seen as dull and outdated. The proposal recommends simplifying the brand's logo, vision, and customer engagement to focus on promoting happiness. This will shift the brand's core associations from brown and gourmet to being a fresh, innovative brand that enhances people's daily lives and quest for happiness. Collaborating with positive charities is also suggested to position Gloria Jeans as an industry innovator. The goal is to intensify customer loyalty and connection by taking a genuine approach highlighting mutual beliefs in promoting well-being.
This document contains architectural drawings and details for the interior design of a new cake and tea shop. It includes a title sheet, floor plans, reflected ceiling plans, elevations, and detailing sheets. The plans show the layout of the public spaces including seating areas, bathrooms, a kitchen/bakery, and cashier counter. Detailing sheets provide specifications for flooring materials and finishes to be used.
City & Regional Magazine Association 2013 brandfever
Brand Fever Founder & CEO Vicky Jones presented this to CRMA 2013. How can magazines and publications keep their content "on-brand" given the multi-channel digital landscape? Content strategy, governance, audits, and well executed events are the answer!
The document provides details on the materials and construction of architectural elements for an interactive space, including:
1. Brick for interior walls, glass for exterior glazing, interior walls, doors, and railings.
2. Cork for lounge flooring, hardwood for flooring, interior walls/panels, and doors.
3. Stainless steel for interior floor grill and shading system.
The document discusses plans for renovating a space to create a comfortable home-like environment for students and staff to rest. It includes sections on the open concept design with familiar furniture, warm colors, and comfortable seating in the living room, dining room, and outdoor garden areas. Diagrams show the circulation between these major segments and a ceiling plan is presented. A open kitchen concept with hanging shelves and food from around the world is also proposed.
This architectural drawing shows four sections of a building at scales of 1/16 inch equals 1 foot and 1/8 inch equals 1 foot. Section A-A and Section B-B are shown at a larger scale of 1/8 inch equals 1 foot, with Section A-A including a note indicating the section is 1 foot high.
John is a transient tenant who stays in temporary housing. He needs a simple way to pay rent and bills each month without signing a long term contract. An online payment system allows him flexibility to pay monthly with just his login and payment details stored securely.
The document describes a mixed-use development project in Brooklyn, NY. It includes a tutoring facility, grocery store, and apartments. The tutoring facility and grocery store were selected to address needs in the surrounding neighborhood, namely low high school graduation and college attainment rates, and lack of healthy food options. The project aims to serve the neighborhood while establishing a sense of community. It utilizes the space efficiently and provides amenities to improve residents' lives through education and nutrition.
This document contains elevation drawings of a building showing its different levels and structural elements. It displays the east and west elevations drawn to a scale of 1/8 inch equaling 1 foot. Key elements shown include a basement level 15 feet 8 inches below grade, a first floor at ground level, a mezzanine 15 feet 8 inches above the first floor, and a top of parapet level 32 feet 10 inches above grade. Structural elements such as precast concrete panels, insulated glass, aluminum mullions, and footings are indicated. Dimensions and notes provide additional information about the building materials and construction.
Children have an innate ability to overcome their fears with encouragement and support. While fears are a natural part of childhood, with patience and understanding from parents, children can learn to face challenges in a way that builds confidence and resilience. By fostering courage instead of avoidance, adults help children develop into free-thinking individuals empowered to direct their own lives.
This document provides design plans and specifications for Vivre Restaurant and Lounge located in Georgetown, DC. It includes research on relevant building codes, a project description outlining the concept and target market, floor plans, elevations, sections, and renderings. The goal is to create a high-end yet affordable French restaurant and lounge experience through luxurious design elements while meeting all necessary code compliance standards.
This document provides floor plans and furniture selections for the redesign of a brownstone interior for a family. It includes 14 pages describing the project scope and family needs. Floor plans are provided for each level of the home, including layouts for the first through fourth floors and the rooftop. Furniture and finish schedules are included to specify fixtures, furniture, and material selections for each room. Renderings are provided on the final pages to depict the proposed design concept.
The document outlines branding guidelines for Schiller University, including its logo, colors, typefaces, and stationary standards. It provides specifications for proper usage of the university crest, logo variations, acceptable color palettes, and size requirements for applying the logo on various materials. The purpose is to present a unified brand identity and ensure consistent visual representation of Schiller University.
Suzana Lončarić is applying for a Master's in Agricultural Engineering. She has work experience in manufacturing, accounting, and currently manages sales and marketing for a plant production company. She holds a Bachelor's and Master's in Agroecology from the University of Zagreb. She is proficient in English, has good communication and organizational skills, and expertise in tissue culture plant production.
7 finalised ground & first reflected ceiling plan ready plot first floor ceil...Baddy Peigun
This reflected ceiling plan drawing shows the first floor layout of Lian Huat Company building located at 140 Lebuh Carnarvon, Georgetown, Penang. The drawing includes a legend identifying 15 different room types and features, a title block with project details, and is labeled as sheet 1 of the drawing set.
This document appears to be a reflected ceiling plan and legend for a multi-floor commercial building. It includes room labels and dimensions for various spaces on a mezzanine level including storage rooms, restrooms, conference rooms, offices, and more. The ceiling height is noted to be 12'0" and various ceiling fixtures are labeled including supply air registers, return air registers, recessed can fixtures, and sprinklers. Dimensions are provided for the overall space as well as individual rooms.
This document provides information on the design of the Pearl at La Floresta community in Brea, CA. It lists the owner, architect, interior designer, principal designer and project manager. It then provides concepts and materials considered for the leasing office, clubroom, WiFi cafe/patio, fitness room/yoga studio, conference/dining room, and model unit, including furnishings, flooring, lighting and other finishes.
Brand Fever Founder & CEO Vicky Jones opens Vistage All City 2013 Atlanta with a discussion on what makes brands differentiate themselves in the marketplace. The answer? Passionate brand storytelling, brand ambassadors, and the all-important human element.
Creatx Marketing style guide for Titeline Properties. Starting with the strategy we evaluated the core values of the company and developed a strong buyer persona. From there we combined graphic elements that encompassed the name of the company along with iconic images to complete a strong company identity.
Contact Creatx Marketing at hello@CreatxMarketing.com for more information and consultation at no cost.
This document provides a marketing strategy proposal for Gloria Jeans coffee. It analyzes issues with the brand's current messaging and image, which is seen as dull and outdated. The proposal recommends simplifying the brand's logo, vision, and customer engagement to focus on promoting happiness. This will shift the brand's core associations from brown and gourmet to being a fresh, innovative brand that enhances people's daily lives and quest for happiness. Collaborating with positive charities is also suggested to position Gloria Jeans as an industry innovator. The goal is to intensify customer loyalty and connection by taking a genuine approach highlighting mutual beliefs in promoting well-being.
The document justifies the planned components of an advertising campaign for a new drink called PhizzWizard targeted at the media sector. It explains the choice of title "PhizzWizard" and slogan "Go retro, Go PhizzWizard" to grab attention. Social media, billboards and video ads are chosen as the media due to their effectiveness. Popular actors and a director are selected to appeal to the target age group. Images of the drink can and logos are picked to promote the product. Colors like red, pink and purple are used to associate with strawberries and creativity. Layouts center the can image. The tone will have a retro feel but also be exciting to add depth.
This document discusses defining a brand's voice and provides tips for doing so. It emphasizes speaking the language of customers, being authentic, consistent, and appropriate for the audience. The document outlines a process for determining a brand voice, including knowing the audience, why the brand exists, examining current materials, competitors, desired customer feelings, and admired brand voices. It provides examples of brand traits and writing guidelines to develop a distinctive yet fitting voice. The overall message is that an effective brand voice builds trust and connects with customers.
The document provides brand guidelines for Real Estate One, including:
- Real Estate One is a large, family-owned real estate company based in Michigan.
- The core values that define the company are excellence, caring, integrity, teamwork, and empowerment.
- The primary logo and color (blue) are consistently used to represent the brand across all mediums.
- Typography includes the fonts Lato and Baskerville to convey a professional yet approachable tone.
- Color palettes are provided to reinforce the brand identity depending on the target audience. Consistent use of colors psychologically communicates the company's message.
Rebranding one of the leading mental health charities in the West Midlands.CWContentWorks
The Kaleidoscope Plus Group is a registered charity established in 1973 and is one of the leading mental health charities in the West Midlands. In 2013 CW Content Works helped them rebrand following a disaffiliation from the national Mind charity. Read more here: http://www.cwcontentworks.com/kaleidoscope-rebrand/
RPM is a 170-person strategic branding agency established in 1993 with £20M turnover. They work with clients like Diageo to create brand experiences that connect with consumers. The role of Senior Account Strategist would involve strategic thinking and collaboration to develop solutions for Diageo, RPM's key client. As a senior strategist, responsibilities would include problem analysis, strategic planning, and working across accounts. The ideal candidate is an experienced strategist who can lead strategic initiatives for brands in retail and cultural contexts.
This document provides brand identity guidelines for I Love Cosmetics. It outlines the company's visual style, including its signature, logo, tagline, and color palette. The guidelines explain proper usage of these branding elements and provide examples of correct and incorrect applications. The introduction describes the company's mission to create happy brands and products that enrich consumers' lives with quality, fun, and personality.
The document discusses treating a brand like a real person by developing it across six key aspects: physique, personality, culture, relationships, goals, and reflection. An effective brand has an attractive appearance and logo, a strong personality conveyed through its values and vision, cultural elements that inspire its identity, relationships with customers, competitors and partners, clear long-term goals and strategies, and self-awareness of how others perceive it based on its performance. The document provides examples of well-known brands and their development across these six human-like aspects.
The document discusses remixing the Conductor brand as a clean slate brand. It proposes preserving existing brand equity while infusing new energy into offerings. The refreshed branding would reflect current values and ensure the company remains relevant in a changing marketplace. Changes would be implemented gradually as the budget allows.
This presentation was created for a seminar by Kate Austin-Avon of Advokate that took place in summer of 2013 at LARAC's Lapham Gallery.
www.advokate.net
MN AIGA Design Camp 2014 - Modern Branding with Zeus JonesZeus Jones
Designers at Zeus Jones don’t just push pixels. In addition to solving a wide array of design challenges, the team actively contributes to overall brand strategy and solves real business problems to make a meaningful impact for clients. Designers are deeply involved in every step of the process — from running workshops and leading inter-departmental teams to managing client relationships.
This hands-on workshop will take you through the unique process that drives design thinking at Zeus Jones. You’ll solve a brief by identifying a strategic design opportunity, developing preliminary design treatments and preparing your pitch for the client. You’ll see how pushing your strategic and creative thinking beyond typical agency expectations can deliver bigger, better results for clients while also boosting your own capabilities across the board.
Zeus Jones believes actions speak louder than words, that modern businesses are defined not by what they say but what they do. Zeus Jones’ mission is to help build modern businesses. The company opened its doors in 2007 in Minneapolis and expanded to include a San Francisco office earlier this year. Clients include General Mills, Nestle Purina, Nike, Nordstrom and Post-It.
RUNNING HEAD Strategic Plan Part 11Strategic Plan Part 1.docxtoltonkendal
RUNNING HEAD: Strategic Plan Part 1 1
Strategic Plan Part 1
Strategic Plan Part 1BUS/475
October 11, 2016
Introduction
Diageo is a renowned global leader and powerhouse, famous for its range and collection of alcoholic beverages. In addition to the top-notch beer brands, the company looks to come up with a non-alcoholic beverage drink to tap into the ever-growing market in this sector to meet new customer needs. The new product line is backed with the vision of being the best producers of high quality, healthy non-alcoholic products that are natural, to enable and retain worldwide market leadership in the product line, and a mission of producing high quality and natural products ensuring consistency in high quality production, Diageo has promised to ensure customer satisfaction whilst maintaining a high quality product.
Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
Diageo, best known for its top-notch beers and liquors, it has been dealing widely with alcoholic drinks of various types. Being a global market leader, Diageo has a huge market to tap into, and with the dynamics of consumer tastes there is always an opportunity to improve on services that are offered. Due to increased need and use of non-alcoholic beverages by customers, there is a need for establishment of a division to deal with production of such beverages, so as to meet customer expectations. Since there are numerous non-alcoholic beverages in the market, the division’s endeavor to come up with a unique beverage that will guarantee a fulfillment like no other to consumers. These drinks will include exotic flavors; Atemoya flavor will give our customers a sweet and tart taste which in essence is a combination of pineapple, coconut and vanilla. Jackfruit flavor will give our customers a tarter taste with the sweetness of a banana. The new and exotic flavors, backed with attractive packaging, a great competitive edge is ensured, given the fact that it’s completely new product. The production of our products will be customer-centric, with numerous tasting sessions to ensure we get the right mix for our product.
The product will retail in the right market after thorough research and market segmentation while ensuring that the new beverage meets the required standards set, for both health and environmental aspects. This means all our packaging will be environmentally friendly. The beverage will retail affordably in economical packages with a price range that cuts across income levels to ensure that no customer is left out. Besides, it will be consumable in a wide range of events such as weddings and other social gatherings as well as accompanying any meal.
The mission of the new product division shall be: To always produce high quality, healthy and natural beverages for all people.
Describe how the division addre ...
Devolution Solutions is an experiential marketing agency with over a decade of experience providing event staffing. They ensure marketing programs' success by booking qualified, experienced, and reliable promotional models, managers, and ambassadors. They have a nationwide database of staff and aim to create long-term relationships by respecting all those involved in marketing efforts. The document provides examples of successful programs they have executed, demonstrating their dedication to clients.
Club 20 is a proposed health-focused establishment in Flagstaff, Arizona that aims to provide a unique lifestyle experience focused on living green, staying healthy, and having fun without negative consequences. The establishment's mission is to attract customers interested in this lifestyle through organic, sustainable products and a relaxed environment. It aims to earn profits and expand to other cities within 10 years while promoting environmental awareness and healthy alternatives. Potential customers include locals, tourists, and athletes drawn by the arts, music, and outdoor recreation opportunities in Flagstaff.
Marketing playbook - A guideline every marketers needs to knowGilang Gibranthama
What if your team is working remotely?
What actually things every marketer needs to highlight?
How to communicate your brand knowledge?
Marketing playbook answers all of the anxiety and problems. Keep in touch & work collaboratively with your team by sharing the same value.
Paid, Owned and Earned media - how to build a P.O.E.M. strategy - starting with your Brand strategy. Slides of a course given for Solvay Business School in Ho Chi Minh, Vietnam.
Pick-a-Pizza is a franchise business that offers customized pizza where customers can choose ingredients, toppings, sizes and sauces. The business is located in Butuan City and aims to provide fresh, high quality pizza and excellent customer service. Key personnel include an assistant manager, chef, kitchen assistants, waiters, cashiers, security guards and delivery drivers. The business will use a penetration pricing strategy and target families, friends and colleagues as customers. The franchise aims to expand its operations and recruit 10 franchisees in the first two years.
The document provides branding guidelines for Just Us!, an Atlantic Canada-based fair trade brand. It outlines the brand's essence, including its positioning as a "vehicle for change" and proposition that "there is no them and us, just us." The guidelines describe the brand values of being radical, leading, instinctive, authentic, and family-oriented. It also discusses elements of the brand's visual identity, stationery, color palette, and applications. The purpose is to clearly define the brand and ensure consistent presentation that reflects its mission.
The document outlines an agenda for a workshop on starting a business in 7 hours. The workshop covers introductions, developing a business idea, marketing strategies, legal and financial information, mentoring, and feedback. It also includes several prompts and exercises for participants to explore their business values, branding, marketing approaches, and market research.
2. 2
our vision
To sell at least one
good service to
every household
in America.
Good services are good for your
wallet -- and for the world.
Examples: clean power supply,
socially responsible IRAs and car
insurance that rewards consumers
for driving fewer miles.
2
3. 3
our
mission
To help good service
partners outgrow
traditional competitors
though high-volume,
cost-effective mobile
marketing and customer
acquisition / retention
services.
3
4. 45
our tribe
We profit by connecting good
service providers with consumers
who want to do good and live
well. These consumers are
curious, smart, conscientious and
forward-thinking, but generally
not activists. They are confident
in their morals and are willing to
donate money and time to
causes that truly inspire them,
but are less likely to volunteer as
political campaigners. They
enjoy purchasing products that
reflect their values, but demand
that those products also be
trendy, useful and usable.
Importantly, this tribe is also
positive. They believe that the
world is a fundamentally good
place -- and can be made
better, brighter and safer, even
still.
44
5. our values
positive integrity
We are confident in
our morals -- and
want our choices to
reflect them.
curious trusted
We take pleasure
in learning about
new things, ideas
and approaches.
We value the trust
that others put in us,
and work hard to
enhance it.
We believe the world
is a fundamentally
good place -- and
can be made better,
brighter still.
gratifying
We believe that all
good deeds -- big
and small -- deserve
to be noticed.
5
6. our charm
If were
a person, we’d be
the friend you’d...
• Look to for advice about
building the life you want.
We understand your goals
and your values -- and help
you make choices that align
with both.
• Call when you need a dose
of appreciation. We value the
good in you -- and think you
deserve to be recognized for
all that you do.
• Consult to figure out which
restaurant to go to in a new city.
We know your taste and always
have good ideas.
6
7. our name
is about moving in a
positive direction. “Go” is purposefully
active - it’s something you do, not
something you witness. “Good” is
deliberately broad. It describes our
customers (who are virtuous); our
services (which are excellent); our
marketing (which is relevant); and
our customer experience (which is
pleasurable).
Alliteration around a hard “g” helps to
grab attention, create a playful vibe
and make us memorable.
Go | verb
1. move from one place or point to another.
go forward.
Good | adjective
1. morally excellent; virtuous.
a good person.
2. of high quality; excellent.
good health.
3. right; proper; fit.
a good fit for my lifestyle.
4. pleasurable; enjoyable or satisfying.
a good time.
7
8. 8
what we evoke
values
(of the brand)
benefits
(to the consumer)
emotions
(how the consumer feels)
positive
integrity
curious
trusted
gratifying
Adds value to our product and
brand; empowers the individual.
Optimistic, empowered, energized.
“I can make a difference.”
Ensures transparent,
high standards; customers know
they are getting good stuff.
Understood, respected.
“I know my values.”
Encourages innovation; delivers
an experience that feels truly new
and different.
Cool, adventurous, ahead of the curve.
“I am open to new things.”
Fosters seriousness, rigor and care;
service the consumer can rely on.
Safe, secure.
“I am in good hands.”
Delivers a rewarding experience.
Noticed, valued, virtuous.
“I deserve to be appreciated.”
9. logos
MAIN LOGO:
the exclusion zone
The logo type must be reproduced
with a clear area around it which is
free from other graphic elements.
the minimum size
The logo should always be
clearly legible and at least
90 pixels in width.
colors
The main logo should always be in
either Go Good blue, gray, or white.
The secondary logo can be used only
when the primary logo is present.
don'ts
• Alter, skew, or distort the logos in
proportion or in color
• Use filters or drop shadows
White logo on colored background.
LOGO COLORS:
SECONDARY LOGO:
C61 M53 Y53 K24
R76 G75 B75
# 605F5F
PANTONE 425 C
C73 M14 Y3 K0
R0 G167 B225
# 00A7E1
PANTONE 2995C
C0 M0 Y0 K0
R255 G255 B255
# FFFFFF
9
BACKGROUND
CATCHPHRASES
Discover Good. Choose Good.
Live better, do better, & get free rewards to your favorite stores.
10. colors
Our Go Good blue is an
essential part of our brand
and identity. Blue is the color
of trust, honesty, and loyalty.
It is reliable and responsible.
This color exhibits an inner
security and confidence.
Our brand colors also
include more neutral tones --
gray, white and black --
which convey maturity,
seriousness and familiarity.
In addition to brand colors,
our palette includes a
number of bright and
“feel good” accent colors -
intended to grab attention,
create flare, and reflect a
bright, positive outlook.
PRIMARY COLORS
C61 M53 Y53 K24
R76 G75 B75
#605F5F
PANTONE 425 C
C73 M14 Y3 K0
R0 G167 B225
#00A7E1
PANTONE 2995C
C0 M0 Y0 K0
R255 G255 B255
#FFFFFF
ACCENT COLORS
Blue, white, and gray should dominate every communication created.
Our Go Good Blue plays a key role in communicating a brand that is
trustworthy and good.
These colors should be reserved for supporting visuals and
should never replace blue as the dominant color.
C75 M67 Y68 K90
R0 G0 B0
#000000
PANTONE Black 6C
C53 M0 Y19 K0
R111 G202 B210
#6FCAD2
PANTONE 3242 C
C67 M0 Y61 K0
R79 G188 B138
#4FBC8A
PANTONE 346C
C0 M74 Y42 K0
R241 G104 B116
#F16874
PANTONE 709C
C0 M52 Y94 K90
R247 G144 B43
#F7902B
PANTONE 715C
40% TINT
10
C0 M18 Y73 K90
R258 G208 B97
#FED061
PANTONE 134C
11. typefaces
Avenir Next supports the
Go Good brand. Its clean,
contemporary linear
features convey clarity and
ease -- a vibe that is at
once trustworthy, fun and
inviting.
Avenir Next Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Avenir Next Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Body copy
Avenir Next Demi Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Headlines. Highlighting key words or phrases
Headlines. Highlighting key words or phrases
11
12. design
& style
12
Our style is defined by
bright colors, clean lines
and simple designs.
Our design is clean, organized
and uncluttered, yet lively and
never cold.
Photography plays a vital role
in our brand and should
reflect our brand values.
Images should be bright,
cropped and candid. They
should make you smile and
feel at ease. Ideally, viewers
will have the sense that they
are looking at real photos of
people they know.
SAMPLE ILLUSTRATIONS
@
PHOTOGRAPHY
Our photography is natural and colorful, reflecting real
people in real situations. Photos, like those displayed
throughout this document, should be bright and cropped for
maximum effect.
13. tone
We are welcoming, but
never pedantic. We break
complex ideas down and
avoid jargon, but never
sacrifice substance.
We are upbeat, yet serious.
We use language that makes
consumers smile and feel
good about the future (and
about treating themselves to
a gift card) -- but are
transparent, accurate and
aware of the trust consumers
put in us.
We are encouraging, but
never pushy. We invite
consumers to align
purchases with values, but
never guilt trip or coerce.
Ever.
We are:
Clear Concise Accurate
Positive Warm Playful
We are not:
Fluffy Pushy
Pedantic Complicated
Gloomy Condescending
13
“Go Good is a mobile matchmaker for consumers and services that do
good. From clean power to car insurance that rewards people who
drive fewer miles, consumers trust us to introduce them to services
that are better for the world and relevant to their lives. We touch
consumers through their phones, enroll them in services they desire,
and satisfy them with rewards to brands they love.”
WRITING STYLE